HANDBOOK       Interpreting FINRA       Regulatory Notices       10-06 and 11-39       and Using Social Media             ...
FINRA 10-06 and 11-39 HandbookTable of ContentsExecutive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
FINRA 10-06 and 11-39 Handbook3Executive SummaryThe Financial Industry Regulatory Authority (FINRA) issued Regulatory Noti...
FINRA 10-06 and 11-39 Handbook4Regulatory Notice 10-06FINRA Regulatory Notice 10-06 is the key piece of guidance on the us...
FINRA 10-06 and 11-39 Handbook5Interactive Electronic ForumInteractive content (e.g., Correspondence up to 25 customers an...
FINRA 10-06 and 11-39 Handbook6Regulatory Notice 11-39In this notice, FINRA provides further guidance for firms on applyin...
FINRA 10-06 and 11-39 Handbook7Key Social Media SitesFacebookFacebook is the largest social network in the world with over...
FINRA 10-06 and 11-39 Handbook8Mapping Facebook Features to 10-06 and 11-39 Feature                               FINRA De...
FINRA 10-06 and 11-39 Handbook9Mapping LinkedIn Features to 10-06 and 11-39 Feature                     FINRA Definition  ...
FINRA 10-06 and 11-39 Handbook10Mapping Twitter Features to 10-06 and 11-39 Feature                              FINRA Def...
FINRA 10-06 and 11-39 Handbook11Items FINRA Examiners Are On The Lookout ForPoliciesFINRA examiners typically are interest...
FINRA 10-06 and 11-39 Handbook12RecordkeepingRegulators also are keen to remind members that firms which communicate throu...
FINRA 10-06 and 11-39 Handbook13About Actiance, Inc.Actiance enables the safe and productive use of unified communications...
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Actiance handbook FINRA

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Interpreting FINRA Regulatory Notice 10-06 & 11-39 and Using Social Media







The Financial Industry Regulatory Authority (FINRA) issued Regulatory Notice 10-06 & 11-39 in January 2010 to provide guidance to broker-dealers regarding the use of social media for advertising. As social media is relatively new in the financial services industry, firms are still feeling their way around, trying to better understand how they can use social media effectively. A task force convened in March 2011 to revisit 10-06 & 11-39 and see whether additional guidance was necessary, given the dynamic pace of social media. Social media has already proven to be a powerful marketing tool for other industries such as retail and technology, and registered representatives are keen to hop on the bandwagon and take advantage of this new communications channel.

This handbook is intended as a primer on Regulatory Notice 10-06 & 11-39 and how it relates to social media sites like Facebook, LinkedIn, and Twitter. Additionally, the handbook details how each of the features of the aforementioned sites maps to 10-06, what the appropriate course of action should be, and what kinds of issues FINRA regulators are most interested in when conducting their audits.
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Transcript of "Actiance handbook FINRA"

  1. 1. HANDBOOK Interpreting FINRA Regulatory Notices 10-06 and 11-39 and Using Social Media www.actiance.com
  2. 2. FINRA 10-06 and 11-39 HandbookTable of ContentsExecutive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Regulatory Notice 10-06. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Categories of Electronic Communications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Regulatory Notice 10-06 Provisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Regulatory Notice 11-39. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Regulatory Notice 11-39 Provisions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Key Social Media Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Facebook. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 LinkedIn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Twitter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Mapping Facebook Features to 10-06 and 11-39. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Mapping LinkedIn Features to 10-06 and 11-39 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Mapping Twitter Features to 10-06 and 11-39. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Items FINRA Examiners Are On The Lookout For. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Procedures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Recordkeeping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12About Actiance, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13This white paper is for informational purposes only. Actiance makes no warranties, express or implied, in this document.Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in orintroduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the expresswritten permission of Actiance, Inc. © 2001 - 2011 Actiance, Inc. All rights reserved. Actiance and the Actiance logo are registered trademarks of Actiance, Inc. Actiance Vantage,Unified Security Gateway, Socialite, and Insight are trademarks of Actiance, Inc. All other trademarks are the property of their respective owners.Worldwide Headquarters EMEA Headquarters1301 Shoreway, Suite 275 400 Thames Valley ParkBelmont, CA 94002 USA Reading, Berkshire, RG6 1PT UK(650) 631-6300 phone +44 (0) 118 963 7469 phoneinfo@actiance.com emea@actiance.com©2001-2011 Actiance, Inc. A-HB-001-FINRA-10-06-0311
  3. 3. FINRA 10-06 and 11-39 Handbook3Executive SummaryThe Financial Industry Regulatory Authority (FINRA) issued Regulatory Notice 10-06 in January 2010 to provideguidance to broker-dealers regarding the use of social media for advertising. As social media is relatively new in thefinancial services industry, firms are still feeling their way around, trying to better understand how they can use socialmedia effectively. A task force convened early in 2011 to revisit 10-06, resulting in the issuance of Regulatory Notice11-39 in August 2011 as a corollary to 10-06.This handbook is intended as a primer on Regulatory Notices 10-06 and 11-39 and how each relates to socialmedia sites like Facebook, LinkedIn, and Twitter. Additionally, the handbook details how the key features of theaforementioned sites map to 10-06 and 11-39, what the appropriate course of action should be, and what kinds ofissues FINRA regulators are most interested in when conducting their audits.Worldwide Headquarters EMEA Headquarters1301 Shoreway, Suite 275 400 Thames Valley ParkBelmont, CA 94002 USA Reading, Berkshire, RG6 1PT UK(650) 631-6300 phone +44 (0) 118 963 7469 phoneinfo@actiance.com emea@actiance.com©2001-2011 Actiance, Inc.
  4. 4. FINRA 10-06 and 11-39 Handbook4Regulatory Notice 10-06FINRA Regulatory Notice 10-06 is the key piece of guidance on the use of social media for advertising purposes. Withthe increasing popularity and use of social networking sites like Facebook, LinkedIn, and Twitter, the industry felt it wasnecessary to issue some guidance specific to social media. With the availability of such guidelines, broker-dealers andregistered representatives (RRs) now have more clarity into the permissible uses of social media and the associatedsupervisory and recordkeeping requirements.DefinitionsPublic AppearanceA “public appearance” is defined as participation in a seminar, forum (including an interactive electronic forum), radioor television interview, or other public appearance or public speaking activity.AdvertisementAny material, other than an independently prepared reprint and institutional sales material, that is published, or used inany electronic or other public media, including any Web site, newspaper, magazine or other periodical, radio, television,telephone or tape recording, videotape display, signs or billboards, motion pictures, or telephone directories (other thanroutine listings).Correspondence“Correspondence” consists of any written letter or electronic mail message and any market letter distributed by amember to (1) one or more of its existing retail customers; and (2) fewer than 25 prospective retail customers within any30-day period. Correspondence need not be approved by a registered principal prior to use, unless such correspondenceis distributed to 25 or more existing retail customers within any 30-day period and makes any financial or investmentrecommendation or otherwise promotes a product or service of the member.Sales LiteratureAny written or electronic communication, other than an advertisement, independently prepared reprint, institutionalsales material and correspondence, that is generally distributed or made generally available to customers or the public,including circulars, research reports, performance reports or summaries, form letters, telemarketing scripts, seminartexts, reprints (that are not independently prepared reprints) or excerpts of any other advertisement, sales literature orpublished article, and press releases concerning a member’s products or services.Categories of Electronic CommunicationsStatic ContentStatic content is generally accessible to all visitors and usually remains posted until it is removed by the firm orindividual who established the account. Examples of static content include profile, background, or wall information.A registered principal of the firm must approve all static content, including Sales Literature and Advertisements, on apage before it is posted or before the page is edited.Worldwide Headquarters EMEA Headquarters1301 Shoreway, Suite 275 400 Thames Valley ParkBelmont, CA 94002 USA Reading, Berkshire, RG6 1PT UK(650) 631-6300 phone +44 (0) 118 963 7469 phoneinfo@actiance.com emea@actiance.com©2001-2011 Actiance, Inc.
  5. 5. FINRA 10-06 and 11-39 Handbook5Interactive Electronic ForumInteractive content (e.g., Correspondence up to 25 customers and Public Appearances) is considered non-static,real-time communications and does not require approval by a registered principal prior to use. However, firms still mustsupervise these communications. Examples of interactive content include posts on Facebook and Twitter and statusupdates on LinkedIn.Regulatory Notice 10-06 Provisions• Publicly available websites, banner advertisements, and bulletin boards are considered advertisements. Static (non-interactive) content on social media sites and blogs are also deemed to be “advertisements.”• An email or instant message sent to 25 or more prospective retail customers is considered “sales literature.”• An email or instant message is considered “correspondence” if it is sent to (1) a single customer (prospective or existing); and (2) less than 25 prospective retail customers within a 30-day period.• Password-protected websites are considered “sales literature.”• Real-time interactive or non-static electronic forums, including extemporaneous chat room, social networking, and blog comments are considered “public appearances.”Worldwide Headquarters EMEA Headquarters1301 Shoreway, Suite 275 400 Thames Valley ParkBelmont, CA 94002 USA Reading, Berkshire, RG6 1PT UK(650) 631-6300 phone +44 (0) 118 963 7469 phoneinfo@actiance.com emea@actiance.com©2001-2011 Actiance, Inc.
  6. 6. FINRA 10-06 and 11-39 Handbook6Regulatory Notice 11-39In this notice, FINRA provides further guidance for firms on applying rules governing communications with the public whenusing social media. In short, firms are reminded that existing rules for recordkeeping, suitability, supervision and contentrequirements all apply to social media. Additionally, FINRA clarified the following points:• The content of the communication is determinative, not the communication channel.• A firm is subject to the “adoption” and “entanglement” theories regarding third-party posts.• Business communications over personal devices must be retained, retrievable and supervised.Regulatory Notice 11-39 ProvisionsRecordkeepingUnder Securities Exchange Act Rule 17a-4, firms must retain retrievable records of business-related communicationsmade through social media, regardless of the type of device or technology, or whether they were made by firm-issued orpersonal devices. In order to retain all business-related communications, firms may not use communications devices thatautomatically delete information. FINRA also states that firms must develop policies and train associated persons on thedifferences between business and non-business communications. As further clarification to 10-06, both static andinteractive content are subject to recordkeeping rules.SupervisionUnder NASD Rule 3010, firms must supervise registered persons. To this end, a registered principal must review a socialmedia site in the form that it will be launched. Reiterating 10-06, unscripted participation in an electronic form is considereda “public appearance” and, therefore, does not require prior approval by a registered principal of the firm. However, it mustbe supervised to ensure that communications do not violate FINRA or SEC rules, including the content requirements of NASDRule 2210. However, should interactive content become static, it is considered an ‘’advertisement” and, as such, requirespre-approval by a registered principal of the firm.Third Party Posts, Links, and SitesAn associated person may respond to communications on a social media site as long as the response does not violate afirm’s policies. Firms may not establish third-party links to any site that is known to have false or misleading content. A firmis responsible under NASD Rule 2210 for the content on a third-party site if the firm has either become “entangled” in thedevelopment of the content or “adopted” the content through implicit or explicit endorsement.Data FeedsFirms are responsible for third-party data feeds and must review them for accuracy and correct any erroneous data.Worldwide Headquarters EMEA Headquarters1301 Shoreway, Suite 275 400 Thames Valley ParkBelmont, CA 94002 USA Reading, Berkshire, RG6 1PT UK(650) 631-6300 phone +44 (0) 118 963 7469 phoneinfo@actiance.com emea@actiance.com©2001-2011 Actiance, Inc.
  7. 7. FINRA 10-06 and 11-39 Handbook7Key Social Media SitesFacebookFacebook is the largest social network in the world with over 800 million members. It enables members to createprofiles, upload photos, join groups, and set up “fan” pages to better interact with customers, prospects, and fans. Itaims to make the world “more open and connected.”LinkedInLinkedIn is a social networking site focused on business professionals. It numbers over 120 million members withrepresentation in over 200 countries. Members use the site to exchange information, ideas, and opportunities. Theybuild up a network of “connections” by joining groups and inviting others to join their network.TwitterTwitter is a social media site that offers a microblogging service (140 characters or less). It’s been nicknamed the “SMSof the Internet” and is essentially a real-time information network that connects you to the latest information on topicsof interest to you. You can choose to “follow” or be followed by others. Additionally, your messages can be private, andyou retain control over who follows you.Worldwide Headquarters EMEA Headquarters1301 Shoreway, Suite 275 400 Thames Valley ParkBelmont, CA 94002 USA Reading, Berkshire, RG6 1PT UK(650) 631-6300 phone +44 (0) 118 963 7469 phoneinfo@actiance.com emea@actiance.com©2001-2011 Actiance, Inc.
  8. 8. FINRA 10-06 and 11-39 Handbook8Mapping Facebook Features to 10-06 and 11-39 Feature FINRA Definition FINRA Category Recommendation Relevant Controls Archive, Post-review, Basic information Advertisement Static Pre-approve Block/allow Archive, Post-review, Profile picture Advertisement Static Pre-approve Block/allow Update status Archive, Post-review, Public Appearance Interactive Supervise (Wall News Feed) Moderate* Upload photo Public Appearance Interactive Supervise Archive, Post-review (Wall News Feed) Attach link (Wall News Feed) Public Appearance Interactive Supervise Archive, Post-review Upload video Public Appearance Interactive Supervise Archive, Post-review (Wall News Feed) Archive, Post-review, Write a comment Public Appearance Interactive Supervise Moderate* Chat Correspondence Interactive Supervise Archive, Post-review Compose message Correspondence Interactive Supervise Archive, Post-review Post new topic to group Public Appearance Interactive Supervise Archive, Post-review Create group Public Appearance Interactive Supervise Archive, Post-review Chat with group Public Appearance Interactive Supervise Archive, Post-review Post reply to group topic Public Appearance Interactive Supervise Archive, Post-review Join a group Public Appearance Interactive Supervise Archive, Post-review Like Advertisement or Public Archive, Post-review, Static or Interactive Block or Supervise (can be considered an endorsement) Appearance Block/allow*Note: ”Moderate” in this context means “pre-review”Worldwide Headquarters EMEA Headquarters1301 Shoreway, Suite 275 400 Thames Valley ParkBelmont, CA 94002 USA Reading, Berkshire, RG6 1PT UK(650) 631-6300 phone +44 (0) 118 963 7469 phoneinfo@actiance.com emea@actiance.com©2001-2011 Actiance, Inc.
  9. 9. FINRA 10-06 and 11-39 Handbook9Mapping LinkedIn Features to 10-06 and 11-39 Feature FINRA Definition FINRA Category Recommendation Relevant Controls Archive, Post-review, Basic information Advertisement Static Pre-approve Block/allow Archive, Post-review, Profile picture Advertisement Static Pre-approve Block/allow Archive, Post-review, Share network update Public Appearance Interactive Supervise Moderate* Comment to network update Public Appearance Interactive Supervise Archive, Post-review Compose message Correspondence Interactive Supervise Archive, Post-review Archive, Post-review, Write recommendation Advertisement Static Block Block/allow Join group Public Appearance Interactive Supervise N/A Create a group Public Appearance Interactive Supervise N/A Start a discussion Public Appearance Interactive Supervise Archive, Post-review Like a group discussion Advertisement or Public Archive, Post-review, Static or Interactive Block or Supervise comment Appearance Block/allow Post a comment to group Public Appearance Interactive Supervise Archive, Post-review discussion Ask a question Public Appearance Interactive Supervise Archive, Post-review Answer a question Public Appearance Interactive Supervise Archive, Post-review*Note: ”Moderate” in this context means “pre-review”Worldwide Headquarters EMEA Headquarters1301 Shoreway, Suite 275 400 Thames Valley ParkBelmont, CA 94002 USA Reading, Berkshire, RG6 1PT UK(650) 631-6300 phone +44 (0) 118 963 7469 phoneinfo@actiance.com emea@actiance.com©2001-2011 Actiance, Inc.
  10. 10. FINRA 10-06 and 11-39 Handbook10Mapping Twitter Features to 10-06 and 11-39 Feature FINRA Definition FINRA Category Recommendation Relevant Controls Basic information Advertisement Static Pre-approve Archive, Post-review Profile picture Advertisement Static Pre-approve Archive, Post-review Archive, Post-review, Tweet Public Appearance Interactive Supervise Moderate* Retweet Advertisement or Public Archive, Post-review, Static or Interactive Block or Supervise (can be considered an endorsement) Appearance Block/allow Reply Public Appearance Interactive Supervise Archive, Post-review Advertisement or Public Archive, Post-review, Favorite Static or Interactive Block or Supervise Appearance Block/allow Follow N/A Interactive Supervise N/A Send a message Correspondence Interactive Supervise Archive, Post-review Advertisement or Public Archive, Post-review, Create a list Static or Interactive Block or Supervise Appearance Block/allow*Note: ”Moderate” in this context means “pre-review”Worldwide Headquarters EMEA Headquarters1301 Shoreway, Suite 275 400 Thames Valley ParkBelmont, CA 94002 USA Reading, Berkshire, RG6 1PT UK(650) 631-6300 phone +44 (0) 118 963 7469 phoneinfo@actiance.com emea@actiance.com©2001-2011 Actiance, Inc.
  11. 11. FINRA 10-06 and 11-39 Handbook11Items FINRA Examiners Are On The Lookout ForPoliciesFINRA examiners typically are interested in what kinds of policies financial services firms have adopted to addresssocial media. Among some of the specific policies regulators are keen to gather information includes the following:• General use of social media within the firm• Any communications posted to social media sites• Any prospective communications posted to social media sites• Any ongoing monitoring or review processes related to communications posted to social media sites• Third-party communications posted to a social media site• Approval processes for prospective communications posted by third parties• Any ongoing monitoring or review processes for communications posted by third parties• Use of social media for non-business purposes• Training and education of personnel on social media usage, whether for personal or business purposes• Disciplinary action for social media use• Record retention of social media, whether for personal or business purposesProceduresRegulators are also interested in learning about the procedures firms have in place to ensure that the latter remain incompliance with FINRA guidelines. Generally speaking, procedures usually mirror the policies themselves, i.e., firmswill develop procedures to be consistent with the policies they’ve established (see preceding section). Thus, regulatorsare interested in viewing documentation pertaining to procedures for the following:• General use of social media within the firm• Any communications posted to social media sites• Any prospective communications posted to social media sites• Any ongoing monitoring or review processes related to communications posted to social media sites• Third-party communications posted to a social media site• Approval processes for prospective communications posted by third parties• Any ongoing monitoring or review processes for communications posted by third parties• Use of social media for non-business purposes• Training and education of personnel on social media usage, whether for personal or business purposes• Disciplinary action for social media use• Record retention of social media, whether for personalz or business purposesWorldwide Headquarters EMEA Headquarters1301 Shoreway, Suite 275 400 Thames Valley ParkBelmont, CA 94002 USA Reading, Berkshire, RG6 1PT UK(650) 631-6300 phone +44 (0) 118 963 7469 phoneinfo@actiance.com emea@actiance.com©2001-2011 Actiance, Inc.
  12. 12. FINRA 10-06 and 11-39 Handbook12RecordkeepingRegulators also are keen to remind members that firms which communicate through social media sites must still adhereto recordkeeping rules.“Each member shall make and preserve books, accounts, records, memoranda, and correspondence in conformitywith all applicable laws, rules, regulations and statements of policy promulgated thereunder and with the Rules of thisAssociation and as prescribed by SEC Rule 17a-3. The record keeping format, medium, and retention period shallcomply with Rule 17a-4 under the Securities Exchange Act of 1934.”Compliance considerations• Social networking sites, such as Facebook, offer no native archiving functionality, making it difficult to comply with Regulatory Notice 07-59 that spells out the requirements for review “by a supervisor of employees’ incoming, outgoing and internal electronic communications.”• Native archiving functionality offered by unified communications and other real-time communications tools is rarely able to provide a granular breakdown of conversations by persons (including buddynames), key phrases, and timeframes, which are essential for compliance and eDiscovery requirements.• This is further complicated by the slew of modalities used in conversations – from IM to BlackBerry.Compliance recommendationsEnterprises should deploy a central archiving system that enables easy review of posted messages and detailed analysisof electronic conversations, including file downloads both internally and externally, complete with an audit trail of theauditor reviewing the information. In addition, the information should include who joined a conversation, when theyjoined, when they left, any disclaimers shown (at the beginning of an IM conversation, for instance), and call detailrecords (CDRs) for voice calls, group meeting sessions, etc.Worldwide Headquarters EMEA Headquarters1301 Shoreway, Suite 275 400 Thames Valley ParkBelmont, CA 94002 USA Reading, Berkshire, RG6 1PT UK(650) 631-6300 phone +44 (0) 118 963 7469 phoneinfo@actiance.com emea@actiance.com©2001-2011 Actiance, Inc.
  13. 13. FINRA 10-06 and 11-39 Handbook13About Actiance, Inc.Actiance enables the safe and productive use of unified communications, collaboration, and Web 2.0,including blogs and social networking sites. Formerly FaceTime Communications, Actiance’s award-winning platformsare used by 9 of the top 10 US banks and more than 1,600 organizations globally for the security, management, andcompliance of unified communications, Web 2.0, and social media channels. Actiance supports all leading social networks,unified communications providers, and IM platforms, including Facebook, LinkedIn, Twitter, AOL, Google, Yahoo!, Skype,Microsoft, Jive, IBM, and Cisco.Worldwide Headquarters EMEA Headquarters1301 Shoreway, Suite 275 400 Thames Valley ParkBelmont, CA 94002 USA Reading, Berkshire, RG6 1PT UK(650) 631-6300 phone +44 (0) 118 963 7469 phoneinfo@actiance.com emea@actiance.com©2001-2011 Actiance, Inc.

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