Agile Product Management In Practice

Agile Product Management In Practice
(Lessons Learned the Hard Way)

Me
Geek
Mom
Sr. Product Manager, Web, Salesforce.com

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You?
A product manager or designer working with agile
Using agile for development and new to product management
Wondering what this whole agile thing is about

Definitions
3 Key Concepts
In Practice

Support Project
Research Project
Development Project
Concept
Strategy
Development
Evolution
Product Management
Overall market success and evolution of a product and its related services

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Unfortunately…
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ag· ile (āj'əl, -īl') adj. Characterized by quickness, lightness, and ease of movement; nimble.
[French, from Latin agilis, from agere,to drive, do]
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Agile Manifesto
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan

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Increment

Scrum
Product Backlog
Sprint Backlog

Story
As a <type of user> I want <some goal> so that <some reason>

Tasks
Modify users table in DB
Include title in validation
Write test cases

Sprint

Roadmap - releases over time
Release - collection of sprints
Sprint - batch of stories
Story - decomposed into tasks
Task - work worth tracking

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Strategy - drives the roadmap
Roadmap - releases over time
Release - a collection of sprints
Sprint - batch of stories
Story - decomposed into tasks
Task - work worth tracking

Vision
Abstract
Roadmap
Theme
Epic
Story
Task
Execution
Concrete

One List to Rule Them All
Ready Stories (20%)
Mix of Stories + Epics
(60%)
Epics by theme
(20%)

Iterate

http://www.projectcartoon.com/

Design
Research
Build
Validate

Research
Design
Build
Validate

Abstract
Concept testing
Analytics
Usability testing
Integration
Functional
Unit
Concrete

[Some Picture]
Collaboration
Collaborate
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Mutual respect, understanding and trust
Appropriate cross section of members
Members see collaboration as in their self-interest
Ability to compromise
Ken H. Judy, IlioKrumins-Beens, "Great Scrums Need Great Product Owners: Unbounded Collaboration? and Collective Product Ownership," hicss, pp.463, Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008), 2008

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Conflict is healthy
Opinions are welcome
Data is more welcome
Product owner is responsible

In Practice

Product Lifecycle

Workingpoint
Start with a vision
Identify the big pieces (MVP)
Create a gantt chart
Internalize dependencies
Throw away the gantt chart
Remove some of the big pieces
Launch early

Product Creation
Design stories happen a cycle ahead
Design is subject to change in development
Testing is continuous

requirements
design
build
test

Product Introduction
Inherently agile
Don’t try to make it too Scrummy
Have a detailed run list
Stabilization sprint
Launch once release often

MarketLive
Start with a team
Stack the deck
Prioritize with customers
All in team
Deliver constantly

Product Growth/Maturity
Don’t rely on stories alone, document
Separate deployment from release

agile methods are a better way of developing software (duh)
agile product management requires a shift in thinking
it's not that scary
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Agile Product Management In Practice

by Ilen Zazueta-Hall

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