How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or

How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or

It’s a dot-eat-dot world

The Pacman Paradigm The Lay of the Land There are boundaries There are rules There are objectives Short term (don’t get eaten) Long term (clear the board

The Lay of the Land

There are boundaries

There are rules

There are objectives

Short term (don’t get eaten)

Long term (clear the board

The Pacman Paradigm What You Must Learn Know where you stand Know the map Bottlenecks Escape Routes Know Thine Enemy !!!!!!!! !!!!!!!!

What You Must Learn

Know where you stand

Know the map

Bottlenecks

Escape Routes

Know Thine Enemy

The Pacman Paradigm The Ghosts of Corporate Culture

The Pacman Paradigm The Ghosts of Corporate Culture . . . .

The Pacman Paradigm The Ghosts of Corporate Culture Attacks “change agents” “ This is above your pay grade” “ This is not your job” Use “job-enhancing” tools

The Ghosts of Corporate Culture

Attacks “change agents”

“ This is above your pay grade”

“ This is not your job”

Use “job-enhancing” tools

The Pacman Paradigm The Ghosts of Corporate Culture Attacks the change itself “ I don’t want to own this” “ This is too risky” Anticipate downsides, and show they are avoidable

The Ghosts of Corporate Culture

Attacks the change itself

“ I don’t want to own this”

“ This is too risky”

Anticipate downsides, and show they are avoidable

The Pacman Paradigm The Ghosts of Corporate Culture Undermines change “ This isn’t the right time” “ Let’s study this further” Use “teachable moments” and case studies

The Ghosts of Corporate Culture

Undermines change

“ This isn’t the right time”

“ Let’s study this further”

Use “teachable moments” and case studies

The Pacman Paradigm The Ghosts of Corporate Culture Territorial “ Not for MY department” “ MY people won’t use it” Use Patience

The Ghosts of Corporate Culture

Territorial

“ Not for MY department”

“ MY people won’t use it”

Use Patience

The Pacman Paradigm The Ghosts of Corporate Culture Use the “big dot moment” to convert the ghost Forgiveness vs. Permission Think “defense first”

The Ghosts of Corporate Culture

Use the “big dot moment” to convert the ghost

Forgiveness vs. Permission

Think “defense first”

The Pacman Paradigm

The Pacman Paradigm Change the View See THE board the way YOUR board will Get familiar with the tools Find a guide

Change the View

See THE board the way YOUR board will

Get familiar with the tools

Find a guide

The Pacman Paradigm Change the View See THE board the way YOUR board will Look for ties to the strategic plan Solve REAL problems Anticipate objections

Change the View

See THE board the way YOUR board will

Look for ties to the strategic plan

Solve REAL problems

Anticipate objections

The Pacman Paradigm Change the View Get familiar with the tools Learn on your own time Stockpile articles and links Upgrade your tech! Be read to Demo !

Change the View

Get familiar with the tools

Learn on your own time

Stockpile articles and links

Upgrade your tech!

Be read to Demo !

The Pacman Paradigm Change the View Get familiar with the tools

Change the View

Get familiar with the tools

The Pacman Paradigm Change the View Find a Guide One who knows the culture One who knows the language One who knows the business

Change the View

Find a Guide

One who knows the culture

One who knows the language

One who knows the business

The Pacman Paradigm The Qualities of a Social Media Advocate

Patient

Analytical

Creative

Mentoring

m i b l N e

The Pacman Paradigm P atient A nalytical C reative M entoring a nd N imble P A C M a N