Mobile Applikationen: DHL Freight
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Herr Dirk Feierabend stellt den Business Case: Applikation von DHL Freight vor. Er erläutert, welchen Nutzen die DHL Freight ihren Kunden mit der von iks entwickelten Business App "Active Tracing" ...

Herr Dirk Feierabend stellt den Business Case: Applikation von DHL Freight vor. Er erläutert, welchen Nutzen die DHL Freight ihren Kunden mit der von iks entwickelten Business App "Active Tracing" liefert. Zu dem berichtete er von der Entstehunggeschichte dieser App, die auf den Plattformen iPhone, Android und BlackBerry erschienen ist.

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Mobile Applikationen: DHL Freight Presentation Transcript

  • 1. DHL FreightDHL Freight mobile applicationsDirk FeierabendMönchengladbach, November 2011
  • 2. Agenda Deutsche Post DHL and DHL Freight overview DHL Freight Track&Trace tool DHL ACTIVETRACING mobile apps DHL Freight mobile apps outlookDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 2
  • 3. WE ARE ONE COMPANY WITH TWO STRONG PILLARS Die Post The Logistics Company für Deutschland for the WorldDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 3
  • 4. DHL COMBINES STRONG BUSINESS UNITSAND VALUE THROUGH COLLABORATION + Inject Contract Logistics volume into Forwarding Network + Shared use and purchase of air + Contract Logistics can use and ground capacities (Aviation) + Common Forwarding for transport + Use of Express network for time brand organization/purchasing critical forwarding products + Common leader- + Combined warehousing ship approach and transport solutions + Joint sector/industry solutions/strategies + Overhead/back office integration + Inject Contract Logistics volumes into Express network + Shared use of distribution networks + FulfillmentDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 4
  • 5. DHL FREIGHT DHL FREIGHT… 2009 Market Share (road)* • 2009 Market volume: € 148 bn One of Europes • Top 5 companies capture 9.9% leading road market share freight > 40 million providers Presence in tons more than transported 50 countries p.a. Schenker 3.0 % DHL 2 million 2.3 % > 10,000 highly Freight full truck load qualified movements employees DSV 1.7 % p.a. Unrivalled geographical coverage Dachser 1.5 % Products and services: Geodis 1.3 % • Groupage, part and full load road transports • Rail and intermodal transports • Customs Services • Trade Fairs & Events logistics … leading road & rail freight provider*Market definition: Figures exclude bulk, temperature controlled, perishables, finished cars, hanging garments and transport on own account; Source:Freight: MRSC MI Freight reports 2008/ 2009 + forecasts for 2009, Eurostat 2009, annual reports/ publications, press releases, corporate web sites, estimates.DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 5
  • 6. DHL FREIGHT GEOGRAPHICAL OVERVIEW … more than 160 terminals in Europe, Commonwealth of Independent States, Middle East and North Africa Iberia Switzerland UK & Ireland Germany Italy 5% 3% 4% 4%CEEME* 8% 40% 9%France 9% 18% Benelux Nordics Split of revenue by cluster % of 3rd party revenue 2009 *Central, Eastern Europe & Middle East DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 6
  • 7. Agenda Deutsche Post DHL and DHL Freight overview DHL Freight Track&Trace tool DHL ACTIVETRACING mobile apps DHL Freight mobile apps outlookDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 7
  • 8. DHL EUROCONNECT – CAPTURED EVENTS picked up Origin Terminal Departure / Arrival Gateway Destination Terminal delivered ConsigneeShipper• Collected • Shipped from terminal • Received at terminal • Received at terminal • Delivered • Customs Cleared • Shipped from terminal • Shipped from terminal • Delivered – new delivery address following consignee • Delayed – Cust. Clear • Delayed – Cust. Clear • Delayed – Cust. Clear instruction • Delayed – Bank Holiday • Delayed – Bank Holiday • Delayed – Bank Holiday • In Warehouse – waiting • In Warehouse – waiting • Delivered – with exception for consignee payment for consignee payment • In Warehouse – ready for self • Attempted delivery – consignee collection by consignee closed • In Warehouse – delivery next • Attempted delivery – wrong day as requested consignee address • In Warehouse – delivery only • Attempted delivery – refused on appointment by consignee • Refused – wrong address • Refused – missing docs • Refused – wrong goods • Refused – COD/DAD problem • New shipping instruction – shipment returned DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
  • 9. Where we are coming fromAcT was started as Reduction of complexity initiative Within DHL Freight we had some different DHLi T&T systems on regional and country level. Domestic To reduce complexity the goal was to have T&T one T&T system for DHL Freight. Started 2009 with scoping and analyzing the further T&T landscape we switched off the major T&T T&T for the EUROCONNECT product in 2010. Within 2011 we continued with the domestic T&T systems included also the TMS for temperature monitored shipments.DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 9
  • 10. Key Facts Customer benefits:  Full event scanning history, dates and locations from collection to delivery  Comprehensive shipment information on important milestones  Web service for full costumer integration  Immediate access to the customer’s most recent shipment information (registered customer only)  Rapid retrieval of historic shipment information for up to six monthsDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 10
  • 11. Agenda Deutsche Post DHL and DHL Freight overview DHL Freight Track&Trace tool DHL ACTIVETRACING mobile apps DHL Freight mobile apps outlookDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 11
  • 12. Why mobile? To have ACTIVETRACING on a mobile device we developed with IKS a concept and got the approval from our Senior Management. The main focus was to concentrate on the key facts and make them smoothly to use for our customers.DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 12
  • 13. Web vs. mobile – start pageDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 13
  • 14. Web vs. mobile – result pageDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 14
  • 15. DHL ACTIVETRACING download pageDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 15
  • 16. Live demoDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 16
  • 17. DHL AcT statistics – web tool Some figures:  usage average during the last six months: ~ 70.000 per month, with maximum 95.300  ~ 99% usage is from unregistered customers (public access including Smartphones)  ~ 25% usage coming from our Smartphone Apps (mainly iOS devices)DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 17
  • 18. Actual status of DHL AcT mobile Apps  DHL AcT mobile app is live since June 2011 without any issues  Positive feedback from the customers  Some complaint from customer which used the Freight app to track shipments from other DHL BUs Downloads by OS:  iOS: ~ 32.000 downloads  Android: ~ 9.300 downloads  BlackBerry: ~ 4.200 download For iOS the average is still 200 downloads per day!DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 18
  • 19. DHL ACTIVETRACING – press releasesDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 19
  • 20. Agenda Deutsche Post DHL and DHL Freight overview DHL Freight Track&Trace tool DHL ACTIVETRACING mobile apps DHL Freight mobile apps outlookDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 20
  • 21. Outlook Mobile App 2.0 With the first release of the App for Android and iPhone devices we are ahead of our competitors, but we will continue to become a easy to use and supportive mobile application. For the next releases we have following topic on our agenda:  Full status history  Sliding thru the consignment list  ePOD images  Usability  Connection to other DHL BU T&T functionalityDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 21
  • 22. Outlook Mobile solutions within DHL Freight To become a leading logistic company with mobile apps focus we decided to go for a mobile app portal to combine more functionality in one mobile app as a goal for the DHL Freight customers. Possible features for the DHL Freight mobile portal:  Order entry / booking (in development)  Pricing information  Complaint handlingDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 22
  • 23. DHL MOBILEBOOKING – First screenshots We started two weeks ago with IKS to develop a booking app for DHL Freight. The focus of the booking app:  Easy to use (booking within 30 sec.)  For Intraship customers  MarketingDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 23
  • 24. THANK YOU FOR YOUR INTEREST AND TIME CONTACT DHL FREIGHT Dirk Feierabend +49 151 14772855 dirk.feierabend@dhl.com http://www.dhl.com/freightDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 24
  • 25. Backup BackupDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 25
  • 26. Start / search screen DHL ACTIVETRACING mobile app start screen Possibility to enter a DHL Order Code or Shipment ID Functionality to scan a label Each result can be added to the “Favorites” and entered directly from the start screenDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 26
  • 27. Search result DHL ACTIVETRACING mobile app result page After entered or scanned an Order Code or ShipmentID and pressed search the user will see the search results. By clicking the results the user will see the consignment details – next slide.DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 27
  • 28. Consignment details DHL ACTIVETRACING mobile app consignment details On the consignment details you will get some information regarding:  Latest status  Pick up date  Consignor / consignee  Packages / Pallets / Weight  Reference On the consignment details list the user is also be able to add/remove the shipment to/from the favorites. There is also a possibility to send the shipment via email as a direct link to an other user/customer.DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 28
  • 29. Send consignment details via email DHL ACTIVETRACING mobile app send link via email. If the user click on the consignment details the button “Send link via email” the email app will open with a predefined text and the direct link with the consignment data to the DHL ACTIVETRACING website.DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 29
  • 30. Scan function DHL ACTIVETRACING mobile app scan function. If the user uses the scan function he need just to move the camera to the DHL Freight label and then the function will scan automatically and fill the information directly to the search field.DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 30
  • 31. Favorites DHL ACTIVETRACING mobile app favorites. Each search result can be added or removed from the favorites list. For each item in the favorites list it is also possible to add an alias to the entry to give the user the possibility to give the shipment a more telling name as the Order code.DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 31
  • 32. DHL AcT 3.0 – Public – result page (single shipment) –shipment dataDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 32
  • 33. DHL AcT 3.0 – Public – result page (single shipment) –Package dataDHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 33