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  • 1. Social Media Best Practices (Facebook)
    (Happy Social Media Week)
    fuse843
  • 2. Social Media Best Practices (Facebook)
    How to raise a business“fan” page
  • 3. Imprinting
    Control the first thing they see
  • 4. Imprinting
    Control the first thing they see …
    and make sure it’s not your wall
  • 5. Imprinting
  • 6. Shout it Out!
    Spread the word
  • 7. Shout it Out!
    Spread the word …
    Using CPC, CPM, printed collateral, your other Web sites
  • 8. Shout it Out!
    Spread the word …
  • 9. Snip It!
  • 10. Snip It!
    Change this …
    http://www.facebook.com/pages/Downtown-Deli/135005302748
    to this.
    http://www.facebook.com/DowntownDeli
    DO IT NOW – http://www.facebook.com/username
  • 11. Basic Maintenance
    You know, feed it and bathe it and all that
  • 12. Basic Maintenance
    www.mediafeedia.com
    Wall posts, photos, video, events, RSS feeds
  • 13. Get yourself some Ligers
    It’s pretty much our favorite interaction
    More on what makes for a good post at Feb. 21 Social Media Club Savannah
    http://www.facebook.com/SMCSavannah
    More ligers, more fans. So go engage your viewership.
  • 14. Worry and Watch
    FOR THE REST OF YOUR LIFE!!!
  • 15. Make no Mistake …
    Things Will Happen!
  • 16. You’re not in Control …
    Justin Timberlake is
  • 17. Now this is where it gets tricky
  • 18.
    • New page design
    • 19. No suggesting friends
    • 20. Logging in as a page
    • 21. Commenting on a page as a page
    Who knows what’s else?
  • 22.
  • 23. So why a “business” page and not a friend page?
  • 24.
    • Business Pages are visible to search engines
    • 25. Unlimited Fans instead of a 5,000-friend cap
    • 26. Business pages can be customized
    • 27. People often are hesitant to “friend” faceless brands
  • But most importantly: ANALYTICS
    Keep track of:
    http://www.facebook.com/insights/