EBV Presentation

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  • Show them the searching options, the way you can get back to databases
  • Link on handout as well if you ever get lost. Also notice I have included some other library guides which may be of use to you in the future.
  • Explain how buzz is important.Show them how to limit your findings and date, how to limit to specific types and how to get to articles once they find them and save them on their desktop
  • Words have different value. Imagine how companies were organized ten or twenty years ago. Very different, right?Imagine if you were a 19th century beaurcrat and you had to explain what facebook does
  • One of many.Demo of NAICSAsk for examples of what you are working.
  • Dog food report
  • Free
  • Example: Hershey
  • EBV Presentation

    1. 1. ENTREPRENEURIAL BOOTCAMP FOR VETERANSTHE PARRISH LIBRARY AS YOUR RESOURCEIlana BarnesBusiness Information SpecialistParrish Library
    2. 2. INTRODUCTIONS
    3. 3. THANK YOUFOR YOUR SERVICE
    4. 4. YOUR PARRISH LIBRARY ACCOUNT• AVAILABLE FOR ONE YEAR• INCLUDES LIMITED PRINTING• INCLUDES BOOK CHECKOUT• INCLUDES DATABASES (ON AND OFF CAMPUS)• INCLUDES LIBRARY HELP (CHAT, PHONE, IN PERSON)
    5. 5. WHAT MAKES YOUR IDEADIFFERENT?
    6. 6. PROVE IT.
    7. 7. WAYS TO PROVE IT• Find a similar company • Find a growing industry that has been successful • Find an industry without• Find a new trend much competition• Find a niche in a larger • Find an industry with market weak competition• Find where the customer • Find a new market for an is existing product• Find an article about an • Find areas where the emerging business industry is not serving practice • Create a completely new• Show that people are market by combining invested in the industry markets
    8. 8. JUST TO STARTWHAT IS THIS?
    9. 9. Flagstaff?Mast?Same thing, right? But differentpeople call it different things andwhat you call it says somethingabout you.
    10. 10. WORDS HAVE VALUE ANDALSO DIFFERENTMEANINGS TO PEOPLE
    11. 11. TODAY• Focused on Databases• News• Industry• Target Market• Company• Business Plans
    12. 12. lib.purdue.edu/parrish
    13. 13. Click on EBVLibrary Guide
    14. 14. NEWSBUSINESS SOURCEPREMIER
    15. 15. ACTIVITY (15 MINUTES)• LOOK UP SOMETHING RELATED TO THE COMPANY YOU ARE STARTING.• EITHER AN INDUSTRY IT BELONGS IN, SOME KEYWORDS ABOUT THE TYPE OF COMPANY , OR PERHAPS A COMPETITOR.SAVE ARTICLES YOU FIND AS PDFS TOPRINT LATER
    16. 16. INDUSTRY
    17. 17. NAICSNORTH AMERICAN INDUSTRYCLASSIFICATION SYSTEM
    18. 18. IBISWORLD
    19. 19. REFERENCE USA
    20. 20. SMALL BUSINESSRESOURCE CENTER
    21. 21. ACTIVITY (20 MINUTES)• Go to NAICS and try some keywords for a potential industry which applies• Once you have something which you believe vaguely works go to IBISworld and enter it in to see if there is a report in IBISworld.• If you do not find a report, but know a competitor, go to IBISworld and enter that competitor’s name to find what industry they are in.
    22. 22. BREAK FOR PRINTING
    23. 23. TARGET MARKETS
    24. 24. WHO IS GOING TO BUYTHIS?
    25. 25. UNDERSTANDING THE MARKETWho is going to buy this?
    26. 26. UNDERSTANDING THE MARKETWho is going to buy this?
    27. 27. UNDERSTANDING THE MARKET• Where are consumers spending their money?• What is influencing their behavior?• Do they have preferences?• Are there buying habit trends?
    28. 28. UNDERSTANDING THE MARKET• Primary Research• Secondary Research
    29. 29. INFORMATION HASREAL WORLD VALUE.
    30. 30. MARKETRESEARCH.COMACADEMIC
    31. 31. MINTEL
    32. 32. ACTIVITY (20 MINUTES)• Search for some markets in MarketResearch.com Academic and Mintel which you think might fit your company.• Save what you find to your desktop.
    33. 33. DEMOGRAPHICSAND OTHER CONSUMERDETAILS
    34. 34. SIMPLYMAP
    35. 35. NEW YORK TIMESMAPPING AMERICA
    36. 36. ACTIVITY (10 MINUTES)• Search for your area and some variables that make sense for your company.
    37. 37. COMPETITIVE LANDSCAPECompany Research Public versus Private
    38. 38. COMPANY WEBSITES
    39. 39. REFERENCE USA
    40. 40. ONESOURCE
    41. 41. ACTIVITY (10 MINUTES)• Search for a similar company or competitor in ReferenceUSA and OneSource• If you cannot think of any competitors, use your NAICS code to find similar companies
    42. 42. BUSINESS PLANRESOURCES
    43. 43. BIZMINER
    44. 44. THOMASNET
    45. 45. WE ARE HERETO HELP YOU!
    46. 46. FIND OUT MOREIlana Barnes We chat.ibarnes@purdue.edu We email.(764) 494-6243 We answer phones. We’re here for you.Parrish Library2nd Floor of Krannert Buildinglib.purdue.edu/parrishhttp://guides.lib.purdue.edu/ebv

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