Jumping on the Twitter Bandwagon


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Presented at the Florida Library Association annual conference on April 7, 2010, by Britta Krabill, Susan Ariew, Gina Clifford, and Catherine Lavallée-Welch.

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  • Important because:-Libraries can use this tool to get the word out about services, events-Share ideas with like-minded professionals-Research - Follow others to gather information from respected individuals in industries of interest (government organizations, other Libraries, technologists, educational technology, etc.)
  • Blogging since 2001, personally, professionally Facebook since 2006-7?Twitter, Flickr, YouTube, FriendFeed 2009. Three profiles on Twitter - like other social media, Twitter is way of connecting with users where they are, not wait for them to happen upon the library website or flyers- Enhancing the convenience of access to reference services• Enhancing the convenience of access to basic library and patron information• Encouraging individuals who generally don’t use the library’s services to accessthe libraryRaising the profile of the library, its staff, and its services and maybe become the campus resource for social media use/training (first on my campus)
  • - like other social media, way of connecting with users where they are, not wait for them to happen upon the library website or flyers- distributing news, info/website of interest, solicit feedback, promote services, pushing the blog content, new services or tidbit of interest, new resources, advertise events from your larger organization, advertise events from your community- creating a connection with your usersquestion about following students back. Potential of access, not direct communicationare your students on Twitter?-create new users and new connections in your community. Don’t hesitate to follow people and organizations in your community (beware of spammers though).- answer reference - example- be proactive, offer help when help is not directly asked - example- like blogging, tone can be more personal, less formal. You only have 140 characters so not much of a choicebut careful about being too personal, the library is tweeting, not you. Beware the confusion. Big no no’s, don’t say anything negative about your users (works too for librarians tweeting themselves)- easy, free
  • keep at itpost regularly but don’t overtweetconsistency – keep it on topic, large topic but on topicstrategypost interesting stuff. Sometimes, all is in the form. Provide value. Re-tweeting brings good karmatweet when your followers are reading, not when you’re thinking of somethingdetermine who the author/s is/are. Same voice, same opinion (ex of IT where several were reporting same problem with a different opinion). Difficulty of getting many authors to tweetpersonal touch, don’t automate
  • - How many followers – legit? Profile CompletenessFollow/Follower Ratio - number of followers based on population served: 1% or 0.5% maybeReTweet - how many you retweet – how manyretweet you - brings good karma, provides new content@reply not just a robot tweeting or a feed, get a dialog going. How many replies do you get, you give? how many times are you mentioned without you prompting anything
  • Jumping on the Twitter Bandwagon

    1. 1. Jumping on the Twitter Bandwagon<br />Florida Library Association<br />Wednesday, April 7, 2010<br />
    2. 2. Twitter & Your Web Strategy<br />Gina Clifford<br />University of South Florida Libraries<br />Web Administrator<br />@cobalt_grrl<br />gcliffor@lib.usf.edu<br />
    3. 3. What is Twitter?<br />
    4. 4. *4 Million People Visit it Every Day<br />*Quantcast<br />
    5. 5. Why Use Twitter?<br />Build a Community<br />Exchange Ideas with Like-Minded Pros<br />Funnel Traffic to Blog or Website<br />Find Information<br />Connect with Colleagues<br />Free tools = powerful equalizers on the web<br />Mobile device - friendly<br />
    6. 6. Twitter in Your Web Strategy<br />Twitter<br /> YouTube<br />WEBSITE<br />-mobile<br />-blogs<br />-apps<br />Google Apps <br />Flickr<br />Del.icio.us<br />Facebook<br />Feedburner<br />
    7. 7. @anywhere<br />Location-aware<br />
    8. 8. Fits into Web 3.0<br /><ul><li>Location-based twittering promises new services
    9. 9. U.S. Gov. - faster high speed internet & free national wireless broadband network by 2020
    10. 10. Google to help build infrastructure to support high-speed internet</li></li></ul><li>Web 3.0 (cont.)<br /><ul><li>Cisco upgrading router technology to handle high-speed internet
    11. 11. Intel – Powerful Xeon chip with enhanced security for cloud computing
    12. 12. Apple's iPad + custom apps</li></ul>Adds up to anytime/anywhere internet<br />
    13. 13. Find Others To Follow<br /><ul><li>search.twitter.com
    14. 14. Mr. Tweet
    15. 15. Do a Google Search for ‘Find People to Follow on Twitter’ </li></li></ul><li>CUSTOMIZE TWITTER<br /><ul><li>twittergallery.com
    16. 16. twitterdesigner
    17. 17. twitbacks.com</li></li></ul><li>Twitter from FaceBook<br /><ul><li>Twitter via FaceBook (Facebook App.)</li></li></ul><li>Shorten Twitter URLS<br /><ul><li>TinyURL
    18. 18. Bit.ly
    19. 19. Ow.ly</li></li></ul><li>2<br />1<br />Replace or in Addition to:<br />-E-mail<br />-Listserves<br />-News Website<br />3<br />
    20. 20. <ul><li>Twitter will be there . . . Will You?</li></li></ul><li>Twitter & Outreach for University Librarians<br />Susan Ariew<br />University of South Florida<br />Academic Services Librarian<br />@edlib<br />sariew@lib.usf.edu<br />
    21. 21. What is Outreach?<br />It is difficult to find a concise, agreed-upon definition of the term outreach in the library profession.<br />Outreach is defined by the specific activities that are undertaken by librarians and generally means going beyond or surpassing the boundaries of traditional on-site services. See: http://nnlm.gov/pnr/eval/marshall.html<br />
    22. 22. Using Twitter to Enhance Blogging Efforts<br />
    23. 23. Traditional Vehicles for Outreach in the Past<br />Formal written letters<br />Flyers & posters<br />Newsletters<br />Email<br />Working through faculty<br />representatives<br />
    24. 24. New Outreach Tools<br />Blogging<br />Twitter<br />Facebook<br />Web News Feeds<br />
    25. 25. Twitter for Professional Development<br />Finding people on Twitter with similar professional interests<br />Keeping up with the trends daily<br />Using twitter (as in Facebook) to connect to other professionals <br />
    26. 26. Activity—Good Tweets or Bad Tweets? 5 minutes<br />Rate each tweet on your sample sheets as the following:<br />This tweet is interesting for me (or my patrons) to follow up on it by clicking further or taking some action (like making it a “favorite”)<br />This tweet is informative but I wouldn’t follow up on it at all.<br />This tweet is one that some would notice but others would ignore.<br />This tweet is dull, uninteresting, or downright geeky.<br />F. This is something that should never have been tweeted<br />
    27. 27. Discuss—3-5 minutes<br />When you are finished rating your tweets, turn to a partner and compare notes. Where do you agree and where do you diverge? <br />
    28. 28. Twitter & Academic Libraries<br />Catherine Lavallée-Welch<br />USF Polytechnic Library<br />Associate Librarian<br />@usfplib<br />@englib<br />clw@poly.usf.edu<br />
    29. 29. Ari Herzog<br />http://ariwriter.com/why-social-media-is-a-fad/<br />Hyping social media is a fad using social media is a revolution<br />Ari Herzog<br />http://ariwriter.com/why-social-media-is-a-fad/<br />
    30. 30. Which is to say…<br />Why do I tweet?<br />pro-active<br />independence<br />geek factor<br />
    31. 31. Advantages and uses<br />promotion and communication<br />
    32. 32. Advantages and uses (cont.)<br />provision of services<br />
    33. 33. Advantages and uses (cont.)<br />connection<br />
    34. 34. Conditions of success<br />content<br />regularity<br />timing<br />strategy<br />
    35. 35. How do you calculate success?<br />followers<br />ratios<br />RT <br />replies<br />mentions<br />
    36. 36. Twitter in Public Libraries<br />Britta Krabill<br />West Palm Beach Public Library<br />Reference Librarian<br />@MyCityLibrary<br />krabillb@mycitylibrary.org<br />
    37. 37. Reaching<br />Target Audience = The Public<br />Tech-savvy? Luddites?<br />Follow to Be Followed! Check Who Follows You!<br />Know Your Community: Library as Virtual Community Center<br />What events are going on?<br />What interests your patrons?<br />Know Your Resources<br />Governmental<br />Tourism<br />
    38. 38. Promoting<br />Library Programs<br />Governmental Programs<br />Promote Your Community!<br />Public Resources vs. Private Businesses<br />
    39. 39. Interacting<br />Timeliness<br />@ Replies<br />Direct Messages<br />Mentions<br />Core Group of Followers<br />Direct some of your messages<br />
    40. 40. Maintaining<br />Reaching + Promoting + Interacting<br />=<br />Maintenance<br />
    41. 41. Our Sources<br /><ul><li>WSJ: Studies Forecast strong growth in Mobile Apps: http://blogs.wsj.com/digits/2010/03/17/studies-forecast-rapid-growth-in-mobile-apps/
    42. 42. Network Computing: FCC Aims for Nationwide Broadband Access by 2020: </li></ul>http://www.networkcomputing.com/data-networking-management/fcc-aims-for-nationwide-broadband-access-by-2020.php<br /><ul><li>WSJ: Intel Launches Latest Server Chip:</li></ul>http://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeon<br /><ul><li>WSJ: Cisco touts faster web router:</li></ul>http://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=cisco<br /><ul><li>WSJ: FCC Chair Suggests Agency Is Considering Free Wireless Internet:</li></ul>http://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/<br /><ul><li>Wired: SXSW:</li></ul>http://www.wired.com/epicenter/2010/03/sxsw-twitter-ceo-evan-williams-launches-anywhere/<br /><ul><li>NWLM: Outreach </li></ul>http://nnlm.gov/archive/pnr/eval/marshall.html<br /><ul><li>Twitter Presentation Resources: http://guides.lib.usf.edu/content.php?pid=106244&sid=0</li></li></ul><li>Thanks!<br />http://guides.lib.usf.edu/twitter<br />
    43. 43. About Us<br />Catherine Lavallée-Welch | Associate Librarian | University of South Florida Polytechnic Library | @usfplib |clw@poly.usf.edu<br />Britta Krabill | Reference Librarian | West Palm Beach Public Library | @MyCityLibrary | krabillb@mycitylibrary.org<br />Susan Ariew | Academic Services Librarian | University of South Florida | @edlib | sariew@lib.usf.edu<br />Gina Clifford | Web Administrator | University of South Florida Libraries | @cobalt_grrl | gcliffor@lib.usf.edu<br />