Ikankubiru progress

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Ikankubiru progress

  1. 1. Assalamu’alaikumWr, Wb. A just idea/propose of : Oleh : Fatkhur Rozaq, LPPMHP Surabaya
  2. 2. Traceable Fish is necessity now by Indonesia• It is the global demand, as evidence of the completeness of quality assurance systems and food security, Sudah merupakan tuntutan global, sebagai bukti kelengkapan sistim jaminan mutu dan keamanan pangan,• It is the demands of the fishing industry in Indonesia, to complete his implementation of quality assurance, Sudah merupakan tuntutan industri perikanan Indonesia, untuk menyempurnakan penerapan jaminan mutunya,• Without traceability, a system of quality assurance and food safety to be empty / hollow, Tanpa ketelusuran, suatu system jaminan mutu dan keamanan pangan menjadi kosong/keropos,
  3. 3. Traceable Fish is necessity now by Indonesia• Is an inter-chain connector of business of fisheries product from beginning level, middle and last, Merupakan alat penyambung antar mata rantai pengusahaan hasil perikanan dihulu, tengah dan hilir ,• To provide information and data to all chain businesses for develop their internal systems/record keeping, Untuk menyediakan informasi dan data kepada semua mata rantai pelaku usaha untuk mengembangkan intern sistemnya,• To establish a data base that can be used by various parties in the Indonesian fisheries development efforts, Untuk membentuk data base yang dapat digunakan berbagai pihak dalam upaya pembangunan perikanan Indonesia
  4. 4. Application model shall be :• Easily implemented by all of the fisheries businesses. Mudah dilaksanakan oleh semua pelaku usaha perikanan.• Having detailed data structure, complete with clear identification and traceable until origin of data Mempunyai struktur data yang rinci, lengkap dengan identifikasi jelas dan mampu telusur sampai asal data.• Having a secure data and information regarding to the status. Mempunyai pengamanan data dan informasi sesuai dengan statusnya.
  5. 5. Application model shall be :• Have much choice about how to apply in various situations and conditions. Mempunyai banyak pilihan cara untuk mengaplikasi kan pada berbagai situasi dan kondisi.• Simultaneus create a data base that can be used for broader purposes. Menghasilkan data base yang dapat dipakai bagi kepentingan luas.• Provide immediate benefits for businesses, more than just a trace data Memberikan manfaat lansung bagi pelaku usaha, lebih dari hanya sekedar data telusur.
  6. 6. A propose of electronically integrated, hand phone and paper system of Indonesian fish traceabilityby “SMS Gateway Autorespond Web.base” Model
  7. 7. A propose of electronically integrated, hand phone and paper system of Indonesian fish traceability, by“SMS Gateway Autorespont Web-base” Model
  8. 8. Application access model :Electronically integrated, hand phone and paper, by• typingSMS• SMS simcard naviGator64 Telkomsel• SMS life in hand telkomsel XL• SMS satelindo@cces Indosat• Web-site, by multy status page• Self Privacy Site Application (SPSA).• Bar/QR code, label, promo page creator
  9. 9. Indonesian Fisheries Traceability Application Challenging• A lot of kinds of fish and fisheries products,• Lines and distribution chains is very complex, mainly catching- landing fish rather than aquaculture fish,• The basic components of distributions are many small-scale businesses, so many limitations,• Distribution businesses located in the thousands of islands, some isolated,• The number of businesses that millions of people,• Amount of handling and processing (change in the form of fish) are very diverse,• Business actors is very heterogeneous in knowledge, social status, concerns the rules, education, and welfare levels of business,
  10. 10. Indonesian Fisheries Traceability Application Challenging• Not enough available business data base (maximum 20%),• Business actors are generally not comfortable or not like writing, mainly small scale businesses,• Business actors generally do not want to burden (ex. Maintenance/store labels or search coding from long list.• Knowledge and awareness of food handling ethics and quality/food safety, especially in the upper level (producers and primary distributions) is very low.
  11. 11. Don’t worry, Indeed many faults ofIndonesia, but we must search andseek it’s comparative excellences.Jangan khawatir, memang banyakkekurangan di Indonesia, tapi kita harusmencari keunggulannya.
  12. 12. Rating of using face book, related by mobilephone in the world( Times, garuda fly news, june-2010 ) 1. USA : 24 millions user 2. UK : 22 millions user 3. Indonesia : 21 millions user 4. Canada : 19 millions user 5. Sweden : 17 millions user 6. Etc.If survey base on typingsms using only, may Indonesia be highest rating in the word, please checks and recheck
  13. 13. Hard-ware support, Don’t worry
  14. 14. Mobile phone shops are everywhere and good marketed.Toko handphone ada dimana-mana dan mesti ramaiHundreds of the models and types, Let’s choose from simplesone or sophisticated.Ratusan model dan type, tinggal pilih dari yang sederhana sampai canggihVery cheap ( US$. 15) enaugh to life completely hp- direct use.Sangat murah, hanya Rp. 149.000 , langsung pakai.Many businesses are designed with using mobile phone, mainsms.Banyak bisnis yang dirancang dengan menggunakan hp, utamanya sms.Realizing this potency, all the banks already developedsmsbanking services.Karena menyadari potensi ini, semua bank mengembangkan layanansmsbankingTelevision programs are also very exploit the use of typingsms.Acara televisi juga sangat mengekploitasi penggunaan sms ketik
  15. 15. Provider and soft-ware support, Don’t worry
  16. 16. Many providers hp was operated in Indonesia.Banyak provider operasi hp di indonesiaSimplicity and generosity War is very profitable for service.Perang kemudahan dan kemurahan layanan sangat menguntungkanEverywhere, the streets filled with street promotions phonecellprovider.Dimana-mana, dijalan-jalan dipenuhi promosi provider phone cell10 000 sms free every day, it is usual.Gratis 10.000 sms setiap hari, adalah biasaFree internet on-line 10 mb per day.Gratis internetan 10 mb setiap hariMany other Easiness, free…free and freeeeeeBanyaKemudahan-kemudahan lainnya.
  17. 17. In conclusion, the use of sms in Indonesiais very wonderfull, all businesses interestsand utilize, a big loss if the application ofIndonesia fish traceability system do notutilizes, or not participate sms party of thisnation.Kesimpulan, penggunaan sms di indonesia sangat luar biasa,semua kepentingan bisnis melirik dan memanfaatkannya, rugibesar kalau penerapan system traceability ikan tidak ikutmemanfatkan, pesta sms bangsa ini..
  18. 18. All Bank ; local, national and international released the sms banking services.
  19. 19. Why not sms, almost allbusinesses explore it..!!!!
  20. 20. General model of Traceability system applications ”ikanbiru” Fisheries Businesses Information listed and stored in accordance Produser with the security Aqc/Fishmn status of data, by typing SMS included 【First Regristation】 Catalog Registration Middle Man Fish overview Business overview DATABASE With identificati0n (Supplier) number, the history production and 【By Fish/Product】 distribution can be Processor/ Productions Registration found, by typing SMS included Estblishment Businesses Registration Product Lot Registration by Identification Number Distributor & Retailer In coming Registration Out going Registration Transaction Registration by Product unit Horeka & (Consumers)Register information and General informationstore at each stage on the internet Handphonedistribution chain with opened up a certaineach privacy, by typing SMS data by typing SMS
  21. 21. Typing SMS Home page SMS Simcard Retail Label Consumer SiteBar-Coding SMS Simcard QR Coding Scanning Labelling Privacy site Secur data
  22. 22. A Strategic Program of :• Indonesian representative fisheries traceability.• Indonesian fisheries life data.• On-time data by minute.• On-line data by around the Indonesia.• INDONESIAN Assurance Quality and safety system integrity.• Multi using fresh data result of Indonesian fisheries base data for: planning, marketing, budgeting, guiding, monitoring, NRCP, HC (Health Certificate), CC (Catch Certificate), evaluating, infotainment, report, etc. Melati-gsmb, copyright@2010
  23. 23. Consumers In the Viewing traceability Information ?! Web Site Last shop for consumers Product detaiil information of certain site Ikanbiru consumers access the Read QR code with site from the URL shown on your QR reader at the last store, PC, then input the number of then displays information questions consumers PC Last shop HP site for consumers Printing and labeling the QR code on the packaging Read QR code with HP, retail sales Handphone dissemination of access site information
  24. 24. Examples of traceability for Consumer Information Display• Web-site (Home Page) http://www.ikanbiru.com
  25. 25. ikanbiru businesses site (SPSA) that useto develop its record, report or internal traceability Setiap pelaku usaha dapat meminta ruang khusus bagi dirinya sendiri untuk mengembangkan pengelolaan data dan Web Site J-Fish.net informasinya ( SPSA = Self Privacy Site Application ) Could apply to the registration of members of the PC that used in the work • Define search terms (entrepreneurs, product, date, etc), then focusing on lots that became the object
  26. 26. Saturday, Mei 4, 2010 May Self Privacy Site Applications (SPSA)KT1. BG23456d56 Name : UD. IKANKU SEGAR, Jl Pandanaran GresikKT2. FR56k89768 No. Aplikasi : FC34562KT3. RG63y65389KT4. TY83546g53KT5.FD56356j939 Several functions can apply/access by mobile phone
  27. 27. Visi :Transactions of fish and fisheryproducts in Indonesia seemed to beinvalid, unlawful and IUU withoutKodetelusurikanbiru pointSlogan :Kodetelusurikanbiru, take care andcherish God blessed fish through Indonesiantough fisheries development.
  28. 28. Model “SMS Gateway Autorespond Web.base”• Very appropriate to the characteristics of Indonesia, the main characteristics of the producer is lazy writing, do not want to burden codes dictionary and labels storing, less obedient, less concerned with / aware, need recognition, etc. Sangat sesuai dengan karakteristik indonesia, utamanya karakteristik pelaku usaha perikanan yang malas tulis- menulis, tidak mau terbebani kode2, kurang taat, kurang peduli/sadar, butuh pengakuan, dll.• Applications not need a database first, but simultaneously forming a dynamic database while used. Tidak perlu database pelaku usaha terlebih dulu, namun secara simultan membentuk database dinamis sembari dipakai.• Systems work continuously, non-stop seven days a week, 24 hours a day, one hour 60 minutes and one minute 60 seconds. System bekerja terus-menerus, non-stop seminggu 7 hari, sehari 24 jam, sejam 60 menit dan semenit 60 detik.
  29. 29. Model “SMS Gateway Autorespond Web.base”• System is like a giant computer with millions keyboard (hp) belonging to anyone who is interchangeable input / used by anyone, the main business actors / agents. System bagaikan suatu komputer raksasa dengan jutaan keyboard (hp) milik siapapun yang dpt diinput/digunakan oleh siapapun, utamanya pelaku usaha/petugas.• As an official traceability, but also can be used by businessmen to the application / develop their own internal traceability / record keeping.. Sebagai official traceability, namun juga bisa dimanfaatkan oleh pelaku usaha untuk penerapan/ mengembangkan internal traceability masing-masing.• Dynamic and can be packaged as prestigious members, intertainment sense (not overload/burden), and business orientation process. Dinamis dan dapat dikemas sebagai prestigious members, intertainment sense (bukan beban), maupun bisniss orientation process.
  30. 30. Model “SMS Gateway Autorespond Web.base”• Access system is very easy and simple, everyone, its main business is able and even interesting (very interesting and user friendly). Akses system sangat mudah dan sederhana, semua orang, utamanya pelaku usaha sangat bisa dan bahkan menarik (very interesting and user friendly).• The operational cost is very cheap, even if the heart can be self-budgeting, even if Necessary profit model. Biaya operasional sangat murah, bahkan kalau tega bisa self-budgeting, bahkan profit model if necessary.• The quality of data produced, detailed, coherent, accurate, and fresher life on time by the second, upstream-downstream complete. Kualitas data yang dihasilkan, detail, runtut, akurat, life dan fresh on time by second, hulu-hilir complete.
  31. 31. Model “SMS Gateway Autorespond Web.base”• Data can be used not just the interests of quality and safety assurance system of fishery products, but as information systems and databases MAMAF-RI or Indonesian fishery. Data dapat digunakan tidak hanya sekedar kepentingan system jaminan mutu dan keamanan hasil perikanan saja, namun sebagai system informasi dan database KKP-RI atau perikanan Indonesia.• Easy improve and update to get the perfect system in the next time. Mudah dikembangkan dan disesuaikan menuju kesempunaan sistem di masa mendatang.
  32. 32. Kerjasama pembumian model. • Provider phone cell • Telkom • Televisi • Pabrikan phone cell • dllKodetelusurikanbiru, ikut peduli dan mensyukuri barokahikan melaui pembangunan perikanan tangguh Indonesia.
  33. 33. Simulation of data chains by transaction mechanism ( from Farm to Table simulation ) Definitives DATA The system Intermediates data data, Examples : as URL’s to 7 business actors will be access the systemFarmer/Fs Trader Processor Exporter Retailler Horeca consumer
  34. 34. Simulation of data chains by transaction mechanism ( from Farm to Table simulation ) TRUE DATA SMSAfterbe recordedis recorded will the report as data when Intermediates data there data, then the by Certain as was approved reporter At the time and location of will get a Inspector (KT) Fish Trace Code harvest / landed the fish, fish- (This if the government is ready, if not yet, typingSMS recognized yet of fish. over-reporting wastu typingSMS recognized Farmer this function is turned offreported farmer / fishermen first), as the definitive data as the definitive datatypingSMS through KT so SMS will be instantly recognized KT is used as the transaction key (need local fish inspectors verification) (This is one of the most simple way as the definitive data code and for access the systemsNo. KT : BN3456131410 to report)
  35. 35. Chains data by transaction mechanism After the report was recorded as Definitives DATA data, the reporter/farmer will get a TraceCode (KT) over-reporting of Intermediates data fish. typingSMS willas the transaction key KT is used be directly recorded by the system as thesystems. code and to access definitive data Farmer (Without the Fish Inspector approved) The KT has been received, also bring KT concomitant data, including: NA: Membership NumberMisal : BN3456131410 IA: Identity Members RHP: Breakdown of Fish/Fishery Products KL: Code Location of origin of fish NS: Serial Number report, etc
  36. 36. Famers report at harvest, just by typingSMS, panentypingSMS will be directly recorded No.Anggota (NA) anda : BT3452711 Kode telusur (KT) ikanby the system as theanda : Status Anggota (STA) definitive data anda: (Without the Fishtambak Pembudidaya Inspector approval ) BN1763K61343 tradisional Panen bandeng 500 Rincian ikan (RHP) anda : Identitas Anggota (IA) anda: Suparman rungkut Bandeng 500 KgFarmers received an automated Suparman, Rungkut, Surabaya reply Sidoarjo. from the system on its SMS: Selamat Datang di Kode Lokasi panen (KL) : Ikanbiru Anda butuh info Examples of simulation Kalanganyar, Sedati, lanjut, utamanya nomor Replies are KT and Sidoarjo, IDJI043029 RHP, applications typingSMS: anggota (NA) anda, silakan balas, ketik : cek By PoinUndi :: 133 be forward to the farmer at fish harvest anda KT & RHPx345BC No. can A Reporter/farmer view detail area with simple SMSprospective buyer or access for detailinfo, printing kedi/ QR code, labels or on the KTbalasan Selamat datang bar 2014 Kirimkomunitas peduli info reported–onlywhich Terima cek ikanbiru, develop astempat panen di posisi a privacy homepage of dan mensyukuri barokah has been obtained, internal traceability with ikan Indonesia. including the Membership Nikmati layanan dan SPSA (Self Site Privacy Application) sensasinya. Ketik>< Number (NA), etc ikanbiru><layanan.
  37. 37. Famers report at harvest, just by typingSMS, panen No.Anggota (NA) anda : typingSMS will be directly recorded BT3452711 Kode telusur (KT) ikan by the system as(STA) definitive data Status Anggota the anda : anda: Pembudidaya tambak BN1763K61343 (Without the Fish Inspector approval ) tradisional Panen#500#bandeng Rincian ikan (RHP) anda : Identitas Anggota (IA) anda: #250#nila#Suparman Bandeng 500 Kg, nila 250Farmers#61211 Rungkut,automated reply Suparman, received an Sidoarjo. Atau Kg from the system on its SMS: Tangkap#500#kakap Kode Lokasi panen (KL) : #250#kerapu#nama# Examples ofAnda butuh info Ikanbiru simulation Selamat Datang di Kalanganyar,area WPP-sub Sedati, Sidoarjo, IDJI043029 and RHP, Replies are KT tangkap applications typingSMS: lanjut, utamanya nomor anggota (NA) anda, Poin anda : 133 A farmer at fish harvest silakan balas, ketik : cek By KT & RHP: can be forward to the No. Undi x345BC Reporter/farmer view detail area with simple SMSprospective datang dior access for detail buyer Selamat Kirim bar / QR code, ke 2014 info on the KTbalasaninfo, printing, komunitas peduli labels or reported–onlywhich Terima cek ikanbiru di posisi tempat panen dan mensyukuri barokah develop as a privacy homepage of has been obtained, ikan Indonesia. internal traceability with Nikmati layanan dan including the Membership sensasinya. Ketik>< SPSA (Self Site Privacy Application) Number (NA), etc ikanbiru><layanan.
  38. 38. Rincian HP (RHP) : The farmerBandeng 500 Kg will be sell fish by providing KT to prospective buyer (trader) by SMS-forwardPembudidaya :Suparman, Rungkut,Surabaya.Lokasi panen :Sedati, Sidoarjo,Kode telusur ikan : Kode telusur ikan :IDJI04306 BN1763K61343 BN1763K61343Rincian ikan (RHP) : Rincian ikan (RHP):Waktu panen : Kg Bandeng 500 Bandeng 500 KgSabtu, 13 jan 2010, jam Prospective buyer (trader) Anda ingin membeli,Ikanbiru12.45.34 , komunitas Farmer, who has obtain balas, ketik:peduli dan mensyukuri receive the farmerKT by namaikan><jml KgKondisi ikan : KT, will be sell the fish to ><nama><Kec><Kabikan Indonesia.Baik dan aman forward , but before the Atau minta info rinci, prospective buyer balas, ketik : cekWastukan : purchase transactionFatkhur Rozaq, (trader) through give KT113/insp/2005 carried out check in Forward KT by SMS forward Terima forwardTerimakasih, anda telah ke pembeli advance of truth in KT KT dari penjualikut peduli danmensyukuri ikan detail info.Indonesia melaluiIkanbiru Pembeli
  39. 39. Historical data Chains data by transaction mechanism only Definitives DATA process use KT, Fish buying-selling by sms-forward Intermediates data with the new KT (traderKT), ownership of data move from Farmer Trader farmer to buyer KT KT KT RHP, info a new KT, buyer gainedMisal : BN3456131410 from his SMS Misal : BN3456131411 transaction report
  40. 40. No.Anggota (NA) anda : Buyer (trader) will be buy/purchase the fish PG3452221 Status (STA) sebagai : Pedagang ikan kecil Identitas Anggota (IA): Sadeli, Porong, Sidoarjo Buyer (trader) received Asal Pembudidaya : Suparman, Rungkut, KodeTelusur (KT) ikan : Kode telusur ikan :an automated reply from Surabaya. 250 Sadeli Bandeng BN1763K61343 Porong Sidoarjo. Asal Lokasi panen : NS1763K5545 Rincian ikan (RHP): the system on its SMS : Sedati, Sidoarjo, Bandeng 500 Kg After receiving KT Rincian HP (RHP) : Bandeng 250 Kg IDJI04306 Anda ingin membeli, Waktu panen : forward from farmer, balas, ketik: namaikan> Ikanbiru,terimakasih Sabtu, 13 jan 2010, jam Replies are KT and RHP, buyer (trader) report <jml Kg ><nama><Kec> 12.45.34 <Kab Kondisi ikan : Info rinci, balas, ketik: cek Baik dan aman balas, ketik : cek their purchasing by Atau minta info rinci, Wastukan : By KT & RHP can be forward to the Fatkhur Rozaq, typingSMS forward to Buyer (trader) view detailprospective buyer or access for detail 113/insp/2005 Terimakasih, anda telah ikanbiru info on the his KT ,which hasinfo, printing bar / QR code, labels or Kirim 2014 balas sms ikut peduli dan Terima balasan develop as a privacy homepage of mensyukuri ikan been obtained, by “check” Indonesia melalui internal traceability with Ikanbiru including the MembershipSPSA (Self Site Privacy Application)on Number (NA), etc Pembeli Pembeli
  41. 41. No.Anggota (NA) anda : Buyer (trader) will be buy/purchase the fish PG3452221 Status (STA) sebagai : Pedagang ikan kecil Identitas Anggota (IA): Sadeli, Porong, Sidoarjo Buyer (trader) received KodeTelusur (KT) ikan : Asal Pembudidaya : BN1763K61343 Suparman, Rungkut, Rincian ikan (RHP): Kode telusur ikan :an automated reply from kalau beli semua ketik: Surabaya. Asal Lokasi panennila Bandeng 500 Kg, : Beli#sadeli#kode pos NS1763K5545 250 Kg Sidoarjo, tinggal#KT. the system on its SMS : Sedati, After receiving KT Anda ingin membeli, kalau tdk semua: Rincian HP (RHP) : Bandeng 250 Kg IDJI04306 Waktu panen : forward from farmer, balas, ketik: namaikan> Beli#sadeli#K-pos#KT# <jml Kg ><nama><Kec> 400# bandeng#200#nila Ikanbiru,terimakasih Sabtu, 13 jan 2010, jam Replies are KT and RHP, buyer (trader) report <Kab 12.45.34 Atau minta info rinci, Kondisi ikan : Info rinci, balas, ketik: cek balas, ketik : cek Baik dan aman their purchasing by By KTWastukan can be forward to the & RHP : Fatkhur Rozaq, typingSMS forward to Buyer (trader) view detailprospective buyer or access for detail 113/insp/2005info, printing baranda telah Terimakasih, ikanbiru info on the his KT ,which has / QR code, labels or Kirim 2014 ikut peduli dan balas sms Terima balasan develop as a privacy homepage of mensyukuri ikan been obtained, by “check” Indonesia melalui internal traceability with including the Membership IkanbiruSPSA (Self Site Privacy Application)on Number (NA), etc Pembeli Pembeli
  42. 42. No.Anggota (NA) anda :Pedagang akan membeli bandeng PG3452221 hanya 250 Kg dengan By KT obtained, buyer Status (STA) sebagai : SMSketik, membalas kecil Other using KT yang diberi penjual atas Pedagang ikan (Trader) can be : Identitas Anggota (IA): Sadeli, Porong, Sidoarjo Asal Pembudidaya : Suparman, Create/print of Rungkut, Kode telusur ( KT ) : KodeTelusur (KT) ikan : Surabaya. 250 Sadeli Bandeng Porong Sidoarjo. code by his Bar/QR BN1763K61343 Asal Lokasi panen : NS1763K5545 Rincian ikan (RHP): Rincian HP (RHP) : Sedati, Sidoarjo, KT Bandeng 250 Kg Bandeng 500 Kg IDJI04306 Anda inginCreate/print of membeli, Waktu panen : balas, ketik: namaikan> Ikanbiru,terimakasih Sabtu, Distribution or Retail 13 jan 2010, jam <jml Kg ><nama><Kec> Info rinci, balas, 12.45.34 Kondisi ikan Label by KT <Kab ketik: cek : Atau minta info rinci, Baik dan aman Create profile/ balas, ketik : cek Wastukan : promotion page and Fatkhur Rozaq, 113/insp/2005 up load by KT publish Terimakasih, anda telah Kirim 2014 balas sms ikut peduli dan Terima balasan or by Forward to buyer, mensyukuri ikan self site to Create Indonesia melalui give note or helping buyer manage his to report, by KT Ikanbiru data/information by SPSA
  43. 43. Chains data by transaction mechanism Export data, half amount of processor fish have TRUE DATA Intermediates data LPPMHPFarmer Trader Processor EKSPOR Exportir KT KT KT KT RHP, info RHP, info Export certification Misal : BN3456131411 ( Health Certificate )
  44. 44. Chains data by transaction about it, mechanism Don’t worryEkspor, ½ jumlah Data This is willikan darireal at be pengolah TRUE DATA I have Thank toIndonesia trough ikanbiru, been eating ofikanbiru a fish with Intermediates data clear assurance and traceable The other half fish ammount, will retailler orderFarmer Pedagang Processor Retailler Horeca Consumer KT KT KT KT KT KT RHP, info RHP, info RHP, info
  45. 45. ThisJust very simple, SMS, is only by 13 times easy Chains data by transaction mechanism trace model application, the complete, detail, fresh in time data and story fish TRUE butfrom farm to table DATA representatif, let’s go before late obtained, by ikanbiru Intermediates dataSMS.1 SMS.3 SMS.5 SMS.7 SMS.9 SMS.11 SMS.13 Farmer Pedagang Processor Exportir Retailler Horeca Consumer KT KT KT KT KT KTKT KT KT KT KT KT SMS.2 SMS.4 SMS.6 SMS.8 SMS.10 SMS.12
  46. 46. Simpel Aplikasi SMSketik “fish from farm to fork” ( F4 ).1. panen><bandeng><500><nama><alamat>…send2014 (..........dibalas KT, NA terkandung info KL, RHP, IA, NS, Npc)2. beli><KT><bandeng><500><nama><alamat>…send2014 (……..dibalas KT, NA terkandung info KL, RHP, IA, NS, Npc)3. olah><KT><bandeng beku><250><nama><alamat>…send2014 (…….dibalas KT, NA terkandung data KL, RHP, IA, NS, Npc)4. ekspor><KT><bandeng beku><250><nama><alamat>….send2014 (…….dibalas KT, NA terkandung data KL, RHP, IA, Npc ) Melati-gsmb, copyright@2010
  47. 47. Simpel Aplikasi SMSketik “fish from farm to fork” ( F4 ). 5. ecer><KT><bandeng><250><nama><alamat>….send2014 (…….dibalas KT, NA terkandung data KL, RHP, IA, NS, Npc) 6. masak><KT><bandeng presto><100><nama><alamat>…send2014 (…….dibalas KT, NA terkandung data KL, RHP, IA, NS, Npc) 7. santap><KT<bandeng presto><2><nama><alamat>….send2014 (…….dibalas KT, NA terkandung data KL, RHP, IA, NS, Npc)Hanya 7(tujuh)x SMSketik !!!! Lho…
  48. 48. Simpel Aplikasi SMSketik “fish from farm to fork” ( F4 ).Only with 7x SMSketik can drive and monitor the fisheries unit of the distribution chainfrom harvest to consumption with various stories and details of his journey:•Covers all business operators and consumers as well as HPs data base ( Fish Censuslike).•Business actors: farmers / catch, traders, processors, exporters, retailers, cookers,and connoisseurs. Observers, the quality watchdog, officers, etc.•Data base includes businesses; whom, business status, address, and when done,•Type, amount, where, when HP harvested / captured (Milkfish 500 Kg).•The collected data were accurate, detailed, fast, fresh life and on time.•Operational level business easier (Indonesian user friendly)•The cost is very cheap, 7 x the price of sms (@ Rp100) = Rp. 700.•This system model can even be self costless budgeting (if governments are willing andhave the heart).•Length of narrative history, coherent and direct•Has harvested 100 kg of milkfish (complette all attributes related information).•Traders bought and sold to two parties (producers and retailers).Processed and then exported to Korea as 250 kg of frozen fish.•Which deicer purchased by restaurants such as for cooked Presto 100 Kg.•Presto was the second home meal ordered by mister Kg. Bambang from Sidoarjo. If not checked enough Bambang calling because no.phonecell recorded.•Can be designed by business-model orientation via sms point, lottery or Gebyarregular TV.
  49. 49. Mudah Aplikasi SMSketik, tidak harus pakai hp sendiri, contoh seorang petanel (pembudidaya ikan).1. Dengan handphone milik sendiri panen><bandeng><500><nama><alamat>…send2014 (..........dibalas KT, NA terkandung info KL, RHP, IA, NS, Nhp)2. Dibantu memakai handphone-nya pembeli, sekaligus pembeli lapor. beli><KT><bandeng><500><nama><alamat><namapetanel> <alamatpetanel> …send20143. Dibantu orang lain non pelaku usaha, baik petanelnya dan pembeli. jual><KT><bandeng beku><250><namapetanel><alamatpetanel> <namapembeli><alamatpembeli>….. send2014 Melati-gsmb, copyright@2010
  50. 50. Multi Aplikasi SMSketik, contoh seorang petanel (pembudidaya ikan).1. Melaporkan produksi : panen><….send20142. Membantu pembelinya : jual><…..end20143. NA lupa, minta info : na><nama>< alamat>….send20144. KT tertentu lupa, minta info : kt><waktu panen>….send20145. Cek identitas anggota : ia><NA>…..send20146. Cek RHP tertentu : rhp><KT>…..send20147. Melihat histori panen : jejak><panen><kurunwaktu>….send20148. Melihat histori panen tertentu : jejak><panen><bandeng><kurun waktu>….send 20149. Membantu pelaku usaha lain : bantu><…………..send201410.Simple news, intertaint, info lain11.Kalau hp dg simcard bisa minta lebih, QR code, aplikasi tertentu.12.Apabila akses lewat web, sangat luas layanannya, barcoding, aplikasi untuk internal traceability, prin out, news, hyperlink, dll13.Minta site sendiri (Self Privacy Site Privacy = SPSA)
  51. 51. One time SMS, can be a free two- point regular prizes SMS and drawn three months, followed in RCTI gebyarikanbiru event or other TV airtime every Saturday 10:00 till 11:00Kodetelusurikanbiru, ikut peduli dan mensyukuri barokahikan melaui pembangunan perikanan tangguh Indonesia.
  52. 52. Easy improve/update and broad spectrum• F-4 improve to F-5 f be ore FishFromFarmtoFork (F5), pelaku usaha pakan, bibit, obat-obatan, sarana tangkap ikut di akseskan.• not only Traceability program, improve to be Melati-gsmb, copyright@2010
  53. 53. I hope so much !!!!!! He is Indonesian info managerindofish, everythink about Indonesian fisheries
  54. 54. Easy improve/update and broad spectrum• Improve more detail stakeholder - Production fasility (feed, drug, seed, etc) - Producen-aqc (kolam, tambak, karamba, merine, etc) - Producen-catc (nonperahu, p-no.motor, max 5GT, 30GT, up, etc) - Pedagang (kecil-1000Kg, sedang max5000Kg, besar Up5000) - Pengolah (fresh, frozen, dry, canning, fermented, marinated, etc) - Pengekspor (UE, Japan, USA, Afrika, Austr, Korea, Rusia, etc) - Pengecer (pasar tradsnl, toko, mall, keliling, etc) - Penyaji/pemasak (hotel, restaurant, catering, RM, RS, RT, etc) - Pengkonsumsi (Anak2, dewasa, lansia, laki2, perempuan) - Special using (HC, CC, NRCP, Budgeting, research, Infotainment)
  55. 55. Easy improve/update and broad spectrum.• Support and facilitator of internal traceability - Direct using code without adding application. - Adding small application. - The system give download and upload data. - Use Qrcoding/barcoding created by system. - Hand scanner compatibility with barcoding. - etc Melati-gsmb, copyright@2010
  56. 56. Time frame progress : No. PROGRESS WAKTU 1 Design aplikasi- 2,5 bln Network 2 INDONESIAN Uji laboratoris 0,5 bln 3 Uji lapang, 1,5 bln pendampingan 4 Uji coba 1,5 bln 5 Sosialisasi 3,0 bln Melati-gsmb, copyright@2010
  57. 57. Pioner model telusur di Indonesia. • Buahbiru • Ayambiru INDONESIAN • Sapibiru • Rakyatbiru • Dan biru2 yang lainKodetelusurikanbiru, ikut peduli dan mensyukuri barokahikan melaui pembangunan perikanan tangguh Indonesia.
  58. 58. Mekanisme dataRantai Reg, Lap Petanel Reg, beli Pdg-1 Reg, beli2 Pdg-2 Reg, Olah UPI Reg, expor LPPMHP 1 Reg. NA Petanel Lap. NS KL RHP NA = NS = KT (ptn) 2 NA1 + NS1Pedagang NA + NS NA + NS KL KL RHP RHP NA1 + NS1 = KT (pdg) 3 NA2 + NS2Pedagang NA1 + NS1 NA1 + NS1 NA + NS NA + NS KL KL RHP RHP NA2 + NS2 = KT (pdg) 4 NA3 + NS3Pengolah NA2 + NS2 NA2 + NS2 NA1 + NS1 NA1 + NS1 NA + NS NA + NS KL KL RHP RHP NA3 + NS3 = KT (upi) 5 NA4 + NS4LPPMHP NA3 + NS3 NA3 + NS3 NA2 + NS2 NA2 + NS2 NA1 + NS1 NA1 + NS1 NA + NS NA + NS KL KL RHP RHP
  59. 59. Mekanisme logika dataRantai Reg, Lap Petanel Reg, beli Pdg-1 Reg, beli2 Pdg-2 1 Reg. NA Petanel Lap. NS KL Fill RHP NA + NS = KT (a) 2.1 NA1.0 + NS1.0 Pdg-1a KA + KTS NA + NS KTL KL 0,5 RHP 0,5 RHP Pdg-2 NA1.0 + NS1.0 = KT (pdg a) NA2 + NS2 NA = NS = KT(b) NA1 + NS1 2.2 NA1.1 + NS1.1 NA + NS Pdg-1b NA + NS NA + NS KL KL KL 0,5 RHP RHP, 0,5 RHP, 0,5 3 Pdg-2 NA1.1 + NS1.1 = KT (pdg b) NA + NS NA2 + NS2 KL NA1 + NS1 RHP, 0,5 NA + NS KL RHP, 0,5
  60. 60. PENGUMPULPRODUSEN PEDAGANG- 1 PEDAGANG-1 PAKAN PEDAGANG-2PRODUSEN PEMBUDIDAYA PEDAGANG-2 PENGEMAS BENIH IKAN PENGOLAH PENGEMAS PRODUSEN PENGECEROBAT/PUPUK PEMASAK PENGUMPUL PEDAGANG-1 PEDAGANG-2 PENGIMPOR PENGOLAH IKAN PENGEMAS PEMASAK PENGUMPUL P PEDAGANG-1 ???????? PEDAGANG- 1 (n PEDAGANG-2 PEDAGANG-2 PENANGKAP PENGOLAH ???????? PENGEMAS IKAN PENGEMAS PENGECER ???????? PEMASAK
  61. 61. PENGUMPULPRODUSEN PEDAGANG- 1 PEDAGANG-1 PAKAN PEDAGANG-2PRODUSEN PEMBUDIDAYA PEDAGANG-2 PENGEMAS BENIH IKAN PENGOLAH PENGEMAS PRODUSEN PENGECEROBAT/PUPUK PEMASAK PENYANTAP PENGUMPUL IKAN PEDAGANG-1 PEDAGANG-2 PENGIMPOR PENGOLAH PENGEKSPOR IKAN PENGEMAS IKAN PEMASAK PENGUMPUL PERUBAH IKAN PEDAGANG-1 ???????? PEDAGANG- 1 (non konsumsi) PEDAGANG-2 PEDAGANG-2 PENANGKAP PENGOLAH ???????? PENGEMAS IKAN PENGEMAS PENGECER ???????? PEMASAK

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