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How to be a Social Media Advocate
 

How to be a Social Media Advocate

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Presentation for the inaugural Social South, August 22, 2009; Birmingham, AL

Presentation for the inaugural Social South, August 22, 2009; Birmingham, AL

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    How to be a Social Media Advocate How to be a Social Media Advocate Presentation Transcript

    • How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or
    • How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or
    • It’s a dot-eat-dot world
    • The Pacman Paradigm
      • The Lay of the Land
      • There are boundaries
      • There are rules
      • There are objectives
        • Short term (don’t get eaten)
        • Long term (clear the board)
    • The Pacman Paradigm
      • What You Must Learn
      • Know where you stand
      • Know the map
        • Bottlenecks
        • Escape Routes
      • Know Thine Enemy
      !!!!!!!! !!!!!!!!
    • The Pacman Paradigm The Ghosts of Corporate Culture
    • The Pacman Paradigm The Ghosts of Corporate Culture . . . .
    • The Pacman Paradigm
      • The Ghosts of Corporate Culture
      • Attacks “change agents”
        • “ This is above your pay grade”
        • “ This is not your job”
      • Use “job-helping” tools
    • The Pacman Paradigm
      • The Ghosts of Corporate Culture
      • Attacks the change itself
        • “ I don’t want to own this”
        • “ This is too risky”
      • Anticipate downsides, and show they are avoidable
    • The Pacman Paradigm
      • The Ghosts of Corporate Culture
      • Undermines change
        • “ This isn’t the right time”
        • “ Let’s study this further”
      • Use “teachable moments” and case studies
    • The Pacman Paradigm
      • The Ghosts of Corporate Culture
      • Territorial
        • “ Not for MY department”
        • “ MY people won’t use it”
      • Use Patience
    • The Pacman Paradigm
      • The Ghosts of Corporate Culture
      • Use the “big dot moment” to convert the ghost
      • Forgiveness vs. Permission
      • Think “defense first”
    • The Pacman Paradigm
    • The Pacman Paradigm
      • Change the View
      • See THE board the way YOUR board will
      • Get familiar with the tools
      • Find a guide
    • The Pacman Paradigm
      • Change the View
      • See THE board the way YOUR board will
        • Look for ties to the strategic plan
        • Solve REAL problems
        • Anticipate objections
    • The Pacman Paradigm
      • Change the View
      • Get familiar with the tools
        • Learn on your own time
        • Stockpile articles and links
        • Upgrade your tech!
        • Be read to Demo !
    • The Pacman Paradigm
      • Change the View
      • Find a Guide
        • One who knows the culture
        • One who knows the language
        • One who knows the business
    • The Pacman Paradigm The Qualities of a Social Media Advocate
    • Patient
    • Analytical
    • Creative
    • Mentoring
    • m i b l N e
    • The Pacman Paradigm P atient A nalytical C reative M entoring a nd N imble P A C M a N
    •