Public Face

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Public Face

  1. 2. In a nutshell… Public Face is a boutique communications agency working with brands, corporations, individuals and agencies to help them meet their business objectives through effective, meaningful and creative communication. In PF, we believe that communication strategy goes hand in hand with business strategy. Looking at the forest instead of the tree, we tackle every project with a 360 approach. Knowing that it is hard to stand out in today’s cluttered media environment, we concentrate all our effort and skill to craft the “message” that will get through to the selected audience.
  2. 3. From logic to magic <ul><li>Business need Communication strategy </li></ul><ul><li>Audience definition Message formulation </li></ul><ul><li>Budget Medium selection </li></ul><ul><li>Creative implementation </li></ul>
  3. 4. Stand out
  4. 5. IT IS NOT HOW YOU SAY IT AS MUCH AS WHAT YOU SAY contentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentContentcontentcontentcontentcontentcontentcontentcontentcontentContentcontentcontentcontentcontent contentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontent contentcontentcontentcontentcontentcontentcontentcontentcontentcontentco contentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentContentcontentcontentcontentcontentcontentcontentcontentcontentContentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontecontentco contentcontentcontentcontentcont contentcontentcontentcontentcontentcontentcontentcontentcont contentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentcontentContentcontentcontentcontentcontentcontentcontentcontentcontentContentcontentcontentcontentcontentcontentcontentcontentcontentconten contentcontentconten contentcontentco contentcontentco
  5. 6. Marketing Communication -Finding opportunities for big impact @ low cost -Reaching consumers at a place of their interest -Creating unique content for different media -Building relationships with different stakeholder groups
  6. 7. Corporate Communication -Communication strategy and consulting -Building relationships with the company’s key stakeholder groups -Managing and building corporate reputation -Spotting opportunities for CSR initiatives and communicating them -Press office
  7. 8. Media relations -Building & nurturing relationships -Not just a typical press office but more personalized approach -Continuous scan for opportunities -Monthly publicity reports
  8. 9. Creating shared value & spreading the word - Create shared value through day to day operations and through expertise relevant to the company’s operations -Spread the word -Involve people that matter and create a connection with your name (ambassadors) -Public Face is constantly looking out for new CSR initiatives, compatible with the clients business
  9. 10. PR 2.0. <ul><li>Creation & management of social media channels(facebook, twitter, youtube) </li></ul><ul><li>Creating original content for social media on a daily basis </li></ul><ul><li>Integrating 360° campaigns into social media </li></ul><ul><li>Engaging in the conversation (pushing messages & responding to issues) </li></ul>
  10. 11. PR 2.0. (social media monitor) <ul><li>Monitoring & reporting of company’s/ brand’s presence in social media (17.000 + blogs, facebook, twitter) </li></ul><ul><li>Monitoring of competition’s presence in social media </li></ul><ul><li>Monthly reports categorized by themes and including evaluation of presence </li></ul>
  11. 12. Event Management <ul><li>Creating unique events to engage with consumers or </li></ul><ul><li>Finding third party events matching our target audience </li></ul><ul><li>Event production </li></ul><ul><li>Guest handling & logistics </li></ul><ul><li>Post event publicity </li></ul>

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