Location Based
Social Networking
Service

Belysio
Overview
Belysio is a rich mobile application which uniquely integrates location
aware social networking, dating, messaging and entertainment.
Client & web-based mobile solution (launched Aug 08)
Over 30,000 registered users & 500.000 stored contacts
Status
1,000 downloads at GetJar & Mosh per day
Version 2.0 out before Christmas 2008.
Series A funded by MCI Management S.A.
Funding
PLN 3 million Series B planned Q4 2008 / Q1 2009
Product development (new monetization features)
Additional platforms (iPhone, Blackberry, Win CE) Spending
Further internationalization (Global)
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Product
Mobile and PC:
A seamless experience between two channels of your
choice.
Mobile Phone Web/Desktop
59.000
User
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Product
The only social tool integrating all vital services linked
together in a simple, practical usability experience for
mobile users.
Gateway to Communities,
Messaging & Chat Friend Finder
Operators & Services
(API)
Mobile Social
Network Gateway
Who?, Where?,
What?, When?
across various SN
(Blip, Twitter, Facebook
ICQ, GTalk, MSN, etc.)
Slurping
Community Access Micro(photo)blogging
Contact Management
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Qiro
Bliin
Qeep
Loopt
Gypsii
Brand
Aka-Aki
Dodgball
Brightkite
Belysio
service.
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Yahoo OneConnect l
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Locator
Friend Finder
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Core Services
my social navigator
Contact management
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Core services
Messaging
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VoiP
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Services
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Sharing
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Automatic Location various methods
O
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Location
Integrated Communications (Voice,
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Messages, Content, Location)
Network and presence-based and
internet-stored address book
Contact Mgmt
Contact Synchronization
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Messaging through IM
Switching apps on mobile is tough!
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Messaging through SMS
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Messaging
Messaging through internal system
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Messaging through email
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Community
Messaging through chat
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VoIP (Cheap Calls)
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Friend Finder
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Twitter
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Other services
Services (Weather, Wiki, Local Search)
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Sharing
Geo Journal (Picture Share)
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Share
Geo Journal (discover locations)
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Product
Belysio unites all social features into one easy to use
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Product
The first location aware & unified contact management,
search & communication application
What does Belysio mean for whom
Prosumers Singles Youth Companies/B2B
Location based Location based Tool for free chat & Cheap location based
contact & proximity dating tool easier meeting productivity tool
management friends who are near
“Makes it easier to “Makes it easier to “Makes it cheaper to “Makes it easier to
find business find & meet people IM, and more fun to track employees &
contacts who are who are near, and to go out, and meet mobile assets”
near, and to be be found” friends”
found”
Travelers – entertaining to keep loved ones informed
Expats – makes it easier to meet friends for the time pressed
Gamers – like to meet fellow players
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Team
Execution: Belysio is growing faster than planned.
Growth 2008 Growth 2008 - 2012
59.000 10 Mio.
User 11 Mio User
60.000
9 Mio
50.000
30.000
7 Mio
User
40.000
5 Mio.
30.000 5,60
15.000
User
20.000 3 Mio.
2,80
10.000
1 Mio.
1,40
0,05 0,70
2008 2009 2010 2011
Aug Sept Oct Nov
2012
Dec
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Product Strategy
Universal accessibility, money, transaction
intensity, scaleability.
Development Roadmap
Q4 2009
Q4 2008 Q1 2009 Q2 2009 Q3 2009
Virtual Goods
Windows Android
Redesign iPhone
Mobile
Mobile nat.
Client Database
Coupons
Ads Bluetooth
distribution
Premium
Dating Services Local Chat
Mobile Wallet
OpenSocial
Web Facebook/ Full Mobile Micro- App Server
MySpace Web distribution
advertising
Web
Messaging Subscription Travel log
Map Ads
in the Web Payment
Backoffice Games
Open ID
Open APIs E-commerce
APIs
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Market
The Opportunity is There
Mobile Advertising Mobile SNS Market Mobile SNS Users
500 Mio
$3.3 bn.
$20 bn. 500
User
25 bn
Mio
3 bn
400
20 bn
2.5 bn Mio
300
15 bn
2 bn Mio
10 bn 200
1.5 bn
Mio
5 bn 100
1 bn
Mio
08 09 10 11 08 09 10 11 12 08 09 10 11
12 13 12
Gartner ABI eMarketer
All rights reserved © copyright Belysio Sp. z
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Revenue Model
Advertising channel
Advertisement
Advertisement:
• Banner in client
• Couponing and Wallet
• Partnered with Smaato,
Gigamind, AdAction and more..
• Ads on the Website
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Revenue Model
Social Commerce Gateway to own and 3rd Party
e-sales or virtual goods
Subscriptions, 3rd Party Sales and Virtual Goods
3rd party sales:
Ringtones, Themes
Games, Music, Video
Tickets
Discount coupons
Premium
Subscription:
Ad free-service
Dating
Who has seen my profile
Ad-hoc group publishing
Gifts, Special Pokes, Skins
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Founders: Experienced entrepreneurial professionals
Andreas BauerGreg Jablonski John Lindsay Bob Stumpel
Andreas Bauer, Greg Jablonski, John Lindsay, Co- Bob Stumpel, Co-
CEO, 41, funded CTO, 31, works Founder, 50, Founder, 54,
the Belysio team with Andreas business strategy, branding,
10 years ago as since 10 years in marketing, inter- business
systembureau various large national development,
with Sal. scale projects expansion. blogo-sphere.
Oppenheim and leading Support Previously: Xing Previously:
Accenture. and Research & expansion, inter- interim Marketing
Andreas was Development. national director of Xing;
Board Member of marketing & Sales founder of ad
Mareon, a DePfa Philips IBM, agencies.
Company. Xircom (Intel).
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Grzegorz Jabłoński
+48 600 306 179
gj@belysio.net
Belysio sp. z o.o. ul. Fabryczna 19, 53-609 Wrocław, +48 71 3546960, info@belysio.net
my social navigator rights reserved © copyright Belysio Sp. z
All
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o.o.