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Connecting Through Web 2

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We've all heard the term "Web 2.0", but what does it mean and how can it be used in higher education? In this presentation Laurie Bridges, the OSU Business & Economics Librarian, will discuss how faculty and staff in higher education are using Web 2.0 sites like Blogger, Facebook, Meebo, YouTube, and del.icio.us to connect with current and future students, colleagues, and other stakeholders. Whether you want to collaborate and communicate with someone across the hall, on the other side of the state, or in another country, there is a Web 2.0 tool for you.

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Connecting Through Web 2 - Presentation Transcript

  1. Whether you want to collaborate and communicate with someone across the hall, on the other side of the state, or in another country, there is a Web 2.0 tool for you! Laurie Bridges OSU Business and Economics Librarian Outreach and Engagement Conference, Dec. 3, 2008 Slideshare.net/ilaurie Connecting through Web 2.0
  2. What is Web 2.0?
  3. Why a Librarian? Flickr: andrewodom
  4. Librarians and Web 2.0 Flickr: Jenica26 Flickr: amy_kearns Flickr: ALA Staff
  5. Your OSU Librarians
    • Your Subject Librarian
    • Laurie Bridges
        • Business & Economics Librarian
        • [email_address]
    • Bonnie Avery
        • Extension Liaison Librarian
        • [email_address]
    • Maureen Kelly
        • Extended Campus Librarian
        • [email_address]
  6. Six Web 2.0 Tools Flrickr: Tomi Tapio
  7. Blogs and Blogger
  8. What is a blog?
  9. How can you use it?
    • Share news - You are the reporter and publisher.
      • There is someone out there who wants to hear what you have to say!
      • Two-way communication (readers can make comments)
    Flrickr: tsfisher
  10. Example Blogs
    • College Life “Blogging from OC Professors, students and hangers-on”
    • What’s on Your Plate – Illinois Extension
    • Warrick County – Purdue Extension
    • Ohio State Extension Blog
    • Rockbrook Camp for Girls (countdown clock)
  11. OSU Blogs
    • Admissions
    • OSU NASA
    • OSU Sea Grant
    • Housing & Dining Services
      • Over 6,000 views of the UHDS blog homepage between June and November ‘08.
  12. Signup and Blog
  13. Create an Account and Name Your Blog
  14. Choose a Template
  15. Start Blogging
  16. My New Blog
  17. Blogging…Questions? Comments?
    • How could you use this technology to improve communications with your constituents?
  18. Social Networking and Facebook
  19. What is a social network site (Facebook)?
    • An online community where users have a public or semi-public profile which is used to articulate a connection to other community members with whom they share interests, experiences, or friends.
  20. It’s Popular!
    • Facebook is the most popular website for young adults age 18-24 (Anderson Analytics)
    • Facebook is the 4 th most-trafficked website in the world (Comscore)
    • Fastest growth is among users 25+
    • 120 million active users
  21. Why Care about Facebook?
    • Outreach Opportunities
    • Networking
    • Advertising
  22. You Can Advertise Here!
  23. Buy Advertising Space
    • Select Advertising at the bottom of the page.
    • Then follow these steps:
      • Enter the Web address of what you want to advertise.
      • Create your ad with text and a photo.
      • Select your target audience.
      • Choose a price (per click or per view).
      • Pay by credit card.
  24. Start a “Fan Page”
    • Free
    • Updates Sent to Members’ News Feeds
    • Word-of-Mouth Marketing
  25. How to Get a Profile (you need this to buy advertising and get a Fan Page)
    • Visit Facebook.com
    • Fill in your name, email, birth date, gender, and password
    • Confirm your email
    • Fill in some basic profile information
    • Done. You now have a simple profile from which you can connect with students and colleagues, add photos and Facebook applications, create advertisements and “Facebook Fan Pages”, etc.
  26. Facebook and Social Networking Questions? Comments?
    • How could you use this technology to improve communications with your constituents?
  27. Videos and YouTube
  28. What is YouTube
    • Videos
    • Viewers
    • Comments
  29. How can You use YouTube?
    • Post online videos of instruction
      • Marian C. Diamond UC Berkley gets fan mail and says, “I respond to every one of them.”
    • Marketing OSU YouTube Channel
      • Marketing channel: good way to get exposure to programs, instructors, and highlights
    • Find videos you can use
      • Openculture “Intelligent Video Life…75 Educational Video Collections”
      • Science Videos at ScienceHack
  30. Searching for Videos on YouTube
    • Categories
      • Videos Tab > Education
    • Advanced Search
      • Keywords, phrases, location, duration, etc.
  31. Uploading Videos to YouTube
    • Create a digital video
    • Upload video to your computer
    • Create a YouTube account
    • Upload your video
    • Videos for the OSU Channel should be sent to David Baker, [email_address]
  32. YouTube…Questions? Comments?
    • How could you use this technology to improve communications with your constituents?
  33. Social Bookmarking and del.icio.us
  34. What is Social Bookmarking?
    • A method for Internet users to store, organize, search, and manage bookmarks on the Web.
  35. Why use del.icio.us?
    • Favorite bookmarks are not tied to one computer
    • Your bookmarks are searchable
    • You can share bookmarks with others (students, colleagues, public, friends)
    • Everyone discovers new and relevant material
  36. Get an Account and Start Bookmarking
  37.  
  38. del.icio.us…Questions? Comments?
    • How could you use this technology to improve communications with your constituents?
  39. Instant Messaging and Meebo
  40. What is it?
    • Real-time text communication via the internet.
  41. Who uses it?
    • “ e-mail is for old people”
    • 75% of online teens use IM (Pew Research)
    • 66 percent 13 to 21 year olds prefer IM to e-mail (aol press release, 2005)
    • “ I.M. is unquestionably their primary mode of social interaction.” Sara Calvert, director of the Children’s Digital Media Center at Georgetown (NYTimes, 2006)
  42. My Meebo
    • How could you use this technology to improve communications with your constituents?
    Meebo…Questions? Comments?
  44. Virtual Worlds – Second Life
  45. Virtual Universities
  46. How is it being used in education?
    • Classrooms
      • Lecture Format
      • Interactive (“Build a chair”)
      • Educators can create private campuses to control who visits, matching avatar names with students' real names
    • Conferences
    • College Fairs
    • Reference Questions
  47. Useful Links
    • Information for Beginners
    • Hosting educational events in Second Life
    • Using Virtual Worlds in Education Programs
    • Second Life Education Blog
    • How could you use this technology to improve communications with your constituents?
    Second Life…Questions? Comments?
  49. Questions? This slideshow: slideshare.net/ilaurie

+ Laurie BridgesLaurie Bridges, 11 months ago

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