Is That A Computer In Your Wide

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  • 1. Is that a computer in your pocket…. Ian Hay - Orange
  • 2. Hello Is the next .release when the mobile becomes a ‘fully fledged’ computer in your pocket
  • 3. Ian Hay
    • Nokia..Millicom..Hutchison..Orange
    • Connecting..building..creating
    • Systems..Research..Imagineering :)
    • And now - Standards
      • NSM/TECH/ISIR/ESIR
        • Head of Emerging Technologies
          • Middleware & Interop
  • 4. Background
    • Vint Cerf - 1.244 billion internet users; 3 billion mobile users
    • Japan - PCs and laptops losing sales to cellphones
    • Nokia - ‘it’s what computers have become’
  • 5. Background
    • The next billion users access web for first time without a PC
    • Value through mobility
    • It’s Personal..
  • 6. Trends
    • Human Machine Interface
    • Hardware trends
    • Platform trends
    • Ethnographics
  • 7.
    • Human Machine Interface
  • 8. Human Machine Interface
    • increased sophistication
    • more computer than cellphone
    • UIs still stuck on menus, forms, dialog boxes
    • iPhone’s not the only direction for mobility...
  • 9. NeoKeys
  • 10. fastap
  • 11. Cmd line >
    • T9 + multitap
    • invoke SMS commands to remote webapps (dopplr, jaiku, twitter)
    • what if all mobile apps had command lines?
  • 12. X by dialler…..
  • 13. T9 takes over….
    • physical T9 keyboard to replace QWERTY
    • already on TV remotes
    • Will QWERTY die….
  • 14. Tactile is key
    • Easy to do
    • Simple tech
    • Hard to fine tune
  • 15. Geovector
  • 16. Magitti
    • thoughtful personal assistant
    • Find things to do
    • Time & location based
  • 17. OpenKODE
    • directX for mobile devices
    • PSP graphics ….
  • 18. Speech to TXT
  • 19. Mashup ‘or die’
  • 20. Simple and functional
    • New UI
    • Simpified navigation
    • Low cost
  • 21. Smart and <non>functional
    • Does everything - badly
    • Hopelessly complex
    • 12 clicks to send SMS
    • But does
        • IM
        • Maps - GPS
        • VoIP
        • Flickr
        • Moving Ball!!!
  • 22. Simplicity forgotten
  • 23.
    • Hardware trends
  • 24. Open platforms
  • 25. Bug labs
  • 26. OLPC XO
  • 27. Mesh networks
  • 28. SDR
    • Great Idea…but…….
  • 29. Power..the final frontier
  • 30. Platform Trends
  • 31. Storage
    • N95 8GB
    • Ipod Classic 160GB
    • Flash memory
    • Cloud - local - mixed
  • 32. Client - Browser
    • client hard
    • browser easy
    • both ?
  • 33. Open X
    • OpenID..oAuth..OpenSocial..Open Data
    • Open Telco..
    • Open Phone
    • Open Source
  • 34.
    • ethnographics
  • 35. Mob-recording
  • 36. Developing ethnographies
    • smart vs. simple
    • understanding ethnographics is key
    • jan chipchase - shared phones, cheap banking, social signalling, clocks & torches
  • 37. Ethnography by design
    • nokia designed a range of cheap enthographically driven handsets
    • addressing real needs of users
    • not pushing ARPU & sales
    • simple phones are also needed in europe...understand your ethnographics!
  • 38. Thank You… ikisai.wordpress.com [email_address]