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Jumping on the Twitter Bandwagon

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Presented at the Florida Library Association annual conference on April 7, 2010, by Britta Krabill, Susan Ariew, Gina Clifford, and Catherine Lavallée-Welch.

Presented at the Florida Library Association annual conference on April 7, 2010, by Britta Krabill, Susan Ariew, Gina Clifford, and Catherine Lavallée-Welch.

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  • Important because:-Libraries can use this tool to get the word out about services, events-Share ideas with like-minded professionals-Research - Follow others to gather information from respected individuals in industries of interest (government organizations, other Libraries, technologists, educational technology, etc.)
  • Blogging since 2001, personally, professionally Facebook since 2006-7?Twitter, Flickr, YouTube, FriendFeed 2009. Three profiles on Twitter - like other social media, Twitter is way of connecting with users where they are, not wait for them to happen upon the library website or flyers- Enhancing the convenience of access to reference services• Enhancing the convenience of access to basic library and patron information• Encouraging individuals who generally don’t use the library’s services to accessthe libraryRaising the profile of the library, its staff, and its services and maybe become the campus resource for social media use/training (first on my campus)
  • - like other social media, way of connecting with users where they are, not wait for them to happen upon the library website or flyers- distributing news, info/website of interest, solicit feedback, promote services, pushing the blog content, new services or tidbit of interest, new resources, advertise events from your larger organization, advertise events from your community- creating a connection with your usersquestion about following students back. Potential of access, not direct communicationare your students on Twitter?-create new users and new connections in your community. Don’t hesitate to follow people and organizations in your community (beware of spammers though).- answer reference - example- be proactive, offer help when help is not directly asked - example- like blogging, tone can be more personal, less formal. You only have 140 characters so not much of a choicebut careful about being too personal, the library is tweeting, not you. Beware the confusion. Big no no’s, don’t say anything negative about your users (works too for librarians tweeting themselves)- easy, free
  • keep at itpost regularly but don’t overtweetconsistency – keep it on topic, large topic but on topicstrategypost interesting stuff. Sometimes, all is in the form. Provide value. Re-tweeting brings good karmatweet when your followers are reading, not when you’re thinking of somethingdetermine who the author/s is/are. Same voice, same opinion (ex of IT where several were reporting same problem with a different opinion). Difficulty of getting many authors to tweetpersonal touch, don’t automate
  • - How many followers – legit? Profile CompletenessFollow/Follower Ratio - number of followers based on population served: 1% or 0.5% maybeReTweet - how many you retweet – how manyretweet you - brings good karma, provides new content@reply not just a robot tweeting or a feed, get a dialog going. How many replies do you get, you give? how many times are you mentioned without you prompting anything
  • Transcript

    • 1. Jumping on the Twitter Bandwagon
      Florida Library Association
      Wednesday, April 7, 2010
    • 2. Twitter & Your Web Strategy
      Gina Clifford
      University of South Florida Libraries
      Web Administrator
      @cobalt_grrl
      gcliffor@lib.usf.edu
    • 3. What is Twitter?
    • 4. *4 Million People Visit it Every Day
      *Quantcast
    • 5. Why Use Twitter?
      Build a Community
      Exchange Ideas with Like-Minded Pros
      Funnel Traffic to Blog or Website
      Find Information
      Connect with Colleagues
      Free tools = powerful equalizers on the web
      Mobile device - friendly
    • 6. Twitter in Your Web Strategy
      Twitter
      YouTube
      WEBSITE
      -mobile
      -blogs
      -apps
      Google Apps
      Flickr
      Del.icio.us
      Facebook
      Feedburner
    • 7. @anywhere
      Location-aware
    • 8. Fits into Web 3.0
      • Location-based twittering promises new services
      • 9. U.S. Gov. - faster high speed internet & free national wireless broadband network by 2020
      • 10. Google to help build infrastructure to support high-speed internet
    • Web 3.0 (cont.)
      • Cisco upgrading router technology to handle high-speed internet
      • 11. Intel – Powerful Xeon chip with enhanced security for cloud computing
      • 12. Apple's iPad + custom apps
      Adds up to anytime/anywhere internet
    • 13. Find Others To Follow
      • search.twitter.com
      • 14. Mr. Tweet
      • 15. Do a Google Search for ‘Find People to Follow on Twitter’
    • CUSTOMIZE TWITTER
      • twittergallery.com
      • 16. twitterdesigner
      • 17. twitbacks.com
    • Twitter from FaceBook
      • Twitter via FaceBook (Facebook App.)
    • Shorten Twitter URLS
    • 2
      1
      Replace or in Addition to:
      -E-mail
      -Listserves
      -News Website
      3
    • 20.
      • Twitter will be there . . . Will You?
    • Twitter & Outreach for University Librarians
      Susan Ariew
      University of South Florida
      Academic Services Librarian
      @edlib
      sariew@lib.usf.edu
    • 21. What is Outreach?
      It is difficult to find a concise, agreed-upon definition of the term outreach in the library profession.
      Outreach is defined by the specific activities that are undertaken by librarians and generally means going beyond or surpassing the boundaries of traditional on-site services. See: http://nnlm.gov/pnr/eval/marshall.html
    • 22. Using Twitter to Enhance Blogging Efforts
    • 23. Traditional Vehicles for Outreach in the Past
      Formal written letters
      Flyers & posters
      Newsletters
      Email
      Working through faculty
      representatives
    • 24. New Outreach Tools
      Blogging
      Twitter
      Facebook
      Web News Feeds
    • 25. Twitter for Professional Development
      Finding people on Twitter with similar professional interests
      Keeping up with the trends daily
      Using twitter (as in Facebook) to connect to other professionals
    • 26. Activity—Good Tweets or Bad Tweets? 5 minutes
      Rate each tweet on your sample sheets as the following:
      This tweet is interesting for me (or my patrons) to follow up on it by clicking further or taking some action (like making it a “favorite”)
      This tweet is informative but I wouldn’t follow up on it at all.
      This tweet is one that some would notice but others would ignore.
      This tweet is dull, uninteresting, or downright geeky.
      F. This is something that should never have been tweeted
    • 27. Discuss—3-5 minutes
      When you are finished rating your tweets, turn to a partner and compare notes. Where do you agree and where do you diverge?
    • 28. Twitter & Academic Libraries
      Catherine Lavallée-Welch
      USF Polytechnic Library
      Associate Librarian
      @usfplib
      @englib
      clw@poly.usf.edu
    • 29. Ari Herzog
      http://ariwriter.com/why-social-media-is-a-fad/
      Hyping social media is a fad using social media is a revolution
      Ari Herzog
      http://ariwriter.com/why-social-media-is-a-fad/
    • 30. Which is to say…
      Why do I tweet?
      pro-active
      independence
      geek factor
    • 31. Advantages and uses
      promotion and communication
    • 32. Advantages and uses (cont.)
      provision of services
    • 33. Advantages and uses (cont.)
      connection
    • 34. Conditions of success
      content
      regularity
      timing
      strategy
    • 35. How do you calculate success?
      followers
      ratios
      RT
      replies
      mentions
    • 36. Twitter in Public Libraries
      Britta Krabill
      West Palm Beach Public Library
      Reference Librarian
      @MyCityLibrary
      krabillb@mycitylibrary.org
    • 37. Reaching
      Target Audience = The Public
      Tech-savvy? Luddites?
      Follow to Be Followed! Check Who Follows You!
      Know Your Community: Library as Virtual Community Center
      What events are going on?
      What interests your patrons?
      Know Your Resources
      Governmental
      Tourism
    • 38. Promoting
      Library Programs
      Governmental Programs
      Promote Your Community!
      Public Resources vs. Private Businesses
    • 39. Interacting
      Timeliness
      @ Replies
      Direct Messages
      Mentions
      Core Group of Followers
      Direct some of your messages
    • 40. Maintaining
      Reaching + Promoting + Interacting
      =
      Maintenance
    • 41. Our Sources
      • WSJ: Studies Forecast strong growth in Mobile Apps: http://blogs.wsj.com/digits/2010/03/17/studies-forecast-rapid-growth-in-mobile-apps/
      • 42. Network Computing: FCC Aims for Nationwide Broadband Access by 2020:
      http://www.networkcomputing.com/data-networking-management/fcc-aims-for-nationwide-broadband-access-by-2020.php
      • WSJ: Intel Launches Latest Server Chip:
      http://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeon
      • WSJ: Cisco touts faster web router:
      http://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=cisco
      • WSJ: FCC Chair Suggests Agency Is Considering Free Wireless Internet:
      http://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/
      • Wired: SXSW:
      http://www.wired.com/epicenter/2010/03/sxsw-twitter-ceo-evan-williams-launches-anywhere/
      • NWLM: Outreach
      http://nnlm.gov/archive/pnr/eval/marshall.html
      • Twitter Presentation Resources: http://guides.lib.usf.edu/content.php?pid=106244&sid=0
    • Thanks!
      http://guides.lib.usf.edu/twitter
    • 43. About Us
      Catherine Lavallée-Welch | Associate Librarian | University of South Florida Polytechnic Library | @usfplib |clw@poly.usf.edu
      Britta Krabill | Reference Librarian | West Palm Beach Public Library | @MyCityLibrary | krabillb@mycitylibrary.org
      Susan Ariew | Academic Services Librarian | University of South Florida | @edlib | sariew@lib.usf.edu
      Gina Clifford | Web Administrator | University of South Florida Libraries | @cobalt_grrl | gcliffor@lib.usf.edu