How To Be A Social Media Advocate In
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How to be a Social Media Advocate in the most conservative corporate cultures. ...

How to be a Social Media Advocate in the most conservative corporate cultures.

(The Pacman Presentation from the March 2009 Ragan/PRSA Social Media Conference)

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  • 1. How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or
  • 2. How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or
  • 3. It’s a dot-eat-dot world
  • 4. The Pacman Paradigm
    • The Lay of the Land
    • There are boundaries
    • There are rules
    • There are objectives
      • Short term (don’t get eaten)
      • Long term (clear the board
  • 5. The Pacman Paradigm
    • What You Must Learn
    • Know where you stand
    • Know the map
      • Bottlenecks
      • Escape Routes
    • Know Thine Enemy
    !!!!!!!! !!!!!!!!
  • 6. The Pacman Paradigm The Ghosts of Corporate Culture
  • 7. The Pacman Paradigm The Ghosts of Corporate Culture . . . .
  • 8. The Pacman Paradigm
    • The Ghosts of Corporate Culture
    • Attacks “change agents”
      • “ This is above your pay grade”
      • “ This is not your job”
    • Use “job-enhancing” tools
  • 9. The Pacman Paradigm
    • The Ghosts of Corporate Culture
    • Attacks the change itself
      • “ I don’t want to own this”
      • “ This is too risky”
    • Anticipate downsides, and show they are avoidable
  • 10. The Pacman Paradigm
    • The Ghosts of Corporate Culture
    • Undermines change
      • “ This isn’t the right time”
      • “ Let’s study this further”
    • Use “teachable moments” and case studies
  • 11. The Pacman Paradigm
    • The Ghosts of Corporate Culture
    • Territorial
      • “ Not for MY department”
      • “ MY people won’t use it”
    • Use Patience
  • 12. The Pacman Paradigm
    • The Ghosts of Corporate Culture
    • Use the “big dot moment” to convert the ghost
    • Forgiveness vs. Permission
    • Think “defense first”
  • 13. The Pacman Paradigm
  • 14. The Pacman Paradigm
    • Change the View
    • See THE board the way YOUR board will
    • Get familiar with the tools
    • Find a guide
  • 15. The Pacman Paradigm
    • Change the View
    • See THE board the way YOUR board will
      • Look for ties to the strategic plan
      • Solve REAL problems
      • Anticipate objections
  • 16. The Pacman Paradigm
    • Change the View
    • Get familiar with the tools
      • Learn on your own time
      • Stockpile articles and links
      • Upgrade your tech!
      • Be read to Demo !
  • 17. The Pacman Paradigm
    • Change the View
    • Get familiar with the tools
  • 18. The Pacman Paradigm
    • Change the View
    • Find a Guide
      • One who knows the culture
      • One who knows the language
      • One who knows the business
  • 19. The Pacman Paradigm The Qualities of a Social Media Advocate
  • 20. Patient
  • 21. Analytical
  • 22. Creative
  • 23. Mentoring
  • 24. m i b l N e
  • 25. The Pacman Paradigm P atient A nalytical C reative M entoring a nd N imble P A C M a N
  • 26.