3 c's and 4c's plays very important role in any business in its management as well as in marketing. This presentation shows how to implement these factors to success your business.

1. 3 C’S
&
4 P’S
FRAMEWORK

5.  A customer is usually refer to a current or potential buyer or user of the
products of an individual or an organization.
 A customer may also be a viewer of the product or the services that is being
sold despite deciding not to buy them.
 Generally people are confused between Customer n Consumer, Customer is
the one who buys the goods where as consumer is the one who consumes
it….

7. • A company is a form of business organization. It’s an association/collection of
individual real persons/or other companies, who provide some form of capital.
This group has a common purpose of gaining profits. This group of persons
can be made to exist in law and then a company is itself considered a "legal
person". The name company arouse because, at least originally, it
represented or was owned by more than one real or legal persons.

9. Competition is the contest between individuals or group of individuals. It arises when
two or more parties strive for a goal which cant be shared. It naturally occurs between
those which co-exist in the same environment . Business is often associated with
competition as most companies are in competition with at least one other firm over
the same group of customers

11. PRICE PRODUCT
THE
MARKETING
MIX
PROMOTION PLACE

12. PRODUCT
THE
MARKETING
MIX

13.  A product is any combination of goods and services offered to satisfy
the needs and wants of consumers.
• Thus, a product is anything tangible or intangible that can be offered for
purchase or use by consumers.
• A tangible product is one that consumers can actually touch, such as a
computer.
• An intangible product is a service that cannot be touched, such
as computer repair, income tax preparation, or an office call.
Product differentiation can be done on the basis
of –
 product design
 product packaging
 The safety.
 The “green”

14. PRODUCT
THE
MARKETING
MIX
PLACE

15. A crucial decision in any marketing mix is to correctly identify the distribution
channels. The question " how to reach the customer" must always be in your
mind.
Definition: The place is where you can expect to find your customer and
consequently, where the sale is realized. Knowing this place, you have to
look for a distribution channel in order to reach your customer.
The choice of your distribution channel heavily depends on your
product and place in the productive process.
Selling to the customers
Selling to the retailers
Selling to the wholesellers

16. PRODUCT
THE
MARKETING
MIX
PROMOTION PLACE

17. • Advertising, public relations and so on are included in promotion and consequently in
the 4Ps. Sometimes, packaging becomes a fifth P. As promotion is closely linked to
the sales
• Definition: The function of promotion is to affect the customer behavior in order
to close a sale.
• Of course, it must be consistent with the buying process described in the consumer
analysis.
• Promotion includes mainly three topics:
1. ADVERTISEMENT
(a) Reach. (b) Message. (c) frequency.
2. PUBLIC RELATION
3. SALES PROMOTION.

18. PRICE PRODUCT
THE
MARKETING
MIX
PROMOTION PLACE

19.  Price means the pricing strategy you will use.
 There are 3 strategies-
Competitive
Cost plus Value
pricing
profit pricing

21. RELEVANCE
OF
3 C’s & 4 P’s
to
VISHAL MEGA MART

22. In Vishal mega mart , all customers purchase the products but their target
customers are middle class and lower middle class
We have done our study in VISHAL MEGA MART retail outlet ,SUN N MOON
MALL , JAIPUR.
It target the customer of VIDHYADHAR NAGAR , MURLIPURA , AMBABARI.

23. Vishal is one of fastest growing retailing groups in India. Its outlets
cater to almost all price ranges. The showrooms have over 7000
products range which fulfills most of the household needs, and can be
catered to under one roof. It is covering about 1282000 sq. ft. in 18
states across India.
What started as a humble one store enterprise in 1986 in
Kolkata(Erstwhile, Calcutta) is today a conglomerate
encompassing 51 showrooms in 39 cities. India’s first hyper-market
was also opened for the Indian consumer by Vishal. Situated in the
national capital Delhi this store boasts of the single largest collection of
goods and commodities sold less than one roof in India.
The group’s prime focus is on retailing.

24. MAJOR COMPETITORS ARE-

25. PRODUCT
 HOME – FURNISHING
 FOOD MART
 SPORTS AND FITNESS.
 FOOTWEARS.
 ELECTRONICS
 APPARELS.
 TRAVELS.
 HOUSE HOLD
 GIFTS AND TOYS
 STATIONARY
• VISHAL MEGA MART do reshuffling
of their products on regular basis.
• They keep products of both-
(a) self manufactured
(b) purchased from other producer

26. PLACE
VISHAL MEGA MART have branches all over the JAIPUR CITY
There is a common warehouse for all the products .
JAIPUR I JAIPUR III
Ajmer Road, Nr. Sarogi Petrol Pump Sun-N-Moon Mall, Near S.K.Soni Hospital,
& Shalimar Hotel, Opp. Govt. Hostel, Road No.1, V.K.I.Area, Jaipur Rajasthan..
Jaipur Rajasthan. 9309449455
9351072624 Days Open
Days Open Monday to Sunday
Monday to Sunday Store Timings
Store Timings 10:00 AM-10:00 PM
10:00 AM-10:00 PM
JAIPUR IV
JAIPUR II Ever shine Tower, Near Amravati Circle,
Crystal Court, Indra Place, Vishal Nagar, Jaipur, Rajasthan.
Malviya Nagar, Jaipur, Rajasthan. 9351072626
9351072625 Days Open
Days Open Monday to Sunday
Monday to Sunday Store Timings
Store Timings 10:00 AM-10:00 PM

27. PROMOTION
• All the departments said that Vishal
mega mart prefers PRINT MODE OF
MEDIA for advertising.
• Complaint handling-
 Jwellery ,Footwear & Travel- BY THE
ATTENDENT
 Electronics & home decor
Gifts/toys - COMPLAINT BOX
 Apparels - COMPLAINT
& REGISTERED
FMCG

28.  FESTIVE SEASON is the major factor for
all the departments except Jwellery which
have continuous discount schemes,
 Footwear and Travels give discounts on
outdated stock,
 Apparels give discounts on week days
 Jewellery, Footwear and Travels and
Apparels department prefer Cash
discount based on purchasing amount,
 Gifts and Toys department prefer
percentage off scheme,
 Electronics and Home décor prefer buy
one get one free scheme and
 FMCG department prefer the scheme
which is suitable for customer as per the
market trends.
•

29. Group members-
Aashish Verma
Ajay Kumar Agrawal
Ankur Kedia
Bhawna Thakur
Ashima Parashar
Ankit Bajoria
Aakansha
Rashmi Mudgal
Akshay