Facebook:For BusinessA whistle stop guide to howbrands can take advantage ofthe world’s largest social network.Matt Kirman...
Why Facebook?6 million users isn’t cool. Know what’s cool? 600 million users.
Facebook                             620 MRelativePopulationSizesOnly China and Indiahave populations greaterthan Facebook...
30%                                      25%                                      20%Facebook Age                         ...
Creating Your Facebook Presence
★ Facebook Profiles are for your personal connections.★ Facebook Pages are for your public or company profile.
Creating Your Facebook Page★ Anyone can create a Facebook Page, even if you haven’t already registered a Facebook account....
Creating Your Facebook Page★ Anyone can create a Facebook Page, even if you haven’t already registered a Facebook account....
Customising Your Facebook Page★ Upload your company logo.★ Create a welcome page for your visitors.★ Take a look at some F...
Customising Your Facebook Page★ Upload your company logo.★ Create a welcome page for your visitors.★ Take a look at some F...
Creating Customers & Influencing PeopleA Brief Guide to Social Commerce
Social Commerce is a subset of eCommerce that involvessocial media to assist in the online buying and selling ofproducts a...
The Typical Approach: Display Ads★ Facebook Ads are “seamlessly integrated into the Facebook experience”★ Can point to an ...
An Alternative Approach: Get Social★ Allow your customers to communicate with you. Social media is a conversation.★ But it...
Social Validation:Hacking the Newsfeed★ People are more willing to take a  recommended step if they see evidence  that oth...
Beyond FacebookPromoting your Facebook Page on the world wide web.
Social Plugins:Adding FacebookTo Your Website★ Allow users to see what their friends have  liked, commented on or shared o...
<body>  <script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script>  <fb:like-box href="http://www.facebook.c...
Social Plugins:The Open Graph★ Allows you to integrate your web pages into the  social graph.★ Your pages will appear in t...
<head>  <meta property="fb:page_id" content="136498332395" />  <meta property="fb:app_id" content="161009653945891" />  <m...
One more thing...
Don’t base your entire business model on Facebook!Remember how Friendster and MySpace turned out?
Matt KirmanFounder of Imagen Technology                 @mattkirmanSenior Developer at John Greed Jewellery   mattkirman.com
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
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Facebook for business

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Matt Kirman shows us how to use facebook for those with online businesses. Very useful information.

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  • Facebook for business

    1. 1. Facebook:For BusinessA whistle stop guide to howbrands can take advantage ofthe world’s largest social network.Matt KirmanFounder of Imagen Technology @mattkirmanSenior Developer at John Greed Jewellery mattkirman.com
    2. 2. Why Facebook?6 million users isn’t cool. Know what’s cool? 600 million users.
    3. 3. Facebook 620 MRelativePopulationSizesOnly China and Indiahave populations greaterthan Facebook. USA 320 Msources:census.govstatistics.gov.uk UKsocialbakers.com 62 M
    4. 4. 30% 25% 20%Facebook Age 15%DistributionPercentage of people inthe UK who have aFacebook account. 10% source socialbakers.com 5% 5 7 4 4 4 4 4 65+ 13-1 16- 1 18- 2 25- 3 35- 4 45- 5 55- 6
    5. 5. Creating Your Facebook Presence
    6. 6. ★ Facebook Profiles are for your personal connections.★ Facebook Pages are for your public or company profile.
    7. 7. Creating Your Facebook Page★ Anyone can create a Facebook Page, even if you haven’t already registered a Facebook account.★ Pages can be created by a special type of account called the Facebook Business Account.Relevant links:http://www.facebook.com/pages/create.php
    8. 8. Creating Your Facebook Page★ Anyone can create a Facebook Page, even if you haven’t already registered a Facebook account.★ Pages can be created by a special type of account called the Facebook Business Account.Relevant links:http://www.facebook.com/pages/create.php
    9. 9. Customising Your Facebook Page★ Upload your company logo.★ Create a welcome page for your visitors.★ Take a look at some Facebook Applications.
    10. 10. Customising Your Facebook Page★ Upload your company logo.★ Create a welcome page for your visitors.★ Take a look at some Facebook Applications.
    11. 11. Creating Customers & Influencing PeopleA Brief Guide to Social Commerce
    12. 12. Social Commerce is a subset of eCommerce that involvessocial media to assist in the online buying and selling ofproducts and services.
    13. 13. The Typical Approach: Display Ads★ Facebook Ads are “seamlessly integrated into the Facebook experience”★ Can point to an event, page, application or group on Facebook or to an external websiteRelevant links:http://www.facebook.com/advertising/http://www.facebook.com/adsmarketing/
    14. 14. An Alternative Approach: Get Social★ Allow your customers to communicate with you. Social media is a conversation.★ But it should be more than just customer service. Use your Facebook Page for competitions, offers, etc.★ All of this activity is fed into user news feeds giving the opportunity for viral atomic growth.
    15. 15. Social Validation:Hacking the Newsfeed★ People are more willing to take a recommended step if they see evidence that others are also taking it.★ Getting your brand in the newsfeed should always be your primary goal.★ Why wouldn’t you allow your fans to advertise your product for you?
    16. 16. Beyond FacebookPromoting your Facebook Page on the world wide web.
    17. 17. Social Plugins:Adding FacebookTo Your Website★ Allow users to see what their friends have liked, commented on or shared on your website.★ Extremely easy to implement. In most cases only one line of JavaScript is needed.Relevant links:http://developers.facebook.com/docs/plugins
    18. 18. <body> <script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script> <fb:like-box href="http://www.facebook.com/johngreedjewellery" /></body>
    19. 19. Social Plugins:The Open Graph★ Allows you to integrate your web pages into the social graph.★ Your pages will appear in the “Likes and Interests” section of the user’s profile as well as the newsfeed.★ Gives you the ability to push updates to the user.Relevant links:http://developers.facebook.com/docs/opengraph
    20. 20. <head> <meta property="fb:page_id" content="136498332395" /> <meta property="fb:app_id" content="161009653945891" /> <meta property="og:site_name" content="John Greed Jewellery Ltd" /> <meta property="og:title" content="Pandora bracelet - Sterling Silver clip starter bracelet 590702HV" /> <meta property="og:type" content="product" /> <meta property="og:image" content="http://www.JohnGreedJewellery.co.uk/productimages/1210925437_913_1.jpg" /> <meta property="og:url" content="http://www.JohnGreedJewellery.co.uk/index.php?item_id=913&show_details=1" /></head><body> <script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script> <fb:like show_faces="false" /></body>
    21. 21. One more thing...
    22. 22. Don’t base your entire business model on Facebook!Remember how Friendster and MySpace turned out?
    23. 23. Matt KirmanFounder of Imagen Technology @mattkirmanSenior Developer at John Greed Jewellery mattkirman.com

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