IKSL : mPowering Rural India<br />
Mission<br />Information<br />+<br />Low Cost Mobile Services <br />= <br />Improved Decision Making<br />The Product<br /...
   Dedicated farmer helpline
   Formation of Communities with common interest</li></li></ul><li>Architecture & Product Construct<br />Reaching out to t...
Partnering for Development<br />Common Wealth of Learning<br />
Success Story<br />Flowering hopes of a marginal Farmer …<br />Farmer Name : Nagappa<br />Village :  Kudarimothi (Koppal),...
Success Story<br />Turning dreams to reality …<br />State: Rajasthan<br />Region:Dodasara (Churu)<br />Farmer:NavrangLalJi...
Success Story – Community / Group Level<br />Catalyzing group action …<br />Partners : Vidiyal, CoL<br />Location	:Theni, ...
Education on Women's Rights
Other areas
Improved Income levels of members
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Annexure a iksl

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Annexure A - IKSL PPT

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  1. 1. IKSL : mPowering Rural India<br />
  2. 2. Mission<br />Information<br />+<br />Low Cost Mobile Services <br />= <br />Improved Decision Making<br />The Product<br /><ul><li> Relevant information to farmers
  3. 3. Dedicated farmer helpline
  4. 4. Formation of Communities with common interest</li></li></ul><li>Architecture & Product Construct<br />Reaching out to the ears … with ‘Push’ & ‘Pull’ Technologies<br />PUSH : Voice Based Information<br />PULL : Helpline<br />IFFCO Database, Specialist’s Inputs,<br />Universities & Research Institutions<br />Working with like minded partners for relevant content … <br />
  5. 5. Partnering for Development<br />Common Wealth of Learning<br />
  6. 6. Success Story<br />Flowering hopes of a marginal Farmer …<br />Farmer Name : Nagappa<br />Village : Kudarimothi (Koppal), Karnataka<br />Mobile : 9611430225<br />Land Holding : 0.8 Ha ( Marginal farmer)<br />Crop : Crossandra Flower crop<br />Problem : Plants not flowering<br />Solution : Spray of Calaxin @0.5 ml/litre water<br />Result : Started getting 5-6 kg flowers every day from 0.2 ha area and $ 265.8 as monthly income <br />MDG 1 at the core of all services …<br />
  7. 7. Success Story<br />Turning dreams to reality …<br />State: Rajasthan<br />Region:Dodasara (Churu)<br />Farmer:NavrangLalJi<br />Mobile: 9928826440<br />Problem faced: Weakness in Buffalo, low yield in milk.<br />Solution given: Himalaya batisa 50 gm, anaraczone 2 tab mixed with sugar lump – once in a day for three days to the buffalo.<br />Cost incurred:$ 6.6<br />Benefits obtained:Healthy buffalo, increased milk yield. <br />Net increase in income : $ 66.5 / month<br />
  8. 8. Success Story – Community / Group Level<br />Catalyzing group action …<br />Partners : Vidiyal, CoL<br />Location :Theni, Tamilnadu<br />No. of Women members : 569<br />Voice Messages & Helpline on<br /><ul><li>Goat & Cow Rearing
  9. 9. Education on Women's Rights
  10. 10. Other areas
  11. 11. Improved Income levels of members
  12. 12. Bank loan received - $ 514 thousand (Term 5 Years)
  13. 13. Bank loan repaid - $ 345 thousand - 66.4% ( in 2 years)
  14. 14. Income - $ 1488 thousand
  15. 15. Net Profit - $ 886 thousand
  16. 16. Banks willing to finance more women; Group to be extended to 5000
  17. 17. The Women’s Community received International Appreciation</li></li></ul><li> Perceived usefulness of Voice Messages<br />(Results of Survey by TNS, engaged by GSMA Foundation)<br />Useful and Interesting<br />Learnt this for the first time<br /><ul><li>More than 70% find most messages useful & interesting
  18. 18. Most have got access to info for first time
  19. 19. Extreme trustworthiness </li></ul>Trustworthiness<br />
  20. 20. IKSL vs. Other sources of information<br />Using other sources of information*<br />Usefulness of other sources<br /><ul><li> Almost half of the customers depend on IKSL as sole source of info
  21. 21. Most people rate IKSL quality as better than other sources</li></ul>*Multiple responses possible, percents do not necessarily add to 100.<br />
  22. 22. Implementation of Information Received<br />
  23. 23. Scale of Activities<br /><ul><li>IKSL Customers : 4 Mln
  24. 24. States : 18
  25. 25. Languages : 10
  26. 26. During 2010-11
  27. 27. Customers actively using the services : 1.07 Mln
  28. 28. Voice Messages Provided : 46,552
  29. 29. Issues resolved through helpline : 34,482
  30. 30. Focused Communities : 13
  31. 31. Profit Before Tax : Rs 19.15 crore</li>
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