Content Management Selection and Strategy

Content Management Strategy and Software Selection Ivo Jansch IMS 2009 (3 December 2009) dinsdag 8 december 2009

Which of these is the best car? 2 dinsdag 8 december 2009

Why is your answer wrong? I didn’t tell you my requirements! Maybe I was looking for: • A simple and inexpensive car for the occasional grocery shopping? • A car to take the kids to football, ballet, etc? • A car to impress the ladies? 3 dinsdag 8 december 2009

The Selection Process 4 dinsdag 8 december 2009

What CMS should you use? There are literally hundreds: ‣ http://en.wikipedia.org/wiki/List_of_content_management_systems Don’t take CMS selection lightly, it is a significant investment Needs to support your needs now and in the future 5 dinsdag 8 december 2009

The CMS Selection Process (1) Business Goals • What is it you want to achieve with your site? • What are your short- and longterm plans? Requirements • What are the features you need? Product Selection • Which CMS products meet your need? To what extent? • “Make or Buy”? 6 dinsdag 8 december 2009

The CMS Selection Process (2) The Financials • Total Cost of Ownership • Return on Investment SWOT Analysis • Strengths, Weaknesses, Opportunities, Threats Comparison Worksheet Selection! 7 dinsdag 8 december 2009

Requirements Gathering Functional Requirements • Features you need • Features your visitors need • Processes and Workflows Non-functional Requirements • Performance • Security • Vendor dependence • Usability • Multi-site • Technology Platform 8 dinsdag 8 december 2009

Commercial vs Open Source Commercial CMS’s • License fees • No access to source code • Support • Vendor Lock? • Typically one vendor or a selection of resellers Open Source • No license fees • Access to source code • Support • No Vendor Lock • Typically dozens of vendors and hundreds of users 9 dinsdag 8 december 2009

Buy vs Make Cost Flexibility BUY MAKE 10 dinsdag 8 december 2009

Buy vs Make Cost Flexibility BUY “BAKE” MAKE 11 dinsdag 8 december 2009

“BAKE” Concept: • Use off-the-shelf components • Customise to your needs • Don’t reinvent the wheel • ‘Best tool for the job’ approach Open Source preferably Cost-effective, but still flexible => balance 12 dinsdag 8 december 2009

Technology Platform Linux, Apache, MySQL, PHP = Common What existing technologies are in your organisation? What technologies do you need to integrate with? • Microsoft Exchange? • Financial Systems? Hosting a CMS yourself or with a provider? • In-house feels safe, but... • Providers have much more experience and better infrastructure 13 dinsdag 8 december 2009

Example Open Source CMS’s 14 dinsdag 8 december 2009

Financials Total Cost of Ownership • License Costs (CMS, Database) • Yearly support / upgrade fees • Hosting • Graphical Design • Customisation / Development • Maintenance Return on Investment • Is the site directly money generating? • Is the site a marketing instrument? • Is the site a cost saver? 15 dinsdag 8 december 2009

Selection done, now what? 16 dinsdag 8 december 2009

Typical Process Functional Design Graphical Design Technical Design Develop Acceptance Testing Migrate existing content Create new content Maintain the site 17 dinsdag 8 december 2009

Case Studies 18 dinsdag 8 december 2009

Questions ? 19 dinsdag 8 december 2009

Links & sources http://www.ibuildings.co.uk http://en.wikipedia.org/wiki/ List_of_content_management_systems http://www.ibuildings.co.uk/services/development/ customised-cms/ Booth #262 20 dinsdag 8 december 2009

Thank you! Contact details: http://www.ibuildings.co.uk ivo@ibuildings.co.uk Twitter: ijansch dinsdag 8 december 2009

Content Management Selection and Strategy

by Ivo Jansch on Dec 08, 2009

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Content Management Selection and Strategy — Presentation Transcript