Your SlideShare is downloading. ×
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Twitter and a little bit Facebook for Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Twitter and a little bit Facebook for Business

498

Published on

Introductory Twitter and Facebook workshop for entrepreneurs at Seneca College.

Introductory Twitter and Facebook workshop for entrepreneurs at Seneca College.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
498
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • If you’re NOT familiar with Twitter, it is a social networking, communications and publishing hybrid where short bursts of media are shared amongst one-to-many networks. What does THAT mean? You’re ostensibly answering the question “what am I doing?” and you’re sharing that status with the group of people who’ve chosen to follow you. At the same time, you’re following the status updates of the people you’ve chosen to follow.
  • 1. Edit page- profile picture- logo-as you edit it is not live, you will need to publish it2. Become your pages first fan- as a manager of your page your name wont come up unless you become a fan. -
  • Now you got your personal profile and your business page.-how can you establish a precense Talk about recent vanity urls...
  • People you know might already be on facebook and you can interact with them -
  • News feed... Is what is happening in your facebook community or network. When you log in you first see the news feed. -you can create as many business pages as you like-
  • Fans are part of your database... Email list Get to know people and then extend your relationships
  • Business try to use your domain name and personal or employee accounts-get to know that person -
  • Business try to use your domain name and personal or employee accounts-get to know that person -
  • And see who they follow, thoughtful conversations,
  • Transcript

    • 1. & a little bit of
      for Business
    • 2. No
    • 3. Who am I?
    • 4. Who are you
      &
      Why are you here?
    • 5. Main Point
    • 6. And always make sure to have more than one leg on your marketing stool…
      “The Marketing Stool”
    • 7. 5 Steps to Social Media Strategy Success
      Know Your Objectives
      Fine Tune the Details
      Take Action
      Is it working?
      Change or Tweak Your Strategy
    • 8.
    • 9. Tavallai
    • 10. Where is the value?
    • 11. Tom Peters Slide from The Art of Management
      *Listening is of the utmost … strategicimportance!*Listening is a proper … core value! *Listening is … trainable!*Listening is a … profession!
    • 12. Value for Individuals & Entrepreneurs
      Build your network and professional relationships
      Gain knowledge
      Knowledge-sharing
      Problem-solving
    • 13. Valuable Twitter Uses
    • Small Business Case Study
    • 25. But… How does it work?
      • Twitter lets you write and read messages of up to 140 characters.
      • 26. The messages are public.
      • 27. Twitter works equally well from your desktop or mobile phone.
      from Twitter 101
    • 28. How to get started
      • Sign up for an account. It takes just a few minutes.
      • 29. To help people recognize and trust your account, fill out your profile completely and include a picture.
    • “The Lingo”
    • 30. The Lingo
      • To follow somebody is to subscribe to their messages
      • A tweet is an individual message
      • 31. ADM or direct message is a private message on Twitter
    • Reply using @
    • 32. Search & Trending Topics
    • 33. #hashtags
      Find people talking about similar topics
    • 34. Retweet using RT
    • 35. Best practices
      • Build relationships on Twitter
      • 36. Be welcoming and friendly
      • 37. Engage people – ask questions
      • 38. Listen for comments about you
      • 39. Respond to comments and queries
      • 40. Provide useful information (links, quotes, etc.)
      • 41. Retweet messages you would like to share
      • 42. Use a friendly, casual tone
      • 43. Don’t spam people
      • 44. Be Human
    • 45.
    • 46. What is Facebook?
      Facebook is a social utility that connects you with the people around you.
      Your friends
      Family
      Co-workers
      New opportunities
    • 47. Why should you care?
      Over 300 million active users
    • 48. Personal vs. Business Accounts
      Business page or Fan Page
      Manage your business page
      Personal Page
      Personality
      Humanize your brand
    • 49. What NOT to do! Personal Profile
      Profiles are for people and not companies
      Don’t use it as a business
      Personal Profiles should be kept personal
    • 50. Is this for business or pleasure?
      Privacy setting
      Make different connections see different things
    • 51. Connect with people
      Friends need to be requested and mutually accepted
      Friend finder
      Search – coworkers, friends, businesses
    • 52. Friend Lists
    • 53. Facebook Business Page
      Why should a business set up a Facebook page?
      Search Marketing
      Interactivity
      Business Promotion
      fans
      Low Cost
    • 54. How to Create a Business Page
    • 55. Tips to Establish Your Presence
      #1 - Create an interesting page
      Events
      Videos
      Photos
      Articles (RSS feeds)
      Vanity urls
      facebook.com/yourbusiness
    • 56. Use Existing Networks
      Let people know
      Include in your e-mail signature
      Post a link or a badge on your website or blog
    • 57. News Feed
      #2 “News Feed” is your friend
      Viral effect
      First thing users see
      Engage other users
      Updates shown on the “wall”
      Allows users to post or share your material on their “wall”
    • 58. Optimize for Search
      Facebook Search (get more fans)
      Public Search
      Settings (e.g. Privacy)
      Power of Facebook
    • 59. Advertise on Facebook
      PPC (pay per click) or PPV (pay per view)
      PPC – every time somebody clicks you pay
      PPV- you per 1000 impressions or people looking or not looking on your ad
    • 60. How to Drive Business
      Create events
      Promote to your network
      Call to action
      Send updates (to fans of your page)
      Join the Discussion (Groups)
      Get to know people
      Put up interesting discussions and videos on your page
    • 61. Personalize Your Profile
    • 62. Follow People
    • 63. Follow Leaders
    • 64. alex@ikonn.ca
      www.alex.ikonn.ca

    ×