Social Media Best Practices (Facebook)<br />(Happy Social Media Week)<br />fuse843<br />
Social Media Best Practices (Facebook)<br />How to raise a business“fan” page<br />
Imprinting<br />Control the first thing they see<br />
Imprinting<br />Control the first thing they see …<br />and make sure it’s not your wall<br />
Imprinting<br />
Shout it Out!<br />Spread the word<br />
Shout it Out!<br />Spread the word …<br />Using CPC, CPM, printed collateral, your other Web sites<br />
Shout it Out!<br />Spread the word …<br />
Snip It!<br />
Snip It!<br />Change this …<br />http://www.facebook.com/pages/Downtown-Deli/135005302748<br />to this.<br />http://www.fa...
Basic Maintenance<br />You know, feed it and bathe it and all that<br />
Basic Maintenance<br />www.mediafeedia.com<br />Wall posts, photos, video, events, RSS feeds<br />
Get yourself some Ligers<br />It’s pretty much our favorite interaction<br />More on what makes for a good post at Feb. 21...
Worry and Watch<br />FOR THE REST OF YOUR LIFE!!!<br />
Make no Mistake …<br />Things Will Happen!<br />
You’re not in Control …<br />Justin Timberlake is<br />
Now this is where it gets tricky<br />
<ul><li>New page design
No suggesting friends
Logging in as a page
Commenting on a page as a page</li></ul>Who knows what’s else?<br />
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Fuse2911

  1. 1. Social Media Best Practices (Facebook)<br />(Happy Social Media Week)<br />fuse843<br />
  2. 2. Social Media Best Practices (Facebook)<br />How to raise a business“fan” page<br />
  3. 3. Imprinting<br />Control the first thing they see<br />
  4. 4. Imprinting<br />Control the first thing they see …<br />and make sure it’s not your wall<br />
  5. 5. Imprinting<br />
  6. 6. Shout it Out!<br />Spread the word<br />
  7. 7. Shout it Out!<br />Spread the word …<br />Using CPC, CPM, printed collateral, your other Web sites<br />
  8. 8. Shout it Out!<br />Spread the word …<br />
  9. 9. Snip It!<br />
  10. 10. Snip It!<br />Change this …<br />http://www.facebook.com/pages/Downtown-Deli/135005302748<br />to this.<br />http://www.facebook.com/DowntownDeli<br />DO IT NOW – http://www.facebook.com/username<br />
  11. 11. Basic Maintenance<br />You know, feed it and bathe it and all that<br />
  12. 12. Basic Maintenance<br />www.mediafeedia.com<br />Wall posts, photos, video, events, RSS feeds<br />
  13. 13. Get yourself some Ligers<br />It’s pretty much our favorite interaction<br />More on what makes for a good post at Feb. 21 Social Media Club Savannah<br />http://www.facebook.com/SMCSavannah<br />More ligers, more fans. So go engage your viewership.<br />
  14. 14. Worry and Watch<br />FOR THE REST OF YOUR LIFE!!!<br />
  15. 15. Make no Mistake …<br />Things Will Happen!<br />
  16. 16. You’re not in Control …<br />Justin Timberlake is<br />
  17. 17. Now this is where it gets tricky<br />
  18. 18. <ul><li>New page design
  19. 19. No suggesting friends
  20. 20. Logging in as a page
  21. 21. Commenting on a page as a page</li></ul>Who knows what’s else?<br />
  22. 22.
  23. 23. So why a “business” page and not a friend page?<br />
  24. 24. <ul><li> Business Pages are visible to search engines
  25. 25. Unlimited Fans instead of a 5,000-friend cap
  26. 26. Business pages can be customized
  27. 27. People often are hesitant to “friend” faceless brands</li></li></ul><li>But most importantly: ANALYTICS<br />Keep track of: <br /><ul><li> New likers
  28. 28. Comments
  29. 29. Likes
  30. 30. Post views
  31. 31. Interactions
  32. 32. Demographics </li></ul>http://www.facebook.com/insights/<br />

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