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ENTREPRENEURSHIPMANAGEMENT 484GATHERING DATA FOR YOUR BUSINESS PLANIlana BarnesBusiness Information SpecialistParrish Libr...
WHO AM I?THERE IS A LIBRARY?WHERE IS THE LIBRARY?      guides.lib.purdue.edu/mgmt484
WHAT MAKES YOUR IDEADIFFERENT?      guides.lib.purdue.edu/mgmt484
PROVE IT.       guides.lib.purdue.edu/mgmt484
WAYS TO PROVE IT• Find a similar company         • Find a growing industry  that has been successful       • Find an indus...
PROVING ITThe primary elements involve:• understanding how the industry operates• what influences it internally: the marke...
TYPES OF INDUSTRY ANALYSISPorters 5 ForcesPEST/PESTLE AnalysisValue Chain AnalysisFour Corners ModelBlindspots AnalysisFin...
WHO IS GOING TO BUYTHIS?
UNDERSTANDING THE MARKET• Where are consumers spending  their money?• What is influencing their  behavior?• Do they have p...
UNDERSTANDING THE MARKETWho is going to buy this?                guides.lib.purdue.edu/mgmt484
UNDERSTANDING THE MARKETWho is going to buy this?                guides.lib.purdue.edu/mgmt484
UNDERSTANDING THE MARKETMarket SizeandSegmentation               guides.lib.purdue.edu/mgmt484
UNDERSTANDING THE MARKETA SIMILAR MARKET             guides.lib.purdue.edu/mgmt484
UNDERSTANDING THE MARKET              guides.lib.purdue.edu/mgmt484
INFORMATION HASREAL WORLD VALUE.      guides.lib.purdue.edu/mgmt484
ACTIVITY (10 MINUTES)1. Go to MarketResearch.com Academic,   IBISWorld, Mintel or Frost and Sullivan2. Search for some mar...
A NOTE ON CLASSIFICATION               guides.lib.purdue.edu/mgmt484
A NOTE ON CLASSIFICATION               guides.lib.purdue.edu/mgmt484
A NOTE ON CLASSIFICATIONWhat genre does this person’s music belongin?                   guides.lib.purdue.edu/mgmt484
A NOTE ON CLASSIFICATIONNAICSSIC           Change over Time               guides.lib.purdue.edu/mgmt484
COMPETITORS & SUPPLIERSWhat are competitors doing?Are there geographic factors toconsider?What technology is having animpa...
COMPETITORS & SUPPLIERSWhat are your competitors doing?               What are their               profits?               ...
COMPETITORS & SUPPLIERSCompany Research             -Company websites             -ReferenceUSA             -LexisNexis   ...
BIZMINER      guides.lib.purdue.edu/mgmt484
THOMASNET     guides.lib.purdue.edu/mgmt484
COMPETITORS & SUPPLIERS• Company websites• ReferenceUSA• LexisNexis Company Dossier              guides.lib.purdue.edu/mgm...
ACTIVITY (10 MINUTES)1. Go to Bizminer, ThomasNet or   Search for some markets that might   fit your company2. If those do...
FIND OUT MOREIlana Barnes                           We chat.ibarnes@purdue.edu                     We email.(764) 494-6243...
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Mgmt 484

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  • Let’s say you are going to make an app for soccer players. How big is that market? What are the segments of the market?
  • My point being that business classification is complicated.
  • My point being that business classification is complicated.
  • My point being that business classification is complicated.
  • My point being that business classification is complicated.
  • Transcript of "Mgmt 484"

    1. 1. ENTREPRENEURSHIPMANAGEMENT 484GATHERING DATA FOR YOUR BUSINESS PLANIlana BarnesBusiness Information SpecialistParrish Library
    2. 2. WHO AM I?THERE IS A LIBRARY?WHERE IS THE LIBRARY? guides.lib.purdue.edu/mgmt484
    3. 3. WHAT MAKES YOUR IDEADIFFERENT? guides.lib.purdue.edu/mgmt484
    4. 4. PROVE IT. guides.lib.purdue.edu/mgmt484
    5. 5. WAYS TO PROVE IT• Find a similar company • Find a growing industry that has been successful • Find an industry without• Find a new trend much competition• Find a niche in a larger • Find an industry with market weak competition• Find where the customer • Find a new market for an is existing product• Find an article about an • Find areas where the emerging business industry is not serving practice • Create a completely new• Show that people are market by combining invested in the industry markets guides.lib.purdue.edu/mgmt484
    6. 6. PROVING ITThe primary elements involve:• understanding how the industry operates• what influences it internally: the market• what influences it externally: the consumers• under guides.lib.purdue.edu/mgmt484
    7. 7. TYPES OF INDUSTRY ANALYSISPorters 5 ForcesPEST/PESTLE AnalysisValue Chain AnalysisFour Corners ModelBlindspots AnalysisFinancial Ratio Analysis...and many more. guides.lib.purdue.edu/mgmt484
    8. 8. WHO IS GOING TO BUYTHIS?
    9. 9. UNDERSTANDING THE MARKET• Where are consumers spending their money?• What is influencing their behavior?• Do they have preferences?• Are there buying habit trends? guides.lib.purdue.edu/mgmt484
    10. 10. UNDERSTANDING THE MARKETWho is going to buy this? guides.lib.purdue.edu/mgmt484
    11. 11. UNDERSTANDING THE MARKETWho is going to buy this? guides.lib.purdue.edu/mgmt484
    12. 12. UNDERSTANDING THE MARKETMarket SizeandSegmentation guides.lib.purdue.edu/mgmt484
    13. 13. UNDERSTANDING THE MARKETA SIMILAR MARKET guides.lib.purdue.edu/mgmt484
    14. 14. UNDERSTANDING THE MARKET guides.lib.purdue.edu/mgmt484
    15. 15. INFORMATION HASREAL WORLD VALUE. guides.lib.purdue.edu/mgmt484
    16. 16. ACTIVITY (10 MINUTES)1. Go to MarketResearch.com Academic, IBISWorld, Mintel or Frost and Sullivan2. Search for some markets that might fit your company or similar companies3. Save what you find to your desktop. guides.lib.purdue.edu/mgmt484
    17. 17. A NOTE ON CLASSIFICATION guides.lib.purdue.edu/mgmt484
    18. 18. A NOTE ON CLASSIFICATION guides.lib.purdue.edu/mgmt484
    19. 19. A NOTE ON CLASSIFICATIONWhat genre does this person’s music belongin? guides.lib.purdue.edu/mgmt484
    20. 20. A NOTE ON CLASSIFICATIONNAICSSIC Change over Time guides.lib.purdue.edu/mgmt484
    21. 21. COMPETITORS & SUPPLIERSWhat are competitors doing?Are there geographic factors toconsider?What technology is having animpact?What are competitors who will buyfrom you? guides.lib.purdue.edu/mgmt484
    22. 22. COMPETITORS & SUPPLIERSWhat are your competitors doing? What are their profits? Are there geographic factors to consider? What technology is having an impact? Who are your suppliers? guides.lib.purdue.edu/mgmt484
    23. 23. COMPETITORS & SUPPLIERSCompany Research -Company websites -ReferenceUSA -LexisNexis Company Dossier guides.lib.purdue.edu/mgmt484
    24. 24. BIZMINER guides.lib.purdue.edu/mgmt484
    25. 25. THOMASNET guides.lib.purdue.edu/mgmt484
    26. 26. COMPETITORS & SUPPLIERS• Company websites• ReferenceUSA• LexisNexis Company Dossier guides.lib.purdue.edu/mgmt484
    27. 27. ACTIVITY (10 MINUTES)1. Go to Bizminer, ThomasNet or Search for some markets that might fit your company2. If those don’t fit, try typing in some competitors into Reference USA or LexisNexis Company Dossier3. Save what you find to your desktop. guides.lib.purdue.edu/mgmt484
    28. 28. FIND OUT MOREIlana Barnes We chat.ibarnes@purdue.edu We email.(764) 494-6243 We answer phones. We’re here for you.Parrish Library2nd Floor of Krannert Buildinglib.purdue.edu/parrishhttp://guides.lib.purdue.edu/melentrepreneurship guides.lib.purdue.edu/mgmt484
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