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Everybody gets the same

• Content providers and Carriers
select the “hottest” and latest
content to be marketed to NEW
Beyonce 6 Months 1 year
consumers. Song later later
Beyonce Beyonce
• The best sellers of each period Song Song
are profitable, so therefore
“safe”.
• Consumers are constantly
updated with new content as
operators continuously
reinvent their portfolios.
• No longer “hottest” = No
longer relevant or profitable.
Static limited offer placement