IKON BC packaging TULKARA EngPresentation Transcript
TULKARA SHIRAZ WINE CASE
THE CHALLENGE People at Tipperary Hill Estate are quite proud of Tulkara Shiraz. For well over a century, the gentle rolling hills which fold away from the granite outcrops of the ranges of Bendigo region in Central Victoria have been home to some of the great wines of Australia. All of Tulkara Shiraz wines are characteristic of Australian sun and nature, showing well developed dense fruit characters, with integrated tannins, balanced oak treatment with a little smack of burning berries and leather. Tipperary Hills is going to produce the wine for foreign markets, including very saturated and competitive markets of both Americas and Europe. The packaging design has to be standing out for competitors and at the same time could excite and inform buyers about the brand´s history and the wine’s taste and quality.
When we conceived the idea for Tulkara Shiraz we were trying to show people inTHE SOLUTION Europe or somewhere else outside of Australia the soul of Australian nature and the rigorous climate conditions of a region, the lack of rain, the blazing killing heat at the wrong time and the continuing drought. We used the heated stones to burn the shapes of typical animals out on a paper. We used the shapes of well-known animals so everybody outside Australia could recognize the famous symbols of the continent.
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