London College of Fashion: presentation - February 2009
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Presentation to the London College of Fashion: ...
Presentation to the London College of Fashion:
"Those in the business of fashion are well aware of the tension between fashion-forward and trend-setting design and the commercial imperatives of retailing. In this session Ian Jindal will examine some emerging trends in the behaviour and expectations of online customers and consider the implications for fashion retail, the creative process and developing new services. eCommerce has brought about a fundamental shift in the balance of power between creator and consumer, and the ability to measure behaviour, attitudes and even the attention span of customers creates new opportunities not available to traditional retail."
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