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  • 1. Academic Outreach 2.0 —for Business! Laurie Bridges, Leticia Camacho and Andy Spackman BRASS Academic Libraries Forum American Library Association Annual Conference June 28, 2008
  • 2. Three Web 2.0 Tools Laurie Bridges
    • del.icio.us
    • Meebo
    • Library à la Carte
  • 3. del.icio.us
    • A social bookmarking website
    • A collection of favorites
      • Keep links and access them from anywhere
      • Share your bookmarks publicly
      • Discover new things
    • del.icio.us/bridgeslibrary (my favorite business bookmarks)
  • 4.  
  • 5. del.icio.us and Librarians
    • Share your del.icio.us URL at the bottom of your email signature
    • Add a network badge, link roll, or tag roll to your web page
    • Share your del.icio.us RSS Feed
    • “ Fan” other librarian del.icio.us accounts and share links
  • 6. Meebo
    • Instant message chat box
    • Embedded in all OSU library Web pages (not the catalog)
    • Subject specialist chat boxes embedded in appropriate Web pages
  • 7. Timeline for Chat at OSU
    • January 2007 : Chatango IM box added to library home page.
    • April 2007 : Chatango presence expanded to most of the library web pages; usage shoots up from 199 in March to 394 in April. Anecdotal reports of out-of-state in addition to out-of-country users start coming from librarians staffing the queue.
    • August 2007 : Meebo widget replaces Chatango widget on library pages.
    • around October 2007 : Librarians start creating chat widgets and add them to their own web pages (ICAPs, SRGs, professional pages)
    • March 2008 : Meebo widget changed on library page to pop out—no more lost chats due to patron navigating away from page. Presented with a re-direct option (email or L-Net) when IM service not staffed.
    Info provided by Valery King, OSU Librarian
  • 8. 4-Year Chat Trends for OSU Info provided by Valery King, OSU Librarian
  • 9. Library à la Carte Library Information Made to Order
    • Needs assessment: undergraduates are assignment driven.
    • Hired a programmer to develop Library à la Carte .
    • Interactive Course Assignment Pages (ICAPs) highlight relevant library resources for a particular class or research assignment.
  • 10. Library à la Carte ICAPS
    • ICAPs are dynamic web pages that integrate Web 2.0 features , chat and RSS feeds, etc. with traditional library content , such as catalogs and article databases. Using these pages, students quickly locate research tools and information.
  • 11.  
  • 12. Library à la Carte Features
    • Easy to learn interface with inline help and online documentation
    • Add and reuse modules for text, images, RSS, widgets, videos, chats, and custom search boxes
    • Drag and Drop interface to arrange content
  • 13. What the Students Say
    • “ Many thanks for putting together that web site for our training and class. I have not only gone back to use it, I showed it to a professor and encouraged him to think of offering something like that to their students.”
    • “ I just wanted to say "Thank You" for this page for BA 352 . It's very useful and I just ordered a book through summit. :)”
  • 14. Library à la Carte for Your Classes
    • Library à la Carte is software developed by the Oregon State University Libraries and is distributed under the terms of the GNU General Public License. It can be downloaded at: http://ica.library.oregonstate.edu/about/download.html
    • You can request a free demo account by emailing our programmer, Kim Griggs: Kim.Griggs@oregonstate.edu
  • 15. Reaching Out to the Business School Marriott School of Management Harold B. Lee Library Leticia Camacho Andy Spackman
  • 16. Marriott School of Management Library
  • 17. Faculty Newsletter
  • 18. www.lib.byu.edu/business
  • 19. RSS feed
  • 20. Meebo
  • 21. Library Instruction Participants 2001 2002 2003 2004 2005 2006 2007 2007 Increase 1st Year Writing 11,762 11,381 9,506 8,341 8,895 8,306 7,884 -5.08% Advanced Writing 4,283 3,635 4,268 3,419 4,011 3,024 2,507 -17.10% Biology & Agriculture 503 2,561 514 1,207 1,894 306 412 34.64% Business School 985 1,674 2,095 1,799 2,028 2,127 3,013 41.65% Education 537 530 609 930 632 269 529 96.65% Family, Home, & Social Science 1,595 1,795 2,262 1,793 2,053 1,428 1,244 -12.89% Fine Arts & Communications 694 1,029 882 740 573 461 319 -30.80% Humanities 2,238 2,068 1,219 1,840 2,753 145 354 144.14% Law 187 110 110 0 0 50 3 -94.00% Nursing 15 28 44 0 249 241 -3.21% Physical & Math Sciences 1,120 487 740 1,354 1,251 176 41 -76.70% Religious Education 261 219 383 155 206 325 164 -49.54% Special Collections 1,189 1,211 1,932 2,461 1,542 0 0 0%
  • 22. Business Research Clinics
    • The Challenge:
    • Attendance is voluntary
    • Extracurricular and open-door
    • Offered in the business school building
      • Bringing the library to the students
  • 23.  
  • 24.  
  • 25.
    • The first two semesters
      • 22 Clinics conducted on 13 topics
      • Over 400 attendees
      • 92 people on the email list
    Business Research Clinics
    • Lessons Learned
      • Scheduling
      • Promotions
      • Pedagogy
  • 26. Promoting the Clinics
    • Attendee responses to the question:
    • "How did you learn about this clinic?"
    E-mail List Fliers Posters Professors Other students Website Total respondents 33 15 69 113 14 1 210 15.7% 7.1% 32.9% 53.8% 6.7% 0.5% 100%
  • 27. Teaching with Cases
    • A natural fit for the business school
    • But Harvard-style cases are a bad fit for us
      • Self-contained
      • Application, not research
    • Invert the model to fit library instruction
      • Research sets the stage for application
      • Information literacy is introduced in context
    Instruction to the Business School” LOEX Annual Conference – May 2, 2008
  • 28. Embedded Librarian
  • 29. Embedded Librarian
  • 30. Embedded Librarian
  • 31. Course Feed: Safe Access to Blackboard from Facebook
  • 32. Thank You
    • Andy Spackman
    • Business & Economics Librarian
    • Brigham Young University
    • Harold. B. Lee Library
    • [email_address]
    Leticia Camacho Management & Accounting Librarian Brigham Young University Harold. B. Lee Library [email_address] Laurie M. Bridges Assistant Professor Business & Economics Librarian Oregon State University The Valley Library [email_address]