Mobile Operators the new supermarkets

CONFIDENTIAL INFORMATION

Why limit the product portfolio to a reduced number of content options? CONFIDENTIAL INFORMATION

•  RESHAPE: A whole new mobile world! •  Mooga changes the perceptions of WAP on the mobile handset. As a result of the built in Artiﬁcial Intelligence system, each user has their own personalized page on WAP created every time they log in. •  REMEMBER Your personal mobile friend and butler! •  Once Mooga reshapes and personalizes the WAP on mobile for the user, it does not stop there. Basically, it is like your friend and butler. It remembers what you like and dislike and reacts accordingly. •  RECOMMEND Intelligently knows your likes and dislikes! •  The AI in Mooga is constantly analyzing the information and data of each individual user and grouping preferences on each piece of content in the system. When the user enters the personalized page and performs actions like search or others, Mooga will notice •  REFERRAL Share the information! •  Each individual user has personal preferences and tastes. On the other hand, a user can be part of a much bigger group that has similar interests and tastes. Mooga allows the user to share their ﬁndings and also the resource. •  REWARD Set off the multiplier effect! •  When subscribers refer content links and information to other users and the referred content or information is then purchased; the referrer receives a Reward of the purchase done. This creates new revenue streams. CONFIDENTIAL INFORMATION

Iken Solutions •  IKen Solutions, is a software product company specialized in intelligent business systems backed by hybrid Artiﬁcial Intelligence techniques, expert system, case-based reasoning, neural networks and genetic algorithms. •  Iken Solutions is an IIT Bombay research spin-off. •  Our Vision is to make every software product and solution www.iitb.ac.in www.sineiitb.org intelligence-enabled and add intelligence in every business process. •  Our Focus is to provide highly relevant and extremely personalized end user experiences for the digital world ( Web & Mobile) •  Our unique core technology helps to automate human expertise as well as derive intelligence from available and past data. •  Iken solutions awards: •  Winner TIE CANAAN entrepreneur challenge 2008. •  Iken has been awarded with a direct entry into the Microsoft Startup Accelerator Program 2008 •  Silver award for “Best Technology Innovation” at the Mobile Content Awards 2008 in London. CONFIDENTIAL INFORMATION

Antonio Peña General Manager Americas antonio.pena@ikensolutions.com www.inﬁnitemoco.com Thank you! CONFIDENTIAL INFORMATION

Mobile Operators the new supermarkets

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