Even after over a decade of business growth online, it seems usability testing remains one of the best-kept secrets on the web, in terms of ways to separate you from your competition and place you well ahead of the curve. How can you make your site easier to navigate? What testing methods work best to identify and exploit key performance enhancements? Find this out and more from one of the CMS world\'s leaders, Merav Knafo.
As a business owner herself, Merav understands what you\'re looking for in this information-packed session. Her no-nonsense, (no-bull) approach is refreshing and to-the-point. But most of all, her information and insights will prove to be extremely valuable to you, the minute you choose to take her advice and apply it on your own sites.
What You Will Learn:
* What is usability testing
* Who should perform usability testing
* Different usability testing methods, pros and cons of each
* Watch a real test and use a tool to analyze it
* Usability testing cycle
* Tips and tricks to get more out of your testing