Academic Outreach 2.0 —for Business! Laurie Bridges, Leticia Camacho and Andy Spackman BRASS Academic Libraries Forum American Library Association Annual Conference June 28, 2008

Three Web 2.0 Tools Laurie Bridges del.icio.us Meebo Library à la Carte

del.icio.us

Meebo

Library à la Carte

del.icio.us A social bookmarking website A collection of favorites Keep links and access them from anywhere Share your bookmarks publicly Discover new things del.icio.us/bridgeslibrary (my favorite business bookmarks)

A social bookmarking website

A collection of favorites

Keep links and access them from anywhere

Share your bookmarks publicly

Discover new things

del.icio.us/bridgeslibrary (my favorite business bookmarks)

del.icio.us and Librarians Share your del.icio.us URL at the bottom of your email signature Add a network badge, link roll, or tag roll to your web page Share your del.icio.us RSS Feed “ Fan” other librarian del.icio.us accounts and share links

Share your del.icio.us URL at the bottom of your email signature

Add a network badge, link roll, or tag roll to your web page

Share your del.icio.us RSS Feed

“ Fan” other librarian del.icio.us accounts and share links

Meebo Instant message chat box Embedded in all OSU library Web pages (not the catalog) Subject specialist chat boxes embedded in appropriate Web pages

Instant message chat box

Embedded in all OSU library Web pages (not the catalog)

Subject specialist chat boxes embedded in appropriate Web pages

Timeline for Chat at OSU January 2007 : Chatango IM box added to library home page. April 2007 : Chatango presence expanded to most of the library web pages; usage shoots up from 199 in March to 394 in April. Anecdotal reports of out-of-state in addition to out-of-country users start coming from librarians staffing the queue. August 2007 : Meebo widget replaces Chatango widget on library pages. around October 2007 : Librarians start creating chat widgets and add them to their own web pages (ICAPs, SRGs, professional pages) March 2008 : Meebo widget changed on library page to pop out—no more lost chats due to patron navigating away from page. Presented with a re-direct option (email or L-Net) when IM service not staffed. Info provided by Valery King, OSU Librarian

January 2007 : Chatango IM box added to library home page.

April 2007 : Chatango presence expanded to most of the library web pages; usage shoots up from 199 in March to 394 in April. Anecdotal reports of out-of-state in addition to out-of-country users start coming from librarians staffing the queue.

August 2007 : Meebo widget replaces Chatango widget on library pages.

around October 2007 : Librarians start creating chat widgets and add them to their own web pages (ICAPs, SRGs, professional pages)

March 2008 : Meebo widget changed on library page to pop out—no more lost chats due to patron navigating away from page. Presented with a re-direct option (email or L-Net) when IM service not staffed.

4-Year Chat Trends for OSU Info provided by Valery King, OSU Librarian

Library à la Carte Library Information Made to Order Needs assessment: undergraduates are assignment driven. Hired a programmer to develop Library à la Carte . Interactive Course Assignment Pages (ICAPs) highlight relevant library resources for a particular class or research assignment.

Needs assessment: undergraduates are assignment driven.

Hired a programmer to develop Library à la Carte .

Interactive Course Assignment Pages (ICAPs) highlight relevant library resources for a particular class or research assignment.

Library à la Carte ICAPS ICAPs are dynamic web pages that integrate Web 2.0 features , chat and RSS feeds, etc. with traditional library content , such as catalogs and article databases. Using these pages, students quickly locate research tools and information.

ICAPs are dynamic web pages that integrate Web 2.0 features , chat and RSS feeds, etc. with traditional library content , such as catalogs and article databases. Using these pages, students quickly locate research tools and information.

Library à la Carte Features Easy to learn interface with inline help and online documentation Add and reuse modules for text, images, RSS, widgets, videos, chats, and custom search boxes Drag and Drop interface to arrange content

Easy to learn interface with inline help and online documentation

Add and reuse modules for text, images, RSS, widgets, videos, chats, and custom search boxes

Drag and Drop interface to arrange content

What the Students Say “ Many thanks for putting together that web site for our training and class. I have not only gone back to use it, I showed it to a professor and encouraged him to think of offering something like that to their students.” “ I just wanted to say "Thank You" for this page for BA 352 . It's very useful and I just ordered a book through summit. :)”

“ Many thanks for putting together that web site for our training and class. I have not only gone back to use it, I showed it to a professor and encouraged him to think of offering something like that to their students.”

“ I just wanted to say "Thank You" for this page for BA 352 . It's very useful and I just ordered a book through summit. :)”

Library à la Carte for Your Classes Library à la Carte is software developed by the Oregon State University Libraries and is distributed under the terms of the GNU General Public License. It can be downloaded at: http://ica.library.oregonstate.edu/about/download.html You can request a free demo account by emailing our programmer, Kim Griggs: Kim.Griggs@oregonstate.edu

Library à la Carte is software developed by the Oregon State University Libraries and is distributed under the terms of the GNU General Public License. It can be downloaded at: http://ica.library.oregonstate.edu/about/download.html

You can request a free demo account by emailing our programmer, Kim Griggs: Kim.Griggs@oregonstate.edu

Reaching Out to the Business School Marriott School of Management Harold B. Lee Library Leticia Camacho Andy Spackman

Marriott School of Management Library

Faculty Newsletter

www.lib.byu.edu/business

RSS feed

Meebo

Library Instruction Participants 2001 2002 2003 2004 2005 2006 2007 2007 Increase 1st Year Writing 11,762 11,381 9,506 8,341 8,895 8,306 7,884 -5.08% Advanced Writing 4,283 3,635 4,268 3,419 4,011 3,024 2,507 -17.10% Biology & Agriculture 503 2,561 514 1,207 1,894 306 412 34.64% Business School 985 1,674 2,095 1,799 2,028 2,127 3,013 41.65% Education 537 530 609 930 632 269 529 96.65% Family, Home, & Social Science 1,595 1,795 2,262 1,793 2,053 1,428 1,244 -12.89% Fine Arts & Communications 694 1,029 882 740 573 461 319 -30.80% Humanities 2,238 2,068 1,219 1,840 2,753 145 354 144.14% Law 187 110 110 0 0 50 3 -94.00% Nursing 15 28 44 0 249 241 -3.21% Physical & Math Sciences 1,120 487 740 1,354 1,251 176 41 -76.70% Religious Education 261 219 383 155 206 325 164 -49.54% Special Collections 1,189 1,211 1,932 2,461 1,542 0 0 0%

Business Research Clinics The Challenge: Attendance is voluntary Extracurricular and open-door Offered in the business school building Bringing the library to the students

The Challenge:

Attendance is voluntary

Extracurricular and open-door

Offered in the business school building

Bringing the library to the students

The first two semesters 22 Clinics conducted on 13 topics Over 400 attendees 92 people on the email list Business Research Clinics Lessons Learned Scheduling Promotions Pedagogy

The first two semesters

22 Clinics conducted on 13 topics

Over 400 attendees

92 people on the email list

Lessons Learned

Scheduling

Promotions

Pedagogy

Promoting the Clinics Attendee responses to the question: "How did you learn about this clinic?" E-mail List Fliers Posters Professors Other students Website Total respondents 33 15 69 113 14 1 210 15.7% 7.1% 32.9% 53.8% 6.7% 0.5% 100%

Attendee responses to the question:

"How did you learn about this clinic?"

Teaching with Cases A natural fit for the business school But Harvard-style cases are a bad fit for us Self-contained Application, not research Invert the model to fit library instruction Research sets the stage for application Information literacy is introduced in context Instruction to the Business School” LOEX Annual Conference – May 2, 2008

A natural fit for the business school

But Harvard-style cases are a bad fit for us

Self-contained

Application, not research

Invert the model to fit library instruction

Research sets the stage for application

Information literacy is introduced in context

Embedded Librarian

Embedded Librarian

Embedded Librarian

Course Feed: Safe Access to Blackboard from Facebook

Thank You Andy Spackman Business & Economics Librarian Brigham Young University Harold. B. Lee Library [email_address] Leticia Camacho Management & Accounting Librarian Brigham Young University Harold. B. Lee Library [email_address] Laurie M. Bridges Assistant Professor Business & Economics Librarian Oregon State University The Valley Library [email_address]

Andy Spackman

Business & Economics Librarian

Brigham Young University

Harold. B. Lee Library

[email_address]