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Everybody gets the same

• Content providers and
Carriers select the “hottest”
and latest content to be NEW
marketed to consumers.
Beyonce 6 Months 1 year
Song later later
• The best sellers of each Beyonce
Song
Beyonce
Song
period are profitable, so
therefore “safe”.
• Consumers are constantly
updated with new content
as operators continuously
reinvent their portfolios.
• No longer “hottest” = No
longer relevant or
profitable.