Hispanic market profiles 2011
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Hispanic market profiles 2011 Hispanic market profiles 2011 Document Transcript

  • Hispanic Market Pro les 2011 Top 20 Hispanic Markets multicultural
  • Reaching Hispanic American Consumers in Los Angeles Hispanic American Penetration in Coverage Area % of Hisp % of Hisp HHs HHs System Name % Conc. /market System Name % Conc. /market Time Warner/Los Feliz, CA 54.5% 6.6% TW/Norwalk-Whittier, CA 57.5% 2.8% TW/Central Los Angeles, CA 44.2% 5.4% TW/Riverside, CA 37.7% 2.7% TW/East San Fernando Valley, CA49.7% 5.0% TW/Central Orange County, CA 33.3% 2.6% TW/Hollywood, CA 41.3% 4.9% Viamedia/Long Bch-N Org Verizon, CA 28.2% 2.5% TW/Hacienda Heights, CA 62.1% 4.5% Viamedia/N Inland Empire Verizon, CA37.6% 2.3%DMA Stats TW/Downey-MidCities, CA 60.2% 4.3% TW/East Ventura, CA 39.9% 2.2%Market Rank 1 Viamedia/San Gabriel Vlly Verizon,45.8% CA 3.6% Viamedia/S Inland Verizon, CA 27.0% 2.2%Hispanic American TV HH 1,868,200 TW/San Pedro, CA 50.8% 3.5% TW/Alhambra, CA 38.3% 2.1%% Mkt 14.2% TW/San Bernardino County, CA 50.5% 3.1% TW/Long Beach, CA 28.7% 1.9%Hispanic American Pop P2+ 7,351,848 TW/South Orange County, CA 42.5% 3.1% TW/Torrance, CA 27.0% 1.8%Median Age 27.3 TW/West San Fernando Valley, CA 29.8% 2.9% TW/North Orange County, CA 24.2% 1.8%Median Income $46,764 TW/Redlands, CA 39.6% 1.7% HA Interconnect* Coverage Area TW/Chino-Corona-Diamond Bar, CA 32.4% 1.7%Wired Cable Stats Covers 80% of Hispanic Americans in DMA TW/Huntington Beach, CA 20.4% 1.7%Hispanic American HH 774,210 Other Cable TW/Ontario, CA 49.7% 1.6%% Hispanic American DMA HH 40.9% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 169% more likely to watch GALA than the average Adult in Los Angeles. Spot Cable offers a variety of inherently local Advanced Advertising  opportunities to integrate with on-air media and reach Hispanic  Americans in this market:     Interactive TV - Via Remote Control  Geotargeting - Zoned within Market     Mobile Text Marketing          NCC Digital Online Network  VOD - Sponsorship & Long form Promotions - Sweepstakes/SponsorshipsSource: Los Angeles, CA-PrizmAu09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets To Read: Among Los Angeles Hispanic Americans A18+, wired cable homes are 9% more likely to be new car prospects. CNN en EspanolOwn Residence 112 ESPN DeportesProfessional or Manager 109 FOX DeportesSome or More College 112 GalavisionOwns HDTV 110 Mun 2Owns MP3 Player 108Owns Smartphone 112Owns Video Game System 109Use Wireless/Cell Phone 103Access Internet 108HH Used Financial Planner (last yr) 123Has/Use: Online Banking or Bill Paying 116Source: Los Angeles, CA-PrizmAu09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTG ESPN NFL REGULAR SEASON L 2.80USA NETWORK WWE ENTERTAINMENT 1.32 NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01  SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78  NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71      SYFY WWE FRI NIGHT SMACKDOWN 0.70 GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas
  • Reaching Hispanic American Consumers in New York Hispanic American Penetration in Coverage Area % of Hisp % of Hisp HHs HHs System Name % Conc. /market System Name % Conc. /market Cablevision/Bronx, NY 47.3% 15.3% Cablevision/Brooklyn, NY 14.9% 7.3% Time Warner/Queens, NY 21.3% 11.8% Time Warner/Brooklyn, NY 21.0% 3.6% Time Warner/N. Manhattan, NY 31.2% 7.3% Viamedia/NY North Verizon, NY 28.3% 3.3% Cablevision/Hudson County, NJ 42.8% 2.9% Viamedia/NY City Verizon, NY 17.9% 2.6% Time Warner/Southern Manhattan, NY 6.3% 2.0% Viamedia/Union Verizon, NJ 23.9% 1.9% Cablevision/Newark, NJ 28.4% 1.8% Comcast/Union South, NJ 17.3% 1.6% Cablevision/Passaic West, NJ 14.9% 1.6% Cablevision/South Nassau, NY 9.8% 1.6%DMA Stats Cablevision/Hauppauge, NY 11.0% 1.5%Market Rank 2 Viamedia/New York, NY 17.6% 1.5%Hispanic American TV HH 1,251,460 Cablevision/Bridgeport, CT 14.3% 1.4%% Mkt 9.6% Viamedia/NJ North Verizon, NJ 18.1% 1.4%Hispanic American Pop P2+ 4,062,027 Cablevision/Elizabeth, NJ 53.4% 1.4%Median Age 31.1 Time Warner/Bergen, NJ-Mt. Vernon, NY 20.1% 1.4%Median Income $42,718 Cablevision/Paterson, NJ 49.8% 1.3% HA Interconnect* Coverage Area Comcast/Jersey City, NJ 23.5% 1.3%Wired Cable Stats Covers 80% of Hispanic Americans in DMA Cablevision/Yonkers, NY 24.8% 1.2%Hispanic American HH 974,090 Other Cable Cablevision/Norwalk, CT 10.6% 1.2%% Hispanic American DMA HH 76.3% No Cable Viamedia/NJ Central Verizon, NJ 12.7% 1.2%Source: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population Cablevision/Bergen Central, NJ 11.9% 1.1% in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 409% more likely to watch GALA than the average Adult in New York Spot Cable offers a variety of inherently local Advanced Advertising    opportunities to integrate with on-air media and reach Hispanic  Americans in this market:     Interactive TV - Via Remote Control Geotargeting - Zoned within Market      Mobile Text Marketing           NCC Digital Online Network         VOD - Sponsorship & Long form Promotions - Sweepstakes/SponsorshipsSource: New York, NY-Prizm Se09-Au10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among New York Hispanic Americans A18+, wired cable homes are 14% more likely to be new car prospects. CNN en EspanolOwn Residence 102 ESPN DeportesProfessional or Manager 101 Fox Sports DeportesSome or More College 101 GalavisionOwns HDTV 106 Gol TVOwns MP3 Player 103 History En EspanolOwns Smartphone 105 Mun2Owns Video Game System 104 Noticias 1Use Wireless/Cell Phone 101 Canal SurAccess Internet 102 Toon Disney En EspanolHH Used Financial Planner (last yr) 106 MTV TR3SHas/Use: Online Banking or Bill Paying 104 WAPA AmericaSource: New York, NY-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin HA A25-54 RTG  Network Program NameESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32 NFL NETWORK POSTGUN 1.19NICK-AT-NITE SPONGEBOB 1.01 SPIKE TV UFC: MARQU VS OKAMI 1.01 ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74 GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Scarborough Se09-Au10 Source: US Census/Claritas View slide
  • Reaching Hispanic American Consumers in Miami Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Comcast/Miami, FL 62.0% 18.0% Comcast/South West Dade, FL 60.5% 16.3% Comcast/Doral-Hialeah, FL 88.9% 11.9% Comcast/North Dade, FL 38.3% 8.6% Comcast/Coral Gables, FL 77.0% 8.0%DMA Stats Comcast/Miami Beach, FL 53.7% 8.0%Market Rank 3 Comcast/South Dade, FL 78.8% 7.3%Hispanic American TV HH 666,230 Comcast/South Broward, FL 29.9% 4.7%% Mkt 19.0%Hispanic American Pop P2+ 1,880,660Median Age 38.6Median Income $45,127 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 439,240 Other Cable% Hispanic American DMA HH 63.6% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 79% more likely to watch GALA than the total A18+ population in Miami Spot Cable offers a variety of inherently local Advanced Advertising  opportunities to integrate with on-air media and reach Hispanic    Americans in this market:   Geotargeting - Zoned within Market    Mobile Text Marketing             NCC Digital Online Network VOD - Sponsorship & Long form Promotions - Sweepstakes/Sponsorships                   Source: Miami, FL-Prizm Au09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets To Read: Among Miami Hispanic Americans A18+, wired cable homes are 5% more likely to be new car prospects. CNN en EspanolOwn Residence 101 ESPN DeportesProfessional or Manager 102 Miami Heat en EspanolSome or More College 102 FOX DeportesOwns HDTV 104 GalavisionOwns Smartphone 101 Gol TVOwns Video Game System 101 Mun 2Access Internet 101 Canal SurHH Used Financial Planner (last yr) 109 MTV Tr3sHas/Use: Online Banking or Bill Paying 100 WAPA AmericaSource: Miami, FL-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin HA A25-54 RTG   Network Program NameESPN NFL REGULAR SEASON L 2.80  USA NETWORK WWE ENTERTAINMENT 1.32NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78  NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas View slide
  • Reaching Hispanic American Consumers in Houston Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Comcast/North Houston, TX 44.7% 11.7% Comcast/Pasadena, TX 52.3% 10.9% Comcast/Pearland-Friendswood, TX 27.2% 9.1% Showcase Cable/Houston, TX 29.9% 8.9% Comcast/Baytown-Crosby-Highlands, 35.7% TX 8.1%DMA Stats Comcast/Humble-Atascocita, TX 33.7% 7.5%Market Rank 4 Comcast/Galleria-Memorial, TX 33.2% 6.4%Hispanic American TV HH 561,390 Comcast/Westchase, TX 22.9% 4.6%% Mkt 4.4% Comcast/Sugar Land, TX 20.6% 4.5%Hispanic American Pop P2+ 1,925,856 Comcast/Cypress, TX 18.0% 2.8%Median Age 27.1 Comcast/Katy, TX 21.0% 2.8%Median Income $40,651 Comcast/Inner Loop, TX 15.0% 2.7% HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 273,500 Other Cable% Hispanic American DMA HH 46.7% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 273% more likely to watch AZAN) than the total A18+ population in Houston Spot Cable offers a variety of inherently local Advanced Advertising  opportunities to integrate with on-air media and reach Hispanic Americans in this market:    Geotargeting - Zoned within Market  Mobile Text Marketing NCC Digital Online Network VOD - Sponsorship & Long form   Promotions - Sweepstakes/Sponsorships     Source: Houston, TX-Prizm Se09-Au10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among Houston Hispanic Americans A18+, wired cable homes are 18% more likely to own a DVR. ESPN DeportesOwn Residence 109 FOX DeportesProfessional or Manager 121 GalavisionSome or More College 108 Mun 2Owns HDTV 117 MTV Tr3sOwns MP3 Player 112Owns Smartphone 121Owns Video Game System 113Use Wireless/Cell Phone 103Access Internet 108HH Used Financial Planner (last yr) 121Has/Use: Online Banking or Bill Paying 122Source: Houston, TX-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32  NFL NETWORK POSTGUN 1.19NICK-AT-NITE SPONGEBOB 1.01 SPIKE TV UFC: MARQU VS OKAMI 1.01 ESPN SPORTSCENTER: L 0.78  NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  • Reaching Hispanic American Consumers in Dallas Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Time Warner/Dallas East-Mesquite, TX 29.6% 11.9% Time Warner/Dallas South-DeSoto, TX33.3% 11.6% Time Warner/Dallas North-Carrollton, TX 27.1% 10.5% Time Warner/Ft. Worth - South , TX 21.1% 9.5% Time Warner/Arlington-Grand Prairie, TX 23.3% 8.7%DMA Stats Time Warner/Ft. Worth - North, TX 20.7% 6.4%Market Rank 5 Viamedia/Dallas SouthWest Verizon, TX 22.5% 5.5%Hispanic American TV HH 506,020 Time Warner/Irving-Coppell-Lewisvle, 24.7% TX 4.7%% Mkt 3.9% Time Warner/Richardson-Garland, TX 20.4% 4.0%Hispanic American Pop P2+ 1,749,681 Viamedia/Dallas SouthEast Verizon, TX9.1% 1 2.9%Median Age 26.6 Viamedia/Dallas NorthWest Verizon, TX 12.3% 2.8%Median Income $41,100 Time Warner/McKinney-Allen-Frisco, TX 11.3% 2.5% HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 215,160 Other Cable% Hispanic American DMA HH 40.8% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ in wired cable HHs are 19% more likely to watch NGC than the total A18+ population in Dallas Spot Cable offers a variety of inherently local Advanced Advertising  opportunities to integrate with on-air media and reach Hispanic   Americans in this market: Geotargeting - Zoned within Market Mobile Text Marketing NCC Digital Online Network   VOD - Sponsorship & Long form Promotions - Sweepstakes/Sponsorships   Source: Dallas, TX-Prizm Se09-Au10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets To Read: Among Dallas Hispanic Americans A18+, wired cable homes are 26% more likely to own a DVR. CNN en Espanol **Own Residence 105 ESPN Deportes **Professional or Manager 105 Fox Sports Deportes **Some or More College 115 Galavision **Owns HDTV 119 Mun 2Owns MP3 Player 114Owns Smartphone 115 ** Note: Also available on Time Warner TexasOwns Video Game System 112 Select Statewide OpportunitiesUse Wireless/Cell Phone 105Access Internet 109Has/Use: Online Banking or Bill Paying 109Source: Dallas, TX-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32   NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78  NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  • Reaching Hispanic American Consumers in Chicago Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Comcast/Chicago Southwest, IL 36.3% 14.4% Comcast/Oak Park, IL 21.8% 9.1% Comcast/Chicago Northwest, IL 24.8% 7.9% Viamedia/Goldcoast, IL 18.5% 7.9% Comcast/Chicago Central, IL 23.7% 7.7%DMA Stats Comcast/Aurora-Naperville, IL 19.9% 4.7%Market Rank 6 Comcast/Gurnee, IL 26.7% 3.9%Hispanic American TV HH 492,170 Comcast/Joliet West, IL 15.0% 3.8%% Mkt 3.8% Viamedia/Chicago Metro, IL 12.1% 3.7%Hispanic American Pop P2+ 1,808,713 Comcast/City North, IL 9.3% 3.5%Median Age 27.1 Comcast/Bloomingdale, IL 16.8% 2.8%Median Income $49,451 Comcast/North Lake, IN 16.5% 2.5% HA Interconnect* Coverage Area Comcast/Mt. Prospect, IL 11.3% 2.1%Wired Cable Stats Covers 80% of Hispanic Americans in DMA Comcast/McHenry, IL 10.4% 2.0%Hispanic American HH 247,660 Other Cable Comcast/Elgin, IL 27.4% 2.0%% Hispanic American DMA HH 49.4% No Cable Comcast/South Suburban, IL 6.9% 1.8%Source: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 29% more likely to watch Animal Planet than the total A18+ population in Chicago Spot Cable offers a variety of inherently local Advanced Advertising   opportunities to integrate with on-air media and reach Hispanic Americans in this market:  Geotargeting - Zoned within Market Mobile Text Marketing NCC Digital Online Network      VOD - Sponsorship & Long form Promotions - Sweepstakes/Sponsorships      Source: Chicago, IL-Prizm Se09-Au10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among Chicago Hispanic Americans A18+, wired cable homes are 18% more likely to own an HDTV. CNN en EspanolOwn Residence 104 ESPN DeportesProfessional or Manager 111 GalavisionSome or More College 109 GOL TVOwns HDTV 107 History En EspanolOwns MP3 Player 108 Mun 2Owns Smartphone 106 Si TVUse Wireless/Cell Phone 106 MTV Tr3sAccess Internet 107HH Used Financial Planner (last yr) 115Has/Use: Online Banking or Bill Paying 115Source: Chicago, IL-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin  Network Program Name HA A25-54 RTG  ESPN NFL REGULAR SEASON L 2.80USA NETWORK WWE ENTERTAINMENT 1.32 NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01 ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74  GALAVISION SABIAS QUE... 0.71    SYFY WWE FRI NIGHT SMACKDOWN 0.70 GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Scarborough Se09-Au10 Source: US Census/Claritas
  • Reaching Hispanic American Consumers in San Antonio Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Time Warner/South West, TX 73.8% 34.6% Time Warner/North West, TX 49.4% 16.0% Time Warner/East San Antonio, TX 43.9% 10.1% Time Warner/North Central, TX 30.1% 8.7% Time Warner/North East, TX 26.8% 8.5%DMA Stats Suddenlink/Eagle Pass, TX 93.6% 3.6%Market Rank 7Hispanic American TV HH 388,800% Mkt 3.0%Hispanic American Pop P2+ 1,183,891Median Age 29.1Median Income $36,950 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 245,050 Other Cable% Hispanic American DMA HH 61.2% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 51% more likely to watch MTV than the total A18+ population in San Antonio Spot Cable offers a variety of inherently local Advanced Advertising   opportunities to integrate with on-air media and reach Hispanic Americans in this market:    Geotargeting - Zoned within Market       Mobile Text Marketing        VOD - Sponsorship & Long form       Promotions - Sweepstakes/SponsorshipsSource: San Antonio, TX-Prizm Au09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. FOX Deportes **Own Residence 102 Galavision **Professional or Manager 102 Mun 2Some or More College 103Owns HDTV 110Owns MP3 Player 105 ** Note: Also available on Time Warner TexasOwns Smartphone 103 Select Statewide OpportunitiesOwns Video Game System 107 Other nets on TW Texas Select:Use Wireless/Cell Phone 103 CNN en EspanolAccess Internet 104 ESPN DeportesHH Used Financial Planner (last yr) 108Has/Use: Online Banking or Bill Paying 110Source: San Antonio, TX-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32 NFL NETWORK POSTGUN 1.19NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01   ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  • Reaching Hispanic American Consumers in Phoenix Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Cox Media/Phoenix, AZ 46.2% 41.0% Cox Media/East Valley, AZ 16.9% 13.7% Cox Media/West Valley, AZ 17.1% 10.4% Cox Media/North Phoenix, AZ 14.1% 10.0% Cox Media/Southeast Valley, AZ 17.2% 8.9%DMA StatsMarket Rank 8Hispanic American TV HH 391,770% Mkt 3.0%Hispanic American Pop P2+ 1,382,082Median Age 25.7Median Income $41,335 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 139,620 Other Cable% Hispanic American DMA HH 35.0% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ are 31% more likely to watch TOON than the total A18+ population in Phoenix Spot Cable offers a variety of inherently local Advanced Advertising   opportunities to integrate with on-air media and reach Hispanic Americans in this market:  Interactive TV - Via Remote Control Geotargeting - Zoned within Market Mobile Text Marketing   NCC Digital Online Network  VOD - Sponsorship & Long form Promotions - Sweepstakes/Sponsorships    Source: Phoenix, AZ-Prizm Au09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. CNN en EspanolOwn Residence 107 ESPN DeportesProfessional or Manager 111 Fox Sports DeportesSome or More College 115 GalavisionOwns HDTV 113 History En EspanolOwns MP3 Player 102 Toon Disney en EspanolOwns Smartphone 116Owns Video Game System 101Use Wireless/Cell Phone 101Access Internet 109Has/Use: Online Banking or Bill Paying 111Source: Phoenix, AZ-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32  NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77 AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  • Reaching Hispanic American Consumers in San Francisco Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Comcast/San Jose Zone, CA 22.0% 20.5% Comcast/San Francisco Zone, CA 9.3% 8.4% Comcast/Hayward Zone, CA 19.4% 7.8% Comcast/Oakland Zone, CA 16.9% 7.4% Comcast/Delta Valley Zone, CA 25.2% 6.4%DMA Stats Comcast/Berkeley Zone, CA 16.4% 6.2%Market Rank 9 Comcast/Mid-Peninsula Zone, CA 12.7% 4.9%Hispanic American TV HH 382,460 Comcast/Silicon Valley Zone, CA 9.5% 4.9%% Mkt 2.9% Comcast/Gilroy Zone, CA 36.2% 4.8%Hispanic American Pop P2+ 1,449,742 Comcast/North Peninsula Zone, CA 18.8% 4.2%Median Age 28.8 Comcast/Fremont Zone, CA 14.4% 3.9%Median Income $61,420 Comcast/Contra Costa Valley Zone, CA 9.1% 3.5% HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 211,320 Other Cable% Hispanic American DMA HH 53.7% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 27% more likely to watch DISC than the total A18+ population in San Francisco. Spot Cable offers a variety of inherently local Advanced Advertising   opportunities to integrate with on-air media and reach Hispanic Americans in this market:  Geotargeting - Zoned within Market Mobile Text Marketing NCC Digital Online Network  VOD - Sponsorship & Long form    Promotions - Sweepstakes/Sponsorships     Source: San Francisco, CA-Prizm Au09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. FOX DeportesOwn Residence 104 GalavisionProfessional or Manager 105 Mun 2Some or More College 106Owns HDTV 105Owns Smartphone 104Owns Video Game System 100Access Internet 103HH Used Financial Planner (last yr) 103Source: San Francisco, CA-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80USA NETWORK WWE ENTERTAINMENT 1.32  NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01 ESPN 0.78  SPORTSCENTER: L  NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  • Reaching Hispanic American Consumers in Harlingen Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Time Warner/McAllen, TX 84.0% 61.6% Time Warner/Harlingen-Brownville, TX79.0% 33.5%DMA StatsMarket Rank 10Hispanic American TV HH 294,640% Mkt 2.2%Hispanic American Pop P2+ 1,012,464Median Age 26.1Median Income $27,621 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 111,250 Other Cable% Hispanic American DMA HH 37.4% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 25% more likely to watch GALA than the total A18+ population in Harlingen Spot Cable offers a variety of inherently local Advanced Advertising    opportunities to integrate with on-air media and reach Hispanic   Americans in this market:                Geotargeting - Zoned within Market     Mobile Text Marketing NCC Digital Online Network VOD - Sponsorship & Long form Promotions - Sweepstakes/SponsorshipsSource: Harlingen, TX-Prizm Au09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. Galavision **Own Residence 103 Mun 2Professional or Manager 112Some or More College 114Owns HDTV 115 ** Note: Also available on Time Warner TexasOwns MP3 Player 102 Select Statewide OpportunitiesOwns Smartphone 117 Other nets on TW Texas Select:Owns Video Game System 110 CNN en EspanolUse Wireless/Cell Phone 103 ESPN DeportesAccess Internet 112 FOX DeportesHH Used Financial Planner (last yr) 129Has/Use: Online Banking or Bill Paying 125Source: Harlingen, TX-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32  NFL NETWORK POSTGUN 1.19NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77  AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  • Reaching Hispanic American Consumers in Sacramento Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Comcast/Stockton, CA 33.3% 14.8% Comcast/Modesto-Oakdale, CA 29.3% 11.9% Comcast/Elk Grove-So. Area, CA 19.5% 10.8% Comcast/Stanis Cnty-Turloc, CA 32.0% 9.4% Comcast/Downtown Sacramento, CA 17.1% 9.1%DMA Stats Comcast/West Sacramento 29.5% 5.1%Market Rank 11 Comcast/Citrus Heights, CA 10.3% 4.4%Hispanic American TV HH 264,100 Comcast/Yuba City, CA 20.2% 4.2%% Mkt 2.0% Comcast/Manteca, CA 28.0% 3.3%Hispanic American Pop P2+ 930,900 Comcast/Tracy, CA 26.4% 3.0%Median Age 26.6 Comcast/Fairfield, CA 17.7% 3.0%Median Income $46,134 Comcast/Lodi, CA 24.1% 2.8% HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 134,410 Other Cable% Hispanic American DMA HH 75.1% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 325% more likely to watch GALA than the total A18+ population in Sacramento Spot Cable offers a variety of inherently local Advanced Advertising   opportunities to integrate with on-air media and reach Hispanic Americans in this market:   Geotargeting - Zoned within Market Mobile Text Marketing NCC Digital Online Network    VOD - Sponsorship & Long form   Promotions - Sweepstakes/Sponsorships       Source: Sacramento, CA-Prizm Se09-Au10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. FOX DeportesOwn Residence 110 GalavisionProfessional or Manager 120 Mun 2Some or More College 110Owns HDTV 110Owns MP3 Player 102Owns Smartphone 110Owns Video Game System 102Use Wireless/Cell Phone 103Access Internet 107Has/Use: Online Banking or Bill Paying 118Source: Sacramento, CA-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTG ESPN NFL REGULAR SEASON L 2.80  USA NETWORK WWE ENTERTAINMENT 1.32NFL NETWORK POSTGUN 1.19  NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77 AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  • Reaching Hispanic American Consumers in Albuquerque Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Comcast/Albuquerque, NM 38.8% 48.9% Comcast/Santa Fe, NM 41.5% 8.6% T.M.S./Espanola, NM 74.3% 4.2% Comcast/Roswell, NM 37.9% 3.2% T.M.S./Hobbs, NM 36.4% 2.9%DMA Stats Comcast/Farmington, NM 17.8% 2.5%Market Rank 12 Comcast/Alamogordo-Ruidoso 24.3% 2.5%Hispanic American TV HH 248,590 Comcast/Las Vegas, NM 78.6% 2.4%% Mkt 1.9% Comcast/Rio Rancho, NM 28.8% 2.3%Hispanic American Pop P2+ 465,499 Comcast/Deming, NM 47.3% 2.0%Median Age 30.6 Comcast/Silver City, NM 40.6% 1.7%Median Income $37,109 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 102,430 Other Cable% Hispanic American DMA HH 40.2% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 48% more likely to watch Nickelodeon than the total A18+ population in Albuquerque Spot Cable offers a variety of inherently local Advanced Advertising  opportunities to integrate with on-air media and reach Hispanic Americans in this market:       Geotargeting - Zoned within Market     Mobile Text Marketing    NCC Digital Online Network VOD - Sponsorship & Long form Promotions - Sweepstakes/Sponsorships            Source: Albuquerque, NM-Prizm Oc09-Se10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. GalavisionOwn Residence 102 UnivisionProfessional or Manager 104Some or More College 104Owns HDTV 105Owns MP3 Player 101Owns Smartphone 103Owns Video Game System 102Use Wireless/Cell Phone 102Access Internet 103HH Used Financial Planner (last yr) 117Has/Use: Online Banking or Bill Paying 112Source: Albuquerque, NM-Prizm Oc09-Se10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01 SPIKE TV UFC: MARQU VS OKAMI 1.01  ESPN SPORTSCENTER: L 0.78NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73 GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  • Reaching Hispanic American Consumers in San Diego Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Cox Media/Central-South Zone, CA 31.2% 56.8% Cox Media/North Zone, CA 25.6% 17.6% Time Warner/San Diego, CA 9.1% 9.3%DMA StatsMarket Rank 13Hispanic American TV HH 239,520% Mkt 1.9%Hispanic American Pop P2+ 873,537Median Age 26.3Median Income $46,281 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 168,630 Other Cable% Hispanic American DMA HH 67.8% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ are 255% more likely to watch GALA than the total A18+ population in San Diego Spot Cable offers a variety of inherently local Advanced Advertising   opportunities to integrate with on-air media and reach Hispanic Americans in this market:    Geotargeting - Zoned within Market Mobile Text Marketing  NCC Digital Online Network        VOD - Sponsorship & Long form       Promotions - Sweepstakes/Sponsorships                 Source: San Diego, CA-PrizmAu09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. CNN en EspanolOwn Residence 111 ESPN DeportesProfessional or Manager 103 Fox Sports DeportesSome or More College 103 GalavisionOwns HDTV 115 Mun 2Owns MP3 Player 107 MTV Tr3sOwns Smartphone 108Owns Video Game System 109Use Wireless/Cell Phone 101Access Internet 102HH Used Financial Planner (last yr) 116Has/Use: Online Banking or Bill Paying 112Source: San Diego, CA-PrizmAu09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTG  ESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32  NFL NETWORK POSTGUN 1.19NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77 AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  • Reaching Hispanic American Consumers in Fresno Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Comcast/Fresno, CA 40.6% 52.9% Comcast/Porterville, CA 54.8% 12.5% Comcast/Visalia, CA 36.9% 10.4% Comcast/Merced, CA 40.8% 9.0%DMA StatsMarket Rank 14Hispanic American TV HH 240,950% Mkt 1.8%Hispanic American Pop P2+ 910,156Median Age 25.5Median Income $36,810 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 64,940 Other Cable% Hispanic American DMA HH 26.4% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ are 105% more likely to watch GALA than the average Adult in Fresno Spot Cable offers a variety of inherently local Advanced Advertising  opportunities to integrate with on-air media and reach Hispanic   Americans in this market:    Geotargeting - Zoned within Market Mobile Text Marketing     NCC Digital Online Network     VOD - Sponsorship & Long form Promotions - Sweepstakes/Sponsorships            Source: Fresno, CA-Prizm Au09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. Fox Sports DeportesOwn Residence 108 GalavisionProfessional or Manager 105 Mun 2Some or More College 105Owns HDTV 107Owns Smartphone 100Access Internet 102Has/Use: Online Banking or Bill Paying 113Source: Fresno, CA-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80  USA NETWORK WWE ENTERTAINMENT 1.32  NFL NETWORK POSTGUN 1.19NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77  AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  • Reaching Hispanic American Consumers in Denver Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Comcast/Central West, CO 28.2% 16.5% Comcast/East, CO 17.8% 11.9% Comcast/Central East, CO 17.8% 11.9% Comcast/North West, CO 17.7% 8.3% Comcast/North East, CO 24.6% 7.5%DMA Stats Comcast/West, CO 14.5% 5.3%Market Rank 15 Comcast/Greeley, CO 21.6% 5.2%Hispanic American TV HH 234,750 Comcast/South West, CO 8.4% 4.0%% Mkt 1.8% Comcast/Boulder, CO 9.5% 3.3%Hispanic American Pop P2+ 766,970 Comcast/Longmont, CO 16.7% 2.5%Median Age 27.4 Comcast/South East, CO 6.1% 2.3%Median Income $43,502 Comcast/Ft. Collins, CO 8.6% 2.0% HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 133,730 Other Cable% Hispanic American DMA HH 55.2% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 136% more likely to watch Nickelodeon than the total A18+ population in Denver Spot Cable offers a variety of inherently local Advanced Advertising   opportunities to integrate with on-air media and reach Hispanic Americans in this market:  Geotargeting - Zoned within Market Mobile Text Marketing   NCC Digital Online Network  VOD - Sponsorship & Long form    Promotions - Sweepstakes/Sponsorships       Source: Denver, CO-Prizm Se09-Au10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. Canal SurOwn Residence 109 CNN en EspanolProfessional or Manager 119 Fox Sports DeportesSome or More College 119 GalavisionOwns HDTV 115 Mun 2Owns MP3 Player 103 UtilisimiaOwns Smartphone 110Owns Video Game System 102Access Internet 104HH Used Financial Planner (last yr) 110Has/Use: Online Banking or Bill Paying 108Source: Denver, CO-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32 NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78  NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77 AMC WALKING DEAD 0.73 GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  • Reaching Hispanic American Consumers in El Paso Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Time Warner/El Paso, TX 76.1% 87.3%DMA StatsMarket Rank 16Hispanic American TV HH 222,800% Mkt 1.7%Hispanic American Pop P2+ 703,398Median Age 28.8Median Income $31,780 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 84,870 Other Cable% Hispanic American DMA HH 37.5% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ are 32% more likely to watch GALA than the total A18+ population in El Paso Spot Cable offers a variety of inherently local Advanced Advertising    opportunities to integrate with on-air media and reach Hispanic Americans in this market:               Geotargeting - Zoned within Market            Mobile Text Marketing VOD - Sponsorship & Long form Promotions - Sweepstakes/SponsorshipsSource: El Paso, TX-Prizm Se09-Au10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. Galavision **Own Residence 108Professional or Manager 119Some or More College 115Owns HDTV 113Owns MP3 Player 111 ** Note: Also available on Time Warner TexasOwns Smartphone 119 Select Statewide OpportunitiesOwns Video Game System 112 Other nets on TW Texas Select:Use Wireless/Cell Phone 107 CNN en EspanolAccess Internet 115 ESPN DeportesHH Used Financial Planner (last yr) 121 FOX DeportesHas/Use: Online Banking or Bill Paying 124Source: El Paso, TX-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTGESPN NFL REGULAR SEASON L 2.80   USA NETWORK WWE ENTERTAINMENT 1.32 NFL NETWORK POSTGUN 1.19NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77 AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
  • Reaching Hispanic American Consumers in Orlando Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Central Fla Int/Orlando-Daytona Bch Int 13.6% 99.0%DMA StatsMarket Rank 17Hispanic American TV HH 202,710% Mkt 1.5%Hispanic American Pop P2+ 609,814Median Age 30.7Median Income $42,079 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 131,960 Other Cable% Hispanic American DMA HH 64.1% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 41% more likely to watch ZCFN than the total A18+ population in Orlando Spot Cable offers a variety of inherently local Advanced Advertising   opportunities to integrate with on-air media and reach Hispanic Americans in this market:     Geotargeting - Zoned within Market   Mobile Text Marketing  NCC Digital Online Network VOD - Sponsorship & Long form Promotions - Sweepstakes/Sponsorships       Source: Orlando, FL-Prizm Au09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. CNN en EspanolOwn Residence 106 ESPN DeportesProfessional or Manager 108 Fox Sports DeportesSome or More College 108 GalavisionOwns HDTV 107 History En EspanolOwns MP3 Player 107 Mun 2Owns Smartphone 111 TelemundoOwns Video Game System 109 WAPA AmericaUse Wireless/Cell Phone 101Access Internet 107Has/Use: Online Banking or Bill Paying 104Source: Orlando, FL-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin HA A25-54 RTG  Network Program NameESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32 NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01 ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77 AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas
  • Reaching Hispanic American Consumers in Philadelphia Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Target Media Svcs/Philadelphia, PA 7.1% 15.1% Comcast/NE Philadelphia, PA 11.0% 10.8% Comcast/Verizon-Philadelphia, PA 4.0% 10.5% Comcast/Berks County, PA 16.2% 7.7% Comcast/Camden County West, NJ 13.2% 7.2%DMA Stats Comcast/Center City, PA 9.4% 6.6%Market Rank 18 Comcast/Atlantic County, NJ 10.7% 5.4%Hispanic American TV HH 189,490 Comcast/SW Jersey, NJ 12.1% 5.2%% Mkt 1.5% Comcast/West Philadelphia, PA 5.3% 4.9%Hispanic American Pop P2+ 603,106 Comcast/Wilmington, DE 5.9% 4.4%Median Age 26.9 Comcast/Mercer County, NJ 9.4% 3.7%Median Income $34,945 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 131,780 Other Cable% Hispanic American DMA HH 64.4% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 48% more likely to watch DHLT than the total A18+ population in Philadelphia Spot Cable offers a variety of inherently local Advanced Advertising  opportunities to integrate with on-air media and reach Hispanic  Americans in this market:  Geotargeting - Zoned within Market    Mobile Text Marketing       NCC Digital Online Network  VOD - Sponsorship & Long form Promotions - Sweepstakes/Sponsorships           Source: Philadelphia, PA-Prizm Au09-Jy10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. FOX DeportesOwn Residence 101 GalavisionOwns HDTV 103 Toon Disney En EspanolOwns MP3 Player 103 TelemundoOwns Smartphone 100Owns Video Game System 102Use Wireless/Cell Phone 102Access Internet 101Has/Use: Online Banking or Bill Paying 102Source: Philadelphia, PA-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin HA A25-54 RTG  Network Program NameESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32 NFL NETWORK POSTGUN 1.19NICK-AT-NITE SPONGEBOB 1.01 SPIKE TV UFC: MARQU VS OKAMI 1.01  ESPN SPORTSCENTER: L 0.78NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77 AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas
  • Reaching Hispanic American Consumers in Tampa Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Viamedia/Polk-Hillsboro Verizon, FL 17.0% 20.2% Bright House Networks/South Tampa, 22.0% FL 14.0% Bright House Networks/Polk County, FL 10.9% 9.9% Bright House Networks/North Tampa, 23.1% FL 8.6% Bright House Net/Hillsborough East, FL3.7% 1 7.4%DMA Stats Bright House Networks/Pasco County, 7.8% FL 5.8%Market Rank 19 Bright House Network/Middle Pinellas, 6.1% FL 4.4%Hispanic American TV HH 194,490 Bright House Networks/Manatee, FL 8.1% 4.3%% Mkt 1.5% Bright House Network/Citrus-Hernando, FL 5.8% 4.1%Hispanic American Pop P2+ 584,382 Comcast/Sebring, FL 13.6% 3.5%Median Age 29.4Median Income $40,793 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 125,850 Other Cable% Hispanic American DMA HH 63.6% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ are 36% more likely to watch OXYG than the total A18+ population in Tampa Spot Cable offers a variety of inherently local Advanced Advertising   opportunities to integrate with on-air media and reach Hispanic Americans in this market:      Interactive TV - Via Remote Control    Geotargeting - Zoned within Market   Mobile Text Marketing NCC Digital Online Network VOD - Sponsorship & Longform Promotions - Sweepstakes/Sponsorships          Source: Tampa, FL-Prizm Fe08-Ja09 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more likely to be college graduates. Bay News 9 En EspanolOwn Residence 102 CNN En EspanolProfessional or Manager 109 ESPN DeportesSome or More College 104 Fox Sports DeportesOwns HDTV 107 GalavisionOwns Smartphone 106 WAPA AmericaAccess Internet 109Has/Use: Online Banking or Bill Paying 108Source: Tampa, FL-Prizm Fe08-Ja09 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin HA A25-54 RTG  Network Program NameESPN NFL REGULAR SEASON L 2.80USA NETWORK WWE ENTERTAINMENT 1.32  NFL NETWORK POSTGUN 1.19 NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01 ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77 AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74GALAVISION SABIAS QUE... 0.71  SYFY WWE FRI NIGHT SMACKDOWN 0.70     GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas
  • Reaching Hispanic American Consumers in Washington DC Hispanic American Penetration in Coverage Area % of Hisp HHs System Name % Conc. /market Comcast/Verizon-Washington, DC 9.6% 31.4% Cox Media/Fairfax, VA 9.1% 7.7% Comcast/The District Of Columbia, DC 5.6% 7.3% Comcast/Prince Georges, MD-North 14.1% 6.8% Comcast/Verizon-Fairfax Zone, DC 9.2% 6.2%DMA Stats Comcast/Prince William, VA-East 17.6% 4.7%Market Rank 20 Comcast/Montgomery, MD-East 13.1% 4.5%Hispanic American TV HH 184,970 Comcast/Montgomery North, MD 11.4% 4.2%% Mkt 1.5% Comcast/Prince William West, VA 9.9% 3.9%Hispanic American Pop P2+ 666,685 Viamedia/Washington, DC 8.6% 3.0%Median Age 28.6Median Income $65,075 HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMAHispanic American HH 111,650 Other Cable% Hispanic American DMA HH 57.2% No CableSource: Nielsen Univ Est, Jan11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 51% more likely to watch MTV than the average Adult in Washington DC Spot Cable offers a variety of inherently local Advanced Advertising  opportunities to integrate with on-air media and reach Hispanic Americans in this market:           Interactive TV - Via Remote Control      Geotargeting - Zoned within Market Mobile Text Marketing NCC Digital Online Network VOD - Sponsorship & Longform Promotions - Sweepstakes/Sponsorships              Source: Washington, D.C.-Prizm Se09-Au10 Scarborough Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among Washington DC Hispanic Americans A18+, wired cable homes are 10% more likely to own a HDTV. CNN en EspanolProfessional or Manager 104 ESPN DeportesSome or More College 103 Fox Sports DeportesOwns HDTV 105 GalavisionOwns MP3 Player 102 History En EspanolOwns Smartphone 105 Mun 2Owns Video Game System 103Use Wireless/Cell Phone 101Access Internet 101Has/Use: Online Banking or Bill Paying 102Source: Washington, D.C.-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov10 Source: AMS/Cabletrack Targeted Programming Language Country of Origin Network Program Name HA A25-54 RTG ESPN NFL REGULAR SEASON L 2.80 USA NETWORK WWE ENTERTAINMENT 1.32NFL NETWORK POSTGUN 1.19  NICK-AT-NITE SPONGEBOB 1.01SPIKE TV UFC: MARQU VS OKAMI 1.01  ESPN SPORTSCENTER: L 0.78 NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77AMC WALKING DEAD 0.73GALAVISION MLS FINAL 2010 0.74  GALAVISION SABIAS QUE... 0.71    SYFY WWE FRI NIGHT SMACKDOWN 0.70 GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov10 Source: Scarborough Se09-Au10 Source: US Census/Claritas