Using LinkedIn for Your Job Search


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presentation given for UJA-F of New York's Connect to Care in Nassau County

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Using LinkedIn for Your Job Search

  1. 1. Using for your Job Search by Ilene Schuss
  2. 2. What you’ll learn about LinkedIn <ul><li>Why it’s effective for today's job search </li></ul><ul><li>How to set up, edit & manage your profile </li></ul><ul><li>How to build your professional network </li></ul><ul><li>Ways to “meet” people through groups </li></ul><ul><li>How to communicate with your contacts </li></ul><ul><li>How to research potential employers / interviewers </li></ul><ul><li>How to use applications on LinkedIn </li></ul>
  3. 3. Why use networking to job hunt? <ul><li>65% - 75% of those who found jobs used networking </li></ul><ul><li>These methods were successful < 13% of the time: </li></ul><ul><ul><li>search firms </li></ul></ul><ul><ul><li>newspaper ads </li></ul></ul><ul><ul><li>internet job posting </li></ul></ul><ul><li>Mature workers can leverage their reputation, an advantage younger workers have yet to earn. </li></ul>
  4. 4. Why is LinkedIn effective for today’s job search? <ul><li>It’s the world’s largest professional network: 45,000,000+ members. </li></ul><ul><li>It’s heavily used by recruiters and hiring managers to search for and screen applicants. </li></ul><ul><li>“ Build your brand” beyond the resume. </li></ul><ul><li>Get the inside track on jobs from friends and their contacts. </li></ul><ul><li>Share expertise & ideas to help you / build your reputation. </li></ul><ul><li>Job opportunities are listed. </li></ul><ul><li>Research professions and potential employers. </li></ul><ul><li>Prepare for interviews by researching interviewer, key staff members & friends working there. </li></ul><ul><li>Learn about networking events through LinkedIn groups. </li></ul>
  5. 5. Free membership features <ul><li>Send up to 5 introduction requests at a time </li></ul><ul><li>Receive unlimited requests for introductions </li></ul><ul><li>Receive “InMails” – private messages from other members </li></ul><ul><li>Up to 100 results per search </li></ul><ul><li>3 saved searches, weekly alerts </li></ul>
  6. 6. Other options, for a monthly fee <ul><li>Business ($24.95), Plus: ($49.95) or Pro ($499.95) </li></ul><ul><li>Able to send a given # of monthly InMails </li></ul><ul><li>Save / manage a given # of contact profiles </li></ul><ul><li>Receive unlimited messages from anyone </li></ul><ul><li>Reach restricted members </li></ul><ul><li>Do reference searches </li></ul><ul><li>Expand the results from a given search </li></ul><ul><li>View expanded profiles of restricted members </li></ul>
  7. 7. Setting up your profile
  8. 8. Step 1: Define your goals <ul><li>Where do you want to go with your job? </li></ul><ul><li>What do you expect from it? </li></ul><ul><li>Which function / industry / location / type of industry? </li></ul><ul><li>Who are the best people who could help me from those I already know? </li></ul>
  9. 9. Step 2: Enter your useful info <ul><li>It’s NOT a resume but is used to inform others about your accomplishments. </li></ul><ul><li>Include a useful objective so others know what you’re seeking. </li></ul><ul><li>The more places of work listed, the more contacts will appear in your network. </li></ul><ul><li>Listing year of graduation and work experience older than 10 years will age you. </li></ul><ul><li>Include your volunteer work to fill gaps. </li></ul><ul><li>If you have a blog or webpage, include the link. </li></ul><ul><li>Check spelling and grammar! </li></ul>
  10. 10. Recommendations <ul><li>Add presentations and links to your website. </li></ul><ul><li>If posting a photo, use a professional head-shot. Some avoid using a photo due to privacy / discrimination concerns. </li></ul><ul><li>Add the URL of your LinkedIn Profile to your resume. </li></ul><ul><li>In your profile, use key words, job titles, and locations to help others find you who can help. </li></ul><ul><li>Use a professional-sounding email address. </li></ul><ul><li>Update your profile as needed. </li></ul>
  11. 11. Building your professional network <ul><li>Build 1 st level network. </li></ul><ul><li>Explore these, their groups, request introductions & get recommended. </li></ul><ul><li>Build 2 nd level network. </li></ul><ul><li>Repeat step 2 for the 2 nd level contacts. </li></ul><ul><li>Build 3 rd level network. </li></ul><ul><li>Join relevant groups and explore as before… </li></ul><ul><li>Continue as more friends join LinkedIn, add connections and join relevant groups – check your notifications. </li></ul>
  12. 12. Build your 1 st level network <ul><li>Contacts at the 1 st level are those who you know: friends, old colleagues, and classmates. </li></ul><ul><li>Search for them on LinkedIn individually by name or by company. </li></ul><ul><li>Import your email’s contact list to help find many of them en masse. </li></ul><ul><li>Encourage friends to join & access their contacts. </li></ul>
  13. 13. Build your 2 nd level network <ul><li>2 nd level includes contacts of your contacts: Herein lies the greatest power! </li></ul><ul><li>Ask those in your 1 st level network to introduce you to those on LinkedIn who meet your needs. </li></ul><ul><li>Find contacts in the professional and special interest groups you join on LinkedIn. </li></ul><ul><li>Look for others who work at the companies you are interested in. </li></ul>
  14. 14. Build your 3 rd level network <ul><li>3 rd level contacts are contacts of your 2 nd level contacts (friends of friends of friends). </li></ul><ul><li>Get to know your 2 nd level contacts to make 3 rd level contacts effective. </li></ul><ul><li>There are so many more of 3 rd level contacts than those at the 2 nd level. Target those most useful to you. </li></ul>
  15. 15. Recommendations <ul><li>Use this to make connections, not to ask for a job. </li></ul><ul><li>Only connect to those you know to avoid getting flagged by LinkedIn as a spammer </li></ul><ul><li>Do not accept contact requests from strangers to prevent ID theft / unwelcome use of your info. </li></ul><ul><li>Avoid contacts whose reputation may be questionable. </li></ul><ul><li>Do not tie LinkedIn to Facebook. </li></ul>
  16. 16. Recommendations (con’td.) <ul><li>Avoid being direct or pushy – work first on building the relationship. </li></ul><ul><li>Do not use this forum to ask for a job. </li></ul><ul><li>Avoid irrelevant postings on groups. </li></ul><ul><li>Allow time to explore your contacts in a directed way that will yield results. This is a continual process. </li></ul><ul><li>Nourish / grow your network even while employed. </li></ul><ul><li>Help others – don’t just ask for help. </li></ul>
  17. 17. Joining groups <ul><li>Join LinkedIn groups aligned with your goals: </li></ul><ul><ul><li>Those doing the type of work you’ve done or with to learn about </li></ul></ul><ul><ul><li>Professional organizations </li></ul></ul><ul><ul><li>Industrial organizations </li></ul></ul><ul><ul><li>“ Alumni Associations” of former schools / jobs / employers </li></ul></ul><ul><ul><li>Special interest groups </li></ul></ul><ul><li>Offer opinions / help where you have value to add – this builds a name for you. </li></ul><ul><li>Avoid self-promotion or others will tune you out. </li></ul><ul><li>“ Pay it forward” without expecting reciprocity. Others will remember you for this! </li></ul>
  18. 18. Finding jobs on LinkedIn <ul><li>Use advanced search to search by keyword, distance from a location, job type, job title, job function, industry. </li></ul><ul><li>You can further narrow results by experience level and by how recently the job was posted. </li></ul><ul><li>Choose how to sort your search results. </li></ul>
  19. 19. LinkedIn applications <ul><ul><li>Polls: use for market research </li></ul></ul><ul><ul><li>Reading List by Amazon: share books you’re reading with other LinkedIn members. Find out what you should be reading </li></ul></ul><ul><ul><li>Huddle Workspaces: collaborate on projects & share tools </li></ul></ul><ul><ul><li> files: share content on your profile, & collaborate </li></ul></ul><ul><ul><li>Slideshare: share your presentations, documents, PDFs and view those from others, & find experts within your network </li></ul></ul><ul><ul><li>Google Presentations: showcase yourself by adding presentations to your profile </li></ul></ul><ul><ul><li>Company Buzz: view the twitter activity associated with your company. View tweets, trends * top key words. </li></ul></ul><ul><ul><li>Trip It: see where your LinkedIn network is traveling & when you will be in the same city </li></ul></ul><ul><ul><li>Blog Link: connect your blog to your LinkedIn profile </li></ul></ul><ul><ul><li>Wordpress: sync your blog posts with your LinkedIn profile </li></ul></ul>
  20. 20. Worth a read <ul><li>How to get to 500 connections without being a lion: </li></ul><ul><li>5 simple rules to Successful Online networking </li></ul>
  21. 21. I hope you found this helpful – Thanks for attending! <ul><li>Ilene Schuss </li></ul><ul><li>Project Manager / Trainer </li></ul><ul><li>[email_address] </li></ul>