Hispanic Market Pro les 2011  Top 20 Hispanic Markets                        multicultural
Reaching Hispanic American Consumers in Los Angeles                                                                       ...
Reaching Hispanic American Consumers in New York                                                                          ...
Reaching Hispanic American Consumers in Miami                                                                             ...
Reaching Hispanic American Consumers in Houston                                                                           ...
Reaching Hispanic American Consumers in Dallas                                                                            ...
Reaching Hispanic American Consumers in Chicago                                                                           ...
Reaching Hispanic American Consumers in San Antonio                                                                       ...
Hispanic market profiles 2011
Hispanic market profiles 2011
Hispanic market profiles 2011
Hispanic market profiles 2011
Hispanic market profiles 2011
Hispanic market profiles 2011
Hispanic market profiles 2011
Hispanic market profiles 2011
Hispanic market profiles 2011
Hispanic market profiles 2011
Hispanic market profiles 2011
Hispanic market profiles 2011
Hispanic market profiles 2011
Upcoming SlideShare
Loading in …5
×

Hispanic market profiles 2011

1,347 views
1,249 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,347
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
52
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hispanic market profiles 2011

  1. 1. Hispanic Market Pro les 2011 Top 20 Hispanic Markets multicultural
  2. 2. Reaching Hispanic American Consumers in Los Angeles Hispanic American Penetration in Coverage Area % of Hisp % of Hisp HHs HHs System Name % Conc. /market System Name % Conc. /market Time Warner/Los Feliz, CA 54.5% 6.6% TW/Norwalk-Whittier, CA 57.5% 2.8% TW/Central Los Angeles, CA 44.2% 5.4% TW/Riverside, CA 37.7% 2.7% TW/East San Fernando Valley, CA49.7% 5.0% TW/Central Orange County, CA 33.3% 2.6% TW/Hollywood, CA 41.3% 4.9% Viamedia/Long Bch-N Org Verizon, CA 28.2% 2.5% TW/Hacienda Heights, CA 62.1% 4.5% Viamedia/N Inland Empire Verizon, CA37.6% 2.3%DMA Stats TW/Downey-MidCities, CA 60.2% 4.3% TW/East Ventura, CA 39.9% 2.2%Market Rank 1 Viamedia/San Gabriel Vlly Verizon,45.8% CA 3.6% Viamedia/S Inland Verizon, CA 27.0% 2.2%Hispanic American TV HH 1,868,200 TW/San Pedro, CA 50.8% 3.5% TW/Alhambra, CA 38.3% 2.1%% Mkt 14.2% TW/San Bernardino County, CA 50.5% 3.1% TW/Long Beach, CA 28.7% 1.9%Hispanic American Pop P2+ 7,351,848 TW/South Orange County, CA 42.5% 3.1% TW/Torrance, CA 27.0% 1.8%Median Age 27.3 TW/West San Fernando Valley, CA 29.8% 2.9% TW/North Orange County, CA 24.2% 1.8%Median Income $46,764 TW/Redlands, CA 39.6% 1.7% HA Interconnect* Coverage Area TW/Chino-Corona-Diamond Bar, CA 32.4% 1.7%Wired Cable Stats Covers 80% of Hispanic Americans in DMA TW/Huntington Beach, CA 20.4% 1.7%Hispanic American HH 774,210 Other Cable TW/Ontario, CA 49.7% 1.6%% Hispanic American DMA HH 40.9% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 169% more likely to watch GALA than the average Adult in Los Angeles. Spot Cable offers a variety of inherently local Advanced Advertising  opportunities to integrate with on-air media and reach Hispanic  Americans in this market:     Interactive TV - Via Remote Control  Geotargeting - Zoned within Market     Mobile Text Marketing          NCC Digital Online Network  VOD - Sponsorship & Long form Promotions - Sweepstakes/SponsorshipsSource: Los Angeles, CA-PrizmAu09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets To Read: Among Los Angeles Hispanic Americans A18+, wired cable homes are 9% more likely to be new car prospects. CNN en EspanolOwn Residence 112 ESPN DeportesProfessional or Manager 109 FOX DeportesSome or More College 112 GalavisionOwns HDTV 110 Mun 2Owns MP3 Player 108Owns Smartphone 112Owns Video Game System 109Use Wireless/Cell Phone 103Access Internet 108HH Used Financial Planner (last yr) 123Has/Use: Online Banking or Bill Paying 116Source: Los Angeles, CA-PrizmAu09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTG ESPN NFL REGULAR SEASON L 2.80USA NETWORK WWE ENTERTAINMENT 1.32 NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01  SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78  NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71      SYFY WWE FRI NIGHT SMACKDOWN 0.70 GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas
  3. 3. Reaching Hispanic American Consumers in New York Hispanic American Penetration in Coverage Area % of Hisp % of Hisp HHs HHs System Name % Conc. /market System Name % Conc. /market Cablevision/Bronx, NY 47.3% 15.3% Cablevision/Brooklyn, NY 14.9% 7.3% Time Warner/Queens, NY 21.3% 11.8% Time Warner/Brooklyn, NY 21.0% 3.6% Time Warner/N. Manhattan, NY 31.2% 7.3% Viamedia/NY North Verizon, NY 28.3% 3.3% Cablevision/Hudson County, NJ 42.8% 2.9% Viamedia/NY City Verizon, NY 17.9% 2.6% Time Warner/Southern Manhattan, NY 6.3% 2.0% Viamedia/Union Verizon, NJ 23.9% 1.9% Cablevision/Newark, NJ 28.4% 1.8% Comcast/Union South, NJ 17.3% 1.6% Cablevision/Passaic West, NJ 14.9% 1.6% Cablevision/South Nassau, NY 9.8% 1.6%DMA Stats Cablevision/Hauppauge, NY 11.0% 1.5%Market Rank 2 Viamedia/New York, NY 17.6% 1.5%Hispanic American TV HH 1,251,460 Cablevision/Bridgeport, CT 14.3% 1.4%% Mkt 9.6% Viamedia/NJ North Verizon, NJ 18.1% 1.4%Hispanic American Pop P2+ 4,062,027 Cablevision/Elizabeth, NJ 53.4% 1.4%Median Age 31.1 Time Warner/Bergen, NJ-Mt. Vernon, NY 20.1% 1.4%Median Income $42,718 Cablevision/Paterson, NJ 49.8% 1.3% HA Interconnect* Coverage Area Comcast/Jersey City, NJ 23.5% 1.3%Wired Cable Stats Covers 80% of Hispanic Americans in DMA Cablevision/Yonkers, NY 24.8% 1.2%Hispanic American HH 974,090 Other Cable Cablevision/Norwalk, CT 10.6% 1.2%% Hispanic American DMA HH 76.3% No Cable Viamedia/NJ Central Verizon, NJ 12.7% 1.2%Source: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population Cablevision/Bergen Central, NJ 11.9% 1.1% in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 409% more likely to watch GALA than the average Adult in New York Spot Cable offers a variety of inherently local Advanced Advertising    opportunities to integrate with on-air media and reach Hispanic  Americans in this market:     Interactive TV - Via Remote Control Geotargeting - Zoned within Market      Mobile Text Marketing           NCC Digital Online Network         VOD - Sponsorship & Long form Promotions - Sweepstakes/SponsorshipsSource: New York, NY-Prizm Se09-Au10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among New York Hispanic Americans A18+, wired cable homes are 14% more likely to be new car prospects. CNN en EspanolOwn Residence 102 ESPN DeportesProfessional or Manager 101 Fox Sports DeportesSome or More College 101 GalavisionOwns HDTV 106 Gol TVOwns MP3 Player 103 History En EspanolOwns Smartphone 105 Mun2Owns Video Game System 104 Noticias 1Use Wireless/Cell Phone 101 Canal SurAccess Internet 102 Toon Disney En EspanolHH Used Financial Planner (last yr) 106 MTV TR3SHas/Use: Online Banking or Bill Paying 104 WAPA AmericaSource: New York, NY-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin HA A25-54 RTG  Network Program NameESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32 NFL NETWORK POSTGUN 1.19NICK-AT-NITE SPONGEBOB 1.01 SPIKE TV UFC: MARQU VS OKAMI 1.01 ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74 GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Scarborough Se09-Au10 Source: US Census/Claritas
  4. 4. Reaching Hispanic American Consumers in Miami Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Comcast/Miami, FL 62.0% 18.0% Comcast/South West Dade, FL 60.5% 16.3% Comcast/Doral-Hialeah, FL 88.9% 11.9% Comcast/North Dade, FL 38.3% 8.6% Comcast/Coral Gables, FL 77.0% 8.0%DMA Stats Comcast/Miami Beach, FL 53.7% 8.0%Market Rank 3 Comcast/South Dade, FL 78.8% 7.3%Hispanic American TV HH 666,230 Comcast/South Broward, FL 29.9% 4.7%% Mkt 19.0%Hispanic American Pop P2+ 1,880,660Median Age 38.6Median Income $45,127 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 439,240 Other Cable% Hispanic American DMA HH 63.6% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 79% more likely to watch GALA than the total A18+ population in Miami Spot Cable offers a variety of inherently local Advanced Advertising  opportunities to integrate with on-air media and reach Hispanic    Americans in this market:   Geotargeting - Zoned within Market    Mobile Text Marketing             NCC Digital Online Network VOD - Sponsorship & Long form Promotions - Sweepstakes/Sponsorships                   Source: Miami, FL-Prizm Au09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets To Read: Among Miami Hispanic Americans A18+, wired cable homes are 5% more likely to be new car prospects. CNN en EspanolOwn Residence 101 ESPN DeportesProfessional or Manager 102 Miami Heat en EspanolSome or More College 102 FOX DeportesOwns HDTV 104 GalavisionOwns Smartphone 101 Gol TVOwns Video Game System 101 Mun 2Access Internet 101 Canal SurHH Used Financial Planner (last yr) 109 MTV Tr3sHas/Use: Online Banking or Bill Paying 100 WAPA AmericaSource: Miami, FL-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin HA A25-54 RTG   Network Program NameESPN NFL REGULAR SEASON L 2.80  USA NETWORK WWE ENTERTAINMENT 1.32NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78  NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas
  5. 5. Reaching Hispanic American Consumers in Houston Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Comcast/North Houston, TX 44.7% 11.7% Comcast/Pasadena, TX 52.3% 10.9% Comcast/Pearland-Friendswood, TX 27.2% 9.1% Showcase Cable/Houston, TX 29.9% 8.9% Comcast/Baytown-Crosby-Highlands, 35.7% TX 8.1%DMA Stats Comcast/Humble-Atascocita, TX 33.7% 7.5%Market Rank 4 Comcast/Galleria-Memorial, TX 33.2% 6.4%Hispanic American TV HH 561,390 Comcast/Westchase, TX 22.9% 4.6%% Mkt 4.4% Comcast/Sugar Land, TX 20.6% 4.5%Hispanic American Pop P2+ 1,925,856 Comcast/Cypress, TX 18.0% 2.8%Median Age 27.1 Comcast/Katy, TX 21.0% 2.8%Median Income $40,651 Comcast/Inner Loop, TX 15.0% 2.7% HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 273,500 Other Cable% Hispanic American DMA HH 46.7% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 273% more likely to watch AZAN) than the total A18+ population in Houston Spot Cable offers a variety of inherently local Advanced Advertising  opportunities to integrate with on-air media and reach Hispanic Americans in this market:    Geotargeting - Zoned within Market  Mobile Text Marketing NCC Digital Online Network VOD - Sponsorship & Long form   Promotions - Sweepstakes/Sponsorships     Source: Houston, TX-Prizm Se09-Au10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among Houston Hispanic Americans A18+, wired cable homes are 18% more likely to own a DVR. ESPN DeportesOwn Residence 109 FOX DeportesProfessional or Manager 121 GalavisionSome or More College 108 Mun 2Owns HDTV 117 MTV Tr3sOwns MP3 Player 112Owns Smartphone 121Owns Video Game System 113Use Wireless/Cell Phone 103Access Internet 108HH Used Financial Planner (last yr) 121Has/Use: Online Banking or Bill Paying 122Source: Houston, TX-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32  NFL NETWORK POSTGUN 1.19NICK-AT-NITE SPONGEBOB 1.01 SPIKE TV UFC: MARQU VS OKAMI 1.01 ESPN SPORTSCENTER: L 0.78  NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  6. 6. Reaching Hispanic American Consumers in Dallas Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Time Warner/Dallas East-Mesquite, TX 29.6% 11.9% Time Warner/Dallas South-DeSoto, TX33.3% 11.6% Time Warner/Dallas North-Carrollton, TX 27.1% 10.5% Time Warner/Ft. Worth - South , TX 21.1% 9.5% Time Warner/Arlington-Grand Prairie, TX 23.3% 8.7%DMA Stats Time Warner/Ft. Worth - North, TX 20.7% 6.4%Market Rank 5 Viamedia/Dallas SouthWest Verizon, TX 22.5% 5.5%Hispanic American TV HH 506,020 Time Warner/Irving-Coppell-Lewisvle, 24.7% TX 4.7%% Mkt 3.9% Time Warner/Richardson-Garland, TX 20.4% 4.0%Hispanic American Pop P2+ 1,749,681 Viamedia/Dallas SouthEast Verizon, TX9.1% 1 2.9%Median Age 26.6 Viamedia/Dallas NorthWest Verizon, TX 12.3% 2.8%Median Income $41,100 Time Warner/McKinney-Allen-Frisco, TX 11.3% 2.5% HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 215,160 Other Cable% Hispanic American DMA HH 40.8% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ in wired cable HHs are 19% more likely to watch NGC than the total A18+ population in Dallas Spot Cable offers a variety of inherently local Advanced Advertising  opportunities to integrate with on-air media and reach Hispanic   Americans in this market: Geotargeting - Zoned within Market Mobile Text Marketing NCC Digital Online Network   VOD - Sponsorship & Long form Promotions - Sweepstakes/Sponsorships   Source: Dallas, TX-Prizm Se09-Au10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets To Read: Among Dallas Hispanic Americans A18+, wired cable homes are 26% more likely to own a DVR. CNN en Espanol **Own Residence 105 ESPN Deportes **Professional or Manager 105 Fox Sports Deportes **Some or More College 115 Galavision **Owns HDTV 119 Mun 2Owns MP3 Player 114Owns Smartphone 115 ** Note: Also available on Time Warner TexasOwns Video Game System 112 Select Statewide OpportunitiesUse Wireless/Cell Phone 105Access Internet 109Has/Use: Online Banking or Bill Paying 109Source: Dallas, TX-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32   NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78  NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  7. 7. Reaching Hispanic American Consumers in Chicago Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Comcast/Chicago Southwest, IL 36.3% 14.4% Comcast/Oak Park, IL 21.8% 9.1% Comcast/Chicago Northwest, IL 24.8% 7.9% Viamedia/Goldcoast, IL 18.5% 7.9% Comcast/Chicago Central, IL 23.7% 7.7%DMA Stats Comcast/Aurora-Naperville, IL 19.9% 4.7%Market Rank 6 Comcast/Gurnee, IL 26.7% 3.9%Hispanic American TV HH 492,170 Comcast/Joliet West, IL 15.0% 3.8%% Mkt 3.8% Viamedia/Chicago Metro, IL 12.1% 3.7%Hispanic American Pop P2+ 1,808,713 Comcast/City North, IL 9.3% 3.5%Median Age 27.1 Comcast/Bloomingdale, IL 16.8% 2.8%Median Income $49,451 Comcast/North Lake, IN 16.5% 2.5% HA Interconnect* Coverage Area Comcast/Mt. Prospect, IL 11.3% 2.1%Wired Cable Stats Covers 80% of Hispanic Americans in DMA Comcast/McHenry, IL 10.4% 2.0%Hispanic American HH 247,660 Other Cable Comcast/Elgin, IL 27.4% 2.0%% Hispanic American DMA HH 49.4% No Cable Comcast/South Suburban, IL 6.9% 1.8%Source: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 29% more likely to watch Animal Planet than the total A18+ population in Chicago Spot Cable offers a variety of inherently local Advanced Advertising   opportunities to integrate with on-air media and reach Hispanic Americans in this market:  Geotargeting - Zoned within Market Mobile Text Marketing NCC Digital Online Network      VOD - Sponsorship & Long form Promotions - Sweepstakes/Sponsorships      Source: Chicago, IL-Prizm Se09-Au10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among Chicago Hispanic Americans A18+, wired cable homes are 18% more likely to own an HDTV. CNN en EspanolOwn Residence 104 ESPN DeportesProfessional or Manager 111 GalavisionSome or More College 109 GOL TVOwns HDTV 107 History En EspanolOwns MP3 Player 108 Mun 2Owns Smartphone 106 Si TVUse Wireless/Cell Phone 106 MTV Tr3sAccess Internet 107HH Used Financial Planner (last yr) 115Has/Use: Online Banking or Bill Paying 115Source: Chicago, IL-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin  Network Program Name HA A25-54 RTG  ESPN NFL REGULAR SEASON L 2.80USA NETWORK WWE ENTERTAINMENT 1.32 NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01 ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74  GALAVISION SABIAS QUE... 0.71    SYFY WWE FRI NIGHT SMACKDOWN 0.70 GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Scarborough Se09-Au10 Source: US Census/Claritas
  8. 8. Reaching Hispanic American Consumers in San Antonio Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Time Warner/South West, TX 73.8% 34.6% Time Warner/North West, TX 49.4% 16.0% Time Warner/East San Antonio, TX 43.9% 10.1% Time Warner/North Central, TX 30.1% 8.7% Time Warner/North East, TX 26.8% 8.5%DMA Stats Suddenlink/Eagle Pass, TX 93.6% 3.6%Market Rank 7Hispanic American TV HH 388,800% Mkt 3.0%Hispanic American Pop P2+ 1,183,891Median Age 29.1Median Income $36,950 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 245,050 Other Cable% Hispanic American DMA HH 61.2% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 51% more likely to watch MTV than the total A18+ population in San Antonio Spot Cable offers a variety of inherently local Advanced Advertising   opportunities to integrate with on-air media and reach Hispanic Americans in this market:    Geotargeting - Zoned within Market       Mobile Text Marketing        VOD - Sponsorship & Long form       Promotions - Sweepstakes/SponsorshipsSource: San Antonio, TX-Prizm Au09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. FOX Deportes **Own Residence 102 Galavision **Professional or Manager 102 Mun 2Some or More College 103Owns HDTV 110Owns MP3 Player 105 ** Note: Also available on Time Warner TexasOwns Smartphone 103 Select Statewide OpportunitiesOwns Video Game System 107 Other nets on TW Texas Select:Use Wireless/Cell Phone 103 CNN en EspanolAccess Internet 104 ESPN DeportesHH Used Financial Planner (last yr) 108Has/Use: Online Banking or Bill Paying 110Source: San Antonio, TX-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32 NFL NETWORK POSTGUN 1.19NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01   ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas

×