iLive 2013 - Graham Jones - Using Psychology to boost Digital Marketing

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iLive 2013 - Graham Jones - Using Psychology to boost Digital Marketing

  1. 1. Internet PsychologyHelping You Grow Your Online Business
  2. 2. Photocourtesy:JackandBeverlyWilgus
  3. 3. 0.56secondsFindSizeWordsTrust
  4. 4. Via www.webpagesthatsuck.comContender for 2012 Worst Website Awards
  5. 5. Image courtesy of Stuart Miles / FreeDigitalPhotos.net
  6. 6. 8th January 1989British Midland FlightLondon Heathrow to BelfastCrashed on main M1 motorway47 dead74 seriously injured
  7. 7. The Trust PyramidCareEnthusiasmFocusContent
  8. 8. 0102030405060Top B2B Marketers Industry Average% LeadsSocial Media Lead Generation• Source: http://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspx
  9. 9. Social Media MeasurementSource: http://www.satmetrix.com/company/press-and-news/pr-archive/pr20120517/% CompaniesMeasureDont Measure
  10. 10. Consumers searchingonline forlocal companyLocal companieswithout awebsiteCompanies withwebsites notin local search• Source: www.reachlocal.co.uk
  11. 11. Who are your visitors?TraditionalOpen toChangeReactive ProactiveSlowreadersFastreadersVisit banksDon’t go tobanksPatient Irritable StableGoalfocused

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