Introduction to DESIGN v0.3
1. Introduction
Valentijn Destoop is a Belgium designer, born 28
November 1981.
!
- Founder and creative director of Little Miss Robot,
di...
Little Miss Robot is a digital
product design studio in
Belgium, founded in 2009 with
an ambition to work for
pioneering b...
2. Why Design
Dieter Rams (Wiesbaden, 1950-60)
Good design ...
!
Is Innovative
Makes a Product Useful
Is Aesthetic
Makes A Product Understandable
Is Unobtrusive
Is Hones...
Price-setting
Price
Quantity
Value of Designers
!
Their work must be capable through
innovation on multiple levels of
cont...
Technology
progress
Market impact
Incremantal Disruptive
Breakthrough Game Changer
Four zones of innovation
Design Creativity
The act of introducing
change into relatively
stable systems.
Unleashing the
potential of the mind to
co...
3. The Creative Industry
AdvertisingPhotography & VideoFashion Music & performance arts
RadioTelevisionPublishing
Software, games &
digital publish...
B-reelIdeo Akqa
Design consultancy Production company Advertising agency
Subsidiary of WPP plc˝
Revenue $ 250 million ˝
Em...
http://www.youtube.com/watch?feature=player_detailpage&v=JaYcj-frRg0
Finding Talent
Finding talent?
!
www.behance.com
www.cnbe.be
www.offf.ws
www.dribbble.com
www.awwwards
...
5. The design process & evaluation
Think Processes
Test
Taxonomy tested against corpus
and classification is checked with team
wireframes tested on user groups
Taxonomy finali...
What is? What if? What wows? What works?
Journeymapping
ValueChain
Analysis
Mind
Mapping
Brainstorming
Concept
Development...
From IDEO Human Centered Design Toolkit
CreateHear Deliver
Observations
ConcreteAbstract
Stories Solutions
Themes Opportun...
Methodologies
Storytelling
I Have A Dream by Martin Luther King
Personas
Rob Millard, How user personas can improve your CRO strategy
Clint Studio, Curupira
Storyboards
Wireframes
Pinterest Wireframe Generated By Mockup Tool
Prototypes
Pensar, Gamer Pro
Concept design
Hari Krishnan, iOS 7 Relax App
Concept maps
IHMC CmapTools, Weather
freemind software
Process Flows
Withfriendship.com
Content inventories
Nform.com
Scenarios
Team Trojans
Analytics
Google Analytics
Presentations
Chris Anderson, TED talk
Narrative Reports
Slam Dunks
Specifications
TheBlueprints.com
Design Patterns
Mobile UI Patterns
The importance of user testing
Differentiators
Concept
Tom Hussey, Novartis “Reflections”
Craftmanship
Joe Fenton, Solitude
Process
Moriogogh / Formidable, RBM Portfolio
Recognition
Jirka Väätäinen, Envisioning Disney Characters in “Real Life”
Technology
Suren Manvelyan, Your beautiful eyes
Content
Charles Minard (1781-1870)
Standards
ControlAssurance
Quality
Lynda.com
6. User Experience & Storytelling
Technology
BusinessEmpathy
Features
and Function
Experience
Technology
Specification
Message
Channel
Interaction
Interface
...
Meaningful
Pleasurable
Convenient
Usable
Reliable
Functional
Focused on Experiences
Focused on Tasks
Stephen P. Andersons
The museum of me
historic Apollo 11 mission
8. Business strategy & Design
Future of design: Design for
social innovation.
!
Designers looking for meaningful
and engaging work through which
they ca...
Future of design: Design thinking
!
Tackle complex business challenges using Business Design,
a human-centred, creative pr...
Valentijn Destoop | Value by Design, Innovation & Storytelling
Little Miss Robot & Wonderland, +32 496 12 55 42, twitter.c...
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
Upcoming SlideShare
Loading in …5
×

IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4

133
-1

Published on

Published in: Design, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
133
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4

  1. 1. Introduction to DESIGN v0.3
  2. 2. 1. Introduction
  3. 3. Valentijn Destoop is a Belgium designer, born 28 November 1981. ! - Founder and creative director of Little Miss Robot, digital product & design consultancy studio in Ghent. ! - Founder of Wonderland, innovation network. ! - Public speaker on innovation, design, storytelling and related business topics. ! - Attended LUCA (Sint-Lucas) school of arts. He earned a Master in multimedia, graphic design. ! - At Vlerick Business School he attended General Management.
  4. 4. Little Miss Robot is a digital product design studio in Belgium, founded in 2009 with an ambition to work for pioneering brands & clients. ! We collaborate as a creative innovation partner, providing concept & interface design, cutting-edge development and creative direction & strategy. ! We have done web campaigns, mobile, tablet and TV applications, interactive installations and lots of concept design for tomorrow's engaging experiences. We are proud to work for brands in a variety of fields: from media, fashion, and architecture to retail, automotive, medical & global healthcare.
  5. 5. 2. Why Design
  6. 6. Dieter Rams (Wiesbaden, 1950-60)
  7. 7. Good design ... ! Is Innovative Makes a Product Useful Is Aesthetic Makes A Product Understandable Is Unobtrusive Is Honest Is Long-lasting Is Thorough Down to the Last Detail Is Environmentally Friendly Is as Little Design
  8. 8. Price-setting Price Quantity Value of Designers ! Their work must be capable through innovation on multiple levels of contributing to creating new economic value for a firm. ! An ability to understand technological opportunity and act upon it is required, otherwise designers remain visualisers of other’s ideas or incremental improvers of existing products. ! They are not independent spirits, but dependent on the view of design held by management or the cultural imperatives of an organization.
  9. 9. Technology progress Market impact Incremantal Disruptive Breakthrough Game Changer Four zones of innovation
  10. 10. Design Creativity The act of introducing change into relatively stable systems. Unleashing the potential of the mind to conceive new ideas.
  11. 11. 3. The Creative Industry
  12. 12. AdvertisingPhotography & VideoFashion Music & performance arts RadioTelevisionPublishing Software, games & digital publishing CraftsArts & AntiqueArchitecture Products
  13. 13. B-reelIdeo Akqa Design consultancy Production company Advertising agency Subsidiary of WPP plc˝ Revenue $ 250 million ˝ Employees 1,200 Private˝ Revenue $ 130 million ˝ Employees 550 Private˝ Revenue $ 46 million ˝ Employees 150
  14. 14. http://www.youtube.com/watch?feature=player_detailpage&v=JaYcj-frRg0
  15. 15. Finding Talent Finding talent? ! www.behance.com www.cnbe.be www.offf.ws www.dribbble.com www.awwwards ...
  16. 16. 5. The design process & evaluation
  17. 17. Think Processes
  18. 18. Test Taxonomy tested against corpus and classification is checked with team wireframes tested on user groups Taxonomy finalised Rules written Wireframes completed Taxonomy view, navigation scheme taxonomy structure, classifaction rules and controlled vocabulary User, context and content Concept model, business goals, vision draft taxonomy Personas Web analytics User Stories Web surveys Build Design Concept Research Ethnographic studies Industry taxonomies Competitor sites Public Taxonomies Dan Brown from EightShapes at IXDA
  19. 19. What is? What if? What wows? What works? Journeymapping ValueChain Analysis Mind Mapping Brainstorming Concept Development Visualization Assumption Testing Rapid Prototyping Customer Co-creation Learning Launch Design Thinking for Business Innovation
  20. 20. From IDEO Human Centered Design Toolkit CreateHear Deliver Observations ConcreteAbstract Stories Solutions Themes Opportunities Prototypes Implementation plan
  21. 21. Methodologies
  22. 22. Storytelling I Have A Dream by Martin Luther King
  23. 23. Personas Rob Millard, How user personas can improve your CRO strategy
  24. 24. Clint Studio, Curupira Storyboards
  25. 25. Wireframes Pinterest Wireframe Generated By Mockup Tool
  26. 26. Prototypes Pensar, Gamer Pro
  27. 27. Concept design Hari Krishnan, iOS 7 Relax App
  28. 28. Concept maps IHMC CmapTools, Weather
  29. 29. freemind software
  30. 30. Process Flows Withfriendship.com
  31. 31. Content inventories Nform.com
  32. 32. Scenarios Team Trojans
  33. 33. Analytics Google Analytics
  34. 34. Presentations Chris Anderson, TED talk
  35. 35. Narrative Reports Slam Dunks
  36. 36. Specifications TheBlueprints.com
  37. 37. Design Patterns Mobile UI Patterns
  38. 38. The importance of user testing
  39. 39. Differentiators
  40. 40. Concept Tom Hussey, Novartis “Reflections”
  41. 41. Craftmanship Joe Fenton, Solitude
  42. 42. Process Moriogogh / Formidable, RBM Portfolio
  43. 43. Recognition Jirka Väätäinen, Envisioning Disney Characters in “Real Life”
  44. 44. Technology Suren Manvelyan, Your beautiful eyes
  45. 45. Content Charles Minard (1781-1870)
  46. 46. Standards ControlAssurance Quality Lynda.com
  47. 47. 6. User Experience & Storytelling
  48. 48. Technology BusinessEmpathy Features and Function Experience Technology Specification Message Channel Interaction Interface Brand StrategyArtistry Storytelling Upgradenow.wordpress.com
  49. 49. Meaningful Pleasurable Convenient Usable Reliable Functional Focused on Experiences Focused on Tasks Stephen P. Andersons
  50. 50. The museum of me
  51. 51. historic Apollo 11 mission
  52. 52. 8. Business strategy & Design
  53. 53. Future of design: Design for social innovation. ! Designers looking for meaningful and engaging work through which they can make a significant contribution to society, as well as for people in other disciplines who want to learn to harness the power of design to create positive change and transformation. sva.edu
  54. 54. Future of design: Design thinking ! Tackle complex business challenges using Business Design, a human-centred, creative problem solving methodology. ! We draw on the designer’s way of working and apply it to the way we build businesses – from innovative user experiences to creative business strategies and models. Rotman, School of Management
  55. 55. Valentijn Destoop | Value by Design, Innovation & Storytelling Little Miss Robot & Wonderland, +32 496 12 55 42, twitter.com/quidante
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×