Is That A Computer In Your   Wide
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Is That A Computer In Your   Wide Is That A Computer In Your Wide Presentation Transcript

  • Is that a computer in your pocket…. Ian Hay - Orange
  • Hello Is the next .release when the mobile becomes a ‘fully fledged’ computer in your pocket
  • Ian Hay
    • Nokia..Millicom..Hutchison..Orange
    • Connecting..building..creating
    • Systems..Research..Imagineering :)
    • And now - Standards
      • NSM/TECH/ISIR/ESIR
        • Head of Emerging Technologies
          • Middleware & Interop
  • Background
    • Vint Cerf - 1.244 billion internet users; 3 billion mobile users
    • Japan - PCs and laptops losing sales to cellphones
    • Nokia - ‘it’s what computers have become’
  • Background
    • The next billion users access web for first time without a PC
    • Value through mobility
    • It’s Personal..
  • Trends
    • Human Machine Interface
    • Hardware trends
    • Platform trends
    • Ethnographics
    • Human Machine Interface
  • Human Machine Interface
    • increased sophistication
    • more computer than cellphone
    • UIs still stuck on menus, forms, dialog boxes
    • iPhone’s not the only direction for mobility...
  • NeoKeys
  • fastap
  • Cmd line >
    • T9 + multitap
    • invoke SMS commands to remote webapps (dopplr, jaiku, twitter)
    • what if all mobile apps had command lines?
  • X by dialler…..
  • T9 takes over….
    • physical T9 keyboard to replace QWERTY
    • already on TV remotes
    • Will QWERTY die….
  • Tactile is key
    • Easy to do
    • Simple tech
    • Hard to fine tune
  • Geovector
  • Magitti
    • thoughtful personal assistant
    • Find things to do
    • Time & location based
  • OpenKODE
    • directX for mobile devices
    • PSP graphics ….
  • Speech to TXT
  • Mashup ‘or die’
  • Simple and functional
    • New UI
    • Simpified navigation
    • Low cost
  • Smart and <non>functional
    • Does everything - badly
    • Hopelessly complex
    • 12 clicks to send SMS
    • But does
        • IM
        • Maps - GPS
        • VoIP
        • Flickr
        • Moving Ball!!!
  • Simplicity forgotten
    • Hardware trends
  • Open platforms
  • Bug labs
  • OLPC XO
  • Mesh networks
  • SDR
    • Great Idea…but…….
  • Power..the final frontier
  • Platform Trends
  • Storage
    • N95 8GB
    • Ipod Classic 160GB
    • Flash memory
    • Cloud - local - mixed
  • Client - Browser
    • client hard
    • browser easy
    • both ?
  • Open X
    • OpenID..oAuth..OpenSocial..Open Data
    • Open Telco..
    • Open Phone
    • Open Source
    • ethnographics
  • Mob-recording
  • Developing ethnographies
    • smart vs. simple
    • understanding ethnographics is key
    • jan chipchase - shared phones, cheap banking, social signalling, clocks & torches
  • Ethnography by design
    • nokia designed a range of cheap enthographically driven handsets
    • addressing real needs of users
    • not pushing ARPU & sales
    • simple phones are also needed in europe...understand your ethnographics!
  • Thank You… ikisai.wordpress.com [email_address]