Social Intelligence: Realizing Business Value in Big Data

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  • 1. Enabling Agile Intelligence throughthrough Open AnalyticsOpen Analytics 1TitleSocial Intelligence Webinar: RealizingBusiness Value in Big DataSubtitleLocation, DateMay 2012 | Scott Raspa & Nathan Putzier .com © 2011 IKANOW
  • 2. Agenda• • Social Intelligence Enablingis BigIntelligence through What Agile Data • Infinit.e Demonstration• Open Analytics Market Trends • Infinit.e - Taking Social• How we got to Big Data Intelligence to the Next Level• Big Data Market Size • Business Value• Overview of IKANOW & Infinit.e 1 • Why IKANOW• Title Harnessing Big Data • Take-Aways • Do you have a Big Data need?• Subtitle Open Analytics Location, Date .com © 2011 IKANOW
  • 3. What is Big Data? videos & photos email mobile GPS socialEnabling Agile Intelligence throughOpen AnalyticsTitle Big Data 1Subtitletoo big, moves too fast, or doesn’t fit the structures of your database architecture Data that isLocation, Date Dimensions: Variety, Velocity, and Volume 3 .com © 2011 IKANOW
  • 4. Market TrendsEnabling Agile Intelligence throughOpen Analytics 1TitleSubtitleLocation, Date .com © 2011 IKANOW
  • 5. How we got to Big DataEnabling Agile Intelligence throughOpen Analytics 1TitleSubtitleLocation, Date Source: Mike Driscoll, CTO Metamarkets: The Three Sexy Skills of Data Scientists (& Data Driven Startups) .com © 2011 IKANOW
  • 6. Big Data Market $53B market by 2017“Big Data will earn its place as the next ‘must have’ competency in 2012 asthe volume of digital content grows to 2.7 zettabytes, up 48% from 2011.”-IDC Enabling Agile Intelligence through Open Analytics“Big Data analyticscan substantially 1 Titleimprove decisionmaking.” Subtitle-McKinsey Global Institute Location, Date .com © 2011 IKANOW
  • 7. IKANOW Overview• Mission: Delivering the Power to Act• Open Analytics Platform: Infinit.eEnabling Agile Intelligence throughOpen Analytics Big Data Unstructured Data Agile Intelligence 1Title Structured Data Open AnalyticsSubtitleLocation, Date Business Value .com © 2011 IKANOW
  • 8. Harnessing Big Data Turning information into knowledge Enabling Agile20% Structured Intelligence through OpenLog files • Analytics • Databases • Apps • Documents • Presentations • Spreadsheets • Meeting notes • Email • IM chats • Reports 1 Title • Social 80% Unstructured • Entities Subtitle • Events • Facts • SentimentUnstructured and Structured Data • Geospatial Location, Date • Temporal • Themes .com © 2011 IKANOW
  • 9. Open Analytics Big Data ArchitectureEnabling Agile Intelligence throughOpen Analytics 1TitleSubtitleLocation, Date .com © 2011 IKANOW
  • 10. Open Analytics in ActionSocial Intelligence & the Business Value in Big Data Enabling Agile Intelligence through Open Analytics Social Intelligence: The Collection and Analysis of 1 Title Information Derived from Social Media Subtitle Location, Date .com © 2011 IKANOW
  • 11. Social IntelligenceExample: Syrian Social Media Battle-Space“The Syrian uprising should be the kind of story that takes socialmedia by storm.” – Future TenseEnabling Agile Intelligence throughWithout a Social IntelligenceOpen AnalyticsPlatform, understanding theWho, What, Where, When, and Why is a verymanual, labor-intensive, and time consumingprocess. 1TitleSubtitleLocation, Date .com © 2011 IKANOW
  • 12. Social IntelligenceInfinit.e’s role• Connect the dots (people, groups, techn Enabling Agile Intelligence through ologies) Open Analytics• Identify patterns• Turn information into knowledge• Pinpoint strategic 1Title business opportunitiesSubtitleLocation, Date .com © 2011 IKANOW
  • 13. Product DemonstrationEnabling Agile Intelligence throughOpen Analytics 1TitleSubtitleLocation, Date .com © 2011 IKANOW
  • 14. Infinit.eTaking Social Intelligence To The Next Level • Manual to more systematic and Enabling Agile Intelligence through automated approach Open Analytics • Ingest, categorize, and organize massive amounts unstructured and structured sources into a common data environment • Provides the ability to search, visualize 1Title connectivity and linkages between information with multitude of degrees of separation, that “eyeballing” cannotSubtitle • Reduces the time to actionable intelligenceLocation, Date .com © 2011 IKANOW
  • 15. Business ValueSocial Intelligence & Open Analytics Enabling Agile Intelligence through Open Analytics Improved Actionable Strategy Intelligence 1Title Improved Real-TimeSubtitle Decision Information MakingLocation, Date Aggregation .com © 2011 IKANOW
  • 16. Why IKANOW? Open Analytics and Agile Intelligence approach to problem solvingOpen Architecture through Enabling Agile Intelligence Agile Practices Open Analytics 1TitleSubtitleLocation, Date Business Agility .com © 2011 IKANOW
  • 17. Take-AwaysBig Data: Data that is too big, moves tooEnabling Agile Intelligence throughOpen Analytics doesn’t fit the structures of your fast, or database architectureRapidly growing market - $53B by 2017Social Intelligence: The Collection and 1Title of Information Derived from Social AnalysisSubtitle MediaLocation, Date .com © 2011 IKANOW
  • 18. Take-AwaysInfinit.e: Analytical Development PlatformEnabling Agile Intelligence throughOpen Analytics  Harness Intelligence from Big Data for Your Businesses Specific Needs  Fuse Social Intelligence with Enterprise Systems – Tremendous Business Value1TitleSubtitleLocation, Date .com © 2011 IKANOW
  • 19. Do you have a Big Data need? Ask yourself… • What problem will I truly be solving?Enabling Agile Intelligence through • AnalyticsOpenHow is my Big Data solution to derive analytical meaning? • Can I apply a $ value to the solution? 1Title notodayofand is status quo okay?a problem If I said any these do I really haveSubtitleLocation, Date a simple question you are trying to solve and get specific really fast! Start with .com © 2011 IKANOW
  • 20. Questions? Thank you!Enabling Agile Intelligence throughOpen Analytics Scott Raspa Nathan Putzier Account Executive Intelligence Analyst sraspa@ikanow.com 1 nputzier@ikanow.comTitle 410.533.2656 330.354.9662SubtitleLocation, Date www.ikanow.com | @ikanowdata | 703.454.9029 .com © 2011 IKANOW