Evita Baltic dynamics, Riga@16sep2010

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Evita Baltic dynamics, Riga@16sep2010

  1. 1. The EVITA International Cooperation Program on e -Business Promotion for SMEs Hatzakis Ilias Project Manager, GRNET Diana Krievina, Project Manager, LTC EVITA , Baltic Dynamics 16/09/2010
  2. 2. EVITA – INTERREG IVC <ul><li>E xchange, V alorisation and Transfer of regional best practice policy measures for SME support on IT and e-business A doption </li></ul>Riga, Baltic Dynamics, September 16 th , 2010
  3. 3. Why EVITA?
  4. 4. EVITA main rationale <ul><li>LISBON STRATEGY/ Europe 2020-digital agenda: stimulation of SMEs for IT and e-business </li></ul><ul><li>Necessity of exchange between countries/ stakeholders </li></ul><ul><li>Necessity for the right learning tools for SMEs </li></ul>Riga, September 16 th , 2010
  5. 5. <ul><li>a world in transmission: </li></ul><ul><li>The financial crisis/ especially affects new EU members </li></ul><ul><li>Revolutionary technology trends both in infrastructure and services terms (cloud computing, grid technology, terra bps networks) </li></ul><ul><li>Opening of PSI and the e-participation </li></ul><ul><li>Web 2.0/ user generated content/ Social media revolution </li></ul><ul><li>New business models/ globalization </li></ul><ul><li>Media convergence </li></ul><ul><li>Complex digital landscpape </li></ul>… But then also … … we already live IN the cloud… (a social cloud) Riga, 16 September 2010
  6. 6. building social media campaigns for companies
  7. 7. measures and ranks your social influence online Riga, 16 September 2010
  8. 8. Growing accessibility Riga, 16 September 2010
  9. 9. Athens, 8 December 2008
  10. 10. C1 C2 6 Study visits C3 5 Policy Maker Workshops C4 1 e -tutor seminar 5 SME seminars 10 Dissemination events 6 Consortium meetings Mar 09 Apr 10 Dec 10 Dec 10 Oct 09 May 11 Mar 10 Oct 09 Jan 10 Nov 10 Jul 11 6 Project Reports & Payment Claims
  11. 11. Major tangible outcomes: <ul><li>For Policy Makers : </li></ul><ul><ul><li>Study Visits </li></ul></ul><ul><ul><li>Corpus report on IT SME training Regional IT strategies for SME IT training </li></ul></ul><ul><ul><li>Policy Maker Workshops </li></ul></ul><ul><li>For SMEs : </li></ul><ul><ul><li>Multilingual training content on e-business </li></ul></ul><ul><ul><li>e -learning platform (moodle)/ multimedia/ online courses </li></ul></ul><ul><ul><li>SME seminars </li></ul></ul>Riga, September 16 th , 2010
  12. 12. Analysis of “IT training strategies” in 10 selected countries <ul><li>Identification of 10 countries where the penetration rate of ICT in SMEs is the most important </li></ul><ul><li>We have crossed four international indicators : </li></ul><ul><li>Global Information Technology Report (2008-2009) </li></ul><ul><ul><li>Key indicator1 : “the use of Internet in the commercial relations” </li></ul></ul><ul><li>i2010 classification of the European Union </li></ul><ul><ul><li>Key indicator2 : “Integration of the ICT in business relation of SMEs with suppliers and/or customers” </li></ul></ul><ul><li>OECD ICT database and Eurostat, Community Survey on ICT use in enterprises (May 2009) </li></ul><ul><ul><li>Key indicator3 : “Internet penetration by size class” </li></ul></ul><ul><ul><li>Key indicator4 : “Internet selling and purchasing by industry” </li></ul></ul>Riga, September 16 th , 2010
  13. 13. Identification, census and analysid of “IT training strategies” used in selected countries <ul><li>These strategies have as objective to develop the use of ICT by SMEs on the given territory. </li></ul><ul><li>These strategies </li></ul><ul><ul><li>Are specific “SME IT training” in order to help SMEs on IT </li></ul></ul><ul><ul><li>Focus on the use of e-learning by regions or governments </li></ul></ul><ul><ul><li>Can be: instruments / tools / techniques / methodologies </li></ul></ul><ul><ul><li>Have been evaluated as “best applied” </li></ul></ul><ul><ul><li>Fits to the profile to our beneficiary regions </li></ul></ul>Riga, September 16 th , 2010
  14. 14. 14 initiatives selected in 7 countries United States - Switzerland - Denmark Netherlands - Canada - Australia -Ireland Riga, September 16 th , 2010
  15. 15. Riga, September 16 th , 2010 Countries INITIATIVES Strategies USA SBTN Small Business Training Network Self-Training Resources, Internet-based training site USA SCORE In-depth workshops and seminars, Self-Training Resources Switzerland i-CH Cooperative venture ICT skills&Tools Switzerland eXperience, case studies on e-commerce Self-Training Resources Denmark Innotour Collaborative learning Netherlands Digital initiative IT Awareness campaign, In-depth workshops and seminars, Self-Training Resources Canada e-business Tutorial Self-Training Resources Canada Guidelines and roadmaps Self-Training Resources Australia SBO Small Business Online In-depth workshops and seminars Australia Skills for Growth In-depth workshops and seminars Australia TAFE VirtualCampus ICT skills&Tools Ireland eBMI The eBusiness Management Initiative In-depth workshops and seminars Ireland SCMI Supply chain management initiative In-depth workshops and seminars Ireland eBSAT eBusiness Self Assessment Tool Interactive assessment tools
  16. 16. 2 main axes to analyse 6 main IT Training Strategies 1- The IT relevance for the user (SME) 2- The public support Riga, September 16 th , 2010
  17. 17. <ul><li>To combine 6 kind of actions : </li></ul><ul><li>- to accompany SMEs at the different level of IT-maturity </li></ul><ul><ul><li>From awareness to optimization of the IT implementation </li></ul></ul><ul><li>- to obtain a synergy of training resources and competencies </li></ul><ul><li>to spread and amortize investments on long period </li></ul><ul><li>to fit market needs with more flexible training plans </li></ul>Recommendations for an e-Learning region strategy Riga, September 16 th , 2010
  18. 18. Component 4: Tools and implementation Riga, September 16 th 2010 5 SME seminars Oct 09 Nov 10 Oct 09
  19. 19. The e-learning platform <ul><li>A multilingual, interactive and user-friendly e-learning platform enriched with the training content. It is a strategic choice to focus on technology enhanced professional learning, having in mind that in the very close future, the technological possibilities, especially mobile and broadband solutions, will change today's learning scenarios and that the provision of e-learning services will grow substantially, to satisfy the growing demand of professionals in SMEs. </li></ul>Riga, September 16 th , 2010
  20. 20. Athens, 8 December 2008
  21. 21. SME pilot seminars <ul><li>At least 30 SMEs </li></ul><ul><li>Duration: case by case/ at least 10h </li></ul><ul><li>SME selection procedure </li></ul><ul><li>Implementation of an e -learning deployment scenario </li></ul><ul><li>Local language </li></ul><ul><li>Multimedia classes/ personal computers </li></ul>
  22. 22. The training package for SMEs <ul><li>A training content on e-business and the benefits to SME competitiveness. This content aims at improving managerial understanding and skills in e-business by entrepreneurs, based on best practices, local e-government services and is written in easy “business” language. </li></ul><ul><li>Basic IT knowledge for SMEs, </li></ul><ul><li>Introduction to e-business models and practices </li></ul><ul><li>The digital marketing plan </li></ul><ul><li>Techniques for attracting visitors to a website </li></ul><ul><li>Techniques that convert visits into business contacts </li></ul><ul><li>Techniques that convert business contacts into customers </li></ul><ul><li>Techniques that create loyalty and develop customers </li></ul>Riga, September 16 th , 2010
  23. 23.
  24. 25. Benchmarking Graph
  25. 26. VISITORS LEADS CLIENTS LOYAL CUST. Search Engine Optimization (SEO) Search Engine Marketing (SEM) Ad Campaigns Marketplaces & Directories Email Marketing Public Relations Social Media (SMM) Blogs Forums Call-to-Action Affiliate Programs Usability Persuation Offline control Web Analytics Newsletter Selling Persuation Client Orientation Web Analytics Cross selling Newsletter Community Creation Lock In’s
  26. 28. SEM Local SEO
  27. 29. Heat map showing the sight of studied subjects
  28. 30. Dissemination event “E-commerce – policy and development trends in Latvia” – April 29, 2010 <ul><li>Target audience: micro, small and medium companies, individual entrepreneur s /merchants, state institutions responsible for e-commerce policy - 65 participants </li></ul><ul><li>Speakers: experts in e-commerce (LTC/EEN, Ministries and State institutions responsible e-commerce: EM, RAPLM, SME – expert in web marketing, the Latvian ICT Association, Mortgage Bank, Investment and Development Agency of Latvia) </li></ul><ul><li>Topics: </li></ul><ul><li>E-commerce State Policy and development; </li></ul><ul><li>E-State potentialities for entrepreneurs; </li></ul><ul><li>E-signature development and application; </li></ul><ul><li>Opportunities and obstacles for e-commerce development from the point of entrepreneurs; </li></ul><ul><li>Successful web marketing development in SME (SEO, SEM, Affiliate etc.); </li></ul><ul><li>Open EU Structural Fund programms for entrepreneurs; </li></ul><ul><li>The Mortgage Bank offers for new entrepreneurs. </li></ul>Riga, September 16 th , 2010
  29. 31. Practical training seminar for SMEs “Web marketing” – May 27 and 2 8, 2010 <ul><li>Target audience: </li></ul><ul><li>micro, small and medium companies, individual entrepreneurs/merchants from different industries, who doesn’t have expertise & experience in web marketing (15 participants each day, laptop and internet access) </li></ul><ul><li>no consultants, no representatives from Ministries and State organization, no experienced companies in web marketing; </li></ul><ul><li>Speakers: e-tutors from LTC + 2 external experts in Web marketing </li></ul><ul><li>Topics: </li></ul><ul><li>Practical use of the EVITA platform - training material “E-commerce strategy in SMEs” (11 Moduls in Latvian) </li></ul><ul><li>SEO – web page optimization; </li></ul><ul><li>Google AdWords campaign and account creation; </li></ul><ul><li>Online social marketing strategy; </li></ul><ul><li>E-mail marketing </li></ul>Riga, September 16 th , 2010
  30. 32. E-learning platform - http://www.evita-interreg4c.eu – training material “E-commerce strategy in SMEs” <ul><li>11 Modules translated and localized into Latvian: </li></ul><ul><li>Introduction to e-business models and practises; </li></ul><ul><li>The digital marketing plan; </li></ul><ul><li>Techniques how to attract visitors to a website; </li></ul><ul><li>Techniques how to convert visitors to business contacts; </li></ul><ul><li>Techniques how to convert business contacts into loyal customers; </li></ul><ul><li>Online social media inclusion into company’s digital marketing plan; </li></ul><ul><li>SEO strategies using Web 2.00; </li></ul><ul><li>Online company’s reputation management plan. </li></ul>Riga, September 16 th , 2010
  31. 33. Riga, September 16 th , 2010 http://www.evita-interreg4c.eu
  32. 34. Riga, September 16 th , 2010 Self user’s registration: username and password
  33. 35. Riga, September 16 th , 2010
  34. 36. <ul><li>Next steps: </li></ul><ul><li>Dissemination event in Liepaja – November, 2010 </li></ul><ul><li>IT training strategy reports for SMEs (Latvia) – December, 2010 </li></ul><ul><li>The workshop for Policy Makers – spring, 2011 </li></ul>Riga, September 16 th , 2010
  35. 37. Lead Partner: Hatzakis Ilias , Project Manager , GRNET Contacts: + 30 210 7474268, e-mail: hatzakis@grnet.lv Partner in Latvia: Diana Krievina, Project Manager, LTC Contacts: + 371 67558754, e:mail: dianak@edi.lv EVITA , Baltic Dynamics, Riga 16/09/2010 Thank you  http://www.evita-interreg4c.eu

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