“Customer perspectives in an eCommerce world: considerations for fashion”
London College of Fashion Conference, September 2008:“Fashioning the Future: Using Techology”
www.ianjindal.com

“Follow the people, not technology”

• Retail context
• Not technology per
se but the impact on
the customer (and
therefore impact on
you)
• Customer’s view
– more choice
– guidance?
– appropriateness
– configure
– design directly
“Follow the people, not technology”