Twitter and a little bit Facebook for Business

& a little bit of
for Business

No

Who am I?

Who are you
&
Why are you here?

Main Point

And always make sure to have more than one leg on your marketing stool…
“The Marketing Stool”

5 Steps to Social Media Strategy Success
Know Your Objectives
Fine Tune the Details
Take Action
Is it working?
Change or Tweak Your Strategy

Tavallai

Where is the value?

Tom Peters Slide from The Art of Management
*Listening is of the utmost … strategicimportance!*Listening is a proper … core value! *Listening is … trainable!*Listening is a … profession!

Value for Individuals & Entrepreneurs
Build your network and professional relationships
Gain knowledge
Knowledge-sharing
Problem-solving

Valuable Twitter Uses

Customer service
Market Trends
News
Innovation
Understanding
Extending reach
Relationships
Branding
Direct sales
SEO
Driving traffic
Networking

Small Business Case Study

But… How does it work?

Twitter lets you write and read messages of up to 140 characters.
The messages are public.
Twitter works equally well from your desktop or mobile phone.

from Twitter 101

How to get started

Sign up for an account. It takes just a few minutes.
To help people recognize and trust your account, fill out your profile completely and include a picture.

“The Lingo”

The Lingo

To follow somebody is to subscribe to their messages

A tweet is an individual message
ADM or direct message is a private message on Twitter

Reply using @

Search & Trending Topics

#hashtags
Find people talking about similar topics

Retweet using RT

Best practices

Build relationships on Twitter
Be welcoming and friendly
Engage people – ask questions
Listen for comments about you
Respond to comments and queries
Provide useful information (links, quotes, etc.)
Retweet messages you would like to share
Use a friendly, casual tone
Don’t spam people
Be Human

What is Facebook?
Facebook is a social utility that connects you with the people around you.
Your friends
Family
Co-workers
New opportunities

Why should you care?
Over 300 million active users

Personal vs. Business Accounts
Business page or Fan Page
Manage your business page
Personal Page
Personality
Humanize your brand

What NOT to do! Personal Profile
Profiles are for people and not companies
Don’t use it as a business
Personal Profiles should be kept personal

Is this for business or pleasure?
Privacy setting
Make different connections see different things

Connect with people
Friends need to be requested and mutually accepted
Friend finder
Search – coworkers, friends, businesses

Friend Lists

Facebook Business Page
Why should a business set up a Facebook page?
Search Marketing
Interactivity
Business Promotion
fans
Low Cost

How to Create a Business Page

Tips to Establish Your Presence
#1 - Create an interesting page
Events
Videos
Photos
Articles (RSS feeds)
Vanity urls
facebook.com/yourbusiness

Use Existing Networks
Let people know
Include in your e-mail signature
Post a link or a badge on your website or blog

News Feed
#2 “News Feed” is your friend
Viral effect
First thing users see
Engage other users
Updates shown on the “wall”
Allows users to post or share your material on their “wall”

Optimize for Search
Facebook Search (get more fans)
Public Search
Settings (e.g. Privacy)
Power of Facebook

Advertise on Facebook
PPC (pay per click) or PPV (pay per view)
PPC – every time somebody clicks you pay
PPV- you per 1000 impressions or people looking or not looking on your ad

How to Drive Business
Create events
Promote to your network
Call to action
Send updates (to fans of your page)
Join the Discussion (Groups)
Get to know people
Put up interesting discussions and videos on your page

Personalize Your Profile

Follow People

Follow Leaders

alex@ikonn.ca
www.alex.ikonn.ca