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Mooga Sony Music Case study (Update April. 09)

by Antonio Peña, General Manager Americas at Iken Solutions on May 08, 2009

  • 2,537 views

Sony BMG was looking to enter the market with a differentiated ...

Sony BMG was looking to enter the market with a differentiated
service that was unlike any other competitor offering.
•The approach taken by Mooga was seen as ground breaking and
market leading
•Mooga is currently connected in Argentina and being connected
in other four South American countries
•This is the first mobile music portal with intelligence in the
market.

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Mooga Sony Music Case study (Update April. 09) Mooga Sony Music Case study (Update April. 09) Presentation Transcript