Il Caso Cesvi
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Il Caso Cesvi

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Competitive strategies of a non-profit company

Competitive strategies of a non-profit company

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Il Caso Cesvi Il Caso Cesvi Presentation Transcript

  • Università degli studi di Bergamo IL CASO CESVI Competitive strategies of a non-profit company Luca Confalonieri Mauro Giorgi Alessandro Gorbani Fabrizio Sartorigiovedì 13 gennaio 2011
  • Cesvi ("cooperazione e sviluppo") is one of the biggest humanitarian organizations in Italy. Founded in Bergamo in 1985 and has about 30 offices all over the world. Cesvi provides assistance in emergency situations, helpsrefugees and flood victims, supports reconstruction after disasters, implements projects for sustainable development and environmental defence in poor countries. Video Interview Competitive strategies of a non-profit companygiovedì 13 gennaio 2011
  • Cesvi & Mass Media Competitive strategies of a non-profit companygiovedì 13 gennaio 2011 View slide
  • Fundraising Tools Introduction Growth Maturity Decline Use Time Competitive strategies of a non-profit companygiovedì 13 gennaio 2011 View slide
  • Some data about Cesvi Commitment to key sectors Funds sources Private donors Government Emergency and post-emergency relief United Nations Health European Community International organizations Children & Young people 7%1% Other Food security 20% Social business Awarness raising 10% 18% Environment 22% 6% 11% 21% 33% 17% 19% 15% Worldwide commitment 2% 1% Africa 47% Asia 31% Fundraising Income/Cost Ratio 6% 4% South America 9% Europe Educational 6% Balkans 4% Costs Middle east 1& 9% Income Other 1% 47% 46% 54% 31%giovedì 13 gennaio 2011
  • Funds sources 100% 75% 50% 25% 0% Cesvi Telethon Unicef Medici senza frontiere Airc Lega del filo d’oro Save the Children Emergency Private donors Companies Institutions and associations Government Other Fundraising Efficiency Index 100% 75% 50% 25% 0% Cesvi Telethon Unicef Medici senza frontiere Airc Lega del filo d’oro Save the Children Emergency Income Charges & Costs Competitive strategies of a non-profit companygiovedì 13 gennaio 2011
  • PEST Analysis Political Economic Fiscal benefits World recession hits Accurate balancesheet non-profit even needed more than other Unstalbe world scenarios firms Technological Social Quick change Great attention to the and lot of channels used to opportunities communicate Competitive strategies of a non-profit companygiovedì 13 gennaio 2011
  • SWOT Analysis STRENGTHS WEAKNESSES • high reputation, strong connections with • poor branding the business world • economical crisis deeply reflects on • huge global experience in cooperation fundraising • excellent cost management and • low focusing on a non profit segment transparency affects the effectiveness of • skilled people communication OPPORTUNITIES THREATS • non profit sector is expanding • operative problems due to political instability of third world countries • social networks can revolutionize • serious impact of a change in fiscal regulation fundraising • the failure of a project can affect reputation • growing awareness that donations have • the persistence of the crisis or a future fiscal benefits recession can cause a dramatic fall in fund • media coverage of emergencies raised Competitive strategies of a non-profit companygiovedì 13 gennaio 2011
  • Porter’s Substitutes - medium Five • • Low switching costs Differentiation in projects not well perceived by donors Forces Analysis Rivalry - high Customers - high • The number of firms in • the whole funds come from the industry: high Suppliers - medium donations • Brand identity: Very high • High concerning TLC & media for • It’s easier to increase the • Customers switching fundraisig number of small donors than costs: almost zero • Low concerning projects supplies increase the amount • Product differentiation: medium-high New entrants - medium • Capital costs: low • Competencies needed: medium • Access to market: connections are needed • No special equipment needed • Product differentiations not perceivedgiovedì 13 gennaio 2011
  • Value Chain Analysis SUPPORT INFRASTRUCTURE ACTIVITIES HR MANAGEMENT Recruitment Recruitment Training Training Information system development Industry researches Purchase TECHNOLOGY website DEVELOPMENT Procedures for Well-known action testimonials Materials Transport Advertising spaces PROCUREMENT services Energy Fundraising office Collection and Project management Operational Advertising Product sales, acquisition of teams manufactured by information about Project On field Fundraising Cesvis social needs of goods implementation management enterprises and services to develop a specific Management of Maintenance of project deliveries of relationships with PRIMARY goods and supply action areas and ACTIVITIES services to action local institutions areas even after the End of the project INBOUND OPERATIONS OUTBOUND COMMUNICATION SERVICES LOGISTICS LOGISTICS & MARKETINGgiovedì 13 gennaio 2011