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IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup
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IA Ondernemen met innovatieve apps. Sessie 1 Frederik de Wachter Lean startup

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  • 1. Me
  • 2. https://delicious.com/frederik.dewachter “90% of consumers start a task on one device and finish it on another,”
  • 3. Agoria App Alliance
  • 4. Tagger.fm Lessons Learned • Started building before testing • Outsourced development • Music industry - Scalability • Validate assumptions
  • 5. TapCrowd Lessons Learned • What is your business model? • Highly competitive global market • What is your RTB, USP, focus?
  • 6. Barco Lessons Learned • Shorter time-to-market • Business model innovation • Living Labs
  • 7. ! 
 ! Faster Innovation ▪ Access to creative people, skilled developers ▪ Corporate accelerator ▪ Building business around Barco’s products & markets
 ! Exploration
 ! Startups
 ! Faster Monetizing ▪ Access to trusted and global distribution ▪ Build credibility ▪ Boost PR & branding
 
 ! Exploitation
 Cross fertilize
  • 8. iCinema Living Lab • Work together with all stakeholders • Mix of very different expertise • Create a real-life environment to test, measure and learn • Technology, consumer experience, business value
  • 9. How Constant Innovation Creates Radically Successful Business
  • 10. The Lean Startup • Entrepreneurs are everywhere • Entrepreneurship is management • Validated Learning • Build-Measure-Learn • Innovation Accounting
  • 11. What Instead of making complex plans, based on a lot of assumptions… We make constant adjustments in Build-Measure- Learn feedback loops Use feedback to persevere or pivot
  • 12. value hypothesis growth hypothesis
  • 13. MVPtest
  • 14. Innovation Accountingmeasure
  • 15. Pivot or Persevere initial MVP after optimisation registration 5% 17% activation 17% 90% retenetion too low 5% referreal too low 4%
  • 16. Accelerate
  • 17. Strategy Principles Tactics
  • 18. Strategy Principles Tactics
  • 19. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013 Typical cost to develop an iOS app Average revenue / app in Apple App Store ~$10,000 - $50,000 ~$4,000 http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/ Monday, December 9, 13
  • 20. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013 Typical cost to develop an Android app Average revenue / app in Google Play Store ~$11,000 - $55,000 ~$1,125 http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/ Monday, December 9, 13
  • 21. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013 of downloaded apps are opened just one time of an app’s users are lost after one month 22% 62% Sources: http://www.localytics.com/blog http://blog.flurry.com/ Monday, December 9, 13
  • 22. Principles Interface prototyping answers questions like:! ! • Can people navigate through my interface?! • Do people understand what these buttons do?! • Can people perform basic tasks in this app?!
  • 23. Principles ...and often misses important questions like! ! • Will people come back every day?! • Will they become passionate evangelists?! • Will they pay for your value proposition?
  • 24. Principles What does a user need to do to make themselves AND your business successful?! ! 1. Return regularly! 2. Contribute content! 3. Invite friends! 4. Make repeat purchases
  • 25. Principles ! 1. Ask the Right Question
 2. Focus on Value / Experience
 3. Test Your Core Loop Strategy Principles Tactic
  • 26. Strategy Principles Tactics
  • 27. Strategy ! 1. Prototyping simplicity
 2. Prototyping emotion
 3. Prototyping engagement
 4. Prototyping distribution
  • 28. 013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE cember 9, 13 Over 5 mil downloads since May launch! Average of 4.5 star rating!
  • 29. It's easy to use, powerful and free purchase more for $0.99 to $1.99 apiece, including a green screen, split-screen, party effects, and more.
  • 30. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013 RUN GAME Monday, December 9, 13 GameSalad! Platform that lets you build 2D mobile games without any code! > 200,000 games have been made
 70 have been in the top 100 in US App Store!
  • 31. What is the right level of “virality” to get consistent growth yet maintain credibility?! ! • Do my own contacts want to connect with me on a professional networking site?! • Are people willing to upload their rolodexes in order to access 2nd degree connections?
  • 32. Strategy Principles Tactics
  • 33. Tactics ! 1. Concierge prototypes
 2. Prototyping on platforms
 3. Prototyping with competitors
 4. Creative prototypes
  • 34. Tactics How would you prototype Instagram with NO code written?
  • 35. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013 Instagram Take Photo Add FilterShare Socially Monday, December 9, 13 ! 1. Have testers email you photos they want filtered! 2. Have a professional editor edit photos on demand! 3. Upload edited photos on tester’s behalf! 4. Measure change in key metrics
  • 36. Instagram Take Photo Add FilterShare Socially Tactics How would you prototype Instagram with NO code written?
  • 37. @imi The iMinds Living Lab approach - an enabler for downstream innovation
  • 38. @imi Opportunities… …to experiment …to monitor …to explore …to discover …to identify …to validate …to demonstrate …to create
  • 39. @imin The iMinds Living a real-life test and experimentation environment where users and producers co- create innovations in a trusted, open ecosystem that enables business innovation
  • 40. Wij leveren een halve dag gratis advies aan bedrijven die een vraag hebben omtrent mobiele applicaties. Enkele concrete vragen die wij kregen zijn:! ! • Mediahuis: 'We zoeken iemand die een second opinion kan geven over onze gerealiseerde apps’! • Eriks (http://eriksbaudoin.be/) : 'We willen gebruik maken van mobiele applicaties binnen onze bedrijfsprocessen maar weten niet hoe er aan te beginnen’! • Westkans : 'Hoe kunnen we onze data over toegankelijkheid (voor mindervaliden) aan de kust beter bekend maken’! • Een StartUp : 'Kunnen jullie een Minimum Viable Product maken voor mijn idee’! • Macx : 'We zoeken mensen om te brainstormen over een visuele interface'
  • 41. THX

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