Welcome to my visual CV, a visual tour through my work as a Marketing Communication Professional. Lean back and enjoy. Ilan
Armed with my two proficiencies, marketing and visual communications, I can offer the unique combination of a strategic outlook along with hands-on tactical performance and out-of-the box solutions. MyBio Name: Occupation: Experience: Education: Hobby: IlanMashiach MarCom Manager in Hi-Tech companies SharpLight Technologies (2009- current) ITS Telecom (2006-09) Gilat Satellite Networks (1998-06) Business school, marketing & advertising, KiryaHakademit Ono (graduate with Excellency) Visual Communication, Betzalel Academy Long distance running (Marathons)
MarComSupport A 360° of Marketing Communication activity intended to increase sales and promote company messages. Corporate identity Newsletters Product design E-casts Stationary Webinars Brochures Trade shows Presentations PPC Sales clips Social media
Communication plan Setting up a strategic marketing communication plan
Building a MarCom plan Experience in developing a strategic MarCom framework to achieve the sales and marketing goals. This plan should utilize the right mix of communication channels to meet at each and any point of customer’s interaction. Customer lifecycle Lead engagement Customer engagement Acquisition Retention Advocate Value Adopt Convert Develop Initiate
Developing the right tools A proven record in creating array of sales tools that follows the customer lifecycle behavior and provides the right answer at each and every stage.
Brand identity Developing fresh corporate look that fits the marketing strategy
New brand identity Initiating and leading a new brand identity process at Gilat Satellite Networks. The visual language depicted Gilat as a solid and reliable market leader with visionary and innovative spirit. Design by: Neo group- Philippe Bulakya
New brand identity Leading the process of creating ITS Telecom a new brand identity. Emerging to the global market, the goal was to build an exciting and dynamic visual brand that will inspire potential partners. Design by: Jason & Jason
Collateral Designing and producing array of sales tools
Brochures Corporate Regional Industries Planning and producing an array of more than 50 brochures divided into 3 main market segments. Each segment goes from the broad view about the market to the specific product that serves it. Applications Case studies Data sheets
Catalogs Creating from scratch catalogs that support and facilitate the selling and ordering process. Also, a set of quick facts brochures, case studies and at-a-glance leaflets provides more selling points to the distributing channels. Catalogs Company profile Case studies Data sheets Fact sheets Catalog (detailed)
Presentations Creating compelling presentations that consist of simply telling the story clearly, visually and briefly. The presentations use concise messages, unique graphics, Flash animations or videos, anything that assists in conveying the message.
Lead generation Building and monitoring a lead generation program
Lead generation process Initiating & managing a lead generation program that includes Google PPC campaign, landing pages, establishing Linkedin groups, periodic e-casts and gathering leads in trade shows. All leads were nurtured , updated and monitored in a shared Excel document .
Product design Adding marketing and brand touch to products & interfaces
Product Family Wireless Office Communicator Product design Initiating and leading a product design process which reflects product’s main virtues. family design goal was to emphasize the pioneering idea of stacking various satellite modems under one hub and one network. a cellular-based voice and data router design goal was to reflect an contemporary and iconic look that reflects its uniqueness. All-in-one voice and data office appliance Satellite modems for voice, data, Internet and more
Wireless Office Communicator Product logos Designing product logos that provide an eye catching identification of the product. The logo is supposed to hint at the product’s main premise or main attribute.
Software GUIs Splash screens Software GUI Designing screen splashes and software GUIs adhering to the corporate look and contributing to the user experience by offering simple and efficient interaction. Software GUI Splash screens Software GUI
Newsletters & e-casts Adding marketing and brand touch to new product & interfaces
Newsletters & e-casts Newsletter Gilat Producing periodical newsletters and e-casts with industry info, product announcements and sales campaigns. This activity was designed to retain top-of-mind awareness and generate new leads. Newsletter ITS Telecom e-cast
Animations Sales teaser Metaphoric animation Producing promotional and technical animations that creates a refreshing new way to deliver messages or simplify complicated technical explanations . Trade show clip Technical animation
Trade shows Scheduling and producing a global exposure
Exhibitions Planning and executing trade shows and conferences plan around the globe in order to enhance brand, launch new products and acquire new customers. Booth design Conceptual theme Folder bag Corporate tie
Back-drops & posters Creating set of posters, rollups and backdrops for trade shows, conference and speaking slots. The posters are also used as a promotional tool on the distributor premises to acquire larger visibility.
Print adverts Creation of print adverts in industry magazines before trade shows, during a product launch campaign or as a tool to attract new customers.
Thanks for glancing at my visual CV. I’m sure there is a lot more to cover, call me and I’ll be glad to provide more info. to be continued IlanMashiachMarCom professional054-209 2841 | firstname.lastname@example.org