Enhancing Library Services with Social Media


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Enhancing Library Services with Social Media

  1. 1. Enhancing Library Services with Social Media SEFLIN Community of Learning Broward County Library – North Regional November 8, 2010
  2. 2. What is Social Media? Social = Interaction between people Media = A tool that facilitates communication of information Social media = A tool that facilitates communication of information through human interaction
  3. 3. Credit to: http://www.slideshare.net/megcanada/are-you-a-part-of-the-conversation-1223013
  4. 4. Why Libraries?
  5. 5. The Thing on the Doorstep: Libraries & Social Networking http://www.youtube.com/watch?v=mcRbOxNX2UE
  6. 6. Types of Social Media http://en.wikipedia.org/wiki/List_of_social_networking_websites • Social BookmarkingSocial Bookmarking • Social NewsSocial News • Social NetworkingSocial Networking • Social SharingSocial Sharing • WikisWikis • BlogsBlogs • MicroblogsMicroblogs
  7. 7. Social Bookmarking • A way to share favorite websites and view the favorite websites of others – Delicious (www.delicious.com) • http://www.delicious.com/UMHealthSciencesLibraries – Blinklist (www.blinklist.com) – Diigo (www.diigo.com)
  8. 8. Social News • A platform for sharing and discussing news stories – Digg (www.digg.com) – Newsvine (www.newsvine.com) • http://librarian.newsvine.com/ – Reddit (www.reddit.com)
  9. 9. Social Networking • Social networks enable people to communicate about a wide variety of topics in open or closed communities – Facebook (www.facebook.com) • http://www.facebook.com/westpalmbeachpubliclibrary – MySpace (www.myspace.com) – Bebo (www.bebo.com)
  10. 10. Social Sharing • Social sharing sites allow people to share a specific type of media or information with others – Goodreads (www.goodreads.com) • http://www.goodreads.com/user/show/1975296-evanston-public-lib – LibraryThing (www.librarything.com) – Flickr (www.flickr.com) • http://www.flickr.com/photos/mycitylibrary/ – YouTube (www.youtube.com) – Foursquare (www.foursquare.com) – Gowalla (www.gowalla.com)
  11. 11. Wikis • A wiki is a website with a specific focus which can be easily edited by a group of people – Wikia (www.wikia.com) • http://delphi-public-library.wikia.com/wiki/Delphi_Public_Library_Wiki – Wikispaces (www.wikispaces.com – free for K-12 educators) – MediaWiki (http://www.mediawiki.org - software application)
  12. 12. Blogs • Websites, usually maintained by individuals or small groups, that have a specific focus and are updated regularly, in reverse chronological order – Blogger (www.blogspot.com) – LiveJournal (www.livejournal.com) – Wordpress (www.wordpress.com, www.wordpress.org) • http://mycitylibrary.wordpress.com
  13. 13. Microblogs (aka Tumblelogs) • Blogs with short updates, usually no more than 140 characters, a picture, a video, or a link – Twitter (www.twitter.com) • http://twitter.com/MyCityLibrary – Tumblr (www.tumblr.com) • http://notwhatyouthink.tumblr.com/
  14. 14. What’s Right for Your Library? • Realistically, how much can you give? • Know your library’s culture • How is technology handled at your library? • Try to find something that fits into your library’s existing framework • Where are your patrons? • Is social media something that will be useful for your particular library? • Know when no means “No”, and when no means “Not right now.” – Using social media as a professional development tool
  15. 15. Online Social Media Marketing @ APL http://www.youtube.com/watch?v=L56vMNyw1zk
  16. 16. Tagging • Retrieval, retrieval, retrieval! • Not all social media sites support tagging, but when they do….DO! • You can (almost) never have too many tags.
  17. 17. Tagging Image Title: Wine Glass Painting - 6/25/2009
  18. 18. Tagging
  19. 19. Tagging
  20. 20. Accessibility • Web – Most popular way of accessing social media – Full functionality • Desktop (ex. Hootsuite, Seesmic) – Not available for all, but for many – Can bring together several social media tools in one place – Functionality may be full or limited • Mobile – Not available for all, but for many – Usually bare bones functionality – Can be great for librarians who move around a lot, or for updating from library programs – Must have an Internet-enabled handheld device
  21. 21. Social Media Content Think outside the box! Contests Library Events Book Reviews Book Lists YouTube Videos Library News Quotes Foursquare “mayorships” Scavenger Hunts
  22. 22. Social Media Success • Reaching • Promoting • Interacting • Maintenance
  23. 23. Reaching • Target Audience = The Public – Tech-savvy? Luddites? – Follow to Be Followed! (Depending on platform) – Advertise offline • Know Your Resources (and Communicate with Them!) – Governmental – Tourism
  24. 24. Promoting • Know Your Community: Library as Virtual Community Center – What events are going on? • Library Programs • Institutional Programs – What interests your patrons? – Think beyond the library building • Promote Your Community! – Public Resources vs. Private Businesses
  25. 25. Interacting • Timeliness • Appropriateness • Legality – Sunshine Law
  26. 26. Maintenance • Depends on the type of website – Twitter: @’s, DMs, Friends – Facebook: Replies – Delicious: Link Validity • Ranges from daily to monthly
  27. 27. The Rules of Social Media Murphy’s Law: Whatever can go wrong, will go wrong. Always have a backup method of communication! • http://mashable.com/2010/06/15/twitter-errors-and-downtime-likely-to-continue/ • http://techcrunch.com/2010/09/23/facebook-downtime/ • http://techcrunch.com/2010/03/25/yes-youtube-is-down-but-you-can-still-watch-video The only thing constant is change. • http://www.businessinsider.com/new-facebook-groupsthumbs-down-2010-10 • http://techcrunch.com/2010/10/08/facebook-image-viewer/ • http://erictric.com/2010/10/13/facebook-redesign-possibly-rolling-out-slowly/ • http://mashable.com/2010/10/13/new-twitter-finished/ • http://mashable.com/2010/10/06/twitter-lucene/
  28. 28. Designing a Social Media Policy Two types • Professional Policy Document (Behavior) – Institution-wide • Focus Document (End Product) – Department-wide • Don’t reinvent the wheel • Check to see if one is already in place
  29. 29. Who – audience Depending on your library, your audience may be large or small, homogenous or varied. Your audience may consist of undergraduates, postgraduates, academic staff, alumni, library staff, external visitors, the media, tourists and a range of random other people. These segments of your audience may be seeking different information from you. Designing a Social Media Policy Credit to: http://darkarchive.wordpress.com/2010/08/16/social-media-strategy/
  30. 30. Designing a Social Media Policy What – content In terms of content, here are some ideas for what you would like to publish: • Library location, opening times, lending rules, library guides • New titles acquired by the library • Events in the library • Changes to opening hours • Reminders e.g. return books before end of term • Changes to staffing or procedures • Advertising other events in your organization e.g. lectures, training, other news stories • Building/maintenance work, or other disruption to normal services • User education – include snippets of advice on info issues • Emergencies e.g. many libraries could not open as usual earlier this year because of snow- or ash cloud-related disruption. These updates made it onto Twitter and Facebook much faster than onto official library webpages You could run a series of posts e.g. tip of the week, staff book recommendations. It helps to plan your content ahead of time so that even if it’s a slow week on the news front, you still have something to post about. Credit to: http://darkarchive.wordpress.com/2010/08/16/social-media-strategy/
  31. 31. Designing a Social Media Policy Where – tools There are many social media tools available. Some of the most well- known are Facebook, Twitter, blogging (e.g. Blogger, WordPress), Flickr, LibraryThing, social bookmarking (e.g. Delicious). Next, you need to decide which social media sites work well for the content and audiences you have identified for your library. For example, interactions on Facebook tend to be mutual, and are more intimate than those on Twitter. For a college library like mine, where there is a strong sense of community, Facebook is likely to work well. However, because Twitter is a more open community, it works well for reaching external users. Regarding content, if you want to involve pictures in your strategy, Flickr will be much more useful to you than LibraryThing. But if you have a lot of links to share, a social bookmarking tool such as Delicious might be perfect for you. Credit to: http://darkarchive.wordpress.com/2010/08/16/social-media-strategy/
  32. 32. Resources - General • http://webtrends.about.com/od/web20/a/social-media.htm?p=1 • http://webtrends.about.com/od/gettingstarted/ss/socialwebguide.htm • http://en.wikipedia.org/wiki/List_of_social_networking_websites • http://www.slideshare.net/megcanada/who-is-doing-this-stuff-well • http://www.youtube.com/watch?v=L56vMNyw1zk – Abilene Public Library • http://www.youtube.com/watch?v=mcRbOxNX2UE – Chartered Institute of Library and Information Professionals (UK) - Multimedia Information and Technology Group
  33. 33. Resources - General • http://www.youtube.com/watch?v=Xy2q-hq8wF0 - Library 2.0 Panel 1, Part 1: The Future of the Library (Yale University) • http://www.youtube.com/watch?v=9JloZK8wTqQ - Library 2.0 Panel 1, Part 2: The Future of the Library (Yale University) • http://www.youtube.com/watch?v=rjHrXVptRJA - Library 2.0 Panel 2, Part 1: Ethics and Politics of Library 2.0 (Yale University) • http://www.youtube.com/watch?v=4xhfhazHTjM - Library 2.0 Panel 2, Part 2: Ethics and Politics of Library 2.0 (Yale University) • http://www.youtube.com/watch?v=IBLZpXOMVhI - Library 2.0 Panel 2, Part 3: Ethics and Politics of Library 2.0 (Yale University)
  34. 34. Resources - General • http://www.youtube.com/watch?v=2BgnSfIzLmk - Social Networking: Is It for You? Pt 1 • http://www.youtube.com/watch?v=sWhVogaL1d4 – Social Networking: Is It for You? Pt 2 • http://www.youtube.com/watch?v=U5W0AyGptHE – Social Networking: Is It for You? Pt 3 • http://www.youtube.com/watch?v=iUb4DL7avoM – Social Networking: Is It for You? Pt 4 • http://www.youtube.com/watch?v=EAXSTpH8b4Y – Social Networking: Is It for You? Pt 5 • http://www.youtube.com/watch?v=XsmmHwfQZ7g – Social Networking: Is It for You? Pt 6 • http://www.youtube.com/watch?v=m2l59xyny0o – Social Networking: Is It for You? Pt 7 • http://www.youtube.com/watch?v=n5sH09VT6pU - Social Networking: Is It for You? Pt 8
  35. 35. Resources – Social Media Policy • http://librariansmatter.com/blog/2010/09/10/a-social-m • http://mashable.com/2009/04/27/social-media- policy/ • http://mashable.com/2009/06/02/social-media- policy-musts/ • http://www.schoollibraryjournal.com/article/CA66 99104.html • http://darkarchive.wordpress.com/2010/08/16/so cial-media-strategy/
  36. 36. Resources - Downtime • http://mashable.com/2010/06/15/twitter-errors- • http://techcrunch.com/2010/09/23/faceboo k-downtime/ • http://techcrunch.com/2010/03/25/yes- youtube-is-down-but-you-can-still-watch- videos/
  37. 37. Resources - Redesign • http://www.businessinsider.com/new-facebook- groupsthumbs-down-2010-10 • http://techcrunch.com/2010/10/08/facebook- image-viewer/ • http://erictric.com/2010/10/13/facebook- redesign-possibly-rolling-out-slowly/ • http://mashable.com/2010/10/13/new-twitter- finished/ • http://mashable.com/2010/10/06/twitter-lucene/
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