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Mooga Sony Music Case study (Update April. 09)
 

Mooga Sony Music Case study (Update April. 09)

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Sony BMG was looking to enter the market with a differentiated ...

Sony BMG was looking to enter the market with a differentiated
service that was unlike any other competitor offering.
•The approach taken by Mooga was seen as ground breaking and
market leading
•Mooga is currently connected in Argentina and being connected
in other four South American countries
•This is the first mobile music portal with intelligence in the
market.

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    Mooga Sony Music Case study (Update April. 09) Mooga Sony Music Case study (Update April. 09) Presentation Transcript