Social Media To Make a PIO's Job Easier
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Presentation delivered at the NIOA Training Conference, August 24, 2009 - Nashville.
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Social Media To Make a PIO's Job Easier
- 1. Social Media toMake Your Job Easier NIOA Training Conference Nashville, TN August 24, 2009 Ike Pigott
- 3. What can it do?
- 4. How can I use it?
- 5. What is RSS? (and why should I care?)
- 6. What are tags? (and why should I care?)
- 8. Social Media to Make Your Job Easier What is “Social Media?” A class of web services with specific attributes Technology + People + + Organization Freedom
- 9. Social Media to Make Your Job Easier What is “Social Media?” Social Media is “word of mouth” with two added dimensions Space T i m e
- 10. Social Media to Make Your Job Easier What is “Social Media?” Dynamic for success… once was what you knew then was what you could find now is what your network finds human powered search
- 11. Social Media to Make Your Job Easier What is “Social Media?” Example: research human powered search
- 12. Social Media to Make Your Job Easier What is “Social Media?” Example: research human powered search
- 13. Social Media to Make Your Job Easier What is “Social Media?” the conversations happen anyway
- 14. Social Media to Make Your Job Easier What can “Social Media” do? The PIO’s work is never done…
- 15. Social Media to Make Your Job Easier What can “Social Media” do? …so add these tools to your toolbox.
- 16. Social Media to Make Your Job Easier What can “Social Media” do? Who Why Where Evaluate the networks What When How How do people join? What are the attributes? What do they share?
- 19. Monitoring
- 21. Social Media to Make Your Job Easier What is RSS? ReallySimpleSyndication RS S
- 27. News monitoring
- 28. TAG monitoring
- 31. Talking Points
- 34. Supports many RSS feeds
- 36. Most robust
- 37. Update via any RSS feed
- 39. Social Media to Make Your Job Easier Tying it all together External Outgoing External Incoming External Incoming Internal Outgoing Internal Internal
- 40. Social Media to Make Your Job Easier Tying it all together Widgets Blocks of code that republish an RSS feed Update your main website on the fly
- 43. What can it do?
- 44. How can I use it?
- 45. What is RSS? (and why should I care?)
- 46. What are tags? (and why should I care?)
- 48. Positive Position media consulting
- 52. Positive Position media consulting
- 56. Positive Position media consulting
- 59. (205) 447-4468