12th SummitforCr t it a M eaiv y nd edia 12/ DE 20 16 C 12 Cr ns M a -Sw zera a ont na it l nd
Cel ainga erisingsince 20 1 ebr t dv t 0 Creation of the Advertising Film Festival in Méribel , French Alps . 2001 Creation of the MENA Cristal Awards ( Middle East and North Africa ): the 1 st Festival dedicated to the Arabic Advertising Industry . 2005 The Méribel Ad Festival reaches the 1000 delegates & 3000 entries 2008 milestone . Creation and launch of the China Cristal Awards in Shanghai . 2009 The Méribel Ad Festival becomes the Cristal Festival and moves to Crans Montana Switzerland . 2010 The Cristal Festival celebrates its 10 th anniversary . 2011 Mr Jimmy Wales , the founder of Wikipedia , participates in the 11 th edition of the Cristal Festival for an exceptional conference . 2012 The 12 th edition of the Cristal Festival will see the development of ‘ The Brand Entertainment & Content Summit’ and will focus on Digital Innovations . 2012 will also see the launch of new festivals in South America & Africa .
W tma us differ ? ha kes entTHE ONLY FESTIVAL THAT BRINGS TOGETHER A MIXEDJURY OF LEADING INTERNATIONAL AGENCIES & MAJOR EUROPEAN ADVERTISERS
W tma us differ ? ha kes entAN AMAZING SETTING & RELAXED ATMOSPHERE THAT PROMOTES NETWORKING & EXCHANGES
A PLACE WHERE THE EUROPEAN COMMUNICATIONLEADERS REUNITE IN TO EXCHANGE , NETWORK , LEARN AND BE INSPIRED
OVER A 1000 DELEGATES FROM 30 COUNTRIES , 4 DAYS OF WORKSHOPS , DEBATE , EXHIBITIONS ,SCREENINGS , MASTER CLASSES AND HIGH - PROFILE SEMINARS BY INDUSTRY LEADERS
SET AT THE END OF THE YEAR WE OFER ANEXHAUSTIVE SURVEY OF THE BEST ADVERTISINGCREATIONS ANNOUCING MAJOR TRENDS FOR THE UPCOMING COMPETITIONS
OUR AWARD BOARD INCLUDES A SPECIAL AWARDDECIDED BY AN EXCLUSIVE JURY PANEL COMPOSED OF DIRECTORS FROM LEADING EUROPEAN ADVERTISERS
Cr a F iv lin figur ist l est a es Attendance : A 300% increase in delegate attendance over 10 years Over 180 major advertisers participated in 2011Competitions : Over 3000 entries received in 2011 International entries received from 35 different countries
COM T IONS PE ITNEW in 2012
St aegic Dev opment rt el sIn line with industry developments our key focus points for 2012 are : CREATION OF THE BRAND ENTERTAINMENT & CONTENT SUMMIT CREATION OF THE DIGITAL INNOVATIONS DIVISION LAUNCH OF THE YOUNG TALENT FOUNDATION
Br nd E era a nt t inment&Cont Summit entOur aim is to become the worldwide reference & meeting place for the Brand Entertainment & Content sector focusing on Music , Gaming , Experiential , Video … Creation of a competition in 2012, bringing together the most innovative agencies in the Brand Entertainment sector ( International ). Workshops & seminars held by industry experts in the brand entertainment field . A dedicated networking and meeting place for industry leaders to meet and exchange on the subject . A focus on young talent from the brand entertainment sector .
Digit lInnov t a aions To become the new hub for talent search and growth opportunities in the Digital Innovations sector : Development of the open Data & Visualization Data sector . Workshops & seminars dedicated to researching growth opportunities for Social Media Marketing . The future of Advertising & Media : new technologies & new advertising formats .
NewT l F t aent oundaionAs a continuity to the existing talentcontests we have decided to developan association dedicated to supportingyoung creative talent .The association aims to support &reveal new talent within theadvertising and brand entertainmentsectors .
Cr a A demies ist l ca The Cristal Festival also organises meetings and seminars all year round The Academy is a learning & networking platform open to established members of the communication industry . Advertising , Media , Production , MarCom and Telecom professionals , meet regularly to discuss important topics relating to their community .
A demies Pl nned forIt l ca a ay
J yPr ur esident 20 s 11Film / Radio / Print / Outd Integrated & Brandoor Content Cyber & Mobile Eric Quennoy Filip Nilsson Mark Waugh Executive Creative Director Chairman & Executive Creative Director Global Managing Director Newcast Wieden + Kennedy Forsman & Bodenfors at ZenithOptimedia Group Consumer Marketing Media Design Marco Tinelli Belinda Rowe Ora Ïto CEO Managing Partner Worldwide Designer FullSIX Group Zenith OptimediaGroup Ora-Ïto
It l n J y20 aia ur 11Consumer Marketing Integrated & Brand Production Content Bruno Bertelli ECD Italian Jury Lorenzo Marini President & CD Karim Bartoletti Executive Producer Publicis Group Lorenzo Marini Group Film MasterFilm / Radio / Print / Outdoor Consumer Marketing Film / Radio / Print / Outdoor Riccardo Robiglio Marco Tinelli Andrea Stillacci ECD CEO Founder & President Leo Burnett Group FullSIX Group Hererzie
T Hea L s E ion he d iner xhibit
ITALIAN INSTITUTIONAL PARTNERS ITALIAN MEDIA PARTNERS
Pr ious at ev tendees incl ude:KEVIN ROBERTS MAURICIO SABOGALCEO Worldwide, Saatchi & Saatchi Worldwide Managing Director, InitiativeBRIAN BLOOMER TOM O’KEFFESenior Media Manager, Blackberry UK Executive Creative Director, Draftfcb North AmericaPAUL SMITHRegional Creative Director EAME, Ogilvy & AKIRA KAGAMIMather Executive Advisor & Global Executive Creative Advisor, DentsuMATT BUELSManaging Partner, Hungry Man UK OLIVIER ALTMANN Co President & Executive CreativeDANIEL MOREL Director, Publicis ConseilChairman & CEO, Wunderman RÉMI BABINETFERNANDA ROMANO Worldwide Creative Director & CoGlobal Creative Director of Digital & Experiental, Founder, BETC Euro RSCGEuro RSCG
Pr ious at ev tendees incl ude:MARK TUTSSEL JEAN MARIE DRUChief Creative Officer, Leo Burnett Worldwide President, TBWA WorldwideMAURICE LEVY FERNANDO RODES VILAChief Executive Officer , Publicis General Manager, Havas GroupDAVID JONES IAIN JACOBGlobal CEO, Havas Worldwide Chief Executive Officer, Starcom Mediavest Group EMEAVINCENT BOLLORÉChief Executive Officer, Havas Worldwide CÉCILIA ATTIAS ex First Lady of FranceMICHAEL MAEDELPresident, JWT Worldwide FERNANDO VEGA OLMOS Creative Chairman, JWT SouthernJOHN HEGARTY Europe & Latin AmericaCo-Founder & Worldwide Creative Director, BBH JACQUES SÉGUÉLA Vice President, Havas Group
COM A T KEA E ND ABR AHOFF E A ET R SH IR
T NKY F Y AT NT HA OU OR OUR T E IONWe hope to see you from 12 to 16 December 2012 in Crans Montana !