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London College of Fashion: presentation
 

London College of Fashion: presentation

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Ian Jindal's presentation to the London College of Fashion's faculty.

Ian Jindal's presentation to the London College of Fashion's faculty.

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    London College of Fashion: presentation London College of Fashion: presentation Presentation Transcript

    • “Customer perspectives in an eCommerce world: considerations for fashion” London College of Fashion Conference, September 2008:“Fashioning the Future: Using Techology” www.ianjindal.com
    • “Follow the people, not technology”
    • • Retail context • Not technology per se but the impact on the customer (and therefore impact on you) • Customer’s view – more choice – guidance? – appropriateness – configure – design directly “Follow the people, not technology”