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Keynote Keynote Presentation Transcript

  • Referron referrals you can trust
  • Value of Referrals ‣ ‣ A loyalist is your best customer A referral is your second best customer Referrals provide the highest close ratio of any sales lead
  • Trust in recommendations If 100 buyers receive a personal recommendation, 84 will trust it 67 will act on it 2013 Nielson Trust in Advertising Report
  • Trust in social advertising If 100 buyers see ads on social networks, 27 will trust it 8 will act on it 2013 Nielson Trust in Advertising Report
  • The Problem with Referrals Referrals don’t scale for four reasons: ‣ ‣ ‣ ‣ People drop the ball and don’t make a connection Connectors don’t link both parties effectively Data on the referral isn’t tracked by anyone Businesses don’t reward connectors
  • Introducing Referron
  • The app ‣ ‣ ‣ ‣ Download and signup Update your profile SMS or email connections Refer within groups or from external contacts
  • Connect people
  • Track relationships
  • Manage the process ‣ ‣ Manage the referral process in the app or on the website Customize website status labels for each stage
  • Reward your loyalists
  • The Engine ‣ ‣ ‣ ‣ ‣ Measure KPIs through dashboard Identify your most active referrers Top level analytics for group administrators Link referrals to accounting and CRM systems Export data to CSV
  • Manage Organizations Grouping of users for organizational insights ‣ ‣ Access your data via a documented API Measure intra-group referral activity
  • Shaping & Scaling with Referron Effectuate the referral Track the life of the referral Reward the referral Shape consumer behavior and scale referrals
  • Referrals are everywhere Four basic types: ‣ ‣ ‣ ‣ Consumer to consumer Employee to employee Professional to professional Employer to hire
  • Referron referrals you can trust Australia Todd Heslin todd@referron.com +61 401941382 USA Douglas Chrystall dchrystall@referron.com +1 (781) 325-3414