Social Media To Make a PIO's Job Easier
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Social Media To Make a PIO's Job Easier - Presentation Transcript
- Social Media toMake Your Job Easier
NIOA Training Conference
Nashville, TN
August 24, 2009
Ike Pigott - Social Media to Make Your Job Easier
- What is “Social Media?”
- What can it do?
- How can I use it?
- What is RSS? (and why should I care?)
- What are tags? (and why should I care?)
- Tying it all together - workflow
- Social Media to Make Your Job Easier
What is “Social Media?”
I think I’ll go home and watch some Expanded Cable!
I think I’ll go homeand do some Social Media! - Social Media to Make Your Job Easier
What is “Social Media?”
A class of web services with specific attributes
Technology
+
People
+
+
Organization
Freedom - Social Media to Make Your Job Easier
What is “Social Media?”
Social Media is “word of mouth” with two added dimensions
Space
T i m e - Social Media to Make Your Job Easier
What is “Social Media?”
Dynamic for success…
once was what you knew
then was what you could find
now is what your network finds
human powered search - Social Media to Make Your Job Easier
What is “Social Media?”
Example: research
human powered search - Social Media to Make Your Job Easier
What is “Social Media?”
Example: research
human powered search - Social Media to Make Your Job Easier
What is “Social Media?”
the conversations happen anyway - Social Media to Make Your Job Easier
What can “Social Media” do?
The PIO’s work is never done… - Social Media to Make Your Job Easier
What can “Social Media” do?
…so add these tools to your toolbox. - Social Media to Make Your Job Easier
What can “Social Media” do?
Who
Why
Where
Evaluate the networks
What
When
How
How do people join?
What are the attributes?
What do they share? - Social Media to Make Your Job Easier
Types of use for “Social Media”- Broadcast
- Discussion (resource)
- Monitoring
- Curation/Aggregation
- Social Media to Make Your Job Easier
Types of use for “Social Media”
What is RSS?
Users – DVR for the internet
Geeks – WD-40 for information
PIOs – Tinkertoys for information management workflow - Social Media to Make Your Job Easier
What is RSS?
ReallySimpleSyndication
RS
S - Social Media to Make Your Job Easier
Tags?- Data descriptions
- Work across platforms
- Makes searches easy
- Makes searches human
- Social Media to Make Your Job Easier
Tying it all together
External
Incoming
External
Outgoing
External
Incoming
Internal
Outgoing
Internal
Internal - Social Media to Make Your Job Easier
Tying it all together
External- Blog monitoring
- News monitoring
- TAG monitoring
- Blog-powered newsroom
- Automated Twitter
External
Outgoing
External- Internal Blog
- Talking Points
- Talking Points
Internal
Outgoing
Internal- Talking Points
- Social Media to Make Your Job Easier
Tying it all together
Look for “hooks”
“Export” sites
Wordpress- Multimedia
- Supports many RSS feeds
- Update via e-mail
- Social Media to Make Your Job Easier
Tying it all together
Look for “hooks”
“Import” sites
Twitter- A great catch-all
- Most robust
- Update via any RSS feed
- twitterfeed.com
- Social Media to Make Your Job Easier
Tying it all together
Look for “hooks”
Some sites do it all!
http://posterous.com
Facebook
@posterous.com
Twitter
@posterous.com
Wordpress
@posterous.com - Social Media to Make Your Job Easier
Tying it all together
External
Outgoing
External
Incoming
External
Incoming
Internal
Outgoing
Internal
Internal - Social Media to Make Your Job Easier
Tying it all together
Widgets
Blocks of code that republish an RSS feed
Update your main website on the fly - Social Media to Make Your Job Easier
Tying it all together
As long as we’re republishing information…- Choose the best of what others are writing and sharing…
- Publish it back out yourself
- Social Media to Make Your Job Easier
- What is “Social Media?”
- What can it do?
- How can I use it?
- What is RSS? (and why should I care?)
- What are tags? (and why should I care?)
- Tying it all together - workflow
- Social Media to Make Your Job Easier
- Ike Pigott
- Positive Position media consulting
- http://positiveposition.com
- ike@positiveposition.com
- (205) 447-4468
- Social Media to Make Your Job Easier
- Ike Pigott
- Positive Position media consulting
- http://positiveposition.com
- ike@positiveposition.com
- (205) 447-4468
- Social Media to Make Your Job Easier
- Ike Pigott
- Positive Position media consulting
- http://positiveposition.com
- ike@positiveposition.com
- (205) 447-4468
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