IKON BC packaging TULKARA Eng

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IKON BC packaging TULKARA Eng

  1. 1. TULKARA SHIRAZ WINE CASE
  2. 2. THE CHALLENGE People at Tipperary Hill Estate are quite proud of Tulkara Shiraz. For well over a century, the gentle rolling hills which fold away from the granite outcrops of the ranges of Bendigo region in Central Victoria have been home to some of the great wines of Australia. All of Tulkara Shiraz wines are characteristic of Australian sun and nature, showing well developed dense fruit characters, with integrated tannins, balanced oak treatment with a little smack of burning berries and leather. Tipperary Hills is going to produce the wine for foreign markets, including very saturated and competitive markets of both Americas and Europe. The packaging design has to be standing out for competitors and at the same time could excite and inform buyers about the brand´s history and the wine’s taste and quality.
  3. 3. When we conceived the idea for Tulkara Shiraz we were trying to show people inTHE SOLUTION Europe or somewhere else outside of Australia the soul of Australian nature and the rigorous climate conditions of a region, the lack of rain, the blazing killing heat at the wrong time and the continuing drought. We used the heated stones to burn the shapes of typical animals out on a paper. We used the shapes of well-known animals so everybody outside Australia could recognize the famous symbols of the continent.
  4. 4. ContactsMoscow Yekaterinburg Kazan London36/4 Bolshaya Novodmitrovskaya St., 50D Lenina av., suite 310 41 G. Kamala St., Suite 301 20 Broadwick Street,Design Factory FLACON KINO Media Center 420121, Kazan, Russia London, W1F 8HT127015 Moscow, Russia 620075, Yekaterinburg, Russia T + 7 843 293 92 94 (ext. 303, 305) T +44(0) 207 388 1012T +7 495 766 08 74 T +7 343 328 75 00 info.kzn@ikonbcworld.com info.uk@ikonbcworld.cominfo.rus@iconbcworld.com info.ekb@ikonbcworld.comParis Milano Dnepropetrovsk Hong KongParis - Trocadéro Blend Tower - Piazza Novembre, 24 Shevchenko St., 2 floor Suites 3101-5, Two Exchange SquareAvenue Kléber, 75116 20124, Milan, Italy 49000, Ukraine, Dnipropetrovsk 8 Connaught Place,Paris, France T +39 02 8734 49 54 T +38 066 4056445 mobile Central, Hong KongT +33 1 40 34 34 40 info.italy@ikonbcworld.com T +38 056 735-73-45 office T + 852 2843 71 11info.france@ikonbcworld.com info.ukr@ikonbcworld.com info.hong@ikonbcworld.com
  5. 5. Thank you for your attention!

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