Is That A Computer In Your Wide

Slide 1: Is that a computer in your pocket…. Ian Hay - Orange

Slide 2: Hello Is the next .release when the mobile becomes a ‘fully fledged’ computer in your pocket

Slide 3: Ian Hay  Nokia..Millicom..Hutchison..Orange  Connecting..building..creating  Systems..Research..Imagineering :)  And now - Standards  NSM/TECH/ISIR/ESIR  Head of Emerging Technologies  Middleware & Interop

Slide 4: Background  Vint Cerf - 1.244 billion internet users; 3 billion mobile users  Japan - PCs and laptops losing sales to cellphones  Nokia - ‘it’s what computers have become’

Slide 5: Background  The next billion users access web for first time without a PC  Value through mobility  It’s Personal..

Slide 6: Trends  Human Machine Interface  Hardware trends  Platform trends  Ethnographics

Slide 7: Human Machine Interface

Slide 8: Human Machine Interface  increased sophistication  more computer than cellphone  UIs still stuck on menus, forms, dialog boxes  iPhone’s not the only direction for mobility...

Slide 9: NeoKeys

Slide 10: fastap

Slide 11: Cmd line >  T9 + multitap  invoke SMS commands to remote webapps (dopplr, jaiku, twitter)  what if all mobile apps had command lines?

Slide 12: X by dialler…..

Slide 13: T9 takes over….  physical T9 keyboard to replace QWERTY  already on TV remotes  Will QWERTY die….

Slide 14: Tactile is key  Easy to do  Simple tech  Hard to fine tune

Slide 15: Geovector

Slide 16: Magitti  thoughtful personal assistant  Find things to do  Time & location based

Slide 17: OpenKODE  directX for mobile devices  PSP graphics ….

Slide 18: Speech to TXT

Slide 19: Mashup ‘or die’

Slide 20: Simple and functional  New UI  Simpified navigation  Low cost

Slide 21: Smart and <non>functional  Does everything - badly  Hopelessly complex  12 clicks to send SMS  But does  IM  Maps - GPS  VoIP  Flickr  Moving Ball!!!

Slide 22: Simplicity forgotten

Slide 23: Hardware trends

Slide 24: Open platforms

Slide 25: Bug labs

Slide 26: OLPC XO

Slide 27: Mesh networks

Slide 28: SDR  Great Idea…but…….

Slide 29: Power..the final frontier

Slide 30: Platform Trends

Slide 31: Storage  N95 8GB  Ipod Classic 160GB  Flash memory  Cloud - local - mixed

Slide 32: Client - Browser  client hard  browser easy  both ?

Slide 33: Open X  OpenID..oAuth..OpenSocial..Open Data  Open Telco..  Open Phone  Open Source

Slide 34: ethnographics

Slide 35: Mob-recording

Slide 36: Developing ethnographies  smart vs. simple  understanding ethnographics is key  jan chipchase - shared phones, cheap banking, social signalling, clocks & torches

Slide 37: Ethnography by design  nokia designed a range of cheap enthographically driven handsets  addressing real needs of users  not pushing ARPU & sales  simple phones are also needed in europe...understand your ethnographics!

Slide 38: Thank You… ikisai.wordpress.com ikisai@gmail.com