Examining the Medical Blogosphere: An Online Survey of Medical Bloggers

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Examining the Medical Blogosphere: An Online Survey of Medical Bloggers

  1. Examining the Medical Blogosphere: An Online Survey of Medical Bloggers Ivor Kovic + Ileana Lulic + Gordana Brumini +
  2. Scientific paper published in . . . Text
  3. Open Access peer-reviewed journal #6 journal in the health sciences category #2 in the health informatics category Impact factor: 3.0
  4. objective
  5. Investigate the characteristics of medical bloggers and their blogs
  6. Investigate the characteristics of medical bloggers and their blogs + demographics + internet and blogging habits + motivations for blogging + practices associated with journalism
  7. methods
  8. I. design the survey Parts Questions internet and blogging habits 7 blog characteristics 19 blogging motivation 3 demographics 8 total 37
  9. 1I. find medical blogs
  10. 1I. find medical blogs 740 total 627 unique 331 active 197 included
  11. 1I. find medical blogs 740 total - found on all sources 627 unique - between sources English-language medical blogs 331 active - posts within last month direct contact to the author 197 included - e-mail or contact form
  12. III. send survey invitations
  13. IV. sit and wait
  14. V. analyze gathered data Pearson’s Chi-Square test Spearman’s rank correlation coefficient Mann-Whitney U test
  15. results
  16. 58% 30 - 49 years old
  17. * * Average medical blogger
  18. 59% male 75% white 34% physician
  19. heavy internet users
  20. 56% spending 20 or more hours per week on the Internet
  21. 96% utilize a broadband Internet connection
  22. 99% get medical news from the Internet
  23. 86% get medical news from other blogs
  24. 66% get medical news from RSS feeds
  25. 24% get medical news from podcasts
  26. Male bloggers used RSS to get medical news more than females
  27. 25% used a pseudonym
  28. 80% preferred to write at home
  29. Main blog topics were . . . Specific medical specialty Information technology in medicine Public health
  30. RSS feeds where offered to readers by 89%
  31. female bloggers were less likely to offer RSS feeds
  32. 54% published a scientific paper 41% published a newspaper article 44% published a book or a chapter in a book
  33. When it comes to journalism . . . most frequently included links to original source of material & spent extra time verifying facts rarely tried to obtain permission to post copyrighted material
  34. When it comes to journalism . . . female medical bloggers get permission for posting copyrighted material more often
  35. When it comes to journalism . . . Bloggers who have published a scientific paper were more likely to quote directly other people or media
  36. When it comes to journalism . . . those blogging under their real name were more inclined to include links to original sources
  37. Major motivations for blogging were . . . sharing practical knowledge/skills with others influencing the way other people think expressing oneself creatively
  38. No reasons for blogging . . . making money staying in touch with friends and family
  39. received attention for their blogs from . . . 99% 78% 66% 47% other bloggers coworkers news media family
  40. Recipe for getting news media attention more years of experience as a blogger + more hours per week spent on the Internet + acquiring medical news from other blogs
  41. We would like to thank all medical bloggers who participated in our survey . . .
  42. Examining the Medical Blogosphere: An Online Survey of Medical Bloggers Read the complete article at Journal of Medical Internet Research http://www.jmir.org/2008/3/e28/HTML Ivor Kovic, MD Rijeka University School of Medicine, Croatia ivorkovic@gmail.com http://www.ivor-kovic.com Ileana Lulic, MD Rijeka University School of Medicine, Croatia ileanalulic@gmail.com Gordana Brumini, PhD Department of Medical Informatics, Rijeka University School of Medicine, Croatia bgord@medri.hr
  43. Image credits: Slide 1: Matthew Hurst, http://datamining.typepad.com/ Slide 2: iStockphoto, JMIR Slide 3: JMIR Slide 4-7: iStockphoto Slide 9: Yahoo, Trusted.MD, Medgadget, Medlogs Slide 12-25: iStockphoto Slide 26: http://www.variawa.co.za Slide 27, 28: iStockphoto Slide 29-32: Jompa Hallberg, http://www.variawa.co.za, Getty Images, WILEY-VCH Verlag GmbH & Co Slide 33-36: iStockphoto Slide 37: CBS Studios Inc. Slide 38-41: iStockphoto

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