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Keynote

  1. 1. Referron referrals you can trust
  2. 2. Value of Referrals ‣ ‣ A loyalist is your best customer A referral is your second best customer Referrals provide the highest close ratio of any sales lead
  3. 3. Trust in recommendations If 100 buyers receive a personal recommendation, 84 will trust it 67 will act on it 2013 Nielson Trust in Advertising Report
  4. 4. Trust in social advertising If 100 buyers see ads on social networks, 27 will trust it 8 will act on it 2013 Nielson Trust in Advertising Report
  5. 5. The Problem with Referrals Referrals don’t scale for four reasons: ‣ ‣ ‣ ‣ People drop the ball and don’t make a connection Connectors don’t link both parties effectively Data on the referral isn’t tracked by anyone Businesses don’t reward connectors
  6. 6. Introducing Referron
  7. 7. The app ‣ ‣ ‣ ‣ Download and signup Update your profile SMS or email connections Refer within groups or from external contacts
  8. 8. Connect people
  9. 9. Track relationships
  10. 10. Manage the process ‣ ‣ Manage the referral process in the app or on the website Customize website status labels for each stage
  11. 11. Reward your loyalists
  12. 12. The Engine ‣ ‣ ‣ ‣ ‣ Measure KPIs through dashboard Identify your most active referrers Top level analytics for group administrators Link referrals to accounting and CRM systems Export data to CSV
  13. 13. Manage Organizations Grouping of users for organizational insights ‣ ‣ Access your data via a documented API Measure intra-group referral activity
  14. 14. Shaping & Scaling with Referron Effectuate the referral Track the life of the referral Reward the referral Shape consumer behavior and scale referrals
  15. 15. Referrals are everywhere Four basic types: ‣ ‣ ‣ ‣ Consumer to consumer Employee to employee Professional to professional Employer to hire
  16. 16. Referron referrals you can trust Australia Todd Heslin todd@referron.com +61 401941382 USA Douglas Chrystall dchrystall@referron.com +1 (781) 325-3414

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