User-centric design and culture

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User-centric design and culture
Maija Pekkola, Comnet / Aalto University

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User-centric design and culture

  1. 1. User-Centered Design and Cultural Considerations Maija Pekkola, UBI-SERV maija.pekkola@tkk.fi MOTIVE Workshop on Ubiquitous Health and Public Safety Services February 3rd, 2010
  2. 2. User-Centered Design (UCD) ”... design processes in which end users influence how a design takes shape.” (Berkshire encyclopedia of human-computer interaction, 2004) ”... an approach to interactive system development that focuses specifically on making systems usable.” (Human-centred design processes for interactive systems ISO 13407, 1999)
  3. 3. UCD approach Process Product The development of The product will be the product is grounded suitable for its intended on information about purpose in the the people who will use environment in which it the product. will be used.
  4. 4. Successful products Cooper, A. (2004). The inmates are running the asylum – why high-tech products drive us crazy and how to restore the sanity. Indiana: Sams.
  5. 5. Benefits usability, usefulness, effectiveness, efficiency, motivation, learnability, satisfaction, pleasure, enjoyability, fun, safety, better working conditions, quality, increased productivity, better performance, less training, less need for support ...
  6. 6. Information about the user environment task limitations capabilities needs skills motivation
  7. 7. User involvement Methods ● Surveys ● Interviews ● Contextual inquiry ● User observation ● Focus groups ● Evaluations ...
  8. 8. International markets
  9. 9. Cultural differences norms values conventions symbols actions goals language meanings perception cognition
  10. 10. From a local interface...
  11. 11. … to localizing the concept.
  12. 12. Cultural differences norms values conventions symbols actions goals language meanings perception cognition
  13. 13. Cultural considerations in UCD ”Effective strategies that address cultural issues in both the product and the process of information systems development now often are critical to systems success.” A. Smith, F. Yetim / Interacting with Computers 16 (2004) 1–5
  14. 14. Cultural considerations in UCD Process Methods Product The development of ● Surveys The product will be the product is grounded ● Interviews suitable for its intended on information about ● Contextual inquiry purpose in the the people who will use ● User observation environment in which it the product. ● Focus groups will be used. ● Evaluations ... How are users able How to ensure the How the product to participate in the validity of the accommodates to process and act as research and the cultural differences subjects in applicapility of the in norms, values, evaluation studies? methods? conventions, signs, meanings and actions?

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