Your SlideShare is downloading. ×
Content Management
                            Strategy and Software Selection




                                       ...
Which of these is the best car?




                                            2
dinsdag 8 december 2009
Why is your answer wrong?

               I didn’t tell you my requirements!


               Maybe I was looking for:
   ...
The Selection Process




                                                  4
dinsdag 8 december 2009
What CMS should you use?

               There are literally hundreds:
                    ‣ http://en.wikipedia.org/wiki/...
The CMS Selection Process (1)

               Business Goals
               • What is it you want to achieve with your sit...
The CMS Selection Process (2)

               The Financials
               • Total Cost of Ownership
               • Ret...
Requirements Gathering

               Functional Requirements
               • Features you need
               • Feature...
Commercial vs Open Source

               Commercial CMS’s
               • License fees
               • No access to sou...
Buy vs Make


                                Cost   Flexibility




                          BUY                        ...
Buy vs Make


                                Cost            Flexibility




                          BUY          “BAKE...
“BAKE”

               Concept:
               • Use off-the-shelf components
               • Customise to your needs
   ...
Technology Platform

               Linux, Apache, MySQL, PHP = Common
               What existing technologies are in yo...
Example Open Source CMS’s




                                      14
dinsdag 8 december 2009
Financials

               Total Cost of Ownership
               • License Costs (CMS, Database)
               • Yearly ...
Selection done, now what?




                                                      16
dinsdag 8 december 2009
Typical Process

               Functional Design
               Graphical Design
               Technical Design
        ...
Case Studies




                                         18
dinsdag 8 december 2009
Questions ?




                                        19
dinsdag 8 december 2009
Links & sources
                          http://www.ibuildings.co.uk

                          http://en.wikipedia.org/w...
Thank you!




                                     Contact details:

                          http://www.ibuildings.co.u...
Upcoming SlideShare
Loading in...5
×

Content Management Selection and Strategy

1,668

Published on

A presentation I did at the IMS 2009 event in London, helping organizations define a content management system strategy and helping them with the selection of CMS systems.

Published in: Business, Technology
1 Comment
4 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,668
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
4
Embeds 0
No embeds

No notes for slide

Transcript of "Content Management Selection and Strategy"

  1. 1. Content Management Strategy and Software Selection Ivo Jansch IMS 2009 (3 December 2009) dinsdag 8 december 2009
  2. 2. Which of these is the best car? 2 dinsdag 8 december 2009
  3. 3. Why is your answer wrong? I didn’t tell you my requirements! Maybe I was looking for: • A simple and inexpensive car for the occasional grocery shopping? • A car to take the kids to football, ballet, etc? • A car to impress the ladies? 3 dinsdag 8 december 2009
  4. 4. The Selection Process 4 dinsdag 8 december 2009
  5. 5. What CMS should you use? There are literally hundreds: ‣ http://en.wikipedia.org/wiki/List_of_content_management_systems Don’t take CMS selection lightly, it is a significant investment Needs to support your needs now and in the future 5 dinsdag 8 december 2009
  6. 6. The CMS Selection Process (1) Business Goals • What is it you want to achieve with your site? • What are your short- and longterm plans? Requirements • What are the features you need? Product Selection • Which CMS products meet your need? To what extent? • “Make or Buy”? 6 dinsdag 8 december 2009
  7. 7. The CMS Selection Process (2) The Financials • Total Cost of Ownership • Return on Investment SWOT Analysis • Strengths, Weaknesses, Opportunities, Threats Comparison Worksheet Selection! 7 dinsdag 8 december 2009
  8. 8. Requirements Gathering Functional Requirements • Features you need • Features your visitors need • Processes and Workflows Non-functional Requirements • Performance • Security • Vendor dependence • Usability • Multi-site • Technology Platform 8 dinsdag 8 december 2009
  9. 9. Commercial vs Open Source Commercial CMS’s • License fees • No access to source code • Support • Vendor Lock? • Typically one vendor or a selection of resellers Open Source • No license fees • Access to source code • Support • No Vendor Lock • Typically dozens of vendors and hundreds of users 9 dinsdag 8 december 2009
  10. 10. Buy vs Make Cost Flexibility BUY MAKE 10 dinsdag 8 december 2009
  11. 11. Buy vs Make Cost Flexibility BUY “BAKE” MAKE 11 dinsdag 8 december 2009
  12. 12. “BAKE” Concept: • Use off-the-shelf components • Customise to your needs • Don’t reinvent the wheel • ‘Best tool for the job’ approach Open Source preferably Cost-effective, but still flexible => balance 12 dinsdag 8 december 2009
  13. 13. Technology Platform Linux, Apache, MySQL, PHP = Common What existing technologies are in your organisation? What technologies do you need to integrate with? • Microsoft Exchange? • Financial Systems? Hosting a CMS yourself or with a provider? • In-house feels safe, but... • Providers have much more experience and better infrastructure 13 dinsdag 8 december 2009
  14. 14. Example Open Source CMS’s 14 dinsdag 8 december 2009
  15. 15. Financials Total Cost of Ownership • License Costs (CMS, Database) • Yearly support / upgrade fees • Hosting • Graphical Design • Customisation / Development • Maintenance Return on Investment • Is the site directly money generating? • Is the site a marketing instrument? • Is the site a cost saver? 15 dinsdag 8 december 2009
  16. 16. Selection done, now what? 16 dinsdag 8 december 2009
  17. 17. Typical Process Functional Design Graphical Design Technical Design Develop Acceptance Testing Migrate existing content Create new content Maintain the site 17 dinsdag 8 december 2009
  18. 18. Case Studies 18 dinsdag 8 december 2009
  19. 19. Questions ? 19 dinsdag 8 december 2009
  20. 20. Links & sources http://www.ibuildings.co.uk http://en.wikipedia.org/wiki/ List_of_content_management_systems http://www.ibuildings.co.uk/services/development/ customised-cms/ Booth #262 20 dinsdag 8 december 2009
  21. 21. Thank you! Contact details: http://www.ibuildings.co.uk ivo@ibuildings.co.uk Twitter: ijansch dinsdag 8 december 2009

×