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Mooga is a patent pending viral, self learning mobile entertainment ecosystem incorporating Artificial Intelligence techniques to understand, track, predict & recommend mobile content based on individual user tastes, downloads & popular contents. Mooga actively promotes viral spreading of content, allowing users to recommend content to their friends & get paid for it! Content sales increase exponentially as Mooga acts like a friend to the users & recommends preferred content to them. Mooga adapts to their tastes, likes & dislikes continuously, resulting in a vastly improved end user experience.