Tracking Press Adverts - the smart way

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A proposed solution to provide tracking for off-the-page press adverts.

Created by myles.davidson@i-kos.com

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  • Tracking Press Adverts - the smart way

    1. 1. Off-the-page-to-web tracking solution Sunday, March 1, 2009
    2. 2. Blemish Complex - case study Blemish BANISH Complex Kit BLEMISH FREE • Advert placed with wins the Editor’ BREAKOUTS s Pic k BEST NEWfor PRODUCT IN 30 DAYS... In Style magazin GUARANTEED e unique URL OR YOUR MONEY BACK! Be spot-free by Wednesday 26th November Deedra is one of millions of Americans who has discovered the cleansing power of Blemish Complex – now it’s your turn Blemish Complex is the No.1 spot treatment in the US. It has been IT CHANGES LIVES! ‘dermatologist developed’ and has cleared the spots, zits and pimples of thousands of men and women in the UK. Now they have the clear, “If someone fresh, healthy skin they’ve always dreamt of - now it’s your turn. were to come up to me 8 weeks ago and say my If you are a teenager suffering the chronic embarassment of aggressive breakouts, or skin would look a blemish-ridden hormonal thirty-something, then you need Blemish Complex. We absolutely clear – you will have have heard from boys and girls who were experiencing torment at school, sapped no breakouts, I confidence and low self-esteem. Likewise, we’ve had letters from people who would not have couldn’t believe they were getting breakouts “at my age” and who have spoken of the believed them.” “crushing disappointment” of the fresh, angry breakouts visible in the morning mirror. SAMANTHA S, AGED 19 For all of these people, Blemish Complex proved to be the only formula that worked... and it’s guaranteed to work for you! “The redness, the irritation, Don’t just take our word for it. Visit our website and read the glowing testimonials it’s just...it’s from delighted, fresh-faced customers of all ages, all races and all skin types. These are just a thing of very real letters from very real, emotional people. It worked for them...now let it work the past! You for you, or if you’re a parent, aunt, uncle, grandparent or simply a well-meaning family don’t even think friend, help your loved one achieve the clear, healthy skin they so desperately desire. about it anymore because it’s just not there Our “Bottom of the Bottle” Guarantee It takes just 2 minutes a day to get the anymore!.” clear complexion you have always dreamed of. If you are not 100% delighted with LANCE L, AGED 17 the results achieved then just send the empty bottles back to us for a full refund – no questions asked! (APPLIES TO DIRECT ORDERS MADE BY PHONE, WEBSITE OR POST.) 4 STEPS TO CLEARER SKIN A £37.75* value, yours for just £25.50 + £3.95 p&p 4 EASY WAYS TO BUY 0800 046 3052 (24hrs/7 days) 1 Buy direct: 2 Buy online: www.spotsgonein30days.co.uk 3 Buy mail order: Send a cheque/PO made payable to Blemish Complex or send your credit/debit card details to: Blemish Complex, DEPT MTK28BC, 1 Marylebone Road London NW1 4AG 4 Buy in store: Visit any of the stockists below You can buy Blemish Complex at these fine chemists – LONDON CENTRAL: Niemans Pharmacy 509 London Central Market EC1A 9AL •The Garden Pharmacy 119 Long Acre WC2E 9PA •Devonshire Pharmacy 215 Edgware Road W2 1E •Kings Pharmacy 104 Edgware W2 2EA •Pharmacentre 149 Edgware Road W2 LONDON EAST: Medina *Value of these 4 items when purchased individually Pharmacy 229 Plashet Road E13 •Britannia Pharmacy Unit 9 Asda Centre E14 •Stratford Pharmacy 54 The Mall E15 •Gregory Oliver Pharmacy 133 George Lane E18 •Parnell Chemist 625/627 Roman Road E3 •Sai Pharmacy 150-152 High Street E6 •Clockwork Pharmacy 398-400 Made Street E8 •Clarks Health Care 68 Broadway Market E8 LONDON ALSO AVAILABLE FROM AVAILABLE AT SELECTED AVAILABLE AT NORTH: Dermacia Pharmacy 260 Upper Street N1 •Warwick Pharmacy 48-50 Bounds Green Road N11 •K. Waterhouse Ltd 88 Crown Lane N14 •Safedale (London) 100 Church THE APOTHECARY JOHN BELL Street N16 •Caledonian Pharmacy 486a Caledonian Road N7 •Skots Chemist 139 Victoria Road N9 LONDON NORTH WEST: JP Pharmacy 139 Camden High Street NW1 GROUND FLOOR AT & CROYDEN •Catto Ltd 79 High Street NW10 •Warman-Freed Pharmacy 45 Golders Green Road NW11 •Unicare Pharmacy and Healthfoods 16-18 Station Parade NW2 •Ritz Pharmacy 43 Heath Street NW3 •Zaxgate Chemist 14-15 Sentinel Square NW4 •Central Pharmacy 225 West End Lane NW6 •Hypechem Pharmacy 34 Salisbury Road NW6 •St Johns Wood 52-54 WIGMORE STREET Pharmacy 142 St Johns Wood High Street NW8 LONDON SOUTH EAST: Kirsons Chemist 506 New Cross Road SE14 •Surdock Chemists 162-164 Lower Road SE16 LONDON LONDON, W1U 2AU SOUTH WEST: Healthchem Pharmacy 4-5 Station Parade SW12 •Nettles Pharmacy 18 Upper Tooting Road SW17 •Pearl Chemist 134-136 Mitchum Road SW17 •Elys Dept Store TEL 020 79355555 (ABC Pharmacy) 16 St George’s Road SW19 •Gees Chemist 27/29 Warwick Way SW1V •I.T. Lloyd Pharmacy 255 Kings Road SW3 •Pearl Pharmacy 31 Clapham High Street SW4 •ABC Pharmacy 117-121 Wandsworth Bridge Road SW6 •Fulham Pharmacy 608 Fulham Road SW6 •Stickland Pharmacy No. 6, The Arcade SW7 •Harley’s Pharmacy 35/37 Old SHOPS protection only covers the direct ordering of product(s) Brompton Road SW7 LONDON WEST ABC Pharmacy 196-198 Portobello Road W11 •Calder Chemist 55/57 Nottinghill Gate W11 •Sherlock Holmes Chemist 82A Baker Street Sunday, March 1, 2009 advertised at the prices specified in this advertisement. W14 •Bowling Health and Beauty 7 Wardour Street W1D •Zest Pharmacy 18 Broadwick Street W1F •Seymour Pharmacy 56 Crawford Street W1H •Bliss Pharmacy 5-6 Marble Arch W1H •Audley Pharmacy 36 South Audley Street W1K •John Bell and Croydon 50-54 Wigmore Street W1U •Shiv Pharmacy 70 Great Titchfield Street W1W •Pharmacentre 149 Edgware Road W2 •Nashi Pharmacy 55 Westbourne Grove W2 •Pestle and Mortar 213 Kensington High Street W8 •Remedy’s Pharmacy 1 Clifton Road W9 ESSEX Britannia Pharmacy 21-23 Horns Road Ilford IG9 •Brook House Pharmacy 20 Brook Parade Chigwell IG7 •Safedale 26 Queens Road Buckhurst Hill IG9 •Asset Chemist 128 Dock Road Tilbury RM18 •Safedale Rush Green Road Romford RM7 •Waller Pharmacy 279 Heathway Dagenham RM9 •Theydon Bois Pharmacy 10 Forest Drive Theydon Bois CM16 HERTS Fields Pharmacy 85-89 Shenley Road
    3. 3. Blemish Complex - case study Blemish BANISH Complex Kit BLEMISH FREE • Advert placed with wins the Editor’ BREAKOUTS s Pic k BEST NEWfor PRODUCT IN 30 DAYS... In Style magazin GUARANTEED e unique URL OR YOUR MONEY BACK! Be spot-free by Wednesday 26th November Deedra is one of millions of Americans who has discovered the cleansing power of Blemish Complex – now it’s your turn Blemish Complex is the No.1 spot treatment in the US. It has been IT CHANGES LIVES! ‘dermatologist developed’ and has cleared the spots, zits and pimples of thousands of men and women in the UK. Now they have the clear, “If someone fresh, healthy skin they’ve always dreamt of - now it’s your turn. were to come up to me 8 weeks ago and say my If you are a teenager suffering the chronic embarassment of aggressive breakouts, or skin would look a blemish-ridden hormonal thirty-something, then you need Blemish Complex. We absolutely clear – you will have have heard from boys and girls who were experiencing torment at school, sapped no breakouts, I confidence and low self-esteem. Likewise, we’ve had letters from people who would not have couldn’t believe they were getting breakouts “at my age” and who have spoken of the believed them.” “crushing disappointment” of the fresh, angry breakouts visible in the morning mirror. SAMANTHA S, AGED 19 For all of these people, Blemish Complex proved to be the only formula that worked... and it’s guaranteed to work for you! “The redness, the irritation, Don’t just take our word for it. Visit our website and read the glowing testimonials it’s just...it’s from delighted, fresh-faced customers of all ages, all races and all skin types. These are just a thing of very real letters from very real, emotional people. It worked for them...now let it work the past! You for you, or if you’re a parent, aunt, uncle, grandparent or simply a well-meaning family don’t even think friend, help your loved one achieve the clear, healthy skin they so desperately desire. about it anymore because it’s just not there Our “Bottom of the Bottle” Guarantee It takes just 2 minutes a day to get the anymore!.” clear complexion you have always dreamed of. If you are not 100% delighted with LANCE L, AGED 17 the results achieved then just send the empty bottles back to us for a full refund – no questions asked! (APPLIES TO DIRECT ORDERS MADE BY PHONE, WEBSITE OR POST.) 4 STEPS TO CLEARER SKIN A £37.75* value, yours for just £25.50 + £3.95 p&p 4 EASY WAYS TO BUY 0800 046 3052 (24hrs/7 days) 1 Buy direct: 2 Buy online: www.spotsgonein30days.co.uk 3 Buy mail order: Send a cheque/PO made payable to Blemish Complex or send your credit/debit card details to: Blemish Complex, DEPT MTK28BC, 1 Marylebone Road London NW1 4AG 4 Buy in store: Visit any of the stockists below You can buy Blemish Complex at these fine chemists – LONDON CENTRAL: Niemans Pharmacy 509 London Central Market EC1A 9AL •The Garden Pharmacy 119 Long Acre WC2E 9PA •Devonshire Pharmacy 215 Edgware Road W2 1E •Kings Pharmacy 104 Edgware W2 2EA •Pharmacentre 149 Edgware Road W2 LONDON EAST: Medina *Value of these 4 items when purchased individually Pharmacy 229 Plashet Road E13 •Britannia Pharmacy Unit 9 Asda Centre E14 •Stratford Pharmacy 54 The Mall E15 •Gregory Oliver Pharmacy 133 George Lane E18 •Parnell Chemist 625/627 Roman Road E3 •Sai Pharmacy 150-152 High Street E6 •Clockwork Pharmacy 398-400 Made Street E8 •Clarks Health Care 68 Broadway Market E8 LONDON ALSO AVAILABLE FROM AVAILABLE AT SELECTED AVAILABLE AT NORTH: Dermacia Pharmacy 260 Upper Street N1 •Warwick Pharmacy 48-50 Bounds Green Road N11 •K. Waterhouse Ltd 88 Crown Lane N14 •Safedale (London) 100 Church THE APOTHECARY JOHN BELL Street N16 •Caledonian Pharmacy 486a Caledonian Road N7 •Skots Chemist 139 Victoria Road N9 LONDON NORTH WEST: JP Pharmacy 139 Camden High Street NW1 GROUND FLOOR AT & CROYDEN •Catto Ltd 79 High Street NW10 •Warman-Freed Pharmacy 45 Golders Green Road NW11 •Unicare Pharmacy and Healthfoods 16-18 Station Parade NW2 •Ritz Pharmacy 43 Heath Street NW3 •Zaxgate Chemist 14-15 Sentinel Square NW4 •Central Pharmacy 225 West End Lane NW6 •Hypechem Pharmacy 34 Salisbury Road NW6 •St Johns Wood 52-54 WIGMORE STREET Pharmacy 142 St Johns Wood High Street NW8 LONDON SOUTH EAST: Kirsons Chemist 506 New Cross Road SE14 •Surdock Chemists 162-164 Lower Road SE16 LONDON LONDON, W1U 2AU SOUTH WEST: Healthchem Pharmacy 4-5 Station Parade SW12 •Nettles Pharmacy 18 Upper Tooting Road SW17 •Pearl Chemist 134-136 Mitchum Road SW17 •Elys Dept Store TEL 020 79355555 (ABC Pharmacy) 16 St George’s Road SW19 •Gees Chemist 27/29 Warwick Way SW1V •I.T. Lloyd Pharmacy 255 Kings Road SW3 •Pearl Pharmacy 31 Clapham High Street SW4 •ABC Pharmacy 117-121 Wandsworth Bridge Road SW6 •Fulham Pharmacy 608 Fulham Road SW6 •Stickland Pharmacy No. 6, The Arcade SW7 •Harley’s Pharmacy 35/37 Old SHOPS protection only covers the direct ordering of product(s) Brompton Road SW7 LONDON WEST ABC Pharmacy 196-198 Portobello Road W11 •Calder Chemist 55/57 Nottinghill Gate W11 •Sherlock Holmes Chemist 82A Baker Street Sunday, March 1, 2009 advertised at the prices specified in this advertisement. W14 •Bowling Health and Beauty 7 Wardour Street W1D •Zest Pharmacy 18 Broadwick Street W1F •Seymour Pharmacy 56 Crawford Street W1H •Bliss Pharmacy 5-6 Marble Arch W1H •Audley Pharmacy 36 South Audley Street W1K •John Bell and Croydon 50-54 Wigmore Street W1U •Shiv Pharmacy 70 Great Titchfield Street W1W •Pharmacentre 149 Edgware Road W2 •Nashi Pharmacy 55 Westbourne Grove W2 •Pestle and Mortar 213 Kensington High Street W8 •Remedy’s Pharmacy 1 Clifton Road W9 ESSEX Britannia Pharmacy 21-23 Horns Road Ilford IG9 •Brook House Pharmacy 20 Brook Parade Chigwell IG7 •Safedale 26 Queens Road Buckhurst Hill IG9 •Asset Chemist 128 Dock Road Tilbury RM18 •Safedale Rush Green Road Romford RM7 •Waller Pharmacy 279 Heathway Dagenham RM9 •Theydon Bois Pharmacy 10 Forest Drive Theydon Bois CM16 HERTS Fields Pharmacy 85-89 Shenley Road
    4. 4. Blemish Complex - case study • Visitor is seamlessly redirected to the main website • This triggers agency3 tracking Sunday, March 1, 2009
    5. 5. Blemish Complex - case study • Visitor is seamlessly redirected to the main website • This triggers agency3 tracking Sunday, March 1, 2009
    6. 6. Blemish Complex - case study • Google PPC campaign is a strategy is used to ensure those who ‘Google’ are captured too • This is often as high as 25% Sunday, March 1, 2009
    7. 7. Blemish Complex - case study • Google PPC campaign is a strategy is used to ensure those who ‘Google’ are captured too • This is often as high as 25% Sunday, March 1, 2009
    8. 8. Blemish Complex - case study • When a buyer reaches the e-commerce confirmation page the sale is tracked and attributed to the source Sunday, March 1, 2009
    9. 9. Blemish Complex - case study • When a buyer reaches the e-commerce confirmation page the sale is tracked and attributed to the source Sunday, March 1, 2009
    10. 10. Agency3 Tracking Interface • Total sales numbers and values (£) for all adverts is collected • As is breakdown for per domain (advert/title) • We can even track order numbers and subsequent sales • Returning visitors who go to the main website can still be tracked for 30 days Sunday, March 1, 2009
    11. 11. Agency3 Tracking Interface • Total sales numbers and values (£) for all adverts is collected • As is breakdown for per domain (advert/title) • We can even track order numbers and subsequent sales • Returning visitors who go to the main website can still be tracked for 30 days Sunday, March 1, 2009

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