Is That A Computer In Your Wide

Is that a computer in your pocket…. Ian Hay - Orange

Hello Is the next .release when the mobile becomes a ‘fully fledged’ computer in your pocket

Ian Hay
Nokia..Millicom..Hutchison..Orange
Connecting..building..creating
Systems..Research..Imagineering :)
And now - Standards
NSM/TECH/ISIR/ESIR
Head of Emerging Technologies
Middleware & Interop

Background
Vint Cerf - 1.244 billion internet users; 3 billion mobile users
Japan - PCs and laptops losing sales to cellphones
Nokia - ‘it’s what computers have become’

Background
The next billion users access web for first time without a PC
Value through mobility
It’s Personal..

Trends
Human Machine Interface
Hardware trends
Platform trends
Ethnographics

increased sophistication
more computer than cellphone
UIs still stuck on menus, forms, dialog boxes
iPhone’s not the only direction for mobility...

NeoKeys

fastap

Cmd line >
T9 + multitap
invoke SMS commands to remote webapps (dopplr, jaiku, twitter)
what if all mobile apps had command lines?

X by dialler…..

T9 takes over….
physical T9 keyboard to replace QWERTY
already on TV remotes
Will QWERTY die….

Tactile is key
Easy to do
Simple tech
Hard to fine tune

Geovector

Magitti
thoughtful personal assistant
Find things to do
Time & location based

OpenKODE
directX for mobile devices
PSP graphics ….

Speech to TXT

Mashup ‘or die’

Simple and functional
New UI
Simpified navigation
Low cost

Smart and <non>functional
Does everything - badly
Hopelessly complex
12 clicks to send SMS
But does
IM
Maps - GPS
VoIP
Flickr
Moving Ball!!!

Simplicity forgotten

Hardware trends

Open platforms

Bug labs

OLPC XO

Mesh networks

SDR
Great Idea…but…….

Power..the final frontier

Platform Trends

Storage
N95 8GB
Ipod Classic 160GB
Flash memory
Cloud - local - mixed

Client - Browser
client hard
browser easy
both ?

Open X
OpenID..oAuth..OpenSocial..Open Data
Open Telco..
Open Phone
Open Source

ethnographics

Mob-recording

Developing ethnographies
smart vs. simple
understanding ethnographics is key
jan chipchase - shared phones, cheap banking, social signalling, clocks & torches

Ethnography by design
nokia designed a range of cheap enthographically driven handsets
addressing real needs of users
not pushing ARPU & sales
simple phones are also needed in europe...understand your ethnographics!

Thank You… ikisai.wordpress.com [email_address]

Is That A Computer In Your Wide

by Ian Hay

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