Social Media toMake Your Job Easier<br />NIOA Training Conference<br />Nashville, TN<br />August 24, 2009<br />Ike Pigott<...
Social Media to Make Your Job Easier<br /><ul><li>What is “Social Media?”
What can it do?
How can I use it?
What is RSS? (and why should I care?)
What are tags? (and why should I care?)
Tying it all together - workflow</li></li></ul><li>Social Media to Make Your Job Easier<br />What is “Social Media?”<br />...
Social Media to Make Your Job Easier<br />What is “Social Media?”<br />A class of web services with specific attributes<br...
Social Media to Make Your Job Easier<br />What is “Social Media?”<br />Social Media is “word of mouth” with            two...
Social Media to Make Your Job Easier<br />What is “Social Media?”<br />Dynamic for success…<br />once was what you knew<br...
Social Media to Make Your Job Easier<br />What is “Social Media?”<br />Example: research<br />human powered search<br />
Social Media to Make Your Job Easier<br />What is “Social Media?”<br />Example: research<br />human powered search<br />
Social Media to Make Your Job Easier<br />What is “Social Media?”<br />the conversations happen anyway<br />
Social Media to Make Your Job Easier<br />What can “Social Media” do?<br />The PIO’s work is never done…<br />
Social Media to Make Your Job Easier<br />What can “Social Media” do?<br />…so add these tools to your toolbox.<br />
Social Media to Make Your Job Easier<br />What can “Social Media” do?<br />Who<br />Why<br />Where<br />Evaluate the netwo...
Social Media to Make Your Job Easier<br />Types of use for “Social Media”<br /><ul><li>Broadcast
Discussion	(resource)
Monitoring
Curation/Aggregation</li></li></ul><li>Social Media to Make Your Job Easier<br />Types of use for “Social Media”<br />What...
Social Media to Make Your Job Easier<br />What is RSS?<br />ReallySimpleSyndication<br />RS<br />S<br />
Social Media to Make Your Job Easier<br />Tags?<br /><ul><li>Data descriptions
Work across platforms
Makes searches easy
Makes searches human</li></li></ul><li>Social Media to Make Your Job Easier<br />Tying it all together<br />External<br />...
Social Media to Make Your Job Easier<br />Tying it all together<br />External<br /><ul><li>Blog monitoring
News monitoring
TAG monitoring
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Social Media To Make a PIO's Job Easier

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Presentation delivered at the NIOA Training Conference, August 24, 2009 - Nashville.

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Social Media To Make a PIO's Job Easier

  1. 1. Social Media toMake Your Job Easier<br />NIOA Training Conference<br />Nashville, TN<br />August 24, 2009<br />Ike Pigott<br />
  2. 2. Social Media to Make Your Job Easier<br /><ul><li>What is “Social Media?”
  3. 3. What can it do?
  4. 4. How can I use it?
  5. 5. What is RSS? (and why should I care?)
  6. 6. What are tags? (and why should I care?)
  7. 7. Tying it all together - workflow</li></li></ul><li>Social Media to Make Your Job Easier<br />What is “Social Media?”<br /> I think I’ll go home and watch some Expanded Cable!<br /> I think I’ll go homeand do some Social Media!<br />
  8. 8. Social Media to Make Your Job Easier<br />What is “Social Media?”<br />A class of web services with specific attributes<br />Technology<br />+<br />People<br />+<br />+<br />Organization<br />Freedom<br />
  9. 9. Social Media to Make Your Job Easier<br />What is “Social Media?”<br />Social Media is “word of mouth” with two added dimensions<br />Space<br />T i m e<br />
  10. 10. Social Media to Make Your Job Easier<br />What is “Social Media?”<br />Dynamic for success…<br />once was what you knew<br />then was what you could find<br />now is what your network finds<br />human powered search<br />
  11. 11. Social Media to Make Your Job Easier<br />What is “Social Media?”<br />Example: research<br />human powered search<br />
  12. 12. Social Media to Make Your Job Easier<br />What is “Social Media?”<br />Example: research<br />human powered search<br />
  13. 13. Social Media to Make Your Job Easier<br />What is “Social Media?”<br />the conversations happen anyway<br />
  14. 14. Social Media to Make Your Job Easier<br />What can “Social Media” do?<br />The PIO’s work is never done…<br />
  15. 15. Social Media to Make Your Job Easier<br />What can “Social Media” do?<br />…so add these tools to your toolbox.<br />
  16. 16. Social Media to Make Your Job Easier<br />What can “Social Media” do?<br />Who<br />Why<br />Where<br />Evaluate the networks<br />What<br />When<br />How<br />How do people join? <br />What are the attributes?<br />What do they share?<br />
  17. 17. Social Media to Make Your Job Easier<br />Types of use for “Social Media”<br /><ul><li>Broadcast
  18. 18. Discussion (resource)
  19. 19. Monitoring
  20. 20. Curation/Aggregation</li></li></ul><li>Social Media to Make Your Job Easier<br />Types of use for “Social Media”<br />What is RSS?<br />Users – DVR for the internet<br />Geeks – WD-40 for information<br />PIOs – Tinkertoys for information management workflow<br />
  21. 21. Social Media to Make Your Job Easier<br />What is RSS?<br />ReallySimpleSyndication<br />RS<br />S<br />
  22. 22. Social Media to Make Your Job Easier<br />Tags?<br /><ul><li>Data descriptions
  23. 23. Work across platforms
  24. 24. Makes searches easy
  25. 25. Makes searches human</li></li></ul><li>Social Media to Make Your Job Easier<br />Tying it all together<br />External<br />Incoming<br />External<br />Outgoing<br />External<br />Incoming<br />Internal<br />Outgoing<br />Internal<br />Internal<br />
  26. 26. Social Media to Make Your Job Easier<br />Tying it all together<br />External<br /><ul><li>Blog monitoring
  27. 27. News monitoring
  28. 28. TAG monitoring
  29. 29. Blog-powered newsroom
  30. 30. Automated Twitter</li></ul>Incoming<br />External<br />Outgoing<br />External<br /><ul><li>Internal Blog
  31. 31. Talking Points
  32. 32. Talking Points</li></ul>Incoming<br />Internal<br />Outgoing<br />Internal<br /><ul><li>Talking Points</li></ul>Internal<br />
  33. 33. Social Media to Make Your Job Easier<br />Tying it all together<br />Look for “hooks”<br />“Export” sites<br />Wordpress<br /><ul><li>Multimedia
  34. 34. Supports many RSS feeds
  35. 35. Update via e-mail</li></li></ul><li>Social Media to Make Your Job Easier<br />Tying it all together<br />Look for “hooks”<br />“Import” sites<br /> Twitter <br /><ul><li>A great catch-all
  36. 36. Most robust
  37. 37. Update via any RSS feed
  38. 38. twitterfeed.com</li></li></ul><li>Social Media to Make Your Job Easier<br />Tying it all together<br />Look for “hooks”<br />Some sites do it all!<br />http://posterous.com<br />Facebook<br />@posterous.com<br />Twitter<br />@posterous.com<br />Wordpress<br />@posterous.com<br />
  39. 39. Social Media to Make Your Job Easier<br />Tying it all together<br />External<br />Outgoing<br />External<br />Incoming<br />External<br />Incoming<br />Internal<br />Outgoing<br />Internal<br />Internal<br />
  40. 40. Social Media to Make Your Job Easier<br />Tying it all together<br />Widgets<br />Blocks of code that republish an RSS feed<br />Update your main website on the fly<br />
  41. 41. Social Media to Make Your Job Easier<br />Tying it all together<br />As long as we’re republishing information…<br /><ul><li>Choose the best of what others are writing and sharing…
  42. 42. Publish it back out yourself</li></li></ul><li>Social Media to Make Your Job Easier<br /><ul><li>What is “Social Media?”
  43. 43. What can it do?
  44. 44. How can I use it?
  45. 45. What is RSS? (and why should I care?)
  46. 46. What are tags? (and why should I care?)
  47. 47. Tying it all together - workflow</li></li></ul><li>Social Media to Make Your Job Easier<br /><ul><li>Ike Pigott
  48. 48. Positive Position media consulting
  49. 49. http://positiveposition.com
  50. 50. ike@positiveposition.com
  51. 51. (205) 447-4468</li></li></ul><li>Social Media to Make Your Job Easier<br /><ul><li>Ike Pigott
  52. 52. Positive Position media consulting
  53. 53. http://positiveposition.com
  54. 54. ike@positiveposition.com
  55. 55. (205) 447-4468</li></li></ul><li>Social Media to Make Your Job Easier<br /><ul><li>Ike Pigott
  56. 56. Positive Position media consulting
  57. 57. http://positiveposition.com
  58. 58. ike@positiveposition.com
  59. 59. (205) 447-4468</li>
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