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SONYBMG - Leading case 2008

by Antonio Peña, General Manager Americas at Iken Solutions on Aug 28, 2008

  • 1,748 views

Sony BMG was looking to enter the market with a differentiated  ...

Sony BMG was looking to enter the market with a differentiated 
service that was unlike any other competitor offering.
•The approach taken by Mooga was seen as ground breaking and 
market leading
•Mooga is currently connected in Argentina and being connected 
in other four South American countries
•This is the first mobile music portal with intelligence in the 
market.

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SONYBMG - Leading case 2008 SONYBMG - Leading case 2008 Presentation Transcript