Me
https://delicious.com/frederik.dewachter
“90% of consumers start a task on one device and finish it on another,”
Agoria App Alliance
Tagger.fm
Lessons Learned
• Started building before testing
• Outsourced development
• Music industry - Scalability
• Vali...
TapCrowd
Lessons Learned
• What is your business model?
• Highly competitive global market
• What is your RTB, USP, focus?
Barco
Lessons Learned
• Shorter time-to-market
• Business model innovation
• Living Labs
!


!
Faster Innovation
▪ Access to creative people,
skilled developers
▪ Corporate accelerator
▪ Building business around...
iCinema
Living Lab
• Work together with all stakeholders
• Mix of very different expertise
• Create a real-life environmen...
How Constant Innovation
Creates Radically Successful Business
The Lean Startup
• Entrepreneurs are everywhere
• Entrepreneurship is management
• Validated Learning
• Build-Measure-Lear...
What
Instead of making complex plans, based on a lot of
assumptions…
We make constant adjustments in Build-Measure-
Learn ...
value hypothesis growth hypothesis
MVPtest
Innovation Accountingmeasure
Pivot or Persevere
initial MVP after optimisation
registration 5% 17%
activation 17% 90%
retenetion too low 5%
referreal t...
Accelerate
Strategy
Principles
Tactics
Strategy
Principles
Tactics
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Typical cost to develop an iOS app
Average reven...
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Typical cost to develop an Android app
Average r...
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
of downloaded apps are opened
just one time
of a...
Principles
Interface prototyping answers questions like:!
!
• Can people navigate through my interface?!
• Do people under...
Principles
...and often misses important questions like!
!
• Will people come back every day?!
• Will they become passiona...
Principles
What does a user need to do to make themselves
AND your business successful?!
!
1. Return regularly!
2. Contrib...
Principles
!
1. Ask the Right Question

2. Focus on Value / Experience

3. Test Your Core Loop
Strategy
Principles
Tactic
Strategy
Principles
Tactics
Strategy
!
1. Prototyping simplicity

2. Prototyping emotion

3. Prototyping engagement

4. Prototyping distribution
013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE
cember 9, 13
Over 5 mil downloads since May launch!
Avera...
It's easy to use, powerful and free
purchase more for $0.99 to $1.99 apiece, including a green
screen, split-screen, party...
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
RUN GAME
Monday, December 9, 13
GameSalad!
Platf...
What is the right level of “virality” to get consistent
growth yet maintain credibility?!
!
• Do my own contacts want to c...
Strategy
Principles
Tactics
Tactics
!
1. Concierge prototypes

2. Prototyping on platforms

3. Prototyping with competitors

4. Creative prototypes
Tactics
How would you prototype Instagram with NO
code written?
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Instagram
Take Photo
Add FilterShare Socially
Mo...
Instagram
Take Photo
Add FilterShare Socially
Tactics
How would you prototype Instagram with NO
code written?
@imi
The iMinds Living Lab approach - an
enabler for downstream innovation
@imi
Opportunities…
…to experiment
…to monitor
…to explore
…to discover
…to identify
…to validate
…to demonstrate
…to crea...
@imin
The iMinds Living
a real-life test and experimentation
environment
where users and producers co-
create innovations
...
Wij leveren een halve dag gratis advies aan bedrijven die een vraag hebben
omtrent mobiele applicaties. Enkele concrete vr...
THX
IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup
IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup
IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup
IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup
IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup
IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup
IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup
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IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup

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IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup

  1. 1. Me
  2. 2. https://delicious.com/frederik.dewachter “90% of consumers start a task on one device and finish it on another,”
  3. 3. Agoria App Alliance
  4. 4. Tagger.fm Lessons Learned • Started building before testing • Outsourced development • Music industry - Scalability • Validate assumptions
  5. 5. TapCrowd Lessons Learned • What is your business model? • Highly competitive global market • What is your RTB, USP, focus?
  6. 6. Barco Lessons Learned • Shorter time-to-market • Business model innovation • Living Labs
  7. 7. ! 
 ! Faster Innovation ▪ Access to creative people, skilled developers ▪ Corporate accelerator ▪ Building business around Barco’s products & markets
 ! Exploration
 ! Startups
 ! Faster Monetizing ▪ Access to trusted and global distribution ▪ Build credibility ▪ Boost PR & branding
 
 ! Exploitation
 Cross fertilize
  8. 8. iCinema Living Lab • Work together with all stakeholders • Mix of very different expertise • Create a real-life environment to test, measure and learn • Technology, consumer experience, business value
  9. 9. How Constant Innovation Creates Radically Successful Business
  10. 10. The Lean Startup • Entrepreneurs are everywhere • Entrepreneurship is management • Validated Learning • Build-Measure-Learn • Innovation Accounting
  11. 11. What Instead of making complex plans, based on a lot of assumptions… We make constant adjustments in Build-Measure- Learn feedback loops Use feedback to persevere or pivot
  12. 12. value hypothesis growth hypothesis
  13. 13. MVPtest
  14. 14. Innovation Accountingmeasure
  15. 15. Pivot or Persevere initial MVP after optimisation registration 5% 17% activation 17% 90% retenetion too low 5% referreal too low 4%
  16. 16. Accelerate
  17. 17. Strategy Principles Tactics
  18. 18. Strategy Principles Tactics
  19. 19. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013 Typical cost to develop an iOS app Average revenue / app in Apple App Store ~$10,000 - $50,000 ~$4,000 http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/ Monday, December 9, 13
  20. 20. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013 Typical cost to develop an Android app Average revenue / app in Google Play Store ~$11,000 - $55,000 ~$1,125 http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/ Monday, December 9, 13
  21. 21. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013 of downloaded apps are opened just one time of an app’s users are lost after one month 22% 62% Sources: http://www.localytics.com/blog http://blog.flurry.com/ Monday, December 9, 13
  22. 22. Principles Interface prototyping answers questions like:! ! • Can people navigate through my interface?! • Do people understand what these buttons do?! • Can people perform basic tasks in this app?!
  23. 23. Principles ...and often misses important questions like! ! • Will people come back every day?! • Will they become passionate evangelists?! • Will they pay for your value proposition?
  24. 24. Principles What does a user need to do to make themselves AND your business successful?! ! 1. Return regularly! 2. Contribute content! 3. Invite friends! 4. Make repeat purchases
  25. 25. Principles ! 1. Ask the Right Question
 2. Focus on Value / Experience
 3. Test Your Core Loop Strategy Principles Tactic
  26. 26. Strategy Principles Tactics
  27. 27. Strategy ! 1. Prototyping simplicity
 2. Prototyping emotion
 3. Prototyping engagement
 4. Prototyping distribution
  28. 28. 013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE cember 9, 13 Over 5 mil downloads since May launch! Average of 4.5 star rating!
  29. 29. It's easy to use, powerful and free purchase more for $0.99 to $1.99 apiece, including a green screen, split-screen, party effects, and more.
  30. 30. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013 RUN GAME Monday, December 9, 13 GameSalad! Platform that lets you build 2D mobile games without any code! > 200,000 games have been made
 70 have been in the top 100 in US App Store!
  31. 31. What is the right level of “virality” to get consistent growth yet maintain credibility?! ! • Do my own contacts want to connect with me on a professional networking site?! • Are people willing to upload their rolodexes in order to access 2nd degree connections?
  32. 32. Strategy Principles Tactics
  33. 33. Tactics ! 1. Concierge prototypes
 2. Prototyping on platforms
 3. Prototyping with competitors
 4. Creative prototypes
  34. 34. Tactics How would you prototype Instagram with NO code written?
  35. 35. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013 Instagram Take Photo Add FilterShare Socially Monday, December 9, 13 ! 1. Have testers email you photos they want filtered! 2. Have a professional editor edit photos on demand! 3. Upload edited photos on tester’s behalf! 4. Measure change in key metrics
  36. 36. Instagram Take Photo Add FilterShare Socially Tactics How would you prototype Instagram with NO code written?
  37. 37. @imi The iMinds Living Lab approach - an enabler for downstream innovation
  38. 38. @imi Opportunities… …to experiment …to monitor …to explore …to discover …to identify …to validate …to demonstrate …to create
  39. 39. @imin The iMinds Living a real-life test and experimentation environment where users and producers co- create innovations in a trusted, open ecosystem that enables business innovation
  40. 40. Wij leveren een halve dag gratis advies aan bedrijven die een vraag hebben omtrent mobiele applicaties. Enkele concrete vragen die wij kregen zijn:! ! • Mediahuis: 'We zoeken iemand die een second opinion kan geven over onze gerealiseerde apps’! • Eriks (http://eriksbaudoin.be/) : 'We willen gebruik maken van mobiele applicaties binnen onze bedrijfsprocessen maar weten niet hoe er aan te beginnen’! • Westkans : 'Hoe kunnen we onze data over toegankelijkheid (voor mindervaliden) aan de kust beter bekend maken’! • Een StartUp : 'Kunnen jullie een Minimum Viable Product maken voor mijn idee’! • Macx : 'We zoeken mensen om te brainstormen over een visuele interface'
  41. 41. THX
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