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iInside retail brochure: Leading the market in indoor location technologies
 

iInside retail brochure: Leading the market in indoor location technologies

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iInside is the market leader in Indoor Location Technologies, responsible for 30 global patents developed through 15 years of unrivaled location technology innovation. iInside has helped drive the ...

iInside is the market leader in Indoor Location Technologies, responsible for 30 global patents developed through 15 years of unrivaled location technology innovation. iInside has helped drive the growth of the explosive indoor traffic analytics industry by delivering products with unprecedented accuracy and reporting – at a minimal investment. iInside is the best-in-class choice for traffic analytics and indoor positioning solutions.

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    iInside retail brochure: Leading the market in indoor location technologies iInside retail brochure: Leading the market in indoor location technologies Presentation Transcript

    • Leading the market in indoor location technologies 30ll Patents 15EASOYears of NAE UnrivaledEEEN E Delivering high-value, state-of-the-art solutions For more information: 714.685.9776 | info@iinside.com | www.iinside.com Markets Served: Retail: Retailers are on the forefront of indoor location technology today. Traffic data provides insights on how many people shop, what people do while in a store and ultimately how traffic can be leveraged for more and larger transactions. Performance analytics, staffing and even the connection to mobile loyalty applications are powerful applications for Loca- tion Analytics. ROI for Location Analytics in the retail sector is one of the fastest and highest in the industry. Transportation: Airports, train stations and other large public hubs are growing markets for Location Analytics. Measuring wait times at security, Border Patrol and Customs lines enable airports to manage and ultimately reduce wait times. This serves to increase customer satisfaction and leave more time for commerce. Hospitality: Resorts, hotels, theme parks, stadiums, casinos and others are also well-served by Location Analytics. Systems can identify traffic flow, bottlenecks, unnecessary wait times and more. Creating traffic pattern profiles often provides the ability to move key customers to revenue generating resources. Mobile Apps serve Hospi- tality venues well – connecting consumers in real-time to events, commerce and other areas of interest. Other Markets: iInside serves additional markets, including hospitals, shipping/logistics, malls and more. The Future: iInside is dedicated to developing and delivering the most accurate, high-value and cost-effective Indoor Location solu- tions available. As new mobile devices and location technologies come into the market, iInside will continue to support those that are valuable to the industry. New systems integration and reporting opportunities are being developed in each key sector, and iInside will continue to build reports, application plugins, and additional vertical data solutions. iInside continues to make advances in new sensor hardware technologies, including those with multi-device support, smaller form factors and those with flexible power require- ments. As the industry evolves, iInside is uniquely positioned to deliver high-value, state of the art solutions. Fast, Flexible, Low-Cost Installation The installation of on-site systems is a simple process, with enabling features like speed, flexibility and low cost built into our core software. Speed: Through our use of mesh networks and independence from high voltage access, we can implement most stores in just a few hours. Even some “big-box” stores can be completed in a single night. Flexibility: Sensor nodes can be hidden almost anywhere due to small size, system design, and their ability to wirelessly chain to each other, eliminating cable requirements. We often require only one link to the Internet per site for Base Station connectivity to the iInside cloud infrastructure. In some environments we can also use existing Wi-Fi infrastructure. Low Cost: Our device and installation cost is the least expensive and most cost-effective solution on the market. Installation can be done with our team, client personnel or third- party install vendors. iInside Professional Services can integrate many data feeds into reports such as point of sale for conversion reports.
    • Leading the market in indoor location technologies Practical Applications Anonymous Indoor Location Analytics Passive Location – the ability to “detect” mobile device movement – means that no mobile app is required to collect analytic data. This tool is highly effective for researching traffic inside individual locations and multiple locations with similar categories or taxonomies. Once a system is installed, the business can see a statistically relevant sample of their guests in great detail, such as the departments that shoppers visit, when they visit, in what order, and how long they stay. This anonymous data is delivered in traffic reports or as raw data used to inform other management intelligence systems, reports, or processes. Examples of common uses of iInside’s Passive Location technology are: • Tracking POS and Traffic for departmental conversion rates and sales performance • Determining how a change in store merchandising or layout affects traffic patterns • Determining precise staffing needs for optimal performance • Reporting on the behavior of non-converting or showrooming shoppers Mobile Indoor Location Engagement Active Location is the ability to interact with consumers via a mobile app on their phones, empowered with the precise location data of the shopper. Active Location technology delivers value to the consumer on a personal level, using that consumer’s individual shopping patterns to create attractive product or service opportunities – in real time or over time. Common uses of Active Location technologies include: • Tailoring real-time offers based on customers’ in-store locations • Providing “Wayfinding” or in-store mapping to help customers find products • Developing shopping pattern histories to tailor product offers such as post-visit inducements based on their shopping patterns (i.e., off-line shopping cart abandonment Queue Management A key feature of iInside Indoor Location Technologies is the ability to detect shopper location as they pass through a queue, such as a store checkout line, fast food drive- through, an amusement queue or an airport security line. iInside offers the most advanced queue management features in the industry, such as the ability to manage single- and multi-queue lines and variable line lengths and line patterns. iInside queue solutions even identify when consumers switch from one line to another. This technol- ogy helps you measure, manage and reduce wait times – a critical component of customer satisfaction. Actionable Reporting & Analytics iInside offers a wide range of succinct, easy-to-understand reports via our web-based dashboard. iInside reports are fully customizable and incorporate intuitive online displays, historical data visualization and analytics. iInside’s advanced reporting options empower our customers with the metrics they need to make sound business decisions. nside is the market leader in Indoor Location Technologies, responsible for 30 global patents developed through 15 years of unrivaled location technology innovation. iInside has helped drive the growth of the explosive indoor traffic analytics industry by delivering products with unprecedented accuracy and reporting – at a minimal investment. iInside is the best-in-class choice for traffic analytics and indoor positioning solutions. How iInside Location Analytics Work iInside gives retailers, brands and malls the ability to measure indoor behavior using their existing wireless infrastructure along with additional support needed for accuracy. iInside employs the most accurate, powerful location software in the industry. The iInside positioning solution can identify a consumer’s location within one meter when inside a geo-fenced zone or department. We anonymously capture the complete and detailed path a guest takes from the store entrance to the exit, including repeat-visits A critical attribute of iInside Location Analytics is accuracy – the ability to deliver data accurately within any and all zones to our clients’ specifications. Easily in- stalled, iInside sensors are about the size of a deck of cards and wirelessly connect with your existing network. The sensors that make up a zone are easily moved and can be re-sized as needed. Geo-fenced areas or zones can be sized from 1-meter small to as large as requirements dictate. Zones are easy to set up, move, and can be reconfigured at any time by untrained personnel making iInside one of the easiest solutions to own. E-Commerce Lessons for Brick and Mortar E-commerce taught retailers the incredible value of observ- ing the online traffic path. Armed with this data, e-commerce businesses constantly modify the online experience to improve shopping performance at every step in the process. In the past, brick-and-mortar businesses operated without understanding the interaction between customers and their merchandise or facilities. Without traffic data, business manag- ers were blind to customer traffic patterns and behaviors that reflect directly on shopping and buying decisions. Today, savvy brick-and-mortar retailers are leveraging their detailed traffic data to measure and improve constantly and through each major constituent; Operations, Merchandising and Marketing. More recently, other industry niches – such as airports, resorts, tourism destinations, casinos, and malls – are using advanced traffic analysis tools to increase yield, manage operational effectiveness and make gains on other Key Perfor- mance Indicators. At iInside, we deliver accurate, actionable data that can be leveraged to improve long-term revenue and operational performance. Best-In-Class Technology Performance Advantages iInside solutions deliver practical Indoor Location Technology that works in real-world environments and offer real-world advantages: Industry Leading Accuracy: iInside traffic analytics are accurate to within one meter in store environments. That means we can accurately deliver data at the department, brand, checkout register and even end-cap level. This is paramount for making the data actionable. Cost Effectiveness: iInside invested years into software and technologies that are implemented and managed at a surprisingly affordable cost. Our fees are billed monthly, with no upfront charge required for software, hardware or solution design. Extensibility: iInside’s infrastructure is uniquely based on a single platform designed to meet the client’s indoor analytics needs for the foreseeable future and easily accommodate future system enhancement. Ease of Ownership: A system might be incredibly accurate, but impractical if it is difficult and costly to manage. iInside has invested heavily in platform technologies that make it simple to deploy, maintain, upgrade, enhance and move our location tools. Coverage: Shopper behavioral consultants base their recommendations on less than 1% of shopper data. By comparison, a passive iInside solution can track between 5% and 50% of shoppers in a store – a massive sample size. As well, when using our Active Location technologies with mobile apps, iInside sees every shopper with the integrated application. Privacy: iInside is an active member of The Future of Privacy Forum and co-founder of the Mobile Location Analytics group that authored the Smart Store Privacy Code. We are proud to support this commitment to best practices, fully embrace the code and believe it makes our industry better and delivers the best experience for consumers. iI
    • Leading the market in Practical Applications Anonymous Indoor Location Analytics Passive Location – the ability to “detect” mobile device movement – means that no mobile app is required to collect analytic data. This tool is highly effective for researching traffic inside individual locations and multiple locations with similar categories or taxonomies. Once a system is installed, the business can see a statistically relevant sample of their guests in great detail, such as the departments that shoppers visit, when they visit, in what order, and how long they stay. This anonymous data is delivered in traffic reports or as raw data used to inform other management intelligence systems, reports, or processes. Examples of common uses of iInside’s Passive Location technology are: • Tracking POS and Traffic for departmental conversion rates and sales performance • Determining how a change in store merchandising or layout affects traffic patterns • Determining precise staffing needs for optimal performance • Reporting on the behavior of non-converting or showrooming shoppers Mobile Indoor Location Engagement Active Location is the ability to interact with consumers via a mobile app on their phones, empowered with the precise location data of the shopper. Active Location technology delivers value to the consumer on a personal level, using that consumer’s individual shopping patterns to create attractive product or service opportunities – in real time or over time. Common uses of Active Location technologies include: • Tailoring real-time offers based on customers’ in-store locations • Providing “Wayfinding” or in-store mapping to help customers find products • Developing shopping pattern histories to tailor product offers such as post-visit inducements based on their shopping patterns (i.e., off-line shopping cart abandonment Queue Management A key feature of iInside Indoor Location Technologies is the ability to detect shopper location as they pass through a queue, such as a store checkout line, fast food drive- through, an amusement queue or an airport security line. iInside offers the most advanced queue management features in the industry, such as the ability to manage single- and multi-queue lines and variable line lengths and line patterns. iInside queue solutions even identify when consumers switch from one line to another. This technol- ogy helps you measure, manage and reduce wait times – a critical component of customer satisfaction. Actionable Reporting & Analytics iInside offers a wide range of succinct, easy-to-understand reports via our web-based dashboard. iInside reports are fully customizable and incorporate intuitive online displays, historical data visualization and analytics. iInside’s advanced reporting options empower our customers with the metrics they need to make sound business decisions. nside is the market leader in Indoor Location Technologies, responsible for 30 global patents developed through 15 years of unrivaled location technology innovation. iInside has helped drive the growth of the explosive indoor traffic analytics industry by delivering products with unprecedented accuracy and reporting – at a minimal investment. iInside is the best-in-class choice for traffic analytics and indoor positioning solutions. How iInside Location Analytics Work iInside gives retailers, brands and malls the ability to measure indoor behavior using their existing wireless infrastructure along with additional support needed for accuracy. iInside employs the most accurate, powerful location software in the industry. The iInside positioning solution can identify a consumer’s location within one meter when inside a geo-fenced zone or department. We anonymously capture the complete and detailed path a guest takes from the store entrance to the exit, including repeat-visits A critical attribute of iInside Location Analytics is accuracy – the ability to deliver data accurately within any and all zones to our clients’ specifications. Easily in- stalled, iInside sensors are about the size of a deck of cards and wirelessly connect with your existing network. The sensors that make up a zone are easily moved and can be re-sized as needed. Geo-fenced areas or zones can be sized from 1-meter small to as large as requirements dictate. Zones are easy to set up, move, and can be reconfigured at any time by untrained personnel making iInside one of the easiest solutions to own. E-Commerce Lessons for Brick and Mortar E-commerce taught retailers the incredible value of observ- ing the online traffic path. Armed with this data, e-commerce businesses constantly modify the online experience to improve shopping performance at every step in the process. In the past, brick-and-mortar businesses operated without understanding the interaction between customers and their merchandise or facilities. Without traffic data, business manag- ers were blind to customer traffic patterns and behaviors that reflect directly on shopping and buying decisions. Today, savvy brick-and-mortar retailers are leveraging their detailed traffic data to measure and improve constantly and through each major constituent; Operations, Merchandising and Marketing. More recently, other industry niches – such as airports, resorts, tourism destinations, casinos, and malls – are using advanced traffic analysis tools to increase yield, manage operational effectiveness and make gains on other Key Perfor- mance Indicators. At iInside, we deliver accurate, actionable data that can be leveraged to improve long-term revenue and operational performance. Best-In-Class Technology Performance Advantages iInside solutions deliver practical Indoor Location Technology that works in real-world environments and offer real-world advantages: Industry Leading Accuracy: iInside traffic analytics are accurate to within one meter in store environments. That means we can accurately deliver data at the department, brand, checkout register and even end-cap level. This is paramount for making the data actionable. Cost Effectiveness: iInside invested years into software and technologies that are implemented and managed at a surprisingly affordable cost. Our fees are billed monthly, with no upfront charge required for software, hardware or solution design. Extensibility: iInside’s infrastructure is uniquely based on a single platform designed to meet the client’s indoor analytics needs for the foreseeable future and easily accommodate future system enhancement. Ease of Ownership: A system might be incredibly accurate, but impractical if it is difficult and costly to manage. iInside has invested heavily in platform technologies that make it simple to deploy, maintain, upgrade, enhance and move our location tools. Coverage: Shopper behavioral consultants base their recommendations on less than 1% of shopper data. By comparison, a passive iInside solution can track between 5% and 50% of shoppers in a store – a massive sample size. As well, when using our Active Location technologies with mobile apps, iInside sees every shopper with the integrated application. Privacy: iInside is an active member of The Future of Privacy Forum and co-founder of the Mobile Location Analytics group that authored the Smart Store Privacy Code. We are proud to support this commitment to best practices, fully embrace the code and believe it makes our industry better and delivers the best experience for consumers. iI Leading the market in indoor location technologies
    • Leading the market in indoor location technologies Practical Applications Anonymous Indoor Location Analytics Passive Location – the ability to “detect” mobile device movement – means that no mobile app is required to collect analytic data. This tool is highly effective for researching traffic inside individual locations and multiple locations with similar categories or taxonomies. Once a system is installed, the business can see a statistically relevant sample of their guests in great detail, such as the departments that shoppers visit, when they visit, in what order, and how long they stay. This anonymous data is delivered in traffic reports or as raw data used to inform other management intelligence systems, reports, or processes. Examples of common uses of iInside’s Passive Location technology are: • Tracking POS and Traffic for departmental conversion rates and sales performance • Determining how a change in store merchandising or layout affects traffic patterns • Determining precise staffing needs for optimal performance • Reporting on the behavior of non-converting or showrooming shoppers Mobile Indoor Location Engagement Active Location is the ability to interact with consumers via a mobile app on their phones, empowered with the precise location data of the shopper. Active Location technology delivers value to the consumer on a personal level, using that consumer’s individual shopping patterns to create attractive product or service opportunities – in real time or over time. Common uses of Active Location technologies include: • Tailoring real-time offers based on customers’ in-store locations • Providing “Wayfinding” or in-store mapping to help customers find products • Developing shopping pattern histories to tailor product offers such as post-visit inducements based on their shopping patterns (i.e., off-line shopping cart abandonment Queue Management A key feature of iInside Indoor Location Technologies is the ability to detect shopper location as they pass through a queue, such as a store checkout line, fast food drive- through, an amusement queue or an airport security line. iInside offers the most advanced queue management features in the industry, such as the ability to manage single- and multi-queue lines and variable line lengths and line patterns. iInside queue solutions even identify when consumers switch from one line to another. This technol- ogy helps you measure, manage and reduce wait times – a critical component of customer satisfaction. Actionable Reporting & Analytics iInside offers a wide range of succinct, easy-to-understand reports via our web-based dashboard. iInside reports are fully customizable and incorporate intuitive online displays, historical data visualization and analytics. iInside’s advanced reporting options empower our customers with the metrics they need to make sound business decisions. nside is the market leader in Indoor Location Technologies, responsible for 30 global patents developed through 15 years of unrivaled location technology innovation. iInside has helped drive the growth of the explosive indoor traffic analytics industry by delivering products with unprecedented accuracy and reporting – at a minimal investment. iInside is the best-in-class choice for traffic analytics and indoor positioning solutions. How iInside Location Analytics Work iInside gives retailers, brands and malls the ability to measure indoor behavior using their existing wireless infrastructure along with additional support needed for accuracy. iInside employs the most accurate, powerful location software in the industry. The iInside positioning solution can identify a consumer’s location within one meter when inside a geo-fenced zone or department. We anonymously capture the complete and detailed path a guest takes from the store entrance to the exit, including repeat-visits A critical attribute of iInside Location Analytics is accuracy – the ability to deliver data accurately within any and all zones to our clients’ specifications. Easily in- stalled, iInside sensors are about the size of a deck of cards and wirelessly connect with your existing network. The sensors that make up a zone are easily moved and can be re-sized as needed. Geo-fenced areas or zones can be sized from 1-meter small to as large as requirements dictate. Zones are easy to set up, move, and can be reconfigured at any time by untrained personnel making iInside one of the easiest solutions to own. E-Commerce Lessons for Brick and Mortar E-commerce taught retailers the incredible value of observ- ing the online traffic path. Armed with this data, e-commerce businesses constantly modify the online experience to improve shopping performance at every step in the process. In the past, brick-and-mortar businesses operated without understanding the interaction between customers and their merchandise or facilities. Without traffic data, business manag- ers were blind to customer traffic patterns and behaviors that reflect directly on shopping and buying decisions. Today, savvy brick-and-mortar retailers are leveraging their detailed traffic data to measure and improve constantly and through each major constituent; Operations, Merchandising and Marketing. More recently, other industry niches – such as airports, resorts, tourism destinations, casinos, and malls – are using advanced traffic analysis tools to increase yield, manage operational effectiveness and make gains on other Key Perfor- mance Indicators. At iInside, we deliver accurate, actionable data that can be leveraged to improve long-term revenue and operational performance. Best-In-Class Technology Performance Advantages iInside solutions deliver practical Indoor Location Technology that works in real-world environments and offer real-world advantages: Industry Leading Accuracy: iInside traffic analytics are accurate to within one meter in store environments. That means we can accurately deliver data at the department, brand, checkout register and even end-cap level. This is paramount for making the data actionable. Cost Effectiveness: iInside invested years into software and technologies that are implemented and managed at a surprisingly affordable cost. Our fees are billed monthly, with no upfront charge required for software, hardware or solution design. Extensibility: iInside’s infrastructure is uniquely based on a single platform designed to meet the client’s indoor analytics needs for the foreseeable future and easily accommodate future system enhancement. Ease of Ownership: A system might be incredibly accurate, but impractical if it is difficult and costly to manage. iInside has invested heavily in platform technologies that make it simple to deploy, maintain, upgrade, enhance and move our location tools. Coverage: Shopper behavioral consultants base their recommendations on less than 1% of shopper data. By comparison, a passive iInside solution can track between 5% and 50% of shoppers in a store – a massive sample size. As well, when using our Active Location technologies with mobile apps, iInside sees every shopper with the integrated application. Privacy: iInside is an active member of The Future of Privacy Forum and co-founder of the Mobile Location Analytics group that authored the Smart Store Privacy Code. We are proud to support this commitment to best practices, fully embrace the code and believe it makes our industry better and delivers the best experience for consumers. iI
    • Leading the market in indoor location technologies 30Globa l Patents 15YEA RS O F UN RIVALED EXPERIEN CE Delivering high-value, state-of-the-art solutions For more information: 714.685.9776 | info@iinside.com | www.iinside.com Markets Served: Retail: Retailers are on the forefront of indoor location technology today. Traffic data provides insights on how many people shop, what people do while in a store and ultimately how traffic can be leveraged for more and larger transactions. Performance analytics, staffing and even the connection to mobile loyalty applications are powerful applications for Loca- tion Analytics. ROI for Location Analytics in the retail sector is one of the fastest and highest in the industry. Transportation: Airports, train stations and other large public hubs are growing markets for Location Analytics. Measuring wait times at security, Border Patrol and Customs lines enable airports to manage and ultimately reduce wait times. This serves to increase customer satisfaction and leave more time for commerce. Hospitality: Resorts, hotels, theme parks, stadiums, casinos and others are also well-served by Location Analytics. Systems can identify traffic flow, bottlenecks, unnecessary wait times and more. Creating traffic pattern profiles often provides the ability to move key customers to revenue generating resources. Mobile Apps serve Hospi- tality venues well – connecting consumers in real-time to events, commerce and other areas of interest. Other Markets: iInside serves additional markets, including hospitals, shipping/logistics, malls and more. The Future: iInside is dedicated to developing and delivering the most accurate, high-value and cost-effective Indoor Location solu- tions available. As new mobile devices and location technologies come into the market, iInside will continue to support those that are valuable to the industry. New systems integration and reporting opportunities are being developed in each key sector, and iInside will continue to build reports, application plugins, and additional vertical data solutions. iInside continues to make advances in new sensor hardware technologies, including those with multi-device support, smaller form factors and those with flexible power require- ments. As the industry evolves, iInside is uniquely positioned to deliver high-value, state of the art solutions. Fast, Flexible, Low-Cost Installation The installation of on-site systems is a simple process, with enabling features like speed, flexibility and low cost built into our core software. Speed: Through our use of mesh networks and independence from high voltage access, we can implement most stores in just a few hours. Even some “big-box” stores can be completed in a single night. Flexibility: Sensor nodes can be hidden almost anywhere due to small size, system design, and their ability to wirelessly chain to each other, eliminating cable requirements. We often require only one link to the Internet per site for Base Station connectivity to the iInside cloud infrastructure. In some environments we can also use existing Wi-Fi infrastructure. Low Cost: Our device and installation cost is the least expensive and most cost-effective solution on the market. Installation can be done with our team, client personnel or third- party install vendors. iInside Professional Services can integrate many data feeds into reports such as point of sale for conversion reports.
    • Leading the market in indoor location technologies 30Globa l Patents 15YEA RS O F UN RIVALED EXPERIEN CE Delivering high-value, state-of-the-art solutions For more information: 714.685.9776 | info@iinside.com | www.iinside.com Markets Served: Retail: Retailers are on the forefront of indoor location technology today. Traffic data provides insights on how many people shop, what people do while in a store and ultimately how traffic can be leveraged for more and larger transactions. Performance analytics, staffing and even the connection to mobile loyalty applications are powerful applications for Loca- tion Analytics. ROI for Location Analytics in the retail sector is one of the fastest and highest in the industry. Transportation: Airports, train stations and other large public hubs are growing markets for Location Analytics. Measuring wait times at security, Border Patrol and Customs lines enable airports to manage and ultimately reduce wait times. This serves to increase customer satisfaction and leave more time for commerce. Hospitality: Resorts, hotels, theme parks, stadiums, casinos and others are also well-served by Location Analytics. Systems can identify traffic flow, bottlenecks, unnecessary wait times and more. Creating traffic pattern profiles often provides the ability to move key customers to revenue generating resources. Mobile Apps serve Hospi- tality venues well – connecting consumers in real-time to events, commerce and other areas of interest. Other Markets: iInside serves additional markets, including hospitals, shipping/logistics, malls and more. The Future: iInside is dedicated to developing and delivering the most accurate, high-value and cost-effective Indoor Location solu- tions available. As new mobile devices and location technologies come into the market, iInside will continue to support those that are valuable to the industry. New systems integration and reporting opportunities are being developed in each key sector, and iInside will continue to build reports, application plugins, and additional vertical data solutions. iInside continues to make advances in new sensor hardware technologies, including those with multi-device support, smaller form factors and those with flexible power require- ments. As the industry evolves, iInside is uniquely positioned to deliver high-value, state of the art solutions. Fast, Flexible, Low-Cost Installation The installation of on-site systems is a simple process, with enabling features like speed, flexibility and low cost built into our core software. Speed: Through our use of mesh networks and independence from high voltage access, we can implement most stores in just a few hours. Even some “big-box” stores can be completed in a single night. Flexibility: Sensor nodes can be hidden almost anywhere due to small size, system design, and their ability to wirelessly chain to each other, eliminating cable requirements. We often require only one link to the Internet per site for Base Station connectivity to the iInside cloud infrastructure. In some environments we can also use existing Wi-Fi infrastructure. Low Cost: Our device and installation cost is the least expensive and most cost-effective solution on the market. Installation can be done with our team, client personnel or third- party install vendors. iInside Professional Services can integrate many data feeds into reports such as point of sale for conversion reports.