Graphic Arts Bottle Labels


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  • Give students color pencils, markers, and paper. Give students a word and ask them to select three colors that harmonize. -powerful -rich -romantic -friendly -soft -elegant -trendy -traditional -tropical -classic -regal -energetic -professional -pure -graphic
  • Graphic Arts Bottle Labels

    1. 9. <ul><li>Create a Drink Name </li></ul><ul><li>-i.e. Limey Lizzard, Blueberry Blast… </li></ul><ul><li>Find an Image to Illustrate Your name </li></ul><ul><li>Design your label layout with text & image </li></ul><ul><li>Sketch on White Paper </li></ul><ul><li>Re-sketch with red marker </li></ul><ul><li>Use image to scan and work with Adobe Photoshop to create your custom label. </li></ul>
    2. 10. <ul><li>What is the label size? Length, width, height, volume thickness etc. </li></ul><ul><li>What are you looking for? Example: modern feel, classic feel, simple or detailed. These are really important to think about when designing a label. </li></ul><ul><li>Do you have a specific font type, style, & color you are looking for? Note: keep in mind not everyone can read bright small colors. </li></ul><ul><li>How do you want your font to appear, uppercase, lowercase, or mixed type? </li></ul><ul><li>Any special effects your client is looking for? Gradient, drop shadow light/dark, etc. </li></ul><ul><li>On the label are there sections of type or ingredients that need to be included? </li></ul><ul><li>What would you prefer Photographs or illustrations? </li></ul><ul><li>If using photographs, will we need to crop anything out? </li></ul><ul><li>Is there going to be a border?  What color? How thick? </li></ul><ul><li>Do you have any printed pieces or samples to match for color or style? </li></ul><ul><li> </li></ul>
    3. 11. <ul><li>1. Color </li></ul><ul><li>Article Source: </li></ul>
    4. 12. <ul><li>Color Harmony (pleasing arrangements of the parts): </li></ul><ul><li>-color selection is important first step </li></ul><ul><li>-can be dictated by trends </li></ul><ul><li>-should be guided by purpose & enhance communicative ability </li></ul><ul><li>-watch out for your own biases </li></ul><ul><li>-begin asking questions: </li></ul><ul><ul><li>*What is the goal? </li></ul></ul><ul><ul><li>*Who is the audience? </li></ul></ul><ul><ul><li>*What should the audience take away from this? </li></ul></ul><ul><ul><li>Color Communicates! </li></ul></ul>
    5. 13. <ul><li>-Eye Catching </li></ul><ul><li>-Draws Attention </li></ul><ul><li>-Stock Photography: </li></ul><ul><li> </li></ul><ul><li>*Google “free photos” </li></ul><ul><li>-Illustrations </li></ul>
    6. 14. <ul><li>Company Name Largest </li></ul><ul><li>Two-Three other Words next Largest </li></ul><ul><li>Should be visible from a distance </li></ul>
    7. 15. <ul><li>Font Choice is Critical </li></ul><ul><li>Select New Styles of Fonts </li></ul><ul><ul><li>*Times New Roman, Ariel, Papyrus, Monotype Corsiva are overused </li></ul></ul><ul><ul><li>Check or 1001freefonts,com </li></ul></ul>
    8. 16. <ul><li>Material-type of background </li></ul><ul><li>Palmolive Soap </li></ul><ul><li>Uses a Clear Label </li></ul><ul><li>Accents Green Liquid </li></ul>
    9. 17. <ul><li>Glossy </li></ul><ul><li>Impact to colors and provide a sheen </li></ul><ul><li>Matte </li></ul><ul><ul><li>Matte Laminate=classic look and easy readability </li></ul></ul><ul><ul><li>Honest Tea Label </li></ul></ul>
    10. 18. <ul><li>Match the Bottle Shape to the Label Shape </li></ul><ul><li>Front and Back Labels </li></ul><ul><li>Allows separation of information </li></ul><ul><li>Wrap Around Label </li></ul><ul><li>Keep Front Panel with major information for Consumers </li></ul>
    11. 19. <ul><li>Images for Heinz Ketchup </li></ul><ul><li>Unusual shape that is well done </li></ul><ul><li>Keystone Shape </li></ul><ul><li>Part of Brand for over 130 Years </li></ul>
    12. 25. <ul><li>Multiple Flavors of same product can have same major design elements </li></ul><ul><li>Make it consistent and recognizable </li></ul><ul><li>Nantucket Nectars </li></ul>
    13. 26. <ul><li>Label not just a selling piece </li></ul><ul><li>Needs product information </li></ul><ul><li>Contact information such as phone number, email, web site… </li></ul>
    14. 27. <ul><li>What label do you put on others? </li></ul><ul><li>What label to others put on you? </li></ul><ul><li>Our value does not lie with what is contained on the inside or even the label on the outside but rather our value lies in Christ. </li></ul><ul><li>Ephesians 4 </li></ul>