HSPDA4G             GPRSEdge               WIFI
•They install      •cellular towers   •
–•
–––
•••••••

••••••
in 2009
in 2009
in 2009

••••••
•••
•••••
••••
I only care              I only care         about…                   about…              Context                  context...
••••••
•••••
•    –•    –
•    –•    –•    –•    –
•    –••    –•
needs           usergoals   tasks
1. Defining the users’ context is the first thing to do   – without it, you don’t have a mobile strategy, you have only a ...
•    –••    –•
•    –•
•       ••    ••
•        •
•••
•••
••    –•
•••    –•
•  •http://www.rockstargames.com/grandtheftauto3
––
    
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
The Mobile ecosystem, Context & Strategies
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The Mobile ecosystem, Context & Strategies

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The Mobile Ecosystem
Mobile as the 7th mass medium
Designing for Context
Developing a Mobile Strategy
Types of Mobile Applications

This presentation has been developed in the context of the Mobile Applications Development course, DISIM, University of L'Aquila (Italy), Spring 2013.

http://www.ivanomalavolta.com

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The Mobile ecosystem, Context & Strategies

  1. 1. HSPDA4G GPRSEdge WIFI
  2. 2. •They install •cellular towers •
  3. 3. –•
  4. 4. –––
  5. 5. •••••••
  6. 6.
  7. 7. ••••••
  8. 8. in 2009
  9. 9. in 2009
  10. 10. in 2009
  11. 11.
  12. 12. ••••••
  13. 13. •••
  14. 14. •••••
  15. 15. ••••
  16. 16. I only care I only care about… about… Context contextuser Developer (you)
  17. 17. ••••••
  18. 18. •••••
  19. 19. • –• –
  20. 20. • –• –• –• –
  21. 21. • –•• –•
  22. 22. needs usergoals tasks
  23. 23. 1. Defining the users’ context is the first thing to do – without it, you don’t have a mobile strategy, you have only a plan of action2. Uncover the users’ goals – and then try and understand how the users’ context alters their goals3. With goals understood, figure out the tasks the users want to perform4. Look for ways to filter content by context – for example: location, media, and model.
  24. 24. • –•• –•
  25. 25. • –•
  26. 26. • •• ••
  27. 27. •  •
  28. 28. •••
  29. 29. •••
  30. 30. •• –•
  31. 31. ••• –•
  32. 32. • •http://www.rockstargames.com/grandtheftauto3
  33. 33. ––
  34. 34.  
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