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Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
Is That A Computer In Your   Wide
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Is That A Computer In Your Wide

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  • Transcript

    • 1. Is that a computer in your pocket…. Ian Hay - Orange
    • 2. Hello Is the next .release when the mobile becomes a ‘fully fledged’ computer in your pocket
    • 3. Ian Hay <ul><li>Nokia..Millicom..Hutchison..Orange </li></ul><ul><li>Connecting..building..creating </li></ul><ul><li>Systems..Research..Imagineering :) </li></ul><ul><li>And now - Standards </li></ul><ul><ul><li>NSM/TECH/ISIR/ESIR </li></ul></ul><ul><ul><ul><li>Head of Emerging Technologies </li></ul></ul></ul><ul><ul><ul><ul><li>Middleware & Interop </li></ul></ul></ul></ul>
    • 4. Background <ul><li>Vint Cerf - 1.244 billion internet users; 3 billion mobile users </li></ul><ul><li>Japan - PCs and laptops losing sales to cellphones </li></ul><ul><li>Nokia - ‘it’s what computers have become’ </li></ul>
    • 5. Background <ul><li>The next billion users access web for first time without a PC </li></ul><ul><li>Value through mobility </li></ul><ul><li>It’s Personal.. </li></ul>
    • 6. Trends <ul><li>Human Machine Interface </li></ul><ul><li>Hardware trends </li></ul><ul><li>Platform trends </li></ul><ul><li>Ethnographics </li></ul>
    • 7. <ul><li>Human Machine Interface </li></ul>
    • 8. Human Machine Interface <ul><li>increased sophistication </li></ul><ul><li>more computer than cellphone </li></ul><ul><li>UIs still stuck on menus, forms, dialog boxes </li></ul><ul><li>iPhone’s not the only direction for mobility... </li></ul>
    • 9. NeoKeys
    • 10. fastap
    • 11. Cmd line > <ul><li>T9 + multitap </li></ul><ul><li>invoke SMS commands to remote webapps (dopplr, jaiku, twitter) </li></ul><ul><li>what if all mobile apps had command lines? </li></ul>
    • 12. X by dialler…..
    • 13. T9 takes over…. <ul><li>physical T9 keyboard to replace QWERTY </li></ul><ul><li>already on TV remotes </li></ul><ul><li>Will QWERTY die…. </li></ul>
    • 14. Tactile is key <ul><li>Easy to do </li></ul><ul><li>Simple tech </li></ul><ul><li>Hard to fine tune </li></ul>
    • 15. Geovector
    • 16. Magitti <ul><li>thoughtful personal assistant </li></ul><ul><li>Find things to do </li></ul><ul><li>Time & location based </li></ul>
    • 17. OpenKODE <ul><li>directX for mobile devices </li></ul><ul><li>PSP graphics …. </li></ul>
    • 18. Speech to TXT
    • 19. Mashup ‘or die’
    • 20. Simple and functional <ul><li>New UI </li></ul><ul><li>Simpified navigation </li></ul><ul><li>Low cost </li></ul>
    • 21. Smart and <non>functional <ul><li>Does everything - badly </li></ul><ul><li>Hopelessly complex </li></ul><ul><li>12 clicks to send SMS </li></ul><ul><li>But does </li></ul><ul><ul><ul><li>IM </li></ul></ul></ul><ul><ul><ul><li>Maps - GPS </li></ul></ul></ul><ul><ul><ul><li>VoIP </li></ul></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><ul><li>Moving Ball!!! </li></ul></ul></ul>
    • 22. Simplicity forgotten
    • 23. <ul><li>Hardware trends </li></ul>
    • 24. Open platforms
    • 25. Bug labs
    • 26. OLPC XO
    • 27. Mesh networks
    • 28. SDR <ul><li>Great Idea…but……. </li></ul>
    • 29. Power..the final frontier
    • 30. Platform Trends
    • 31. Storage <ul><li>N95 8GB </li></ul><ul><li>Ipod Classic 160GB </li></ul><ul><li>Flash memory </li></ul><ul><li>Cloud - local - mixed </li></ul>
    • 32. Client - Browser <ul><li>client hard </li></ul><ul><li>browser easy </li></ul><ul><li>both ? </li></ul>
    • 33. Open X <ul><li>OpenID..oAuth..OpenSocial..Open Data </li></ul><ul><li>Open Telco.. </li></ul><ul><li>Open Phone </li></ul><ul><li>Open Source </li></ul>
    • 34. <ul><li>ethnographics </li></ul>
    • 35. Mob-recording
    • 36. Developing ethnographies <ul><li>smart vs. simple </li></ul><ul><li>understanding ethnographics is key </li></ul><ul><li>jan chipchase - shared phones, cheap banking, social signalling, clocks & torches </li></ul>
    • 37. Ethnography by design <ul><li>nokia designed a range of cheap enthographically driven handsets </li></ul><ul><li>addressing real needs of users </li></ul><ul><li>not pushing ARPU & sales </li></ul><ul><li>simple phones are also needed in europe...understand your ethnographics! </li></ul>
    • 38. Thank You… ikisai.wordpress.com [email_address]

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