12th Summit for Creativity and Media 12/16 DEC 2012 Crans Montana - Switzerland
Celebrating advertising since 2001 2001 Creation of the Advertising Film Festival in Méribel, French Alps. Creation of the MENA Cristal Awards (Middle East and North Africa): the 1st 2005 Festival dedicated to the Arabic Advertising Industry. 2008 The Méribel Ad Festival reaches the 1000 delegates & 3000 entries milestone. Creation and launch of the China Cristal Awards in Shanghai. 2009 The Méribel Ad Festival becomes the Cristal Festival and moves to Crans Montana, Switzerland. 2010 The Cristal Festival celebrates its 10th anniversary. 2011 Mr Jimmy Wales, the founder of Wikipedia, participates in the 11th edition of the Cristal Festival for an exceptional conference. 2012 The 12th edition of the Cristal Festival will see the development of ‘The Brand Entertainment & Content Summit’ and will focus on Digital Innovations. 2012 will also see the launch of new festivals in South America & Africa.
Our Festival Format International jury composed Awards recognized by of international rankings (agencies & advertisers) 12 competitions across all Competitions celebrating advertising & media sectors innovation & young talents Unique networking 4 days opportunities workshops & conferences
What makes us different?THE ONLY FESTIVAL THAT BRINGS TOGETHER A MIXEDJURY OF LEADING INTERNATIONAL AGENCIES & MAJOR EUROPEAN ADVERTISERS
What makes us different?AN AMAZING SETTING & RELAXED ATMOSPHERE THAT PROMOTES NETWORKING & EXCHANGES
A PLACE WHERE THE EUROPEAN COMMUNICATIONLEADERS REUNITE IN TO EXCHANGE, NETWORK, LEARN AND BE INSPIRED
OVER A 1000 DELEGATES FROM 30 COUNTRIES, 4 DAYS OF WORKSHOPS, DEBATE, EXHIBITIONS, SCREENINGS, MASTER CLASSES AND HIGH-PROFILE SEMINARS BY INDUSTRY LEADERS
SET AT THE END OF THE YEAR WE OFER AN EXHAUSTIVE SURVEY OF THE BEST ADVERTISING CREATIONS ANNOUCING MAJOR TRENDS FOR THE UPCOMING COMPETITIONS
OUR AWARD BOARD INCLUDES A SPECIAL AWARDDECIDED BY AN EXCLUSIVE JURY PANEL COMPOSED OF DIRECTORS FROM LEADING EUROPEAN ADVERTISERS
Cristal Festival in figures Attendance : A 300% increase in delegate attendance over 10 years Over 180 major advertisers participated in 2011 Competitions : Over 3000 entries received in 2011 International entries received from 35 different countries
COMPETITIONS INTEGRATED FILM PRODUCTION PRINT CRAFT AFFICHAGE DESIGN PRESSE RADIO DIGITAL & MOBILEBRAND CONTENTS CONSUMER & MEDIA MARKETING ENTERTAINMENT THE FUTURE NEW in 2012 IS NOW
Strategic DevelopmentsIn line with industry developments our key focus points for 2012 are: CREATION OF THE BRAND ENTERTAINMENT & CONTENT SUMMIT CREATION OF THE DIGITAL INNOVATIONS DIVISION LAUNCH OF THE YOUNG TALENT FOUNDATION
Brand Entertainment & Content Summit Our aim is to become the worldwide reference & meetingplace for the Brand Entertainment & Content sector focusing on Music, Gaming, Experiential, Video… Creation of a competition in 2012, bringing together the most innovative agencies in the Brand Entertainment sector (International). Workshops & seminars held by industry experts in the brand entertainment field. A dedicated networking and meeting place for industry leaders to meet and exchange on the subject. A focus on young talent from the brand entertainment sector.
Digital Innovations To become the new hub for talent search and growth opportunities in the Digital Innovations sector: Development of the open Data & Visualization Data sector. Workshops & seminars dedicated to researching growth opportunities for Social Media Marketing. The future of Advertising & Media: new technologies & new advertising formats.
New Talent Foundation Soundtrack contest PhotographerAs a continuity to the existing talent Illustratorcontests we have decided to develop an Contestassociation dedicated to supporting youngcreative talent. Poster ContestThe association aims to support & revealnew talent within the advertising and Scriptwritingbrand entertainment sectors. contest Young Directors’ Forum
Cristal AcademiesThe Cristal Festival also organises meetings and seminars all year round The Academy is a learning & networking platform open to established members of the communication industry. Advertising, Media, Production, MarCom and Telecom professionals, meet regularly to discuss important topics relating to their community.
Academies Planned for Italy WOMEN CREATIVE MEDIA ACADEMY ACADEMY ACADEMY INDUSTRY NETWORKING EXCHANGES LEADERS SEMINARS & WORKSHOPS & REGULAR SUMMITS CONFERENCES MEETINGS NETWORKING & EXPERIENCE LEARNING & KNOWLEDGE SHARING PEDAGOGY SHARING
Jury Presidents 2011Film/Radio/Print/Outdoor Integrated & Brand Content Cyber & Mobile Eric Quennoy Filip Nilsson Mark WaughExecutive Creative Director Global Managing Director Newcast Chairman & Executive Creative Director Wieden + Kennedy Forsman & Bodenfors at ZenithOptimedia Group Consumer Marketing Media Design Marco Tinelli Belinda Rowe Ora Ïto CEO Managing Partner Worldwide Designer FullSIX Group Zenith OptimediaGroup Ora-Ïto
Italian Jury 2011Consumer Marketing Integrated & Brand Content Production Bruno Bertelli ECD Italian Jury Lorenzo Marini President & CD Karim Bartoletti Executive Producer Publicis Group Lorenzo Marini Group Film MasterFilm/Radio/Print/Outdoor Consumer Marketing Film/Radio/Print/Outdoor Riccardo Robiglio Marco Tinelli Andrea Stillacci ECD CEO Founder & President Leo Burnett Group FullSIX Group Hererzie
ITALIAN INSTITUTIONAL PARTNERS ITALIAN MEDIA PARTNERS
Previous attendees include:KEVIN ROBERTS MAURICIO SABOGALCEO Worldwide, Saatchi & Saatchi Worldwide Managing Director, InitiativeBRIAN BLOOMER TOM O’KEFFESenior Media Manager, Blackberry UK Executive Creative Director, Draftfcb North AmericaPAUL SMITHRegional Creative Director EAME, Ogilvy & AKIRA KAGAMIMather Executive Advisor & Global Executive Creative Advisor, DentsuMATT BUELSManaging Partner, Hungry Man UK OLIVIER ALTMANN Co President & Executive CreativeDANIEL MOREL Director, Publicis ConseilChairman & CEO, Wunderman RÉMI BABINETFERNANDA ROMANO Worldwide Creative Director & CoGlobal Creative Director of Digital & Founder, BETC Euro RSCGExperiental, Euro RSCG
Previous attendees include:MARK TUTSSEL JEAN MARIE DRUChief Creative Officer, Leo Burnett Worldwide President, TBWA WorldwideMAURICE LEVY FERNANDO RODES VILAChief Executive Officer, Publicis General Manager, Havas GroupDAVID JONES IAIN JACOBGlobal CEO, Havas Worldwide Chief Executive Officer, Starcom Mediavest Group EMEAVINCENT BOLLORÉChief Executive Officer, Havas Worldwide CÉCILIA ATTIAS ex First Lady of FranceMICHAEL MAEDELPresident, JWT Worldwide FERNANDO VEGA OLMOS Creative Chairman, JWT SouthernJOHN HEGARTY Europe & Latin AmericaCo-Founder & Worldwide Creative Director, BBH JACQUES SÉGUÉLA Vice President, Havas Group