Online Marketing Group
About	  OMG	     	  Old	  School	     	  New	  School	  What	  We	  Do	     	  Lead	  Genera8on	  Machine	  	  
Claim	  Your	  Space	                Digital	  Footprint	  Directories	     Maps	    Search	  	   Lis8ngs	  
What	  Delivers	  the	  Deal?	                      Data	                 Analy8cs	  Insight	  into	  Consumer	  Behavior	...
Define	  your	  Niche	  Markets	  How	  do	  they	  spend	  their	  /me?	     Where	  do	  they	  live?	                   ...
SEO	  Factors	  	       How	  to	  get	  to	  the	  top	     On	  page	         Social	  is	  SEO	         Off	  Page	  Fri...
Own	  the	  Search	  Engine	  Results	                   Page	                    Autocomplete	  SEO	                     ...
Social	  is	  Content	  is	  SEO	                 TwiSer	                Facebook	                 Google+	               ...
Mobile	  Visibility	  	  •    Maps	  •    Tex8ng/SMS	  •    QR	  Codes	  •    Convergence	  with	  Offline	  •    Mobile	  S...
Searching	  for	  a	  home	  HAS	  CHANGED	  •  Old	  Days	                  •    Today	  •  Open	  House	                ...
What’s	  Next?	  •  Implement	  •  Adjust	  •  Measure/Analyze	  
Don Tallerman:Don Tallerman is a marketing & advertising veteran, with over 25 years’ experience, beginning hiscareer at Y...
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Online Marketing Group - Real Estate Online Marketing Specialist - top trends in real estate marketing 2012

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Top Trends in Real Estate Marketing 2012
Online Marketing Group specializes in understanding consumer behaviors and driving leads.
Our deep understanding of how consumers search for homes translates into integrated strategies that make deals happen. Constant analysis of data & trends across the industry. We know how & where people search for real estate – do you?
Real Estate Online Marketing - Follow the Tribe. www.onlinemarketinggrp.com

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Online Marketing Group - Real Estate Online Marketing Specialist - top trends in real estate marketing 2012

  1. 1. Online Marketing Group
  2. 2. About  OMG    Old  School    New  School  What  We  Do    Lead  Genera8on  Machine    
  3. 3. Claim  Your  Space   Digital  Footprint  Directories   Maps   Search     Lis8ngs  
  4. 4. What  Delivers  the  Deal?   Data   Analy8cs  Insight  into  Consumer  Behavior    
  5. 5. Define  your  Niche  Markets  How  do  they  spend  their  /me?   Where  do  they  live?   •  Europe   •  Russia   •  Brazil   •  China  
  6. 6. SEO  Factors     How  to  get  to  the  top   On  page   Social  is  SEO   Off  Page  Friendly  URLS   Likes   Directories  Site  Structure   Press  Releases   Domain  Age   Friends   Ra8ngs/Reviews   Your  Blog   Followers   Video    
  7. 7. Own  the  Search  Engine  Results   Page   Autocomplete  SEO   Reviews     Google  Places   Pay  Per  Click   Organic  Results  –SEO   Images   Videos   News  
  8. 8. Social  is  Content  is  SEO   TwiSer   Facebook   Google+   Blog  
  9. 9. Mobile  Visibility    •  Maps  •  Tex8ng/SMS  •  QR  Codes  •  Convergence  with  Offline  •  Mobile  SEO  •  Apps  
  10. 10. Searching  for  a  home  HAS  CHANGED  •  Old  Days   •  Today  •  Open  House   •  Google  •  Apartment  For  Rent   •  Craigslist   •  New  York  Times   •  StreetEasy   •  ForRent.com   •  CityRealty   •  Building  Partnerships  
  11. 11. What’s  Next?  •  Implement  •  Adjust  •  Measure/Analyze  
  12. 12. Don Tallerman:Don Tallerman is a marketing & advertising veteran, with over 25 years’ experience, beginning hiscareer at Young & Rubicam and later at Saatchi & Saatchi Advertising. In the late 90s Don became anEntrepreneur with Sky Advertising, a boutique agency specializing in real estate marketing. Don laterfounded two firms devoted 100% to the world of online marketing: Online Marketing Group andDragonSearch. Online Marketing Group is focused on New York City Real estate, helping owners &brokers generate leads from apartment seekers. DragonSearch is an agency that helps clients withSearch Engine Optimization, PPC advertising and Social Media Marketing. DragonSearch works withcompanies from many different industries helping to establish their online visibility and reputation. Donis a graduate of the University of Connecticut and is an avid outdoorsman.Ilana Schwartz:Ilana began her career at The Marketing Directors, helping clients to get online for the first time. Ilanahas been at Online Marketing Group for 5 years, and is responsible for both product development andnew business development. She has an uncanny sense of the Internet and how to reach consumersby understanding the niche behaviors of each demographic. Ilana is very focused on data analysis –getting to the core of where and how people search for homes, bringing a passion and enthusiasm toreal estate marketing with a relentless pursuit of data capture and quality. She consults with clientson the most cost effective ways to market their apartments. Above all, Ilana is a graduate of LehighUniversity, NJ and NY licensed realtor and moreover, a student of the Internet – what works, whatdoesn’t work, what will work, and why.

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