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Ilan visual cv


A visual way to present my CV for marketing communication position.

A visual way to present my CV for marketing communication position.

Published in Design , Business
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  • 1. Ilan Mashiach ● Marketing Communication
  • 2. Welcome to my visual CV, a visual tour through my work as a Marketing Communication Professional.
    Lean back and enjoy.
  • 3. Armed with my two proficiencies, marketing and visual communications, I can offer the unique combination of a strategic outlook along with hands-on tactical performance and out-of-the box solutions.
    MarCom Manager in Hi-Tech companies
    SharpLight Technologies (2009- current)
    ITS Telecom (2006-09)
    Gilat Satellite Networks (1998-06)
    Business school, marketing & advertising, KiryaHakademit Ono (graduate with Excellency)
    Visual Communication, Betzalel Academy
    Long distance running (Marathons)
  • 4. MarComSupport
    A 360° of Marketing Communication activity intended to increase sales and promote company messages.
    Corporate identity
    Product design
    Trade shows
    Sales clips
    Social media
  • 5. Communication plan
    Setting up a strategic marketing communication plan
  • 6. Building a MarCom plan
    Experience in developing a strategic MarCom framework to achieve the sales and marketing goals.
    This plan should utilize the right mix of communication channels to meet at each and any point of customer’s interaction.
    Customer lifecycle
    Lead engagement
    Customer engagement
  • 7. Developing the right tools
    A proven record in creating array of sales tools that follows the customer lifecycle behavior and provides the right answer at each and every stage.
  • 8. Brand identity
    Developing fresh corporate look that fits the marketing strategy
  • 9. New brand identity
    Initiating and leading a new brand identity process at Gilat Satellite Networks.
    The visual language depicted Gilat as a solid and reliable market leader with visionary and innovative spirit.
    Design by: Neo group- Philippe Bulakya
  • 10. New brand identity
    Leading the process of creating ITS Telecom a new brand identity.
    Emerging to the global market, the goal was to build an exciting and dynamic visual brand that will inspire potential partners.
    Design by: Jason & Jason
  • 11. Collateral
    Designing and producing array of sales tools
  • 12. Brochures
    Planning and producing an array of more than 50 brochures divided into 3 main market segments.
    Each segment goes from the broad view about the market to the specific product that serves it.
    Case studies
    Data sheets
  • 13. Catalogs
    Creating from scratch catalogs that support and facilitate the selling and ordering process.
    Also, a set of quick facts brochures, case studies and at-a-glance leaflets provides more selling points to the distributing channels.
    Company profile
    Case studies
    Data sheets
    Fact sheets
    Catalog (detailed)
  • 14. Presentations
    Creating compelling presentations that consist of simply telling the story clearly, visually and briefly.
    The presentations use concise messages, unique graphics, Flash animations or videos, anything that assists in conveying the message.
  • 15. Lead generation
    Building and monitoring a lead generation program
  • 16. Lead generation process
    Initiating & managing a lead generation program that includes Google PPC campaign, landing pages, establishing Linkedin groups, periodic e-casts and gathering leads in trade shows.
    All leads were nurtured , updated and monitored in a shared Excel document .
  • 17. Product design
    Adding marketing and brand touch to products & interfaces
  • 18. Product Family
    Wireless Office Communicator
    Product design
    Initiating and leading a product design process which reflects product’s main virtues.
    family design goal was to emphasize the pioneering idea of stacking various satellite modems under one hub and one network.
    a cellular-based voice and data router design goal was to reflect an contemporary and iconic look that reflects its uniqueness.
    All-in-one voice and data office appliance
    Satellite modems for voice, data, Internet and more
  • 19. Wireless Office Communicator
    Product logos
    Designing product logos that provide an eye catching identification of the product.
    The logo is supposed to hint at the product’s main premise or main attribute.
  • 20. Software GUIs
    Splash screens
    Software GUI
    Designing screen splashes and software GUIs adhering to the corporate look and contributing to the user experience by offering simple and efficient interaction.
    Software GUI
    Splash screens
    Software GUI
  • 21. Newsletters & e-casts
    Adding marketing and brand touch to new product & interfaces
  • 22. Newsletters & e-casts
    Newsletter Gilat
    Producing periodical newsletters and e-casts with industry info, product announcements and sales campaigns.
    This activity was designed to retain top-of-mind awareness and generate new leads.
    Newsletter ITS Telecom
  • 23. Animations
    Sales teaser
    Metaphoric animation
    Producing promotional and technical animations that creates a refreshing new way to deliver messages or simplify complicated technical explanations .
    Trade show clip
    Technical animation
  • 24. Trade shows
    Scheduling and producing a global exposure
  • 25. Exhibitions
    Planning and executing trade shows and conferences plan around the globe in order to enhance brand, launch new products and acquire new customers.
    Booth design
    Conceptual theme
    Folder bag
    Corporate tie
  • 26. Back-drops & posters
    Creating set of posters, rollups and backdrops for trade shows, conference and speaking slots.
    The posters are also used as a promotional tool on the distributor premises to acquire larger visibility.
  • 27. Print adverts
    Creation of print adverts in industry magazines before trade shows, during a product launch campaign or as a tool to attract new customers.
  • 28. Thanks for glancing at my visual CV. I’m sure there is a lot more to cover, call me and I’ll be glad to provide more info.
    to be continued
    IlanMashiachMarCom professional054-209 2841 |